Public Relations & Content Marketing Agency

Bronze
VERIFIED

CSG is a public relations and content marketing company that solves business problems and activates opportunities for its customers. We blend the tenets of public relations and content marketing with industry expertise, creativity, behavior design and analytics to deliver purpose-built solutions that connect and engage consumers at every step of the buyer’s journey. 

 

Industry Focus

  • Financial Services
  • Education
  • Health & Wellness
  • Professional Services
  • Aviation
  • Consumer

 

Services

  • Brand Awareness & Thought Leadership (Influencer Relations)
  • Lead Generation & Conversion
  • Reputation Management
  • Customer Connection and Engagement
  • Brand Communications
 
$5,000+
 
$200 - $300 / hr
 
10 - 49
 Founded
2004
Show all +
Denver, CO
headquarters

Portfolio

Key clients: 

TIAA, Transamerica, Wells Fargo Advisors, Charles Schwab, Invesco Powershares, Early Warning (Zelle), Crayola, The Myers-Briggs Company, Bill & Melinda Gates Foundation, NASA, Boom Supersonic, Educause, Kaiser Permanente, National Multiple Sclerosis Society, Mattel, Financial Planning Association, CorePower Yoga, So Delicous and many more...

Positioning a Global Asset Manager as a Powerhouse with Investors Image

Positioning a Global Asset Manager as a Powerhouse with Investors

For more than six years, CSG® has been the public relations agency of record for Janus Henderson Investors. During that time, the firm has grown its assets under management (AUM) by $220 billion and become a global leader helping investors achieve long-term financial goals through a broad range of investment solutions, including equities, fixed income, quantitative equities, multi-asset and alternative asset class

strategies. 

The CSG team leveraged over two decades of industry experience and deep relationships with top-tier national business and financial advisor trade reporters to implement a content-driven thought leadership platform. 

CSG generated a consistent stream of stories in prominent media outlets, including CNBC, FT, Wall Street Journal and Bloomberg, secured coveted fund profile feature stories and bylined articles, and managed the announcement of one of the highest profile talent moves in the history of the industry, helping to establish Janus Henderson Investors as one of the best known and most respected asset managers in the world. 

NEW BANKING COMPLIANCE INDEX (BCI) TAKES INDUSTRY BY STORM Image

NEW BANKING COMPLIANCE INDEX (BCI) TAKES INDUSTRY BY STORM

CSG worked with Continuity to develop the first and only quarterly composite index that empirically measures the regulatory burden on financial institutions across key leading and lagging indicators.

The index was designed to equip banking professionals, regulators and legislators with detailed data-driven metrics analyzing the impact of new and existing regulations of financial institution resources, specifically budget

and employee headcount.

The CSG team developed an integrated launch across owned, shared, earned and paid channels of communications. The BCI index was widely covered across national and trade media outlets and was cited in a major congressional hearing on bank regulations. Continuity was also featured in major media outlets including the Wall Street Journal, American Banker, Independent Banker, Bank News and Bank Systems & Technology. Coverage of the BCI also led to a number of successful interviews with key finance media including Bloomberg, Financial Times, Bank Director, Independent Banker, Credit Union Journal and American Banker.

As a direct result of Continuity’s media exposure, CSG was also able to secure features in the Credit Union Times and Bank News. The BCI now serves as the key to thought leadership and increased visibility for Continuity to their most important stakeholders. As each quarter index is released, the BCI continues to gain momentum and exposure for Continuity in the media as well with potential clients.

CRAFTING AFFINITY AMONG BEER LOVERS Image

CRAFTING AFFINITY AMONG BEER LOVERS

Placing authenticity above business as usual in the beer market, New Belgium Brewing attracted an enthusiastic group of followers. For more than a decade, the brewer engaged CSG® to inspire their community of sustainability-minded craft beer enthusiasts. 


CSG helped New Belgium tap into shared passions and perspectives to transform its followers into a vast community of brand champions. 

From the

beginning, New Belgium’s product attracted beer fans, but it was the brewer’s culture and consciousness that won it a fiercely loyal following. CSG tapped into that shared sensibility to extend New Belgium’s solid base of aficionados, growing the company’s market share, brand awareness and bottom-line revenues across the country. 

Tour de Fat 

Supported communications and managed influencer and community outreach for the brewery’s traveling celebration of beer, bikes and philanthropy, ultimately growing the Tour from a handful of events near the brewery’s backyard to 30+ markets. 

Product launches 

Served as an instrumental partner in developing and streamlining New Belgium’s strategy and messaging. CSG also was instrumental in securing visibility for beer launches, including some of the brewery’s hallmark beers such as Fat Tire Belgian White (the first-ever extension of the Fat Tire brand). 

Sustainability initiatives 

Helped New Belgium advance sustainability in the craft beer industry through content creation and thought leadership, including speaking opportunities, influencer outreach and crisis communications. 

BRIGHT HEALTH BREAKS THROUGH CROWDED MARKET WITH LIFESTYLE MAGAZINE Image

BRIGHT HEALTH BREAKS THROUGH CROWDED MARKET WITH LIFESTYLE MAGAZINE

As a new entrant in the challenging health insurance market, Bright Health needed to achieve more than consumer awareness and commodity status. It needed to launch an identity, and further, it sought to stand out as a lifestyle brand when other insurers were content to compete on price.


CSG® developed a customized lifestyle publication that set the tone for Bright Health as a brand and simultaneously spoke

directly to the insurer’s most important audiences – seniors looking to complement Medicare coverage and women aged 35-45 making purchasing decisions for their families.


Bright Health burst onto the scene with a vision for health insurance that defied the commoditized nature of the industry. Not willing to duke it out in a battle to provide the cheapest premiums on the individual insurance market, Bright Health called on CSG to position the company as a lifestyle brand with the resonance to win the hearts and minds of Americans seeking a new healthcare experience.


This opportunity was particularly impactful given Bright Health’s partnership with a single health system in each of its markets. Bright Life was placed in the offices of in-network providers and select additional medical locations. Through this targeted placement, consumers were provided the opportunity to encounter a modern and compelling alternative to their own health insurance, attractively captured in the pages of a lifestyle magazine. Likewise, Bright Life gave Bright Health credibility among brokers who extended the reach and reputation of the brand by sharing the publication with their clients.


LAUNCH OF FINETICS CONTENT STUDIO AT MONEY 20/20 Image

LAUNCH OF FINETICS CONTENT STUDIO AT MONEY 20/20

With clients such as PayPal, Google Wallet, Fiserv, Heartland, Blackhawk Network, Yodlee and T Mobile, The Bancorp is behind many of today’s most successful global companies. The company provides private label banking and technology to meet the unique business needs of non-bank companies. 


While The Bancorp was able to organically grow an impressive roster of clients, they were still unknown in the industry

and with important decision makers. With the business imperative to drive brand awareness and lead generation, CSG created and launched a custom branded content publishing platform called the Finetics Studio that was introduced at Money 20/20, the industry’s premier trade event. 


CSG created a new content platform for The Bancorp to share industry-specific expertise and engage an audience of relevant executives and influencers. The team developed the Finetics Studio misrosite to host various forms of thought leadership content, introducing Finetics Studio content via traditional media distribution and coordinated social media campaigns on LinkedIn and Twitter. 


CSG transformed The Bancorp’s traditional Money 20/20 exhibition space into a live, interactive Finetics Studio to interview industry leaders and capture their insights. The team facilitated a content partnership with Contentive, publisher of respected industry trade publications PyamentEye, Pivotl and Bobsguide. Together, The Bancorp and CSG collaborated on the development of an industry-elite invitation list and recruited top industry partners, with CSG providing editorial direction and coordination of the live interview series. 

The Bancorp, Contentive and CSG teams edited and packaged content following the conference, and CSG organized and oversaw the distribution of eight thematic Finetics Studio content releases. 


Finetics Studio Drives Business Results 

An internal survey of The Bancorp executives confirmed that Finetics Studio experiences expanded corporate exposure, elevated corporate credibility, strengthened industry relations, added customer service value, and enhanced business development prospects. 


Finetics Studio Delivers Brand Awareness with a New Audience of Industry Influencers and Decision Makers 

Nearly 4,000 unique visitors accessed content on the Finetics Studio microsite and The Bancorp’s YouTube channel recorded nearly 3,000 views of the 34 Finetics Studio videos uploaded during the same time period. Contentive publications recorded over 5,000 page views of Finetics Studio content and almost 550 views of Finetics Studio content on their YouTube channels. Additional Finetics Studio blog content helped cultivate a qualified lead for The Bancorp’s Institutional Banking SVP. 


Finetics Studio Accelerates Social Engagement and Lead Generation 

CSG’s social media support of The Bancorp’s LinkedIn company page resulted in more than 550 new followers, including executives from key organizations like Experian, Morgan Stanley, Samsung Pay and PayPal, and several new business opportunities over a six-month period. Industry colleagues and influencers mentioned @thebancorp nearly 400 times between October and March on Twitter, with the account attracting almost 200 new followers, including industry executives and publication editors. 

Reviews

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Research & Marketing Collateral for IT Systems Integrator

"Communications Strategy Group cared on a personal level."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - July 2019
Project summary: 

Communications Strategy Group (CSG) presented a strategy to convey the value of services for an IT systems integrator. The team interviewed stakeholders, and structured data for internal and external audiences.

The Reviewer
 
51- 200 Employees
 
Somerset, New Jersey
Dan Sytsma
President, Melillo Consulting
 
Verified
The Review
Feedback summary: 

Communications Strategy Group delivered content that has improved engagement and created new opportunities. The team was attentive and adapted to support unique business needs, enabling the project to remain on schedule. They had industry knowledge, which ensured a successful partnership.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of Melillo Consulting. We’re an IT systems integrator. The majority of our business is focused on three key solution areas: infrastructure digital transformation, operational intelligence, and dev ops.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Communications Strategy Group?

We needed help in positioning our overall value proposition around services.

SOLUTION

What was the scope of their involvement?

Communications Strategy Group worked on an initiative that we call the Melillo Business Transformation Assessments, which was a way to approach customers about our services differently. Their team listened to our requirements, asked questions, and strategized. They directed a discovery phase and an assessment methodology. Their biggest challenge was meeting with our practice directors who they had to get on the phone. They asked them questions, then formatted the content and information professionally, and delivered it. Their team had to validate changes and updates until we had a finished product. They created an updated PowerPoint that we could share with our sales team, customers, and partners. Their team also detailed information about the services in one sheet.

What is the team composition?

We worked with two folks closely.

How did you come to work with Communications Strategy Group?

I worked with Communications Strategy Group previously and found their work to be solid. They presented content well. Their messaging was good and kept us ahead of the curve from an industry perspective. When I came to Melillo, we didn’t have that type of partner. I gauged their fit based on my past experiences with them.

How much have you invested with them?

We spent between $10,000–$50,000, which included other projects besides the MBTA.

What is the status of this engagement?

We started this project in March and were able to share the product with our sales force in July 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The MBTA initiative was really important because our sales force asked for the project. We’re starting to see the approach being used more and more. It has been getting us into different types of opportunities. We’re able to have different conversations, which have resonated with customers and partners. I know their efforts have been making an impact.

How did Communications Strategy Group perform from a project management standpoint?

They performed well. Communications Strategy Group was professional and responsive. From a logistics standpoint, any delays were on us. Their team always followed up, trying to complete the project within the timeframe. They were patient and flexible to make the product happen. Their team understood the dynamics of our business and worked within our culture to get the project done.

What did you find most impressive about them?

Communications Strategy Group cared on a personal level. Their team took the time to know our business well. We’re in a competitive industry. Each company has to figure out how to add value and communicate it. Communications Strategy Group knew that and helped us pull that information out to build good content, which a lot of companies can’t do. They were also proactive in their offerings to expand the relationship.

Are there any areas they could improve?

I don’t have anything for them to improve. I’d like to see that they’re good at business media and getting their messaging posted on platforms such as LinkedIn but that’s something we need to communicate to them.

Do you have any advice for potential customers?

Take the time to understand what you’re trying to achieve from a high-level as well as what content will help your business.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They will put extra effort in if you need something quickly.
  • 4.5 Cost
    Value / within estimates
    I feel good about the value we got.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Media Strategy for University Test Preparation Company

“They provided superior advice on developing a media strategy, something that could only be rivaled by a top management consultancy.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$1,000,000 - $9,999,999
 
2008 - Jan. 2019
Project summary: 

Communications Strategy Group served as a long-term PR and communications strategy partner for a test prep company. They earned their client several quotes, mentions, and features in reputable publications.

The Reviewer
 
201-500 Employees
 
Calabasas, California
Chad Troutwine
Former Founder & CEO, Veritas Prep
 
Verified
The Review
Feedback summary: 

The team’s services played a role in the client’s 300% increase in organic revenue within a five year period. For designated tests, they became industry leaders before successfully selling the business. CSG flew to their client quarterly to discuss progress, providing high levels of commitment.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I was the co-founder and CEO of Veritas Prep, which was a college test prep and admissions consulting company. It was founded out of a Yale college dorm room. We ended up growing to 600 employees before selling the company in December 2018. It was a dream scenario.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Communications Strategy Group?

We were originally, in 2008, searching for a top public relations firm. Instead, we found a superior, top-tier communications firm in Communication Strategy Group (CSG).

SOLUTION

What was the scope of their involvement?

In the beginning, we talked about our strategy, and it was immediately clear that this would be a comprehensive engagement. Through our early discussions, we got a sold sense of our own company vision. It gave us a game plan to improve our operational process.

They developed a media plan for us in 2008 that we’ve used to guide our decision-making. They’ve gotten us regular quotes in columns in The Wall Street Journal and Forbes. Additionally, their team has obtained consistent mentions in Inside Higher Ed, which is the most important publication in our space. Ultimately, they landed us on the cover of Entrepreneur magazine. All of this came out of the media strategy they initially developed.

What is the team composition?

We consistently worked with Steven (Founder & President, Communications Strategy Group) and about three other members of his team. We had a project lead, and we worked a lot with her. She’s since left the company, but many of the other teammates are still there, doing high-quality work.

How did you come to work with Communications Strategy Group?

They were one of the most respected firms in the education space, so we researched out despite being hundreds of miles away. Out of all of the firms we considered, CSG was the only company that had their CEO on the initial call. Steven was involved from the very beginning. That encouraged us to work with them. 

How much have you invested with them?

We spent about $100,000 annually with CSG.

What is the status of this engagement?

We worked with them from 2008 until our company sold in December 2018. They still have a relationship with the company that bought us out.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Their work led to a massive ROI for my company. Because of our appearances in top publications, our company tripled its revenue in five years without outside investments. All of our business was earned organically. 

Historically, we were in fourth place in the GMAT but became the industry leader within five years. In doing so, we jumped competitors like the Princeton Review and Kaplan for that test. We were ultimately able to pass them because of CSG’s help.

How did Communications Strategy Group perform from a project management standpoint?

The project began with an extensive, three-day seminar with 3–4 members of CSG and our top people. Steven flew out to our offices with his team to hold them. Then, we took apart our entire business, leaving with a better understanding of who we were and how to better communicate with stakeholders. Those early, communicative sessions set our entire plan in motion. 

Otherwise, we collaborated over email and phone. We spoke weekly. On a quarterly basis, Steven would fly back out to our offices to discuss our progress and whether or not we were hitting our goals. Annually, we repeated that three-day seminar that started us off. The communication from all avenues was strong.

What did you find most impressive about them?

They provided superior advice on developing a media strategy, something that could only be rivaled by a top management consultancy. Their services are truly state of the art. I look forward to seeing what they accomplish if they lock up a relationship with our buyer.    

Are there any areas they could improve?

They have four primary verticles, so I can speak to their extraordinary talent in our space but not others. We were very spoiled by how much they committed to us, which was instrumental to our success. I’m not sure that it's sustainable for them to offer that level of commitment to their other clients, but if they can, they don’t have a weakness.

Do you have any advice for potential customers?

Take a more expansive view of your company and CSG’s abilities, asking every question you have about the basics of PR and media. Don’t be afraid to ask about how they can help share your vision and improve operational expertise. They can scale your business and help you think bigger.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They were impeccable.
  • 5.0 Cost
    Value / within estimates
    It’s the best investment we’ve ever made.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Public Relations Support for Retirement Company

"Their flexibility and overall responsiveness set them apart."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2011 - Oct. 2019
Project summary: 

Communications Strategy Group (CSG®) provided public relations support for a retirement company. Their team provided expertise, research services, writing, and more.

The Reviewer
 
201-500 Employees
 
Topeka, Kansas
Chad Liby
2nd, VP & Head of Marketing, Security Benefit
 
Verified
The Review
Feedback summary: 

Their team provided effective communication across various platforms. Communications Strategy Group (CSG®) is responsive and communicates well with key stakeholders. Their team delivers quality results in a timely fashion.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

Security Benefit is a 127 year old, Kansas based retirement company which in recent years has become one of the fastest growing retirement savings and income companies in the industry. Through a combination of innovative products, exceptional investment management and a unique distribution strategy, we have become a leader in a full range of retirement markets and wealth segments. For the past five years, I've held the role as Head of Marketing for the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communications Strategy Group (CSG®)?

We worked with CSG for nearly a decade to provide support and development of various key message platforms for the firm. CSG was a partner and expert in helping the firm research, create and deliver several value add platforms for our network of independent financial representatives. CSG also acted as the primary contact for members of the media and provided additional media training for our executive team.

What were your goals for this project?

To provide support of our various public relations activities and inquiries from the media.

SOLUTION

How did you select this vendor?

The vendor was selected by a group of executives a few years before I took over the role.

Describe the scope of their work in detail.

CSG provided continuous and regular support of our various public relations activities and initiatives.

What was the team composition?

We worked primarily with a key account executive and then expanded the engagement as we need additional support or expertise, research, writing, etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The team had developed the "shark cage" concept as part of the media training for our executives. This idea helped them understand how to answer questions and provided the ideal framework to help them effectively communicate our various message platforms.

How effective was the workflow between your team and theirs?

We had many members of our executive team, marketing teams, and others work with CSG's team. The CSG team was generally very responsive and worked with internal stakeholders to deliver what we needed in proper the timeframe.

What did you find most impressive about this company?

Their flexibility and overall responsiveness set them apart.

Are there any areas for improvement?

Occasionally, CSG missed the mark in researching and delivering high-quality content. Our internal team's harshest complaint was around the quality of writing in some of the materials.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
Verification

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Verification Level
Bronze
VERIFIED
Business Entity
Status
Active
Jurisdiction of Formation
Colorado
ID
20041157423
Date of Formation
Apr 29, 2004
Payment & Legal Filings
Bankruptcy
No
Tax Lien Filings
2
Judgement Filings
0
Collections Count
0
Last Updated
Oct 2, 2019
Client Reviews
VERIFIED CLIENT REVIEWS
3
OVERALL REVIEW RATING
4.8
Source
Clutch
LAST UPDATED
November 8, 2019