ConversionAdvocates

What evidence can you share that demonstrates the impact of the engagement?

We don’t have concrete metrics because I didn’t set any standards upfront, but we’ve received positive feedback on the site redesign. I’m more confident in our approach for the site. Its flow makes more sense, and the content and purpose are clearer and better presented, which should increase conversions. The site’s aesthetic and operation has dramatically improved; it is simplified and less cluttered.

How did Happy Box perform from a project management standpoint?

I hadn’t dealt with project management before working with them, so this collaboration was a good introduction. We used Asana to present overviews of project deliverables, to assign due dates, and to communicate. Asana was an effective project management tool because every component of the collaboration was in one place, which allowed me to identify next steps and what was being worked on at any given time.

I had phone calls with Raphaëlle and Sina on a weekly or biweekly basis, which gave us the opportunity to discuss our progress and plan the project's next phases. We were in close contact throughout this collaboration, and we had a friendly relationship. They were genuinely interested in helping the business grow. It put me at ease that they weren’t simply working for their personal gain.

What did you find most impressive about them?

They had a unique work approach because they looked at the big picture to ensure we started on the right path. They wanted to be sure that all the pieces fit together and that we had a good foundation before testing and changing the site. They made sure each page performed well. It was a bigger process than I anticipated, but it put the whole site on an improved foundation and better allowed for future change.

Are there any areas they could improve?

Although the entire site has improved, our conversion rates haven’t increased like we’ve hoped, especially considering the amount we invested in them. This is one reason that we’ve stopped working with them since we couldn’t afford them without higher returns. Conversion rates haven’t significantly increased partly due to our lack of concentration on what we could do to specifically increase them. We both neglected to record the site’s initial stats as well. I’ve discussed this with them over the past month, and they explained that we needed to redesign the site and start anew in order to implement their optimization ideas. Although the project did not result in what I had initially planned for when hiring them, we’re still happy with how it turned out overall.

Do you have any advice for potential customers?

Have a goal in mind and make sure everything you’re doing focuses on that goal. They truly understand that every business is different, so be receptive to their ideas and make those ideas work for you.