Words with purpose
We build brands that connect with today's consumers. We deliver crafted content that brings a brand's personality to life, from brand strategy and storytelling to SEO content websites and blog posts. With our blend of editorial skill, marketing and data-led research, we ensure your brand stands out from the crowd.
Focus
Recommended Providers
Portfolio
IKOS Resort

Casillero del Diablo
Transcreation and branding service
Casillero del Diablo is the second most powerful wine brand in the world and we are proud to support the branding team with regular transcreation services.

IKOS Resort
Social content writing
We bring the beautiful Ikos Resorts closer to their guests with engaging posts across social media channels.
Reviews
the project
Content & Translation Services for Travel Marketing Agency
"They’ve helped add a lot of value to our proposition."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the managing director at LOTUS, a travel marketing company.
What challenge were you trying to address with SGContent agency?
They’re our creative and translation partners.
What was the scope of their involvement?
SGContent has helped us with content creation, copywriting, and translation. In essence, they help us deliver an effective service for our clients. We’ve used them a number of times as an agency.
What is the team composition?
We’ve worked with about three different people at SGContent. Sarah (Director) manages our projects, distributing them among her staff that had the relevant skillset.
How did you come to work with SGContent agency?
We were referred to them by a contact. We were told they were really skilled when it comes to copywriting, translation, and content creation. We really wanted someone with specialized knowledge, and we found the team knew a lot about travel marketing as well as our market. We started working with SGContent and were impressed with the speed at which they could turn projects around, as well as the overall quality of the work.
What is the status of this engagement?
We’ve been working together since June 2019.
What evidence can you share that demonstrates the impact of the engagement?
We measure their success based on turnaround times, which they’re very strong with. We have a small margin of error with the content, and that’s something we never have to worry about with SGContent. Overall, their accuracy, speed, and price are all very impressive. They’ve helped add a lot of value to our proposition. The standard and quality of their work are really high.
How did SGContent agency perform from a project management standpoint?
They have excellent lines of communication and good response rates.
What did you find most impressive about them?
We’re most impressed with their communication and the quality of their output.
Are there any areas they could improve?
There’s nothing that comes to mind.
Do you have any advice for potential customers?
It’s important to give SGContent a clear brief at the beginning of the project. As long as they have that, they’re capable of managing a great project.
the project
Content Writing & Marketing for Event Management Co
"Their team is personable, professional, and committed to their clients."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the owner of Opulent Events by Gracie, which offers national and international events management services. Additionally, we have an online retail business and a private club for VIP concierge services.
What challenge were you trying to address with SGContent Agency?
We sought a partner to help us increase our online presence and work on content.
What was the scope of their involvement?
SGContent creates content for our landing pages and collaboratively writes blogs to help draw attention to our website. They also write content for our clients’ websites to support their marketing initiatives and attract attendance. Their team proofreads documents that we write, such as our membership guide. They also review presentation slides and tweak content for presentations.
Their team rewrote my bio for presentations, telling my story more clearly. They’ll also be rewriting my bio for the company website.
What is the team composition?
I directly work with Sarah (Director), Polly (Project Manager), and an SEO specialist. However, there are more people working behind the scenes on our projects.
How did you come to work with SGContent Agency?
I found them on a freelancer’s website. They promptly responded and sent samples, which I requested. We spoke on the phone, and I liked their work because it matched my style. I felt that SGContent could represent my company well.
How much have you invested with them?
We’ve spent about $10,000 on their services.
What is the status of this engagement?
We began working together around February 2020, and it’s ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We receive a lot of positive feedback on our blogs and website content. Their team exceeds our expectations regarding the quality of their content.
How did SGContent Agency perform from a project management standpoint?
We have Zoom calls for consultations on new features or projects. However, we mainly communicate via email and phone. They have an excellent work ethic. Their team is flexible and steps outside normal practices if requested.
What did you find most impressive about them?
Their team is personable, professional, and committed to their clients.
Are there any areas they could improve?
I have no complaints at this time.
Do you have any advice for potential customers?
Express yourself respectfully and treat them well. They’re a great team. Trust them and their process.
the project
SEO Services & Content Writing for Moving & Shipping Cos
"I’m impressed by the thoroughness of their research."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
It’s actually two companies. We have an overseas movering company and a car shipping company.
What challenge were you trying to address with SGContent?
We wanted to boost the website and drive more traffic to secure more leads.
What was the scope of their involvement?
SGContent supports our SEO initiatives by providing weekly blog posts that help the website because Google likes fresh content. Sarah (Branding & Editorial Specialist) initially wrote two articles a week, but we reduced that number to one. In terms of ideation, she helps with that too.
What is the team composition?
We initially worked with just Sarah. She brought more people on board, and now we work with a few people from SGContent.
How did you come to work with SGContent?
We needed a writer and my boss stumbled upon a travel article that Sarah wrote for a large online publication. We found SGContent through that article and asked Sarah to write for us.
How much have you invested with them?
We’ve spent about $20,000 on their services.
What is the status of this engagement?
We started working with them in September 2018, and we’re still working together.
What evidence can you share that demonstrates the impact of the engagement?
The content SGContent produced for us increased our blog’s monthly page views. We started using their services two years ago when we received about 50–100 views a day. We now have about 600–1,000 views a day, which is about a tenfold increase.
How did SGContent perform from a project management standpoint?
We communicate via email, and SGContent’s responsive. Communication’s spot on, and they always deliver on time. We have no complaints at all.
What did you find most impressive about them?
I’m impressed by the thoroughness of their research. They ensure to include sources and links in their content. If it’s a difficult topic that’s unfamiliar to them, their team takes the time to get it right.
Are there any areas they could improve?
SGContent recently brought an SEO specialist on board, which upped their game. An improvement would be to increase the specialist’s involvement in the articles.
Do you have any advice for potential customers?
Come to the table with a plan. Think about the topics that you want SGContent to cover. Having a back and forth about content every week may become strenuous.
the project
Content Marketing & SEO Strategies for Recruitment Company
"They communicate well with me and give me enough confidence in my business."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the director of an international recruitment company, with clients in the healthcare and hospitality industries.
What challenge were you trying to address with SGContent agency?
I needed them to make my website more appealing to potential customers through content marketing.
What was the scope of their involvement?
We started with the conceptualization stage, wherein I discussed my ideas and plans for the site. SGContent agency then gave me a questionnaire that contained the SEO content strategies they collated based on my own concepts.
Their team would then implement the strategies, and we continued to submit ideas back and forth. Additionally, they made improved my website in terms of design and on-site SEO.
They're now scheduled to write six press-release articles for my business and distribute them on Canadian blogs.
What is the team composition?
I work with three people from SGContent agency. Sarah (Director) is in charge of the content, and there’s also an SEO expert.
How did you come to work with SGContent agency?
I liked SGContent agency's professional approach when we initially met to discuss the project plans. I then decided to give them a try, and everything’s been great so far.
How much have you invested with them?
I've spent $2,500 CAD (approximately $2,000 USD) so far, while the press-release articles will cost me $1,500 CAD (approximately $1,200 USD).
What is the status of this engagement?
I started working with SGContent agency in December 2020, and it’s ongoing. The initial work took a month and a half.
What evidence can you share that demonstrates the impact of the engagement?
All the content produced by SGContent agency is intended to make my site rank higher for specific SEO keywords. As of writing, they've written everything that's on my blog, and all of it appears professional and engaging. I’m now getting more leads, even though I haven’t started marketing my platform yet.
How did SGContent agency perform from a project management standpoint?
Everything was well-organized and straightforward in terms of project management.
What did you find most impressive about them?
SGContent agency is really organized — they have a simple system. They communicate well with me and give me enough confidence in my business.
Are there any areas they could improve?
I haven't encountered such aspects yet.
Do you have any advice for future clients of theirs?
Hire SGContent agency — they’re a professional and serious team. I’m not an expert in content and marketing, and SGContent agency gives me the information and solutions I need in order to get more leads and sales. They tell me what to do and why it would be done that way.
the project
Content Development & SEO Services for Web Design Company
"They take what they do very seriously and really do have the client's best interest in mind."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner of Gridd Design. Gridd is a web design and development company offering the full range of services including Shopify, Wix and WordPress development. We also provide content development and online support.
For what projects/services did your company hire SGContent agency?
We hired them to provide search engine optmized content for our website. After the success of this project, I will be hiring SGContent to provide additional services to my clients.
What were your goals for this project?
The goals were to increase brand awareness, increase website traffic, build our client base and help us create an engaging website.
How did you select SGContent agency?
SGContent was recommended by a former colleague of mine that has recently worked with them. After speaking with Sarah and Jose I felt comfortable that they understood out goals.
Describe the scope of their work in detail.
SGContent created the content for out website to strenghten our brand and online presence. We will also be using their blog writing services.
What was the team composition?
I worked directly with Sarah and one of the other team members.
Can you share any outcomes from the project that demonstrate progress or success?
We have a website that we are very happy with and to build our brand online. We have received a lot of positive feedback.
How effective was the workflow between your team and theirs?
We found it very smooth. They responded quickly, were flexible and stayed on schedule.
What did you find most impressive about this company?
They take what they do very seriously and really do have the clients best interest in mind. Communication was easy and their passion for the work was contagious.
Are there any areas for improvement?
Nothing comes to mind.
the project
Direct Marketing Support for Energy Retailer Consultants
"It is impressive how they quickly understood our proposition and tone of voice."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a consultancy to energy retailers in the UK and work with both established players and new challengers into the market.
For what projects/services did your company hire SGContent agency?
We send out monthly emails to our clients and mailing list, but they were fairly bland and weren't generating much engagement. We hired SGContent to liven up our emails and provide interesting content that would inspire the recipients
What were your goals for this project?
We wanted to increase engagement with our list - so that we remained at the forefront of their minds should they ever need assistance on the sort of problems we can solve.
How did you select SGContent agency?
We spoke to a few agencies, but it was the easy engagement with SGContent which won through for us - conversations were very easy and they understood our proposition. It felt like their tone would match ours and so would be a good fit for the brand.
Describe the scope of their work in detail.
They supported our monthly emails, turning them more into a newsletter type format, as well as researching interesting energy-related articles to include, they took our notes from the month gone and month to come and re-wrote them into a more engaging style.
The emails included more calls to action and generated more responses from potential clients. Despite the impact that coronavirus has had we're well on track for 2020 to be our best year yet.
What was the team composition?
We dealt with Sarah mostly, but her team supported on content generation
Can you share any outcomes from the project that demonstrate progress or success?
We've seen over 100% growth in 2020, and judging by the response rates our emails have generated, some of that will be down to our new newsletters putting us front and centre in people's minds.
How effective was the workflow between your team and theirs?
Great - we sent our monthly summary and outlook to Sarah and they returned a first draft of the newsletter back. Any edits were only ever minor revisions.
What did you find most impressive about this company?
It is impressive how they quickly understood our proposition and tone of voice so that, aside from the massive improvement in content, it would not have appeared like we'd brought in an agency to take over the writing of the emails.
Are there any areas for improvement?
Energy was a new industry for SGContent, so there is more to learn there for them, but that will come with time or more clients.
the project
Web Dev & SEO for Microsoft Power Platform Specialist
"They could run with the content without needing extra input from me, which kept them focused on other activities."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Enochian Ltd offer specialist support for Microsoft's Power Platform. I am the founder and sole employee of Enochian.
For what projects/services did your company hire SGContent agency?
Being the sole employee, I have very limited time to spend outside of delivering services to clients. SGContent Agency were hired to help produce the business's website content so that we have a presence online which builds our credibility.
What were your goals for this project?
Have high quality website content that is appropriate for non-technical users and is accurate enough to build trust with any "passing visitors".
How did you select SGContent agency?
I searched Fiverr for a verified Pro offering the services I required. SGContent were very friendly and approachable through my initial enquiries and their pricing offered the flexibility to fit in with my budget.
Describe the scope of their work in detail.
SGContent researched SEO strategy and the service that I offer to produce appropriate content for my website.
What was the team composition?
2, Sarah wrote the content and Polly acted as liaison with myself.
Can you share any outcomes from the project that demonstrate progress or success?
Website content has been universally praised by my business contacts and clients.
How effective was the workflow between your team and theirs?
Very effective workflow via messaging in Fiverr.
What did you find most impressive about this company?
Very friendly and extremely competent. They could run with the content without needing extra input from me, which kept them focused on other activities.
Are there any areas for improvement?
None
SGContent’s consistent, high-quality outputs keep the client coming back for more projects. The team is reliable and efficient, and their niche expertise sets them apart from their competitors. Customers can expect a successful partnership.