What was the scope of their involvement?
We had an initial meeting to go over our needs. They came up with a comprehensive proposal that would fit my budget. They got us a major placement in a New York business magazine and several placements in blogs and regional publications. One specific story was for custom-decorated Christmas trees that we ran seasonally.
They find multiple placements for me and allow me to run my business. They call me up and interview me. They then transcribe those interviews into usable copy. They’re flexible and willing to work with my schedule.
What is the team composition?
I work directly with Lindsey (Founder, Concrete Blonde Consulting) and one of her associates, Whitney (Strategy Expert, Concrete Blonde Consulting). They act as our publicists and also join us at PR events.
How did you come to work with Concrete Blonde Consulting?
I met Lindsey through a professional networking group. I liked her demeanor and we were instantly compatible. I wanted to work with a PR firm but was worried about cost. She offered a free consultation to ask questions about our needs and to present a proposal. She understood the company very well and captured what I was looking for. I decided to hire her after that initial meeting.
How much have you invested with them?
Our original contract is approximately $25,000. So far, we’ve spent about half of that.
What is the status of this engagement?
We started working together in September or October 2017. We’re about six months into a year-long contract, so the relationship is ongoing.