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Within a month, MultiOne started to see results from the changes implemented. Several of their biggest keywords jumped to prominent positions in search results, and organic traffic began to pick back up.

Over the course of six months, we implemented further changes to help bolster MultiOne UK’s website, such as being featured in industry publications like Pro Arb, All Things ARB and The Arboricultural Association.

As a result, MultiOne UK has seen a 20% increase in year-over-year organic traffic.

A 553% lift in organic traffic lead to an extra £100k in turnover.

Changes were made within the first couple of months to reflect Arb and Grounds’ expertise within their industry through testimonials from local authorities they have worked with, including The Environment Agency, The National Trust, Belper Town F.C., Edgbaston Priory and Rowlatts Hill Primary Academy.

Implementation of the technical SEO audit gradually increased the site’s organic traffic month-over-month in combination with strategic links gained from The Arboricultural Association, Service Dealer, Etesia UK and British Agricultural and Garden Machinery Association.

Over the course of a year we helped Arb and Grounds gain extra exposure through features on quality sources such as BBC Radio Derby, ITV Central, BBC TV East Midlands Today and Derby Telegraph. This led to Arb and Grounds having more than 50+ brand mentions across different mediums.

We helped Arb and Grounds realise the importance of collecting customer reviews and have since amassed 20+ reviews across Google My Business and Facebook.

There was a noticeable influx in domestic customers with the most trade coming via commercial/B2B.

With the increased footfall, two additional staff members were hired to facilitate demand.

As a result of the campaign, year-over-year organic traffic skyrocketed by an incredible 553%.

Arb & Grounds finished their financial year having generated an extra £100k in turnover which continues to grow and reflects a good return on investment.

Our campaign with Nobly resulted in an exponential and continuous growth across all KPIs.

The work done started to take effect as soon as a few months after the implementation of what we recommended.

From a ranking perspective, we saw strong movement on the major keywords or search terms with high search volume and the highest intent to convert.

We saw some of their highest converting terms like “epos” with a monthly search volume of 13,000 move from position 80 to position 15. Secondly, the biggest driver was the term “epos system” with a monthly search volume of 5,200 moving from position 19 to 5.

On top of this, we saw improvements across the board for their service and feature pages ranking such as “iPad epos” moving from position 22 to 11.

We also saw improvements like:

• The number of ranked keywords prior to the campaign was 497 ranked keywords, whereas 4 months later, the number grew to 2,261 ranked keywords. An increase of 355% in terms of volume of keywords ranked (SEMRush data).
• Organic traffic increased by 35% within the same period, obviously, good ranking will result in more traffic (Google Analytics data).
• 14% increase in clicks and 32% increase in impressions (Google Search Console data).
• 25% increase in overall organic users, 25% increase in organic new users and 15% increase in organic sessions (Google Analytics data).
• 80% growth in keyword visibility (SEMRush data).

Ranking improvements can be attributed to more additional, well targeted and optimised content on the website, targeting keywords that are commercially viable.

All of this growth played into their bigger picture of their plan to raise a second round of funding. Obviously being able to show potential investors that they have a sustainable marketing channel for future growth will be more appealing to them.

Successful website migration for www.airpointofsale.com

Muck Truck is the market leader for powered wheelbarrows which are designed and developed in the UK and are recognised globally in the construction and landscaping sector. Muck Trucks are built for moving heavy materials seamlessly; there are over five products that each have specialist qualities.