Communication Crafts

BACKGROUND

Please describe your company and your position there.

I am the head of development in a marketing company focused on the online betting and gambling sector.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

For our websites, we had two main requirements; our first was to improve and upgrade the current apps we had built so far but also to develop new applications. We have two main goals (targeting both in the same time). Obviously, it's to provide a better experience for our customers, but in the same time, make sure that the people we'll work with (in this case, Communication Crafts), to make sure that they are who we are looking for and establish a long term relationship.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a detailed online search and Communication Crafts where one of the top candidates. Interview calls followed up where we confirmed that (most probably) they are who we are looking for. We liked their approach, and from the very beginning and our first project confirmed that our choice was the correct one. Currently we're on the third project and we're already planning the next ones.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

For the first projects, we were focusing only in the frontend part of our projects (I was responsible for the backend part), but now we're already planning on assigning a full frontend/backend project.

The steps we are following are quite straight forward:

• Provide a visual of the scope (AdobeXD, Figma etc) - Schedule a call providing all details of the scope
• Communication Crafts will provide an estimation
• Build the project on Trello
• Weekly calls following up the process of development
• Before the completion, go to a full testing phase
• Deploy

How many people from the vendor's team worked with you, and what were their positions?

We have a project manager and, depending on the project, we might need up to three developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

After launching our applications, we notice an increase of our traffic, from both new clients and existing one, spending more time on the site. Their contribution gave us the flexibility to create more ideas and even more projects for the team. It's a win-win situation.

Describe their project management style, including communication tools and timeliness.

The way Communication Crafts is managing the project makes sense. The project manager is fully aware of the project and always ready to answer on any question; there's no question on this. We have always the same project manager (which is a very good thing and we want to keep it like this) for all our projects, which provides an extra safety on our collaboration. The main communication takes place via Teams (for our weekly calls), emails and Trello. We don't have any complain so far.

What did you find most impressive or unique about this company?

It's quite impressive how easily we managed to get in the same page - I don't have anything else to say, it was a very easy going collaboration, any kind of issue we might had, was solved in no time, making things even easier.

Are there any areas for improvement or something they could have done differently?

The only thing I can say is that, and this goes only for the beginning, we had to work a bit regarding the coding style. As soon as we clarified how we wish the code to be written and the standards we wanted to follow, everything went well.

BACKGROUND

Please describe your company and your position there.

I'm a creative producer at a video production company - we deal with a range of projects across many different industries that we work on: anywhere from property & financial companies, PR agencies, influencer shoots, commercial / online advertising, etc. Many of these need design & animation!

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

Various videos that have needed design & animation - Communication Crafts have helped us storyboard, design and animate many different types of projects over the past year.

SOLUTION

How did you select this vendor and what were the deciding factors?

N/A

Describe the project in detail and walk through the stages of the project.

N/A

How many resources from the vendor's team worked with you, and what were their positions?

We worked with 3 people - an account manager, a designer and animator.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients are always happy with any projects that Communication Crafts work on.

How effective was the workflow between your team and theirs?

Our account manager, Suhani, has been such an asset to all aspects of production. She is an efficient communicator, always keeping us updated and has a way of anticipating production needs. She makes our lives easier!

What did you find most impressive or unique about this company?

How efficient yet thoughtful they are, always willing to point out something that would work better.

Are there any areas for improvement or something they could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

I'm the CEO of The Wishly Group - we are a sales and marketing consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

We brought on CC to help make our explainer videos and create our social media video content.

SOLUTION

How did you select this vendor and what were the deciding factors?

The quality of past deliverables, costs and service pre-sale were the best I've seen across multiple vendors that we were evaluating.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We have the CC team on a monthly retainer so its like having someone on our very own team. We briefed the team on the project scope and saw mock ups and preliminary ideas within days. Then we tweaked our storyboard with their guidance. From there we were given concepts and drafts to approve for creative direction. And then we had a few iterations of minor feedback. The team was timely, communicative and consultative the entire time.

Who did you work with and what was the feedback process like?

Suhani is the gem of gems. Our team absolutely loves working with her. She brings in great ideas, enthusiasm and hits every deadline that we've requested. We are very happy to work with her.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The project was delivered with high quality and on time. We have no issues with the deliverables thus far.

Describe their project management style, including communication tools and timeliness.

We have a great relationship with Suhani and Dhrumi. The team has been very responsive, and even suggest new things that we can do to innovate and grow on our end. On top of that - we are seeing checkins, feedback and iterations on deliverables completed rather quickly and effectively.

What did you find most impressive or unique about this company?

Quality and Speed combined. Usually we would see things being done fast but not to great quality. What I love about CC Is that we get both.

Are there any areas for improvement or something they could have done differently?

Keep up the great work. Would love to see more proactive innovation ideas but Dhrumi and team are already doing that so no feedback here.

BACKGROUND

Please describe your company and your position there.

I'm an e-commerce expert working for an international organization that supports MSMEs doing trade.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

We wanted to create an engaging and easy-to-understand video that helps entrepreneurs with little knowledge of e-commerce create an essential but optimized online presence on Facebook and Google Business Profile.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies through our corporate social media accounts and Communication Crafts reached directly to us. We quickly realized the high quality of their products and we had a very good impression during the interview - we where very impressed by their professionalism and capacity to listen and adapt.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with a discovery meeting. Then we had other meetings and email exchanges to clearly understand what we wanted, the audience we were targeting and the style we wanted to give. Then, they shared an outline for each of the 8 videos we produced.

Once approved, they started writing the scripts and applied our suggestions. Then, they recorded and made all the necessary changes. Once the animated videos were approved, they added the voice-over. For the voice-over, they proposed different styles.

Who did you work with and what was the feedback process like?

We worked with the associate producer and the business development consultant. From the beginning, they clearly explained their role and who to contact for what reasons. For the feedback session, we had a 30-minute call to check what we liked and what could be improved (although we had nothing to improve - their work was just great!!!)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I have only shared the videos with my team internally and they are positively impressed by the great results. We have also shared another job opportunity to this company. We are currently preparing a promotional campaign and will share the results with Communication Crafts once we get them.

Describe their project management style, including communication tools and timeliness.

The project manager was easy to communicate and provided frequent updates. She was also very flexible and responded very fast to questions or comments.

What did you find most impressive or unique about this company?

They took the time to learn about what we wanted to achieve and made all the necessary questions. They were also very cautious with expectations and set realistic dates for the delivery of their work.

Are there any areas for improvement or something they could have done differently?

None - all the work was great.

BACKGROUND

Please describe your company and your position there.

I AM MANAGING DIRECTOR OF PHARMACEUTICAL COMPANY

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

SOCIAL MEDIA MANAGEMENT

SOLUTION

How did you select this vendor and what were the deciding factors?

THEY HAVE BEEN VERY CREATIVE AND KNOWN FOR THE SAME

Describe the project in detail and walk through the stages of the project.

They have done social media management for my brand in the past two years and still continue to provide the same.

How many resources from the vendor's team worked with you, and what were their positions?

We had:

• account manager 
• executive account manager
• copy writer 
• designer
• animator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My social media presence grew drastically.

How effective was the workflow between your team and theirs?

very good

What did you find most impressive or unique about this company?

creativity

Are there any areas for improvement or something they could have done differently?

as of now no

BACKGROUND

Please describe your company and your position there.

My name is Steve Lucin and I am a creativepreneur. I am also the founder and CEO of Stevelucin.com, Halcuinated Designs, Legacy Greek. I also have a non-profit called Support Creativity.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

Our team has been working with Communication Crafts for a couple of months now, and the experience has been incredibly rewarding. We use their social media, graphic design, and video editing services for our own brand and for our clients.

SOLUTION

How did you select Communications Crafts and what were the deciding factors?

We had a great conversation with Idris and then we met the team. They were all very helpful and willing, and most importantly they understood what our vision was. We reviewed some of their work and we were impressed with the quality.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Communication crafts has done numerous videos for our client’s virtual galas. They have helped design a stage for a virtual graduation, along with videos announcing student’s college acceptances. They have also designed posts and videos for two different social media accounts.

They have edited recap videos of livestreams, events, and vlogs. Our team will assign the Communication crafts team with the instructions for the video and provide any asssets that are needed. Once we get a draft we will send over any edits, if necessary, and the team will work on those until we approve.

Who did you work with and what was the feedback process like?

Our team communicates and meets directly with the project managers. If there are any questions regarding the project the project manager will let us know. Our team uses Click-Up for project management and Communication Crafts has adapted to our system and they have been great at it!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients have been very happy with the content that has been produced. They have helped us with a Virtual Senior celebration, recap videos from events, and social media content. Our social media account has never been more active. It’s not filled with awesome and informative content.

Describe their project management style, including communication tools and timeliness.

Our workflow is very efficient and effective. We communicate using Slack and have meetings over Zoom. We assign projects using Click-Up and the Communication Crafts team has adjusted to our workflow over Click-Up very well.

If there are any questions they will ask us to clarify. All assignments are done professionally and promptly.

What did you find most impressive or unique about this company?

Our team was immediately impressed with Communication Crafts from the first project. They are fast and have understood the task at hand. There were very few edits that were needed because the project was so nicely done.

Are there any areas for improvement or something they could have done differently?

So far, it’s been a great experience.

BACKGROUND

Please describe your company and your position there.

I am a Client Success Manager for a global advertising agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

Communication Crafts is our in-market production hub for ideation and production of our client's user acquisition campaigns in India. These campaigns require original ideas, high-volume production, in-market insights, and translation services.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for an in-market creative agency that could execute high-volume digital UAC campaigns at a a fast pace in multiple languages, while also bringing a high level of creativity to the table. It was critical that this agency have a team in place that could execute quickly while also bringing insights to the table and have a critical understanding of the project briefs. And also a team that could scale up quickly and effectively if needed. CC fit the bill for all of these requirements.

Describe the project in detail and walk through the stages of the project.

Stages of the include:

• Review of project brief with a strategic eye towards in-market needs
• Ideation and development of creative campaign storyboards from scratch, meeting the requirements in the brief
• Execution of digital campaign assets in master sizes for client review and approval, including effective application of app UI and features.
• Execution of digital campaign resizes and cutdowns for client review and approval
• Delivery of working files

How many resources from the vendor's team worked with you, and what were their positions?

Our day to day contacts a project manager and creative director who supervise a design team. We do not have direct contact with the design team as the PM and CD effectively manage the designers on our behalf.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had an approximately 50% increase in demand for assets from the client in this market, and data analytics shows massive growth for the app in this market ever since we engaged with CC in Q1 of 2021.

How effective was the workflow between your team and theirs?

Workflow is very effective. We definitely had to smooth out some rough edges on process when we first started engaging with CC, but that was more due to the fact that we were all figuring out process as we go. We are now at end of Q3 and process is seamless.

What did you find most impressive or unique about this company?

They continually demonstrate a high level of creativity and eagerness to satisfy us. Their in-market insights are essential to our success in this region as well.

Are there any areas for improvement or something they could have done differently?

At this time, none that we can think of.

BACKGROUND

Please describe your company and your position there.

I'm the Vice President of Development for a production company. We primarily produce unscripted television series.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts, and what were your goals?

We wanted to create a video to explain our dating series concept in a succinct and entertaining way. Our goal was to visualize the concept without building out a full-scale set to pitch the project to potential investors.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came highly recommended through a mutual connection. I have experience working with a variety of companies with expertise in animation and was looking for something different. After an initial meeting to discuss our vision and their service, we immediately knew they were the right team for the job.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We started with an introductory meeting where we explained the concept of our project. They were very attentive and had a sharp understanding of our vision. They helped polish our script before providing multiple storyboard options indicating different tones/styles for the video. The 3-minute animated video they ultimately created brought our vision to life, making for an effective pitch process.

Who did you work with and what was the feedback process like?

We worked with the film team including Vivek, Dhrumi, and Gunjan. They approached each step with a laser-like focus, making the need for notes minimal. Any notes we did present, they examined with great precision, making for a streamlined and high-quality result.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We showed off the new video to our company internally, which garnered great enthusiasm and support. As we've begun to share the project with prospective investors, they have found the video/concept to be both very easy to understand and exciting to discuss further. In our line of work, clarity is key, and this video accomplishes just that.

Describe their project management style, including communication tools and timeliness.

The team was very communicative through each step of the process. We never questioned when we would see the next deliverable. We communicated via video chat and email and the team was always readily available to walk through any notes.

What did you find most impressive or unique about this company?

They truly cared about our project. We felt that they were just as enthusiastic about the work as we were, which made the process feel very collaborative and inspirational.

Are there any areas for improvement or something they could have done differently?

It would have been nice to meet them in person simply because we enjoy spending time with them. They're smart, creative, and fun to be around. Despite being in different countries, communication was never an issue.

BACKGROUND

Please describe your company and your position there.

I am the founder of an Animation & Video Production Company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Communication Crafts?

We needed an animation to clearly display what we do for ESG and how we can help other companies present their ESG policies. Animation was the clear route to go down as it allows for these core messages to be displayed effectively.

What were your goals for this project?

By utilising animation we hope that the core principles of the video are displayed clearly and in an engaging way.

SOLUTION

How did you select Communication Crafts?

We discovered them through word of mouth. After reviewing their past work we felt confident in their ability to produce high quality animation.

Describe the video(s) and the process in detail.

Once selected, Communication Crafts were with us at every step of the journey. The initial brief was outlined (Including all guidelines which needed to be followed) and these aspects were verified over a Zoom meeting. An in-depth storyboard was then provided which provided ample information which gave a clear image of how the animation would look before it was ever produced. Once the storyboard was signed off, the first draft was provided. After supplying feedback the team then implemented these changes into the second and final version. The final product encapsulated our image for the project perfectly.

What was your vendors' project management or feedback process?

They were there every step of the way. Feedback was encouraged and acted upon fast.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Animation is a far more accessible medium, especially for a topic like ESG which would traditionally be presented through text. Because of this, the animation garners far more engagement with our audience.

How effective was the workflow between your team and theirs?

The team had strong communication and a clear scheduling process ensuring the project was kept on track whilst never keeping us in the dark.

What did you find most impressive about this company?

I was impressed at how well they understood our brief. They have a wealth of knowledge of the industry. Thus, they know the standards to produce top-quality animation. This knowledge is then transferred over to the project.

Are there any areas for improvement?

No, the whole process went as smoothly as possible.

BACKGROUND

Introduce your business and what you do there.

I’m part of the R&D branch of an IT company. We have several offices, and our main one is in Singapore.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Communication Crafts?

We were looking for someone who could provide development support for an application.

SOLUTION

What was the scope of their involvement?

Communication Crafts developed part of our web app.

What is the team composition?

I was in touch with a project manager and a developer from Communication Crafts. I believe there was also an additional developer working in the background.

How did you come to work with Communication Crafts?

We’d worked with them on a similar project a year prior, but I don’t know how they were found initially since I wasn’t part of the company at that point. Communication Crafts was recommended to me by the previous project manager so I chose them. 

How much have you invested with them?

The total cost was between €12,000–€15,000 (approximately $14,600–$18,200 USD).

What is the status of this engagement?

This project with Communication Crafts ran between October–December 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We used an internal system to record all the bugs found during development, and the completion of the fixes was 100% by the end of the project. The work delivered by Communication Crafts was perfectly in line with our expectations. 

How did Communication Crafts perform from a project management standpoint?

We had Skype calls with their team and used email to communicate. We also had a ticketing system in place.

What did you find most impressive about them?

We needed a certain amount of flexibility, and Communication Crafts provided it. We’d worked with other companies in the past, but they couldn’t provide the same flexibility as this team.

Are there any areas they could improve?

No, they were fully in line with our expectations.

Do you have any advice for future clients of theirs?

Clients need to be very clear with the initial specifications and have periodic follow-ups on the project status. There also needs to be a ticketing system in place to track both improvements and bugs.