Could you share any statistics or metrics from this engagement?
That early project that they did with us was a test run to see how well we worked together and how good they were. That work helped us increase our page views on our marketing site by almost 300 percent, increase our session duration by 150 percent, and also drop our bounce rate by about 13 percent.
We authored a study on Facebook brand page performance in 2015 with them, and they helped us get that study featured on Marketing Land the day it launched. To date, that study has been viewed more than 3,000 times.
How did Content Harmony perform from a project management standpoint?
They were fantastic. We worked with one person as a point of contact almost exclusively, Emily [Harris, content management strategist at Content Harmony]. Her project management skills were fantastic. Good communication, expectation setting, and delivery – always on time or early.
What distinguishes Content Harmony from other providers?
They have a breadth of experience. When I think about Kane, the founder, he's got good technical expertise and good SEO [search engine optimization] and digital analytics foundations to help people, and he did a good job of building out a team and having other members of the staff like Emily who were trained marketers. The composition of Content Harmony's staff really helped us feel like we were getting good strategic direction backed up by actual numbers. When it came to implementing and actually writing to achieve the goals that we helped set and validate with data, they were able to do that. I've either talked with or worked with other agencies who have many of one of those skills – like many great marketers but can't work with analytics, or many data people who can't actually implement against what they're seeing. I think they're great in that regard.
Is there anything Content Harmony could have improved or done differently?
Their bandwidth could've been higher, or their price could've been lower. Somehow, the value felt a little bit off. I think that with our internal growth, their value has been higher per dollar. We probably would've retained them as we continued to grow, but I think they're just too expensive for where we are at this time.