Solving Complex Marketing Challenges- ContentNinja
ContentNinja solves marketing and enables sales for technology, education, and finance brands - through growth strategy, execution, and automation.
We pair our inbound marketing expertise and bespoke strategies with a client-first approach. Our service line includes end-to-end Inbound Marketing, Tactical Content, and Design projects, to Videos and Podcasts for our target industries.
As a HubSpot Platinum Certified Partner, we've executed 50+ HubSpot onboardings, process consulting, sales enablement, and HubSpot CMS projects - with our clients' cheers showing through our 5-star rating on the HubSpot partner ecosystem.
Talk to us about how ContentNinja has helped grow enterprises like Mindtree, Amazon, PwC, and DSP BlackRock, as well as startups like Groww, UpGrad, and Freshworks.
Our Services include:
# Inbound Marketing
# Content Marketing and SEO
# Blogs, Whitepapers, and Case Studies
# Webinars and Podcasts
#HubSpot - Onboarding, Migration, and Optimization
# HubSpot CMS Development
# Graphic and Web design
# Video editing, Animation, and Motion Graphics
Capabilities in more detail: https://hubs.ly/H0tj-WK0
Recommended Providers
Focus
Portfolio
PriceWaterhouse Coopers(PwC), Ministry of Home Affairs (Gov of India), Times Internet, Oxford University Press, Tech Mahindra, Hostgator, Jaguar India, Bigrock.
Ministry of Home Affairs, India | Digital Awareness for New Emergency Number
Ministry of Home Affairs, under the Home Minister’s banner, rolled out a unified emergency number in a state-wise execution and marketed the same on their various social media channels.
ContentNinja was shortlisted to design their social graphics in multiple vernaculars, while ensuring that the styling was modern and relatable.
PwC and State Government | Marketing and design for Amravati Smart City Summit 2019
The Govt. of Andhra Pradesh, India, hosted the inaugural Happy Cities Summit in 2019, which saw the participation of 1500+ delegates from over 15 countries.
ContentNinja researched with various stakeholders and drafted the content and design of the marketing collaterals used at the event. One of the notable designs was a 30 page brochure distributed amongst the delegates submitted within incredibly short deadlines.
JHAIHo - Designing of Social Media Posts, Online/Offline Contests, and Web.
JHAIHO is one of the biggest platforms for tattoo artists to create a credible and high-converting presence.
It connects people who are looking to have tattoos with the right artist and ensure streamlined engagement.
ContentNinja helped JHAIHO with creative designs for social media posts, web pages and online/offline web pages.
Kohler Sales Presentation
Host-led video strategy for Tickertape
Tickertape is a Smallcase portfolio company that aimed to crack the increasingly ‘red-ocean investor education’ industry.
The Challenge
Building India’s largest collaborative YouTube channel focused on investments and personal finance.
The Solution
Bite-sized videos + Host led content -> Huuge engagement.
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Shorts helped us churn out bite-sized video content which was easily consumed.
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Shorts helped us reduce the turnaround time and provided room for bringing variety and colour to video content.
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Switched from rigid, 100% English video content to Hinglish, easy-going video.
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Focused on topical content and news related to markets, fintechs, policy, and stocks.
The Result
Tickertape reportedly gained subscribers while their Shorts videos went viral- ALL VIA ORGANIC CONTENT MARKETING!
The shorter turnaround time aided in making more content at the same time. This helped Tickertape’s channel get 427% more views than usual!
In just ONE MONTH, Tickertape garnered
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17 million views
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29k+ new subscribers
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19.5k+ hours of watch time on Tickertape’s YouTube channel
Lumenor: Inbound Marketing for Analytics SaaS
The challenge: Building market share in the crowded Analytics SaaS space
Lumenore is the product arm of Netlink, a technology services enterprise with a team of 1100+ experts. Despite being an early player with cutting-edge AI analytics, Lumenore saw a serious challenge in expanding its market share.
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Analytics SaaS is crowded with behemoths like Microsoft BI and Salesforce Tableau.
They all come with incredibly comprehensive data ecosystems.
How could a lean analytics SaaS tool compete in this red-ocean industry?
(tl:dr; It couldn't)
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In a red-ocean space like tech-SaaS, pricing kills more products than features.
We played to Lumenore’s strengths – by positioning it as a foot-in-door freemium tool that could help anyone and any team import their data.
Our messaging: Lumenore helps you quick-start your insight building – with self-service business intelligence and no-code analytics.
- Focused on early-wins by picking industries and domains that could see results fast
- Cross-sold to existing clients of parent company who were more likely to convert
- Maintained website content for inbound, helped leadership team to build thought-leadership content
- Ran email drip sequences and LinkedIn outreach for omnichannel targeting
- Created webinars, videos, and sales enablement assets
Portfolio link: https://www.contentninja.in/dojo/project/lumenore/
Reviews
the project
Digital Outreach for Market Research Firm
“ContentNinja’s strategy definitely helped us bring key brands on board.”
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Floorwalk is a market research and mystery shopping company with over 10,000 auditors across the world. We support clients such as Amazon, Jaguar, Samsung, Philip Morris. My designated role is the managing director of sales.
For what projects/services did your company hire ContentNinja?
We hired ContentNinja to optimize our digital outreach and marketing activities.
What were your goals for this project?
We wanted to increase B2B inbound leads through email marketing, PR, and advertisements.
How did you select this vendor?
ContentNinja was recommended to us by a partner. We had previously researched between 5-6 vendors, but hadn’t been satisfied with their work. ContentNinja's intuitive grasp of technical content and the quality of their previous projects were the deciding factors for us.
Describe the scope of their work in detail.
ContentNinja helped streamline our email marketing by generating a qualified database of leads and inviting requirements. In addition to that effort, they also worked on our blogs and social media to pull in more mystery shoppers.
What was the team composition?
We had a single marketing point of contact who liaised with the designer and writers.
Can you share any outcomes from the project that demonstrate progress or success?
Traffic to our social and email channels has scaled up noticeably since we started working together. ContentNinja’s strategy definitely helped us bring key brands onboard. Many of these clients are still working with us to this day.
How effective was the workflow between your team and theirs?
Using the single point of contact model worked well for us. ContentNinja’s structured workflow helped streamline our correspondence.
What did you find most impressive about this company?
The initial engagement was just for blog content, but we scaled up the scope of work due to their consistency and the high quality we’ve seen in the series of services they've offered us.
Are there any areas for improvement?
Pricing was definitely on the higher end, and timelines get stretched sometimes, but they always kept us in the loop.
ContentNinja curated a database of qualified leads primed for conversion. Their support sparked a marked increase in traffic via email and social media channels. Ultimately, the team’s high-level capabilities helped secure new business. A single point of contact facilitated smooth communication.