INTEGRATED COMMUNICATIONS FOR TECH BRANDS

We are TECH Marcom & PR geeks. We provide 360° marketing communication for technological, consumer electronics & automotive brands. Our core expertise involves handling everything from strategic planning to effective execution.

 
$1,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2010
Show all +
Moscow, Russia
headquarters
  • Mira Avenue 102
    Moscow, MOW 129626
    Russia

Portfolio

Key clients: 
Genesys, Infor, Western Digital, Orange, Castrol, Xplore, Swype, Sophos, Strontium
GENESYS AND CLUDO JOINT VIDEO PRODUCTION Image

GENESYS AND CLUDO JOINT VIDEO PRODUCTION

OBJECTIVE:

The partnering of Genesys with Cludo marked the coming together of two of the leading marketers of cloud-based contact centre technology, allowing them to develop and offer an enhanced contact centre service experience.

 

The partnership was to be announced through a video campaign which would involve making three promotional videos. This would form part of a broader campaign through which the

partnership of the two companies would be made public and was carried out with a turnkey approach which spanned the conceptual, production and distribution elements of the project.

 

WHY COOL:

The videos aimed to create an accessible and playful way of promoting and documenting the collaboration while also emphasising the advantages and potential the project had for bringing to the market innovative solutions packages.

Western Digital at Igromir Image

Western Digital at Igromir

OBJECTIVE:

At Igromir, Russia’s most prestigious computer and video game exhibition, ContActive were given the opportunity to demonstrate a new SSD from Western Digital, the high performance Black NVMe, to gamers.

WHY COOL:

In the WD booth, a number of demonstration models were set up, giving customers the opportunity to compete with

high-profile twitch gamers from Russia, including TianKami and EviL GrannY, on games including Dead by Daylight and World of Tanks.

The demonstration also featured a setup in which eight Black NVMes were connected in a RAID array to the one-of-a-kind Zenith Mk II. The demonstration machines, which were designed exclusively for the Igromir exhibition, were custom built by TechBeard’s Russian technicians.

A popular feature of the WD booth was the introduction of a cosplay actor, wearing a costume modeled on WD’s creative team, who was in constant view of the cameras throughout. The costume, which had been specifically designed for the event, attracted a number of orders from customers in the USA and Europe.

WOW RESULTS:

Key features of the exhibition stand included:

·       Multiple gaming sessions led by high-profile online gamers

·       The cosplay actor

·       Large numbers of clients crowding the booth

INFOR CUSTOMER EVENTS Image

INFOR CUSTOMER EVENTS

OBJECTIVE:

Two industry events, Infor Customer Day and Infor Next, have become regular fixtures in Russia. The events, which are aimed at the most influential and successful figures in the business world, are overseen by the ContActive team, who are responsible for the organisation of multi-functional venues suitable for hosting high-profile professional meetings.

WHY COOL:

The conference, which is held over the course of a single day, features keynote presentations and other talks on the main stage, along with educational workshops and breakout events hosted by Infor product specialists and delegates. These are intended to showcase the company’s new products and innovations, as well as outlining its strategy decisions. There is a particular focus on efficiency at the event; the aim is to inform clients about technological developments in application suites that address specific industry issues and logistics relating to finance, supply chains and distribution, among other things.

GENESYS Image

GENESYS

OBJECTIVE

Our aim was to increase awareness among call managers who work in banks, logistics, insurance companies, etc. We wanted to deliver information about Genesys solutions enriched with third-party endorsements and to collect 80 leads.

WHY COOL:

The platform we chose for campaign (Cnews) is the key IT business media for Russia and

CIS. To make Genesys visible we launched a microsite on call.cnews.ru. Gated content (case interviews with heads of call-centres in Russia) was extensively announced with a range of email newsletter banners, pop-up banners and website tabs.

80

LEADS COLLECTED

5 TIMES

TOTAL ADVERTISING VALUE EXCEEDED THE COST OF THE CAMPAIGN

WOW RESULTS:

FOR THE WHOLE CAMPAIGN DURATION (4 MONTHS)

32 745

UNIQUE USERS VISITED MICROSITE PAGE

11+

MINUTES IS AVERAGE TIME OF VISIT

4,5

PAGES IS AVERAGE DEPTH OF VIEW

CASTROL VIRTUAL REALITY DRIFT Image

CASTROL VIRTUAL REALITY DRIFT

OBJECTIVE

Energetically shot video intended to showcase Castrol Edge as highly reliable engine oil. We felt the necessity to promote the video through most relevant channels to engage with the publics and get the maximum amount of views.

WHY COOL:

Video was covered by national TV and radio. It got a massive traffic spike and sharing

across the web due to popular robust online portals, social networks & populated communities and influencers engagement.

WOW RESULTS:

6 200 000 VIEWS

ON PAID REACH & VIRAL EFFECT

STRONTIUM RINGS A BELL Image

STRONTIUM RINGS A BELL

OBJECTIVE

Our aim was to make the Russian market welcome for a complete newcomer – Strontium memory cards and USB flash drives. We unfurled its umbrella with a new campaign in media that cover people most likely to buy memory cards. We wanted to build brand awareness and to win over the audience with a brand message that highlights its strong comparative advantages.

ACHIEVEMENTS

The prevailing majority of the top tech, photo and gadget portals covered the product in a favourable manner.

100 % OF REVIEWS WERE POSITIVE

The great merit of this lies in the fact that Strontium is tremendous indeed, but also due to our team tenacity. Advantageous comparison with competitors.

DRAGON DICTATION APP LAUNCH Image

DRAGON DICTATION APP LAUNCH

OBJECTIVE

Our team was challenged to introduce a breakthrough text to speech app. Is it possible to impress and recruit everyone from early adopters to digital immigrants for this first ever dictation opportunity? Sure! Our team knows how to amplify awareness and generate a maximum number of downloads.

WHY COOL:

The app promotion

engrossed the attention of the most influential national media with a whirl of coverage, namely 4 TV broadcasts, 2 radio reviews as well as a host of online seeding.

WOW RESULTS:

50 000

DOWNLOADS IN THE FIRST THREE DAYS

NUMBER 1 APP

IN TOP FREE APP STORE RATING ON THE LAUNCH DAY

APP OF THE WEEK

ON THE APPSTORE

SWYPE FASTER Image

SWYPE FASTER

CONCEPT:

Predictive text SWYPE keyboard is very fast and intuitive. The app was launched on all Android phones. The basket of our ideas was full of building buzz for product launch with exceeding announcements on geek portals. Geeks know geeks and seeding over top portals did its job!

WHY COOL:

The theme-line with product and App

reviews grabbed Android fans’ attention on top portals and forums. An overt brand promise resonated with its consistent customer experience around the most popular gadget websites.

WOW RESULTS:

#2 APP ON GOOGLE PLAY

ON THE 2ND DAY

SECURITY THREAT REPORT Image

SECURITY THREAT REPORT

OBJECTIVE

The campaign was designed to introduce Sophos as a confident novice on the Russian arena of information security. We wanted to showcase Sophos as it pertains to its brand awareness with target audience and how it declares itself as a quality product.

As a starting point Security Threat Report was chosen. It showed tendencies in hacker attacks

development.

WHY COOL:

The results of research were placed on key IT business portals. The information was localized, designed and presented into various forms like interviews, articles, pieces of news and research findings articles.

WOW RESULTS:

80% OF KEY IT BUSINESS MEDIA

ON INFORMATION SECURITY PUBLISHED A HOST OF FAVOURABLE EDITORS’ & JOURNALISTS’ ARTICLES AND INTERVIEWS IN THERE.

XPLORE TECHNOLOGIES Image

XPLORE TECHNOLOGIES

OBJECTIVE

No one likes challenges like we do especially when it comes to untrodden paths! Here we aimed at boosting brand awareness in rather a narrow and highly specialised segment targeting b2b audience.

ACHIEVEMENTS

TA series of news, reviews, and articles across thematic websites and portals including main pages placement shaked up

the public
YOUR COLOURFUL MEMORIES STORAGE CONTEST Image

YOUR COLOURFUL MEMORIES STORAGE CONTEST

OBJECTIVE

«Your colourful memories storage» Contest in partnership with vc.ru: pick one of the four loverly colours of hard drives and grip packs, explain choice and share it with friends!

WHY COOL:

Vc.ru has the audience of 1 000 000 unique users daily — tech adepts and gadget addicts.

Fast & easy contest

creates more involvement with gadget geeks and buzz through social networks sharing to their loyal friends.

WOW RESULTS:

10 000

UNIQUE VISITORS TO THE CONTEST PAGE

5 000

PARTICIPANTS

4 000

SHARES IN SOCIAL NETWORKS

130 000

OUTREACH TO THEIR ONLINE FRIENDS

STRONTIUM ADS Image

STRONTIUM ADS

OBJECTIVE

Our aim was to boost Strontium brand awareness in terms of the entry to the Russian market with immediate sales growth & performance.

WHY COOL:

Alongside with long term-instruments like thorough stand-alone and competitive reviews that led to earned media coverage with very relevant and competent mentions we launched

context ads & retargeting to generate immediate sales.

WOW RESULTS:

IMMEDIATE SALES START

HIGH CONVERSION RATE

AVERAGECTR 1.48%

CONTEXT ADS FOR YANDEX AND GOOGLE

CTR 0,12%

RETARGETING FOR YANDEX AND GOOGLE

CAMPUS PROMO Image

CAMPUS PROMO

OBJECTIVE

We aspired to carry out a scalable campus promo campaign with My Passport Pro and other WD storage products. The idea to target students in the creative sector brought the campaign to top Russian universities, where future creative professionals for video & design industries struggle with de-cluttering huge files.

WHY COOL:

This umbrella campaign captured attention with an easy to consume Instagram photo contest, based on the 7 best-ranked national creative universities.

WD was presented as a sponsor of the annual event to many students.

WOW RESULTS:

2 013

PICTURES SUBMITTED

108 780

USERS ENGAGED

2 017 530

USERS REACHED

THE ART TO STORE ART Image

THE ART TO STORE ART

OBJECTIVE

We were lucky to support WD product launch in Russia in terms of our contest where for a month the entrants beautifully showcased their pictures.

We wanted to convert people from the creative scene into WD brand lovers. Why grab their attention? These people are most vulnerable when it comes to the awkward “your camera card is out of space again”

moment.

WHY COOL:

An extensive audience reach which makes up the bulk of pro photographers, photo art connoisseurs and fans from photosight.ru (the most popular webplatform with over 1.20 m monthly visits) and Sergei Dolya followers. Sergei is a top 3 Russian influential photo blogger and traveler (more than 2 million unique blog visitors yearly). He was our maven in the competition who generously shared tips and chose the winners.

WOW RESULTS:

7 916

PHOTOS: THE BIGGEST AMOUNT OF WORKS SUBMITTED FOR THE WHOLE PHOTOSIGHT.RU HISTORY

135 700

OVER ALL CONTEST PAGE VIEWS

240 720

OUTREACH ACROSS ALL DIGITAL CHANNELS

502

DIRECT CLICKS TO PARTNER PAGES

 

WD MY CLOUD VIDEO Image

WD MY CLOUD VIDEO

CONCEPT:

The idea was to promote a really nice video that entices viewers and offer the key advantages of the product: easy and safe-to-use data storage.

WHY COOL:

This warm video is a how-to safe-familyholiday advice that appeals to people with its infomercial entertainment. The partner store’s main advantage is its 24/7 service and

easy-to-order opportunity.

WOW RESULTS:

Key message conveyed by this visual demonstrated The product in a neat and graceful manner. It showed how the product can solve a customer's problem. The whole production period of 14 days from Plot outline to ready-made short film.

MY PASSPORT ULTRA NEW & GRIP PACKS PRODUCT LAUNCH Image

MY PASSPORT ULTRA NEW & GRIP PACKS PRODUCT LAUNCH

CONCEPT

We wanted people to give people a unique opportunity to interact with this brand, so the idea was to gather clients and partners together and present the very new model of My Passport Ultra and colourful Grip Packs in a memorable way. The event was supposed to create a lasting and powerful impression with product's new forms, new colours and the evolution of an icon!

 

IDEA IN ACTION

Colours of the hard drives - white, berry, blue, black - Were the core event's colours in terms of the street Festival holiday with plenty of foodtrucks and such Themed things as graffity, pennant flags and colourful Puff chairs. With traditional seating arrangements. The guests enjoyed the lounge zone and music that Kept them in high spirits. The highlight of the program Was a 3d mapped hard drive that successfully engaged The attendees.