Courtney Kim Studio

Please describe your company and your position there.

I am the Founder of Content Smith, a digital marketing consultancy that helps people, business owners (and their teams) understand, create and improve their content and overall marketing lifecycle.

For what projects/services did your company hire Courtney Kim Studio?

We working with Courtney to deliver a client a rebrand project which included visual aesthetics and copywriting.

What were your goals for this project?

To refresh the brand's tag lines and product copy to reflect the direction the client sees the brand going.

How did you select this vendor?

We've worked together in the past so I trust Courtney's design process. She's talented, efficient and goes over and beyond what is expected. Client satisfaction is a priority with Courtney and I enjoy working with her.

Describe the scope of their work in detail.

To refresh the brand's tag lines and product copy to reflect the direction the client sees the brand going.

What was the team composition?

I worked directly with Courtney and the client to achieve the outcomes.

Can you share any outcomes from the project that demonstrate progress or success?

None.

How effective was the workflow between your team and theirs?

Communication and managing expectations were smooth running.

What did you find most impressive about this company?

Courtney is very creative and we love seeing them come up with mockups for new concepts.

Are there any areas for improvement?

None.

Please describe your company and your position there.

I’m an owner/operator at Pawa Catering and Events. We’re an indigenous catering company, servicing Melbourne.

For what projects/services did your company hire Courtney Kim Studio?

I got in contact with Courtney Kim studios to get my logo and branding redesigned.

What were your goals for this project?

We wanted to develop a creative, eye-catching logo and image for my business.

How did you select this vendor?

I was recommended to Courtney Kim Studio by a client that had used them to brand their business.

Describe the scope of their work in detail.

Courtney detailed my vision by asking some questions about my business, my vision for the future, and what I wanted my business logo to represent.

What was the team composition?

I worked with Courtney directly.

Can you share any outcomes from the project that demonstrate progress or success?

The logo is going to be a part of our branding relaunch. It’s received very positive feedback already, and I think it represents our business much better than our old logo.  

How effective was the workflow between your team and theirs?

It was very easy and very fast. We talked over the phone and email. Courtney was very responsive and easy to talk to.

What did you find most impressive about this company?

Her creative use of colors and imagery were the biggest highlight. She was fast, effective, and responsive.

Are there any areas for improvement?

They’re a great company. No improvement needed, from my experience.

Please describe your company and your position there.

I'm the business owner and tailor at my own tailoring business. I'm one of a few locally measured and handmade tailors in my area. 

For what projects/services did your company hire Courtney Kim Studio?

I hired Courtney Kim Studio to give my business a fresh new brand, execute a marketing strategy, and build an e-commerce site.

What were your goals for this project?

I wanted to generate more demand for my services. Since I relocated my studio, I wanted to attract new customers and build relationships from the ground up.

I wanted the branding for my service to appear as exclusive and high quality as my work. Specifically, I needed my new logo and website to have a high-end and classic look. 

How did you select this vendor?

I met Courtney (Creative Director, Courtney Kim Studio) since we worked in the same building together. We got to know each other after exchanging business advice, and that’s when I gained confidence that Courtney could take my business to the next level. During our conversations, she listened and understood the details of my business and my clientele. 

Describe the project in detail.

Courtney Kim Studio began by renewing the identity of my brand by changing the business name. Then, she created a logo and a small mark to add to my embroidery tags, name cards, swing tag, and dust bags.

After establishing the brand design, we added a shopping cart function to my website that allowed me to sell garments online and reach out to customers. She also assisted me with a printing process I had experienced difficulties with.

What was the team composition?

I mainly dealt with Courtney as my main point of contact, but I also spoke with other graphic designers and a copywriter.

Can you share any outcomes from the project that demonstrate progress or success?

Each time I displayed my logo or my new business cards, everyone said to me, "Wow, who did it?". The e-commerce site is more convenient for customers who are too busy to go out shopping, and I have noticed more customers inquiring about my work since it launched. Her suggestions to kickstart a referral marketing strategy have been very effective, and people have enjoyed it.

How effective was the workflow between your team and theirs?

It has been a slow and steady process, but that gave me the opportunity to really understand the creative work that goes into the process. The whole journey took me over a new learning curve, and I know it will continue to positively affect my business in the long term. 

What did you find most impressive about this company?

Courtney really listens and understands. She has a lot of experience and displayed great attention to detail. I can tell she loves her work and is passionate about what she does. The studio has guided me step-by-step through the journey, and I enjoyed every bit of the process and the outcome.

Are there any areas for improvement?

She takes time to produce quality work. But that didn't bother me as I enjoyed the slow process because it gave me enough time to think about her advice and then implement it. The studio's process was much like making a fine garment from scratch.

Please describe your company and your position there.

I’m the director of InFinance Solutions, a financial services company.

For what projects/services did your company hire Courtney Kim Studio?

I hired Courtney Kim Studio to re-brand my new accounting consulting company.

What were your goals for this project?

I wanted to move away from the traditional branding of an accounting company. My aim was to give the brand the look and feel of a young, innovative, and female-led company.

How did you select this vendor?

I found Courtney Kim (Creative Director, Courtney Kim Studio) via her LinkedIn profile and invited her to submit a proposal to relaunch my brand.

Describe the scope of their work in detail.

First, I answered a brand discovery questionnaire. This was used as a basis to develop the initial branding idea and then workshop my brand concept. We then designed the new logo, website, business cards, and other collateral.

What was the team composition?

Courtney leads the project, and she is my point of contact. I also work with Victoria (Graphic Designer, Courtney Kim Studio) to support the creative process and visual presentation of the products.

Can you share any outcomes from the project that demonstrate progress or success?

I asked to maintain an infinity symbol in the designs, and the team took that into consideration when creating my brand identity. I have been pleased with the result of the identity, colors, and professional look and feel of the brand.

How effective was the workflow between your team and theirs?

It has been efficient. There have been no unnecessary meetings or queries throughout the process.  As a client, Courtney made me feel important.

What did you find most impressive about this company?

I was impressed with how the team took my answers and transformed my preferences into visual representations of what my company is about.

Are there any areas for improvement?

While there's always a room to improve, I’m happy with the team’s work. I found their level of service impressive.