Startup-Focused Branding & UX Design
We design high-impact experiences for ambitious startups taking the world by storm–helping today’s startups become tomorrow’s leaders.
We specialize in building design systems that are structured around customers' sales cycles. We anticipate how people will navigate and perceive their discovery process to design custom solutions that purposefully align with a sequential narrative we can use to help customers make a confident purchasing decision.
Our Services: Logo Design, Brand Identity, Landing Pages, UI/UX Design, Web Design, Interactive Websites, Webflow Development, Copywriting, 3D Modeling, and Animation.
Focus
Portfolio
City of Cambridge, Town of Wallingford
Reimagining A World-Class Consultancy
Aligning Branding with a Fortified Digital Presence
With over 30 years of experience as an industry pioneer, Griot's Eye has been at the forefront of graphic recording before it was recognized by the name used today. Over their extensive history in the industry, Griot's Eye has worked with many of the top Fortune 500 companies, given keynote speaking engagements, & taught many current/future visual storytellers along the way. Our partnership focused on developing their website as an effective lead-conversion tool while paving the way for a growing future in educational content.
Attracting The Best In Business
Boasting clients including Google, Disney, Amazon, Nike, NASA, & other world-renown companies, Griot's Eye target clientele includes many of the best-in-class organizations in their respective fields. With extremely high standards for vendor selection, Griot's Eye's digital brand was built to match the sophistication and exemplary quality of service they provide.
Dedicated Landing Pages
In a series of workshops, we collaborated with Griot’s eye to identify different use-case scenarios and detailed user personas for their visual storytelling services. These observations strategically guided the integration of the website’s information architecture and low fidelity UI/UX design to develop landing pages with nuanced target clientele.
Strategic Planning for Future Growth
Building an infrastructure for sustainable growth is one key objective for every Composite website. Today, we continue to work alongside Griot’s Eye in developing product, pricing, and promotional strategies for different educational resources on the fully functional Classes page to further monetize their industry expertise and capture value from their growing digital audience.
Helping Businesses Find Their Home In Wallingford
Making A Powerful First Impression
For the town of Wallingford, building a strong landing page was the first step in supporting the success of future digital marketing outreach as websites have become the first intermediary to develop relationships with potential new businesses in a digital economy.
Stimulating Growth with Data-Driven Design
Composite refined Wallingford’s landing page content with compelling statistics and an improved value proposition to align with prospective businesses’ decision-making processes. This method of optimizing the UI/UX for enhanced domain authority and higher search engine rankings ultimately lead to improved engagement among more qualified leads.
Building the Infrastructure for Sustained Growth
Composite’s collaborative efforts with the economic development commission were focused on improving the landing page and website as a lead-conversion tool that could also support future digital marketing initiatives.
Understanding the Brand and its Competitors
The initial brand analysis for the Town of Wallingford included the perceptual breakdown of competing locations like New York City and Boston and the personification of different target market segments that would later serve as the framework for an aligned value proposition in the messaging strategy.
Collecting Primary Research
Composite conducted a series of interviews with existing business owners in Wallingford to supplement the competitive analysis report with insight into real customers’ brand perceptions. During these interviews, Composite also collected testimonials from highly regarded business owners for use on the landing page to build credibility among the digital audience.
Michael Albor Website
Located in the heart of Back Bay on Newbury Street, The Michael Albor Loft Salon offers the finest in color & form hairdressing Boston has to offer.
Together, we created a flexible identity system that encompasses both the Michael Albor salons and his personal brand as an influencer.
We built the website to be an effective online platform that represents the high-end, innovative, award-winning service Michael Albor is know for.
Introducing the Simple Money App for Millennials
We partnered with Diane Money to design a logo, brand identity, and marketing landing page for the new startup. Diane Money offers mid-career finance advice from a maternal artificial intelligence with automated tips and suggestions.
Caplight Website
We partnered with Caplight to help them launch a conversions-focused landing page that will serve as the foundation for building demand and educating their customers as they pioneer within the venture equity space. Their product enables institutional investors to have completely new abilities to control their exposure to venture investments which required an education-first approach to creating demand with customers. Our startup-oriented process was perfectly suited to help them build a narrative that anticipated and addressed the needs of site visitors while helping them to understand how Caplight was able to offer the right solution.
See the live site: https://www.caplight.com/
An Interactive Digital Museum of Black Music
The Black Music Project is an interactive exhibit celebrating, promoting, and preserving the idea that the history of Black American music is the story of America. Content includes genres and artists from Call & Response in the Pre-Civil War period all the way through the end of the 20th century's birth of Hip-Hop, and Neosoul music with lesser-known stories and curated music playlists.
There is no more compelling story than that of African American music. It is a story born in bondage and pain, but it is full of love, passion, joy, and faith. The story of Black music can make you weep with sorrow one moment and sing with elation the next. It is not a fairy tale story, but it will always leave you with hope.
The goal of the Black Music Project is to reach students of all ages, music fans, and appreciators of Black culture and its impact on the world stage with a broad historical perspective, entertaining trivia, and curated playlists.
A core feature of the website is its retro design style combining vintage display fonts and cartoon-style illustrations with a modern and minimalist card design. The style strikes a balance between the historical and timeless subject matter with museum-inspired minimalism and unbiased information presentation. The dark UI and white text on a black background are purposefully reminiscent of the Black Lives Matter imagery.
The entire website was built on Webflow using their CMS to manage the entire library of artists, genres, and exhibits with a combination of Finsweet libraries, Javascript, and jQuery to make some of the filtering and sliders functional. We used the default Spotify API player to embed curated playlists with custom artwork as album covers to change the background of the Spotify player to match the artist or genre page.
An Interactive Portfolio of Modern Elegant Homes
Maccoco is an architecture and construction company building one-of-a-kind houses in New England. We partnered with them to design an elegant portfolio to show off their exquisite work.
A platform for founders and investors to connect
The Closed Round is a platform for startups, investors, and venture communities to connect and be discovered. We helped them strategically plan out, design, and develop three landing pages for the three distinct audiences.
Reviews
the project
Website Revamp for Fintech Company
"Overall, we were happy with the process and outcome."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a founder and the CTO of a financial services focused tech startup that serves institutional clients.
For what projects/services did your company hire Composite - Branding & UI/UX Design?
We hired Composite to revamp our single-page marketing website, which was previously designed quickly by our founders who don't have much design experience. The goal was to
How did you select this vendor and what were the deciding factors?
We considered a few web designers and chose Composite because of their clear design process that involved really understanding the business and customers
Describe the project in detail and walk through the stages of the project.
We had Composite re-design our marketing landing page. The project went through a 'discovery' phase where we did a deep dive into all aspects of the business and pain-points of the clients that we wanted to address.
How many resources from the vendor's team worked with you, and what were their positions?
We interacted with 1 member of the Composite team, but there may have been additional folks working behind the scene.
Can you share any outcomes from the project that demonstrate progress or success?
We developed a great marketing page that has received many compliments
How effective was the workflow between your team and theirs?
Overall the workflow was effective and there was a tight feedback loop with clear next steps after each step in the process.
What did you find most impressive or unique about this company?
The design process was clear and a lot of time was spent with us to make sure we were not just building a site that looked 'pretty' but one that delivered real business value
Are there any areas for improvement or something they could have done differently?
Overall, we were happy with the process and outcome. We might have liked to see a few different color/branding concepts to choose between prior to Composite moving forward with a high-fidelity design
the project
Website Development for Nonprofit Organization
"We were happy with their quality of work and organization throughout the entire process."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a founder of Ukhanyo Foundation. Ukhanyo Foundation is a Non-Profit Organisation based in Cape Town, South Africa. Sandiswa Gwele started Ukhanyo Foundation with the dream of a future in which South African youth in townships can pursue their ambitions, confidently seek to better their lives, and break the cycle of poverty.
For what projects/services did your company hire Composite?
Ukhanyo Foundation partnered with Composite to build a platform for collecting donations and growing the organization beyond South Africa. They began by developing a brand based on our ambitious vision and developed our website to reach a wider audience of potential donors.
How did you select this vendor?
Composite came highly recommended to us by one of our directors and after speaking with them and looking at past projects, we were confident in their ability to help with our project.
Describe the project in detail and walk through the stages of the project.
Our engagement with Composite began by identifying core areas of growth we were looking to improve. Composite designed and presented a logo and identity design that were built on South African imagery and appealed to the wide range of people in our community. We then worked with them through the challenges of building a donation system in the restrictive South African legal system and produced a simple and effective tool for fundraising.
How many resources from the vendor's team worked with you, and what were their positions?
We worked directly with CEO: Callum Griffith and their team of marketers/designers.
Can you share any outcomes from the project that demonstrate progress or success?
The brand and website have received widespread positive feedback from our peers, allowing us to take the next steps in developing our digital presence.
How effective was the workflow between your team and theirs?
The communication between our teams was very direct and easy. They were able to plan and execute a photoshoot while working directly with many of our staff. Overall, Composite was very easy to work with and a pleasure!
What did you find most impressive or unique about this company?
We were happy with their quality of work and organization throughout the entire process. We were able to see how our feedback and direction were directly implemented in the work they produced.
Are there any areas for improvement or something they could have done differently?
Due to time constraints, we wish we could have worked with Composite longer. However, we're very happy with what we accomplished in the short amount of time!
the project
Web Dev for Graphic Consulting Company
"They did a lot of research on this project to make sure we were more than satisfied."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CEO of a graphic consulting company that works with Fortune500 firms to help visualize their strategies, visions, and help solve problems in a dynamic and visually engaging manner.
For what projects/services did your company hire Composite?
We partnered with Composite to build a new website to attract new corporate clients and build a foundation for thought leadership. The site & user experience needed to appeal to both corporate executives and industry professionals looking to learn from our 30+ years of experience.
How did you select this vendor?
We have worked together for several years across various projects and based on their stellar work and previous results, hiring them again was an easy choice.
Describe the project in detail and walk through the stages of the project.
We partnered with Composite to reimagine our brand and digital presence to support growing thought leadership and drive new business. Composite solicited our thoughts and ideas about our goals and where we wanted to be in the future. They then took that information and created draft scenarios and ideas for us to choose from. They then iterated based on our feedback and created a final version that was not just what we were looking for, but more than we had originally imagined.
How many resources from the vendor's team worked with you, and what were their positions?
My team worked with Callum, CEO; Samantha, CMO; and Ben, Growth Marketing Consultant.
Can you share any outcomes from the project that demonstrate progress or success?
+92% YOY Traffic Increase +84% YOY Site Engagement +114 Qualified Lead Conversions + $1,140,000 potential revenue over a 3 year period +$380,000 in potential revenue a year
How effective was the workflow between your team and theirs?
Their team was easy to work with! They communicated well and kept us in-the-loop during every step of the process.
What did you find most impressive or unique about this company?
Their designs were really aligned with what we envisioned. They did a lot of research on this project to make sure we were more than satisfied.
Are there any areas for improvement or something they could have done differently?
I believe that Composite will need to expand their organization soon to take on new business because they are destined to grow big time!
the project
Webflow Website Redesign for Legal Software Company
"I was impressed by their strategic approach to the project, especially with the brand voice."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a legal software company.
For what projects/services did your company hire Composite - Branding & UI/UX Design?
We wanted to increase conversion and pass the "eye test" with potential customers and investors.
How did you select this vendor and what were the deciding factors?
I selected Composite because of the other work they had done as well as their familiarity with Webflow as a whole.
Describe the project in detail and walk through the stages of the project.
First, we had an introductory call for them to walk me through the process, then we had a brand voice meeting where we went through how the target customer would be reached. Then it was on to mockups in Figma. After approval, it was one week of web flow development and the project was ready to go.
How many resources from the vendor's team worked with you, and what were their positions?
Just one. The founder and CEO.
Can you share any outcomes from the project that demonstrate progress or success?
We have had a lot of compliments on our home page and there has been a lot more traction since the re-design.
How effective was the workflow between your team and theirs?
Very effective. We were able to easily schedule meetings and have productive conversations throughout the process.
What did you find most impressive or unique about this company?
I was impressed by their strategic approach to the project, especially with the brand voice.
Are there any areas for improvement or something they could have done differently?
No.
the project
Web Design for Town Center
"Wer'e extremely happy with the team at Composite and would highly recommend."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Economic Development Specialist for the Town of Wallingford Ct
For what projects/services did your company hire Composite?
Redesign the Economic Development web site to engage new businesses
How did you select this vendor?
Came highly recommended
Describe the project in detail and walk through the stages of the project.
Went through a goals and objectives stage that involved understanding the nuances of municipal economic development, brand enhancement and subsequent market launch. The site was optimized to accept the newly developed digital channels the municipality had established.
Since launch we've experienced 800% conversion rate increase and plus 50% engagement rate and plus 57% audience growth.
How many resources from the vendor's team worked with you, and what were their positions?
Work directly with owner and creative director, Callum Griffith, and Marketing Specialist, Samantha Loud
Can you share any outcomes from the project that demonstrate progress or success?
Since launch we've experienced 800% conversion rate increase and plus 50% engagement rate and plus 57% audience growth.
How effective was the workflow between your team and theirs?
flawless
What did you find most impressive or unique about this company?
Clear and effective communication and capabilities to research and under the uniqueness of our business
Are there any areas for improvement or something they could have done differently?
no...were extremely happy with the team at Composite and would highly recommend!
The new website received positive feedback from various stakeholders, leaving the client fully satisfied with the engagement. Composite - Branding & UI/UX Design led a collaborative workflow to ensure both sides were always on the same page. Their design process was very clear and efficient, too.