How did you select this vendor?
Their work with other brands, their ability to listen and execute in a timely manner and the attention to detail is why we decided to work with Conjure. We looked at a number of other possible vendors, as well as individuals, but the passion for the product and willing to work closely with us helped in our decision.
Describe the scope of their work in detail.
Old product was delivered to the client so they could see what issues we had previously in the retail environment. We then discussed why the name change and the re-branding that would need to accompany the the name change. What elements were important to use were conveyed to Conjure and they began the conceptual design process and presented and number of initial concepts to gauge the direction we were looking at.
The project was broken into multiple smaller project in the order of importance:
- Label concepts for Vodka and Bourbon
- Gem City Spirits logo and branding
- Shipping and display boxes
- POS/display units
Working with the TTB (Alcohol and Tobacco Tax and Trade Bureau) can be daunting and Conjure worked with us along all the steps required to get federal approval of the bottle labels. Conjure was constantly evolving the design to match our exact needs, while providing input and suggestions to make sure we were meeting our end goal, delivering the best looking product that will stand out on the retail shelf.
Conjure delivered all files required for manufacturing of printing plates and dies for the printing of labels and boxes and files for logo design. Conjure also help communicate the final product desire with our printing vendors.
What was the team composition?
The team was kept small ( 3 people) throughout the process to keep things moving in a positive direction. From Gem City Spirits the Dir. of Operations was the point person and we worked with the President of Conjure and their lead designer.