A creative video production company.
We are a creative video production company specializing in crafting unique stories to help you better connect with your customers and audiences. We’ve worked across the world with international, national, and regional clients since 2012 (the year we arrived on this earth). Over the years, we’ve developed a knack for translating messages and stories into inspiring and engaging content for our multi-channeled world.
Our Mission
Connect deeply with the human that resides on the other side of the screen.

headquarters
other locations
Focus
Portfolio
Rosetta Stone, GoDaddy, TechStars, 412 Food Rescue, Big Brothers Big Sisters of Greater Pittsburgh, The Art Institutes, Pineapple Payments, Duquesne University, USACS, WebMD, PNC, ServiceLink, University of Pittsburgh, Yelp, Magees Women Research Institute

DO Dollar Bank Campaign
We were brought in to lead Dollar Bank's new TV & Social Media videos for their new "DO" campaign. The campaign targets the millennial generation and centers around the theme of "What are you going to DO with your Life?" Whatever one desires, whatever one wants to do, Dollar Bank will help you get there whether you're a small business, an individual, or a family.
We produced 5 brand videos for this campaign using real small businesses, locations, and people. It was important to us to create something authentic that would resonate with the millennial audience, so we pushed for using real individuals that fit with the demographic and are from the regions Dollar Bank is targeting.
Thus far, the campaign has been widely seen and well received in the three regions it has aired on TV and different social channels.

How to Toll by Plate & E-Z Pass
The Pennsylvania Turnpike Commission hired us to create three short promotional videos (30, 15, 6 second) to educate people how much money they would save if they started using E-ZPass to travel on the turnpike.
One of the coolest aspects of these spots is the combination of live action with a cartoony animated background. We filmed our talent driving in a studio setting with a wall to wall green screen. Then our VFX team got to work placing the different illustrative background elements into the frame.
Together, we created a seamless world of live action and animation for these promotional videos.

Rosetta Stone
Can you learn a new language and immerse yourself in it and the culture of the language without ever leaving the country? Rosetta Stone believes you can and that was our mission to capture in this French Language Learning campaign.
This B2C campaign was captured with the attention of mass distribution on a variety of digital channels. Several stories were exclusive for social media videos, while others would live on blogs and pre-roll ads.
To capture an authentic french immersion experience, and to produce high quality educational videos intended for Rosetta Stone’s Audience, filming this project in a docu-style approach made the most sense. We were after real stories with real people. We delivered 16 assets in total.
Rosetta is extremely happy with the results and we intend to make more of these campaigns in the future.

Adopt a Retired Racer
We didn’t know much about Greyhounds other than the bus company named after them. However, during this project for the nonprofit Wheeling Island Greyhound Adoption Center, we discovered they are not just excellent racing dogs but make for the best pets.
We spent a weekend with two wonderful dog lovers in the Hamptons as they shared with us their adoption story and showed off their beautiful greyhound, Casey Bones Jones.
We produced the long-from micro doc you see above and two TV spots out of this docustyle production – a 30-second and 15-second. The campaign earned a Gold Telly for NonProfit Regional TV: Campaign Video Campaigns.
The purpose of the campaign was to show that Greyhounds make great pets. We learned that they do in person.
We snagged a Gold Telly award for our work in the nonprofit Campaign – Regional TV category.

BookSync - B2B Sales Video
Creating compelling and concise b2b video marketing doesn’t have to be complicated. Sometimes it’s the simplest throughline and execution that captivates your target audience.
For BookSync, our goal was to create a short animated video that was simple, sleek, and straight to the point: “Developing your team can be as easy as starting a company book club.”
We wanted the Copy and VoiceOver to be simple, and we desired to do the same with the design and animation.
You will find a creative animated explainer video that is the perfect tool for b2b social media marketing.

412 Food Rescue - Super Hero Kids
Our kids will inherit the future that we give them. It was with that spirit that this video came to life.
Sitting down with 412 Food Rescue early this year, we discussed a new campaign to recruit new Food Rescue Heroes. There are hundreds of families across Pittsburgh that take their children and bring food that would have been thrown out to those that need it the most. We thought there was no better way to express the urgency of creating a better future and compelling more volunteers to join that capturing and sharing the stories of the kids who go out with their families on food rescues.
We also thought this story would resonate well with the pop culture movement of superheroes, so interviewed nine children and asked them what they thought about food rescue, hunger, their future, and the environment. From that content, we created our story and begun filming in the summer. For three days, we dressed our protagonist as superheroes and filmed them around the city of Pittsburgh.

TEDxPittsburgh: Greater Than
This was our 4th year in a row creating a video that would kick start TEDxPittsburgh's premier event of the year. The theme this year was Greater Than, and we wanted to get creative in how to represent the idea that we can all be greater than our own problems and selves.
We stumbled upon a photo a few years ago that used RGB lighting to create multi-colored shadows. Impressed by the technique, we knew we could execute it in a video format.
Our talent was the actually speakers at the event, and we collaborated with them to create scenes that represented what their talks were about and what they were greater than. See if you can guess what they were Greater Than.

I'm Happy - A poem by a Little about a Big
A Little wrote a poem about what her Big means to her. We created a video to help tell that story.

Devon - The Art Institutes - NYFW
Devon, an aspiring fashion designer, takes her latest collection to the runways of NYC.

FitCrunch - Powder Predicament
Stop carrying your protein powder around like your a drug kingpin.

Internal Communications Videos for PNC
We create a plethora of animted explainers, video tutorials, and live-action videos for internal groups at PNC. They use these ideas to educate their employees, inform different departments of new intiates, and communicate important information.
Reviews
the project
Video Production for Language Learning Software Company
"Covalent was able to take my concept and run with it while also staying true to my creative vision."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I was a creative director and senior producer at Rosetta Stone, in charge of branded content strategy and production.
What challenge were you trying to address with Covalent?
They acted as our production company for a 12-video shoot that spanned three days.
What was the scope of their involvement?
I brought them in for pre-production — just after concept approval to help flesh out the details.
I’d identified a celebrity to give us a local tour of the French-language culture in Louisiana, and I was relying on that celebrity to tell us the points of interest and individuals we needed to speak with. Covalent helped me coordinate those locations and prepare the shoots with storyboards and equipment lists and estimated costs.
At the outset, we worked to identify one key video and three vignettes, and we ended up shooting 12 videos. We shot the main video like a documentary; it was three-minutes long. We also shot three 60-second social media vignettes. While we were there, we kept picking up new stories, so Covalent was a true creative partner in the process of finding the story documentary style.
After filming, we worked our way through the editing process — cutting through the footage and revising it — to create a strong story.
What is the team composition?
Jeff (Partner & Executive Producer) was the producer and Alex (Director) was the co-director with me.
How did you come to work with Covalent?
I worked with them as a freelance cinematographer before I moved over to Rosetta Stone. I really liked their team: three active principle founders and a strong network of highly creative, reliable Pittsburgh talent in the film and art worlds. I was able to hand select the director of photography and worked together with them as the producer.
What is the status of this engagement?
We worked together from February–March 2020.
What evidence can you share that demonstrates the impact of the engagement?
Our documentary style main video became the second-most viewed video on our YouTube channel, with 11,000 views. It was also the most-engaged-with video on the channel. The video was captioned in English and French, which was an especially difficult challenge.
How did Covalent perform from a project management standpoint?
We didn’t have any problems working together at all. They adapted their style to my process, working with me through Google Slides and Sheets. We were able to send PDFs back and forth to one another; it was really convenient.
What did you find most impressive about them?
Covalent was able to take my concept and run with it while also staying true to my creative vision. They explored it and expanded upon it. We were scoped to do three videos and ended up with 12 because they kept getting great content.
Are there any areas they could improve?
Nothing comes to mind. It was a very short pre-production process because we needed to arrive on location quickly, and they put multiple editors on the project after filming to hit our deadlines. They were already releasing content on social media while we still on location.
the project
Online Video Production for Ad Agency
"Although our expectations were high, the final product far exceeded those expectations by leaps and bounds."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
9Rooftops (previously MARC USA) is a full service advertising agency and I am a Creative Director who has been with the company for over 23 years.
For what projects/services did your company hire Covalent, and what were your goals?
We hired Covalent to produce online video content for the Pennsylvania Turnpike. And our goal was for travelers to understand why choosing E-ZPass was the easiest and most cost effective way to travel the turnpike.
How did you select this vendor and what were the deciding factors?
We were looking for a partner who had a strong visual sensibility and conceptual way of thinking. We wanted to work with a team who could not only shoot and direct talent at an extremely high level and produce polished visual graphics, but one who could also see the bigger picture, collaborate with our team and ultimately help us bring our vision to life in a much more robust way than we had initially imagined.
Describe the video(s) and the process in detail, including the project steps and all stages of production.
Together we created a series of online videos that outlined the ways to pay when driving the PA Turnpike. From the beginning we conceptually knew we wanted a combination of live action and animation which is why we decided to work with Covalent in the first place. They had all the pieces and parts to help us bring the idea life from conception to finish—producer, director, animator, editor, colorist, sound design... They are truly a one stop, and very talented, shop.
Who did you work with and what was the feedback process like?
From the onset of the project collaboration was our entire teams' theme. We hired an illustrator to do the drawings that Covalent's amazing CGI artist Nate, then built renderings against.
We entrusted Covalent's director Nick, and his overall vision for the flow of the spot as well as his experience and patience to get some amazingly authentic performances from the talent. And we watched as Covalent's editor Alex, brought the entire story to life in beautiful and easy to follow increments of 15-40 seconds. And throughout the process, Covalent's producer Jeff, was the linchpin holding it all together.
Can you share any outcomes from the project that demonstrate progress or success?
Both 9Rooftops and the Turnpike client were wowed with the results. Although our expectations were high, the final product far exceeded those expectations by leaps and bounds. And the process of how we worked together was so fluid and transparent. We would definitely not hesitate for a minute to work with Covalent again, recommend them to other creatives within our agency or recommend them to creatives at another agency altogether.
Describe their project management style, including communication tools and timeliness.
Covalent's project management style is thorough, collaborative, flexible and prepared. The lines of communication via email and phone calls were always open. I never once felt like I wondered what was going on—I always already knew. And as an agency creative representative managing your client's needs, you never want to be surprised or unaware. Working with Covalent gives you complete confidence.
What did you find most impressive or unique about this company?
Covalent's team is all very in sync with each other. You can tell that collaboration, communication and respect run deep within the company culture. Throughout the process you would talk to different people and never were any of them unaware of what someone else was doing or when they were doing it in regards to the project.
That comes from project status meeting where people listen and care. And that's what you get when you work with Covalent—a team you feel really cares about you, their relationship with you and your company and cares about the product they are delivering.
Are there any areas for improvement or something they could have done differently?
There is nothing I would recommend they do differently based on our work together.
the project
Video Production for Advertising Agency
“Covalent’s project management is top-notch; they’re one of the best production companies I’ve worked with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the creative director of 9Rooftops, an advertisement agency located in Pittsburgh, Pennsylvania.
What challenge were you trying to address with Covalent?
We needed help with video production. As years go by, our budget has gotten smaller, so we were looking for opportunities to shrink our video production budget a little bit while maintaining our quality level.
What was the scope of their involvement?
Covalent helps us with our video production needs.
What is the team composition?
We work with the three main principals from Covalent: Jeff (Partner & Executive Producer), Nick (Partner & Creative Director), and Alex (Partner & Director). In total, their team consists of 5–6 people, including a director of photography and some other people they bring for each project.
How did you come to work with Covalent?
We met Covalent through many mutual connections. One day, they came to our agency to do a capabilities presentation. We found them to be a small and nimble company with high-quality work, so we brought them to the table.
How much have you invested with them?
We’ve spent over $50,000.
What is the status of this engagement?
We initially met with Covalent in 2019, and we first worked with them on a major project during the second quarter of 2020. We’re still working together, and we plan to continue working with them in the near future.
What evidence can you share that demonstrates the impact of the engagement?
Thanks to Covalent’s work, we’ve definitely got increased awareness on social and digital platforms, and our engagements have been much higher than before. The work they deliver is just as good as if we had a huge budget. Quality never suffers regarding budget with them; they always find unique solutions and ways to produce the best quality content.
How did Covalent perform from a project management standpoint?
Covalent’s project management is top-notch; they’re one of the best production companies I’ve worked with regarding project management. Before the shots, they make sure everything is ready, and during the shots, they always work on schedule and ensure that we don’t have any overages. Sometimes, we’ve even finished early, which has helped us get additional footage that we weren’t sure we would get.
We communicate via email, text messages, and phone calls. Our communication is one of the best things about working with Covalent. We’ve never had an issue, and they’re willing to jump on a call whenever necessary.
What did you find most impressive about them?
Covalent’s ability to adjust on the fly is impressive. On these kinds of projects, the client sometimes gets quoted initially, and they have to change the project based on the previous quarter's financial results, for example. As Covalent is a smaller company, they’re able to adjust almost flawlessly whenever we need to make changes to the project for financial reasons, and 99.9% of the time, they figure out a way to get the job done.
Are there any areas they could improve?
Not really. Any time we ask Covalent to do something different, they accommodate our needs very well. So far, they’ve been the perfect partners for us.
Do you have any advice for potential customers?
Listen to what Covalent has to say. Their ideas are always an added value to any partnership. Take full advantage of the partnership, and don’t treat them as vendors but as creative partners because they’ll help make your product better.
the project
Video Production for Financial Services Company
"They just jump on the work and turn it around so quickly. I don’t even know how they do it."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m senior VP of creative services within a financial services company. I started in an embedded team within the company. We had writers and designers, and we handled a lot of print collateral. We then grew into corporate videos. Now, we’ve become official employees.
What challenge were you trying to address with Covalent?
It kind of started at the beginning of the pandemic. Nobody was working on site, so banks and branches weren’t open. There was a huge need for corporate videos so the sales force could show people how to open accounts and so on.
What was the scope of their involvement?
Covalent came in and asked us to put together a template approach, starting with the easiest kind of videos, where we have a person recording themselves on their phone, then animations to help explain something, and then full-blown produced videos. They worked with us to give us that template-sized approach from a cost and timing perspective. It helps us determine if we’re using illustrations, stock video, and so on.
Usually, we first meet with internal clients and find out what they want. Our writer and creative director works on the script and storyboard. Once we get to that point, we go to Covalent and ask them what would be the cost and how we can make it more interesting. They give us multiple talent and options, and we make decisions with the client’s approval. We work pretty closely with Covalent all along the process, and we’re always working with them on a video or multiple videos.
Since COVID-19, we haven’t been able to produce anything in person, so they’ve sent equipment out to people and virtually walked them through the set up. We use a lot of stock in our video and animations, and we work with an illustrator to help us with what we’re trying to convey.
What is the team composition?
We work mostly with Jeff (Co-Founder & Executive Producer), but we also talk with their animators or editors. We work basically with the entire group.
How did you come to work with Covalent?
Our writer came from an agency background, and he knew about them. They were this new, young, and hungry team, and they were very open. From a price perspective, it was a good thing.
They started with a video for our group, and then we kind of worked together to put that template approach. We’ve been working with them pretty solidly ever since.
How much have you invested with them?
Right now, we’re doing smaller corporate videos that range anywhere from $5,000–$25,000, but we’ve spent at least $250,000.
What is the status of this engagement?
We first did one video in 2018. Then, we put together the template approach in 2019, and it started building up in 2020 because of COVID-19. We’re still working with them.
What evidence can you share that demonstrates the impact of the engagement?
Unfortunately, we don’t have any specific quantitative analysis of the videos. However, we’ve gotten great feedback all the way up to the CEO because they do such a good job at making professional and creative, interesting videos.
How did Covalent perform from a project management standpoint?
We have an accounts team that deals directly with them and works with their team to keep them on schedule. We have our own internal project management tools, but there’s nothing we can specifically use with them.
On the other hand, they’ve always been able to keep within costs and work in a timely manner. They’re just always here for us. Even when we were contractors, we had corporate computers, so there was a challenge with getting things back and forth between us. Nonetheless, they’ve always been very understanding, and we’ve tried many workarounds.
Overall, I feel that they’re part of my team. Before this job, I was a global creative director, and I worked with agencies in London, Paris, and India, and they were all great, but I hadn’t found the level of cost and hard work that Covalent has. They just jump on the work and turn it around so quickly. I don’t even know how they do it.
What did you find most impressive about them?
I guess it’s their passion and willingness to do what it takes. They ask a lot of questions, and they’re just really smart and creative. Their team is a great group of people, and they’ll stand on their heads for you.
Are there any areas they could improve?
Nothing that really jumps out. I can’t think of anything that feels worth mentioning.
Do you have any advice for potential customers?
Give them the opportunity to share their creative ideas. Have a brainstorming session with them and get suggestions. The art director may have something specific in their mind, but they have a great way to spin it or make it better.
the project
Video Production & Animation for Financial Services Company
“They're always willing to collaborate and see what we can do to help our partners.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the marketing manager for PNC Financial Services, a financial institution.
What challenge were you trying to address with Covalent?
My department is the acting in-house design group. We wanted to offer our partners the opportunity to create videos with the help of an external partner agency. This way, we could offer cost-friendly solutions for short videos.
What was the scope of their involvement?
Our internal team works on the design and the creative part of the videos, and Covalent takes the storyboards that we create, run with them, and execute them. They help us with our production and animation needs, and they bring to life all the creative work that we do.
If there is any voiceover needed for the videos, Covalent coordinates all of the talents and works on the recordings as well. The videos that they help us create are used as marketing collateral.
We’ve been working together for over two years now, and we’ve executed more than 20 videos. They all range in a variety of needs, but their process and execution are very similar.
Covalent also provides us with creative solutions and animation suggestions when needed. We go to them for their expertise, and we collaborate together to make any additional changes before approving the final cut and getting it out the door.
They’re always willing to help us with requests that fall outside of their standard service offerings. For example, one time, we need to create an editable video. The sales team wanted to be able to edit some information in the video based on who they were presenting the video. Covalent came up with a solution for it.
What is the team composition?
I work primarily with Jeffrey (Partner & Executive Producer), who is our main point of contact. Additionally, 2–3 people from their team work on the animation, and we go back and forth with them during the execution phase — everyone is really easy to work with.
How did you come to work with Covalent?
We didn’t have the capability to execute the videos in-house because we didn’t have teammates able to animate and record the voiceover, so we wanted to outsource those services.
As we were looking for groups to work with, Covalent was recommended to us by one of our writers within our group who had done some freelance work with them. Once we started talking to them, we engaged on a trial basis.
We tried them on some projects here and there to see how they worked, and we were really happy with the results.
How much have you invested with them?
We’ve done a variety of projects with Covalent. For some projects, they charge us around $2,000, and for others, they charge us around $25,000.
What is the status of this engagement?
We started working together around February 2019, and the engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
The feedback that we receive on the videos from internal partners is always extremely positive. We’re constantly getting references back to their other pieces of work, something that really talks about their quality. In other words, we get a lot of repeat requests because other people see the videos that we’ve created and want something like that for them as well.
I really like how collaborative they are. They're always willing to collaborate and see what we can do to help our partners outside the traditional video production scope. Their quality is always top tier. We're always extremely happy with the quality of the pieces that we get, and we're really proud to share those pieces along.
Another really great aspect about them is that they can handle the smaller projects when they arise, and they're able to execute on a larger scale, too.
How did Covalent perform from a project management standpoint?
Working with Covalent’s team has always been really, really easy. They’re really in tune with our creative efforts — that's really important for us as well. We don't have to sit there and break it down for them step by step. They’re able to jump right in and execute their work based on the words that we give them — it's a really seamless transition from our team to their team.
Covalent does a really great job providing comprehensive estimates at the top of the projects, and they always remain in scope. If something does change, they’re always very open about it. We communicate via email and phone calls.
Everyone from Covalent is very nice and always available, which is also helpful. It’s usual that our partners want everything done quickly. Covalent is really understanding about timelines, and they’re great at keeping within them. They’ve even exceeded our expectations about the timelines that we provide.
Covalent is always willing to accommodate rushed projects. We’re really happy about their turnaround times. Additionally, their pricing is extremely fair; they’re always willing to work with us on budget.
We keep a large schedule document that we share back and forth to make sure everybody's on the same page with timelines and updates on projects. If they ever have a question about it, they give us a call, and we have a meeting about it to execute it.
What did you find most impressive about them?
Both their quality and creative solutions are the top reasons why we continue our relationship with them. We're looking forward to keeping working together on future projects.
I can’t praise enough the quality of work that they put together. They’re able to take our ideas and flow everything together to make it look like a super high-quality production piece.
We’ve worked with other production partners in the past, and we’ve sent the pieces that these other people created to Covalent to help us fix them because they don’t meet the quality standards that they accustomed us to.
There have been times where the creative asset that we want to use is a still image. We give them a call asking if they can animate it, and they usually do it within budget, but they also suggest to us what does and doesn’t work. I really like their creative troubleshooting and their collaboration to help us create something really great.
Are there any areas they could improve?
I can’t think of anything they could improve on. We’ve set up such a set of events with them, that we’ve fine-tuned our relationship. I have the confidence that, if we have any issues, I can call one of the co-owners, and they would address it immediately.
Do you have any advice for potential customers?
Rely on their expertise for putting together the creative part of making videos. When I’m working with my team, I assign them different tasks on the creative side. Whenever I don’t know how to get from point A to point B, I can reach out to Covalent to help me troubleshoot and brainstorm on how we can accomplish that.
the project
Video Production for Thrifting Company
"They were very flexible around our timing and made any changes that we’d wanted."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I am the CMO of Second Ave Thrift Superstores, which is a thrift store chain with 11 locations. Green Drop LLC is our sister company that seeks out donations for clothing and household items.
What challenge were you trying to address with Covalent?
We wanted to diversity our website’s assets with videos that highlighted the benefits of our business model, both for the environment and the great finds that people could get by thrifting.
What was the scope of their involvement?
Covalent produced marketing videos for our website. They first talked to me about our business model and which parts that we wanted to highlight. Then, we got into the production logistics. They helped plan which stores we’d film in, which staff would appear on screen, and what types of shots we wanted in the videos. We also discussed the general storyline.
On the appointed day, we met them at the stores, and they did all of the filming. They created a pair of two-minute videos: one was about the environmental benefits of Second Avenue, and the other showcased the great finds people could get such as outfits and home décor. We reviewed the first drafts and made a series of edits until we got to the final products.
What is the team composition?
There were four people: a general manager, a production lead who organized the shoots, and two camera and lighting people.
How did you come to work with Covalent?
A friend of mine referred me to Covalent. The sample of work that they sent really matched what we wanted to accomplish for ourselves, and the prices were competitive, too. Those were the two most important factors.
How much have you invested with them?
It was under $20,000.
What is the status of this engagement?
We worked with them between October–December 2020.
What evidence can you share that demonstrates the impact of the engagement?
It was really the quality of the product. The videos were very well-done, from the soundbites and music to the storyline and footage. We ended up showing them to a lot of people we worked with, including other centers, and the general comments we got back were great. People were impressed with everything about them.
How did Covalent perform from a project management standpoint?
The team was very communicative, emailing us once a week on average, though we did have a few phone calls, too. During the shoots, we’d talk to them about our goals and expectations. They delivered on all of our deadlines, and the cost estimates were accurate.
What did you find most impressive about them?
Covalent was easy to work with. They were very flexible around our timing and made any changes that we’d wanted.
Are there any areas they could improve?
No, I was very pleased with what they completed for us. The price could always be better, but their billing was very reasonable.
Do you have any advice for potential customers?
Be clear on what your expectations are and what you think the video storyline should be. The more that you can provide to them, the better a job they’ll do.
the project
Video Series Production for Literacy Organization
"We would love to work with Covalent again."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of marketing and communications for Literacy Pittsburgh. Our organization provides classes to prepare adults for the workforce.
What challenge were you trying to address with Covalent?
Our services are broad, and include more than just reading. We prepare folks for GED and US citizenship exams, among other things. Our challenge was to boil down all of our services into one video.
What was the scope of their involvement?
We worked with Covalent to produce three different videos. One was a three-minute overarching video about the organization, which was designed for donors. We wanted something that really grasped the emotion and the impact of what we do.
We also wanted a 60- to 90-second video that we could use on social media and our website, which would serve as a more superficial overview of who we are. We still wanted it to capture that emotion and get people interested in what we do and want to learn more
The third piece is a 30-second commercial. The videos featured all of our own students and tutors. The Covalent team interviewed folks, heard their stories, and decided who would be a good fit for the video.
After shooting the videos, the team provided all the editing services.
What is the team composition?
I worked primarily with Jeff (Co-Founder & Executive Producer) and Nick (Partner & Creative Director), as producer and director, respectively. I also interacted with their videographer and editor to some degree.
How did you come to work with Covalent?
This was the first video we’d produced for our organization in about 10 years. We talked with a few different firms, and saw Covalent had done a video for another organization that captured the spirit we were hoping for. We ended up choosing them primarily for the creative direction we felt they would provide.
How much have you invested with them?
The project was $13,000.
What is the status of this engagement?
We worked together from February–December 2020.
What evidence can you share that demonstrates the impact of the engagement?
We just received the deliverables in December, and we’re still figuring out how we’re going to roll it out. We did share some drafts with our board and our staff. Everyone was very enthusiastic about the projects; they felt it really captured who we were. We saw a range of emotions from the viewers; happiness, tears, everything we wanted to capture.
How did Covalent perform from a project management standpoint?
We signed the agreement right before the state shut down due to COVID, so things were pretty dicey for awhile, and the project took much longer than we anticipated. However, Covalent used the time wisely, and they figured out ways to shoot creatively and safely. They ended up producing a beautiful project. I could not have been happier to have chosen Covalent to work with, especially under these circumstances.
In terms of the actual project management, they did a great job of keeping me apprised of what was going on over email and some phone calls. Despite the fact that the project dragged out for a long period of time, we were still in touch every couple of weeks.
What did you find most impressive about them?
We’re really impressed with Covalent’s creativity and professionalism.
Are there any areas they could improve?
I don’t think there’s anything. Our engagement was as seamless as it could be. We would love to work with Covalent again.
the project
Story Content Creation for Global Hospitality Company
"Covalent took on the project as if it was their own and was as passionate about it as we were."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the former director of marketing at Delaware North. We’re a global hospitality company that manages several different verticals, including gaming, which I focused on.
What challenge were you trying to address with Covalent?
Nationwide, the greyhound racing industry is dying, which has left hundreds, if not thousands, of racing greyhounds to need to be adopted. We were looking for a production company that would be able to tell a cohesive and comprehensive story to promote greyhound adoption.
What was the scope of their involvement?
Covalent was aboard the project from concept to completion. We brainstormed ideas, deliverables, the storyboard, everything. We went back and forth about the most appropriate way to tell the story, and the team provided a lot of input. Eventually, we landed on more of a testimonial-style video.
We located a family that had adopted a greyhound, and the Covalent team traveled to them in a hurricane to shoot footage. They managed the entire shoot by themselves, keeping me updated throughout the process.
What is the team composition?
I worked primarily with Nick (Partner) and Jeff (Partner & Executive Producer), but overall there were about six people involved between the crew, writers, and producers.
How did you come to work with Covalent?
We did some basic research online, looking for a company with bigger production capabilities. My marketing manager is the one who found them, and we gave them a call.
How much have you invested with them?
We spent about $35,000, which included everything from the video production and editing itself to the travel and other deliverables.
What is the status of this engagement?
The project took place from June–October 2018.
What evidence can you share that demonstrates the impact of the engagement?
The production ended up winning a Telly. We’re so proud of it because it was such a passion project for us. We never expected them to drive in the middle of a hurricane and make it happen, but they did.
One of the things I really appreciated about Covalent was the collaboration. It wasn’t like we handed them a concept and asked them to make it; they actually engaged in detailed discussion with us. The team was outstanding. They were communicative, consultive, collaborative, and able to take and implement feedback really well.
How did Covalent perform from a project management standpoint?
They were great. If ever there was a deadline missed, it was completely our fault. Not only did they never miss a deadline, they even delivered some pieces as they were being completed, so we got to see things as they were unfolding. Covalent was incredibly prompt and very professional in their gentle nudges to keep the project moving along.
We kept in touch mostly by phone, but every conversation was followed up with an email to ensure we were aligned the whole way.
What did you find most impressive about them?
Covalent took on the project as if it was their own and was as passionate about it as we were. That engagement really translated into what they produced for us, and ultimately, it’s going to help a lot of dogs find really good homes. At the end of the day, that’s what we all wanted.
Are there any areas they could improve?
I don’t have any criticism in terms of their work or anything they delivered.
Do you have any advice for potential customers?
Don’t hesitate to work with Covalent.
the project
Video Production Services for Food Rescue Nonprofit
"Their professionalism was definitely a key strength."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the office manager for 412 Food Rescue. Our organization rescues food from any place where there’s access to food that can be delivered. We strictly work with volunteers who pick up food and take it to various nonprofits.
What challenge were you trying to address with Covalent?
We wanted to create videos to make it easier for our volunteers.
What was the scope of their involvement?
Covalent produced videos for us that showed what we do and how we do it. We set up a date and a time when their team could film our process. They filmed our trucks picking up food, taking it to a nonprofit, and then volunteers taking the food to wherever it needed to be.
What is the team composition?
I worked with probably 3–5 people from Covalent at different times.
How did you come to work with Covalent?
Covalent came highly recommended, and we saw some of their past videos.
What is the status of this engagement?
We worked on this project between March–July 2020.
What evidence can you share that demonstrates the impact of the engagement?
The video has had a tremendous impact. Volunteers are now able to watch our entire process from start to finish. They’re able to see how easy it is as well as the gratitude from the recipients.
How did Covalent perform from a project management standpoint?
Their communication skills and turnaround times were amazing. It was easy to work with their team. It can be difficult to collaborate in these times, but Covalent made everything perfect.
What did you find most impressive about them?
Their professionalism was definitely a key strength.
Are there any areas they could improve?
No, not to my knowledge.
the project
Pitch Video Creation for Children's Entertainment Company
“The team understood what we were looking for.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the founder and CEO of a children’s entertainment company.
What challenge were you trying to address with Covalent?
We needed to make a pitch video that we could show on our crowdfunding page.
What was the scope of their involvement?
Covalent used clips we had and worked with us to produce a pitch video. They edited and tweaked the video. The team also made changes based on our feedback.
What is the team composition?
Nick (Co-Founder & Director) was our main contact, but there were 2–3 people working on the project.
How did you come to work with Covalent?
I had worked with them when they did a video for someone else.
How much have you invested with them?
My company spent $2,500.
What is the status of this engagement?
We worked together from January–March 2020.
What evidence can you share that demonstrates the impact of the engagement?
The video has gotten a really good response; people love it. It tells the story well.
Covalent was proactive when they ran into technical difficulties. I’m very pleased with them.
How did Covalent perform from a project management standpoint?
They were responsive and easy to work with. We communicated via phone and email.
What did you find most impressive about them?
Their communication was very good. The team understood what we were looking for, and they responded to our feedback well. It can sometimes be hard to agree on creative direction when working with film crews, but that wasn’t the case with Covalent.
Are there any areas they could improve?
No.
Do you have any advice for potential customers?
Trust the team — they are good at grasping what a company needs.
Thanks to Covalent's ability to identify expanded content opportunities, they delivered 12 videos in total. Their fast work pace allowed them to debut footage on social media while the shoot was still taking place. They were flexible in adapting to the client's preferred collaboration tools.