Craft Berry

Please describe your company and your position there.

I'm the VP of E-commerce for an online clothing retailer. We sell 100% organic baby & kids clothing, sleepwear, bedding, and more.

For what projects/services did your company hire Craft Berry, and what were your goals?

Our Shopify website was created back in 2020, and while it served its purpose back then, it quickly grew to the point where we needed development support. We brought in the Craft Berry team with one simple goal in mind, build a better website by fixing issues and implementing enhancements that would drive results to achieve our e-commerce goals for the year.

How did you select this vendor and what were the deciding factors?

The Craft Berry team came highly recommended by a colleague of mine. After interviewing them, I decided to move forward with them based on their past development projects and proactive approach to ideating improvements to our site. I saw them as a true partner, who was just as invested in the company as I was. Their rate was also very competitive and worked well for our existing budget.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We held a kickoff meeting where I walked Preslav (Founder) through our project plans and showcased some of the issues with our current site. During the kickoff meeting, Preslav was very proactive and added a lot of value by presenting additional conversion driving ideas based on past successes.

One of the first projects was to build out a new cart experience. The goal was simple, improve conversion rates. Preslav presented some examples from his other clients. From there the new cart was wireframed and our creative team designed into that. Once we had the wireframe and design approved, we handed it back over to Preslav and team to implement. The timeline to implement was quick and we began seeing results right away!

How many people from the vendor's team worked with you, and what were their positions?

I work primarily with Preslav (Founder) on our priority list and he leads a lot of our development efforts. I also work with one additional project manager and developer from the Craft Berry team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After we launched the updated cart experience, we saw results almost instantly. After some time, our overall conversion had improved 81% since this new experience was implemented.

Describe their project management style, including communication tools and timeliness.

We have a weekly touch base with Preslav and Bobby. During the meeting we review projects that are in progress and discuss future priorities. We use Asana and email to communicate and manage projects as well.

What did you find most impressive or unique about this company?

The fact that they are very proactive and present solutions that they've tested before and meet our business goal (improving conversion rate). They don't feel like an agency, but rather part of a team that is just as invested in our company's success as we are.

Are there any areas for improvement or something they could have done differently?

We had one project that had some miscommunications, which led to a slightly less than desirable experience for our customers. Preslav and team were quick to address the concern.

Introduce your business and what you do there.

I am the CEO of an e-commerce dental company.

What challenge were you trying to address with Craft Berry?

We needed someone to help us set up a Shopify Plus store and handle all our technical efforts.

What was the scope of their involvement?

We’ve been working with them from the onset of our company. Our partnership started with just a simple Shopify store, and it has gone on to a whole slew of things — Craft Berry now does all of our development and helps with new initiatives.

They made our entire website, specifically working on backend custom coding. The team installed various Shopify apps and tested them with the support team, and they helped implement the design made by our creative team — basically anything related to development. They continue to provide maintenance for the site.

They help out in many different ways, like collaborating with us to develop new initiatives and providing marketing assistance. They help manage the SEO and PPC company we’re associated with by generating reports, providing analytics data, and analyzing data themselves.

What is the team composition?

I work with three developers from their team.

How did you come to work with Craft Berry?

We had a long-standing relationship with them on UpWork before Craft Berry was founded.

How much have you invested with them?

I think we’ve spent around $100,000.

What is the status of this engagement?

We started working together in January 2018, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The quality is excellent. They basically helped us build our business; we went from earning nothing to making over $2 million a year in revenue, which is great.

How did Craft Berry perform from a project management standpoint?

They're doing a fantastic job at communicating, but it took years to find a method that works for us regarding meetings and so on. I'm very finicky about the tools I use, so we communicate primarily over Skype. I think that they've used monday.com, Slack, and other apps, but I don’t particularly like using those. 

What did you find most impressive about them?

What's really noteworthy is the value they provide. Craft Berry doesn’t charge an arm and a leg, but they do outstanding work. The value for money is just incredible — I've worked with a lot of agencies in my day, and I’ve paid five times as much for an output that wasn’t even half as good as Craft Berry’s. 

Are there any areas they could improve?

I believe that everyone can improve, so I think they can improve on everything but not in a negative way. I think they get better every day. 

Do you have any advice for potential customers?

They're only as communicative as they as you want them to be. You have to show initiative and reach out first, and the team will make themselves readily available. If you push harder, it will improve your experience with them.

Please describe your company and your position there.

I'm the co-founder and CEO of McMiLLER, and indie toy and game company.

For what projects/services did your company hire Craft Berry?

Craft Berry have taken over the daily management of our Shopify store as well as handling improving the site with updates and improvements

How did you select this vendor?

They had great reviews, but also had great taste. Our brand puts visuals and design at the very top of importance, and Craft Berry were one of the few that could offer that level of taste and wow that we need in a site moving forward.

Describe the project in detail and walk through the stages of the project.

We recently launched a new website with our big rebrand, but the previous team were slow to respond, and seemed to not be quite on the ball enough as small issues and problems kept arising.

Craft Berry to the rescue! They solved issues in the blink of an eye and prevented future ones by spotting issues in the coding that our previous team had missed. This is an ongoing relationship, and we very much look forward to working with Craft Berry when it comes to expanding our site as we launch more products, go more green, and bring out an apparel line.

How many resources from the vendor's team worked with you, and what were their positions?

I have close contact with Preslav and Bobby, both of whom respond straight away, especially is there is a serious issue.

Can you share any outcomes from the project that demonstrate progress or success?

Issues from the previous team caused the site to complete mess up - this happened in the middle of one of our biggest sales days on a Saturday before Christmas. One email to Craft Berry and it was fixed within an hour. As a business owner you can't ask for better support than that.

How effective was the workflow between your team and theirs?

Perfect, we use Asana to process requests/tweaks/ideas - chat pretty much on a daily basis.

What did you find most impressive or unique about this company?

Their taste levels - they really have a great eye for design. Out of all the back-end developers we've worked with, they seem to be the quickest and most experienced. Often flagging issues as they find them.

Are there any areas for improvement or something they could have done differently?

Not yet - excited to get working on the bigger rebrand of the site in 2022 so I can really see what they are capable of creatively.

Please describe your company and your position there.

Founder

For what projects/services did your company hire Craft Berry, and what were your goals?

Web development for our website.

How did you select Craft Berry and what were the deciding factors?

Time, budget, skill set, and past work.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Web development, ecommerce site, integrations with apps

How many people from the Craft Berry team worked with you, and what were their positions?

One project manager was the main point of contact .

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Good time line of deliverables.

Describe their project management style, including communication tools and timeliness.

Email, whatsapp, and 3rd party software for management of project

What did you find most impressive or unique about this company?

They have good communication and timely response.

Are there any areas for improvement or something they could have done differently?

Check the work for minor details that should have been caught before handing the project over. Other than that the work was very good and I would recommend

Please describe your company and your position there.

I am founder and CEO of Tomorrowlabs, a scientific skincare company.

For what projects/services did your company hire Craft Berry, and what were your goals?

We were looking to launch a best-in-class online shopping experience for our customers and decided to realize this project with Craft Berry.

How did you select this vendor and what were the deciding factors?

We did our own research and spoke to several developers ranging from big to small. In the end, we went with the company that in our opinion best understood our vision.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Our marketing provided the designs and Craft berry was responsible for the technical realization sing Shopify. They also provided valuable feedback on the overall structure and the best way to realize the various shop features we wanted to implement.

How many people from the vendor's team worked with you, and what were their positions?

We worked with a team of 2 people.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We received fantastic feedback for our new online shop and the launch became an easy success with no unexpected problems whatsoever.

Describe their project management style, including communication tools and timeliness.

We had regular calls and coordinated the work via Email.

What did you find most impressive or unique about this company?

We were looking for real Shopify professionals and we found them just right.

Are there any areas for improvement or something they could have done differently?

None.

Please describe your company and your position there.

I'm the CEO of an online ecommerce retailer of women's bras.

For what projects/services did your company hire Craft Berry, and what were your goals?

We hired Craft Berry to build our Shopify store from scratch. Our goals were to build a seamless, high converting e-commerce website while looking polished and beautiful.

How did you select this vendor and what were the deciding factors?

We searched for Shopify developers on Upwork, found Preslav, and continued to work with him for the subsequent years after.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We currently use a project management tool to track development requests. We'll brief Craft Berry on the functionality desired and provide design mock ups. Once a preview is ready, we'll QA it then push it live.

How many people from the vendor's team worked with you, and what were their positions?

2 developers

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our conversion rate improved after launching the new website

Describe their project management style, including communication tools and timeliness.

Preslav is a great communicator and he always keeps me updated on timelines, scope, and budget. 

What did you find most impressive or unique about this company?

They are experts in Shopify websites and are committed to ensuring a good user experience

Are there any areas for improvement or something they could have done differently?

Sometimes features will be pushed live with bugs that impact the website performance, however it gets resolved really quickly once flagged.