Colormatics

Introduce your business and what you do there.

We are Life Happens, a nonprofit organization. Our mission is to educate people about the importance of specific insurance products. We promote the importance of life insurance, disability insurance, and long-term care insurance products — those are the three main products we try to make people aware of. We do not sell or endorse any specific insurance company; we simply try to raise awareness of those particular products.

What challenge were you trying to address with Colormatics?

One of our most important campaigns is our life insurance awareness month. For our marketing, we typically use a celebrity spokesperson every year to help us share our message. With these spokespeople, we always get a fraction of a production day with them.

During our production, we capture content for our campaign, including videos, photos, and social media content. Our goal is to get as much content as possible to use to propel our message out to the public. For 2022, we hired Colormatics to help us with our video production.

What was the scope of their involvement?

Colormatics handled the entire video production process for our campaign. They worked with us through the scripting process of our project, to location scouting, the production day itself and all the logistics of that, as well as with post-production with some editing. They brought the gear, production crew, and craft services.

What is the team composition?

We worked directly with Chris (CEO & Co-Founder), who also acted as the director for the day. Additionally, we worked with Allison (Accounts Manager), David (Editor), Jackson (Producer), and a photographer.

How did you come to work with Colormatics?

I found Colormatics on Clutch and saw their reviews. Then, I reached out to them through their website, and we had a kick-off call. We came to them with a rough premise, but they listened to us and gave us a few options and estimations, and we then chose one of those.

What is the status of this engagement?

We started working together in March 2022 and finished everything in early June 2022.

What evidence can you share that demonstrates the impact of the engagement? 

The videos produced by Colormatics have been featured on our website and social media accounts, including Facebook, YouTube, Twitter, Instagram, and LinkedIn. Thanks to these videos, our message for our campaign was really well-received. We also heard very positive feedback from our board and members of the life insurance industry. Additionally, the celebrity spokesperson shared it in their own channels and received very good feedback from their followers.

How did Colormatics perform from a project management standpoint?

Colormatics did an exceptional job managing our project. They were detail-oriented and offered quick turnaround times.

Regarding the scheduling, the entire project went smoothly. Colormatics was always willing to set up a call and work within our timelines. They have a lot of different levels in their organization process, which helped us keep the project moving forward. Moreover, the production day was very well-organized, and everything went seamlessly — Colormatics did all the heavy lifting.

As for communication tools, we mostly had phone calls and exchanged emails. We also had some Zoom calls throughout the project. Additionally, Colormatics used Frame.io to make video revisions, which was very helpful for us, allowing us to give notes on specific parts of the video. This tool made the feedback and revision process very smooth.

What did you find most impressive about them?

Colormatics was able to creatively work within our budget. Additionally, I was very impressed with how much work they were able to complete during the production day. We had a five-hour block with our celebrity spokesperson, and Colormatics was able to maximize that time. They planned a very smart and efficient day around that time beforehand, so they were able to capture as much content as they could in the best possible way.

Are there any areas they could improve?

During the production process, we had a video village set up a short distance from the filming itself. It would have been great if we had a walkie-talkie or headset so we could provide feedback directly to the director without having to walk to where he was.

Introduce your business and what you do there.

I’m an executive and department head for an organization that supports families coping with loss. We partner with employers and life insurance companies in the US to provide our services to the families they support. In my role, I’m responsible for all of our communications, marketing, PR, advertising, storytelling, and go-to-market strategies.

Our service is twofold. On the one hand, we offer a mobile and web application. On the other hand, we offer support via our care team, which is available 24/7. This team is comprised of trained professionals who spend a lot of time with families and make themselves available to help them through their journey of loss.

What challenge were you trying to address with Colormatics?

We already had many ways to explain our app's value and how it supports people. However, it was very important for us to communicate to our stakeholders and business partners the value that the care team provides and our approach to care. Therefore, we hired Colormatics to create an explainer video for us.

What was the scope of their involvement?

Colormatics helped us produce the video we needed. Initially, I told them the story we were planning to tell. Given that our care team is semi-remote to cover all time zones, our plan was to bring the whole team together from across the country for a one-day shooting in New York.

After discussing the project, we had a few iterations with Colormatics regarding our different options for production regarding costs, expected results, and the ability to tell the story with each option. Eventually, we landed on a production package that included a detailed description of how many crew members would be involved, how much shooting time we would have, and how many subjects would be featured in the video.

During the onboarding process, Colormatics also helped us understand the scriptwriting process, and we agreed on a price for the project. After that, we worked closely on the scriptwriting to ensure that Colormatics clearly understood our brand, the story we wanted to tell, and how we wanted to present our care team.

We wanted to ensure that each of our care team members had a story to tell that was authentic, relatable, and not too detailed. Colormatics helped us throughout that process to outline those stories.

For the shooting day, Colormatics took full responsibility for the logistics, which included bringing their equipment, organizing the set, and ensuring everyone were where they needed to be. Their team also was in charge of the hair and makeup.

The shooting day was very intense and packed. We had camera A shoot some interviews and camera B do some group settings to get additional clips we used throughout the main video. That same day, Colormatics helped us produce some headshots, and everyone helped clean up the set after we were done filming.

During the postproduction process, we had some iterations with Colormatics. They shared some raw materials to help us get an idea of what came out of the shooting day. Then, they edited the footage, and we provided them with feedback throughout the process.

Although they also offered sound mixing, we ended up connecting them with the person in charge of our sound mixing because we use custom music and sounds, so we wanted the video to be in line with our brand. Ultimately, Colormatics produced three final videos — a main video and two short versions. The full-length video lasted three minutes, a shorter one lasted one minute, and the shortest one lasted 30 seconds.

What is the team composition?

We worked with six production crew members from Colormatics on the shooting day, including a director, a producer, and a photographer. In addition to them, we also worked with a video editor in charge of the editing process and a person who provided advice during the scriptwriting process. Moreover, Allison (Account Manager) was in charge of the project and visited the set.

How did you come to work with Colormatics?

I was referred to Colormatics by a different company that had produced a video with them. Originally, I engaged with them around a year prior to this project for a different one that we didn’t end up doing. When this project arose, I reached out to them with a clear brief and a timeline, and we took it from there.

How much have you invested with them?

We spent around $26,000.

What is the status of this engagement?

We started working together in June 2022, the shooting day was in October 2022, and Colormatics delivered the videos in mid-November 2022.

What evidence can you share that demonstrates the impact of the engagement? 

We were very happy with the result. Now, we use the videos produced by Colormatics on our website, Instagram, Facebook, LinkedIn, Twitter, and sales materials — they’ve become an important part of how we tell our story.

We’ve also been very happy with the response we’ve had to those videos and how well they’ve performed. Viewers have provided very positive feedback, and people now understand much better what we do as a company and what our care team does specifically.

How did Colormatics perform from a project management standpoint?

Colormatics’ project management was great; they were very responsive to our questions, which was very helpful. They were also very accommodating regarding the price we set for the project; it was perfectly balanced between the quality we needed and our budget constraints. As for communication tools, we used email and Google Docs to collaborate.

What did you find most impressive about them?

Colormatics’ most valuable asset was their professionalism on the shooting day. I don’t have a background in video production, so I knew that I would need to rely on them to ensure everything went according to plan and we didn’t miss anything. We spent a lot of money flying all the care team in, and they weren’t people who used to be on camera or participate in our marketing materials.

Therefore, it was important for us to have a professional production day and a crew sensitive to the storytelling we wanted to achieve. Colormatics made our care team feel comfortable and bring their best selves. Everyone on their crew was very impressive, and they knew exactly what their role was. Overall, it was a very professionally run shooting day, facilitating a positive experience and the project's success.

Are there any areas they could improve?

Although Allison was very responsive, we had very small challenges during pre- and postproduction. She was clearly liaising with her team, but she didn’t have answers to our questions herself.

Do you have any advice for potential customers?

Have clarity on the final deliverable and who your main stakeholders are because creating a video always involves many internal stakeholders, which can get very confusing during the feedback stage.

Introduce your business and what you do there.

I’m the owner and creative principal of ThinkinBig Communications, a full-service marketing communications agency.

What challenge were you trying to address with Colormatics?

We wanted to produce a new corporate video for a nonprofit client to mark its 30th anniversary.

What was the scope of their involvement?

We hired Colormatics to produce a video for our nonprofit client -- from pre-production to post-production. They provided guidance on storyboarding, concept creation, and creative direction. They managed a robust, two-day video shoot and sound recording. In post-production, Colormatics handled editing, graphic design, sound mixing, sound design, and musicalization.

Ultimately, they delivered an eight-minute and 14 second full-length version and a two-minute and 14 second version of the video.

What is the team composition?

We kicked off the project with Chris (CEO & Co-Founder) and Aaron (Executive Producer) and then mainly worked with Allison (Account Manager) and the Colormatics' film crew.

How did you come to work with Colormatics?

Chris and I met first met years ago working with another client. Back then, he produced a video for us for the same nonprofit client as this current production.

How much have you invested with them?

We’ve spent around $40,000.

What is the status of this engagement?

We began initial discussions with Colormatics in February 2021. They were officially engaged on the project in August 2021. Our working relationship is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

The videos are published on the client's website, YouTube channel, social media platforms, and in use for online ads. We've begun to measure metrics and are confident the videos will accomplish what we set out for them to do. We have videos that can be used for years to come.

How did Colormatics perform from a project management standpoint?

Colormatics met deadlines and stayed within budget. They used a video editing platform to manage our collaboration and communicated via texts, emails, and phone calls.

What did you find most impressive about them?

Colormatics' editing is their strength -- crisp, creative, and compelling. The end result is a WOW!

Are there any areas they could improve?

Having worked with Chris many years ago, it was great to reconnect with him -- and to see how much his company has grown. Early on, I would have liked to have seen the way some of the business details were handled be more buttoned down. Once we figured that out, things went fine.

Additionally, it would have been good to have had Colormatics spend more direct time on preparing the interviewees prior to the shoot. Some of those challenges were due to the pandemic, causing exceptional circumstances with our client, that prolonged things.

Do you have any advice for potential customers?

Communicate clearly as you allow Colormatics to listen the story out of you. Trust their editorial process. The result? An outstanding story with a shelf life for many years to come.

Introduce your business and what you do there.

I’m an executive at a SaaS company.

What challenge were you trying to address with Colormatics?

We needed consumer-facing video marketing material.

What was the scope of their involvement?

Colormatics helped us produce a library of six short live and animation videos for our social channels and DTC site. They flew out to Seattle to do a video shoot in our locations. They took over the process of curation, development, finding talent, booking talent, creating the script, and producing and executing the material.

What is the team composition?

We worked with 3–4 members of their team, including a producer, a scriptwriter, and the video production team.

How did you come to work with Colormatics?

We chose them based on their ability to come to Seattle and their case study.

How much have you invested in them?

We spent $25,000–$50,000 with them.

What is the status of this engagement?

We worked from January–March 2022.

What evidence can you share that demonstrates the impact of the engagement?

Our internal team was pleased with the outcome of Colormatics' work, which we applied to our Facebook, Instagram, and YouTube accounts.

How did Colormatics perform from a project management standpoint?

Project management was great; they were responsive, organized, and kept me updated on what they were working on. Overall, the production was seamless, communicative, accommodating, and open to feedback.

Regarding tools, we used Frame.io to share videos back and forth during the editing process and Zoom and email to communicate.

What did you find most impressive about them?

Their pricing was more efficient than the ones I received from other providers. It was significantly lower, and they were able to produce at a quicker rate.

Are there any areas they could improve?

I don’t think there’s anything they can improve on — working with them was a positive experience all around.

Do you have any advice for potential customers?

Over-communicate what you’re trying to achieve so they can understand your vision and see it through. They were great at guiding me because it was my first time with video production, so they’re a great partner to test the waters.

Introduce your business and what you do there.

I work at the North American subsidiary of UNice, a Chinese hair product supplier that’s one of the leading players in this field. I’m a coordinator and a project manager; I’m helping the in-house marketing team with some projects.

What challenge were you trying to address with Colormatics?

We hired them to create commercials for us.

What was the scope of their involvement?

Colormatics created a series of TV commercials for us. They helped us with everything from concepts to concrete deliverables. The team wrote the scripts and provided us with storyboards. Currently, Colormatics is working on a second project for us.

What is the team composition?

We work directly with Aaron (Executive Producer) and Kim (Senior Producer), who was our producer. 

How did you come to work with Colormatics?

I found them on Clutch. Whenever we need to do projects with a third party, I usually look for them on Clutch.

How much have you invested with them?

We spent a little over $200,000 on the commercial series. For the ongoing project, we’ve spent $350,000.

What is the status of this engagement?

We started working together in November 2021, and the engagement is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Colormatics has done a fantastic job. The team is very talented, professional, and engaging. Aaron is great, Kim is brilliant, and the rest of the team is very dedicated — they’re all very professional. Our senior board members are very satisfied with what Colormatics has delivered. 

How did Colormatics perform from a project management standpoint?

They’ve put great effort and energy into addressing our concerns, especially considering our senior board members enjoy working back and forth and request many revisions. Colormatics has been very patient and responsive in delivering these changes, and we appreciate that.

What did you find most impressive about them?

I’m impressed with the quality of Colormatics’ videos. Additionally, we have a significant cultural difference, and Colormatics put themselves in our shoes to get the best results for us, which not many companies do. Plus, they’re very passionate.

Are there any areas they could improve?

No, there isn’t anything they need to improve; everything they’ve done for us has been impeccable.

Do you have any advice for potential customers?

My advice would be to relax and let Colormatics develop the strategy. They give us recommendations based on our goals — you can trust their professional advice.

Introduce your business and what you do there.

I am the director of operations at Plastic Surgery Northwest, a private plastic surgery specializing in cosmetic and reconstructive surgery. 

What challenge were you trying to address with Colormatics?

Our company is growing, so we brought on Colormatics to spearhead our marketing and advertising. 

What was the scope of their involvement?

We did a few marketing and advertising projects with Colormatics, including professional video production. First, they took professional physician headshots and lifestyle photos of our reconstructive and cosmetic patients. 

Then, Colormatics began working on video production. We provided some requirements, but Colormatics drove the process; they provided the equipment and determined the format and style of each video. They produced biographical videos for our team of physicians and patient journey videos. For the patient journey videos, their team interviewed our patients to discuss their procedures and experiences at our practice. 

What is the team composition?

We primarily worked with Allison (Video Producer) and Rachel (Marketing Coordinator & Photographer).

How did you come to work with Colormatics?

When we decided to do a project on this scale, we researched local companies. We found a few companies in Spokane and received several project bids. We met with Colormatics and then hired them because they seemed like a good fit.

How much have you invested with them?

We invested $25,000 with Colormatics. 

What is the status of this engagement?

We worked with Colormatics from August–October 2021.  

What evidence can you share that demonstrates the impact of the engagement? 

We now have the proper visual materials for our new website. Also, we can use the videos Colormatics delivered for future advertising and marketing campaigns; we plan to post them on our social media accounts. Our patients also really like the patient journey video — they enjoy hearing about our procedures from someone who has already experienced them. 

How did Colormatics perform from a project management standpoint?

Colormatics had great communication and followed up with us during the decision-making process. They also reminded us when they needed content from us. Typically, we communicated with them via email. Colormatics was on time for meetings and onsite shooting. The onsite shooting took two days, and it took a few weeks for us to receive the deliverables.

What did you find most impressive about them?

The quality of the final product Colormatics delivered was on par with some of the best videos I’ve seen — it was well edited and produced. 

Are there any areas they could improve?

I can’t think of anything they could improve. 

Do you have any advice for potential customers?

I’d advise customers to communicate often and openly with Colormatics. It’s also important to provide honest feedback throughout the partnership. 

Introduce your business and what you do there.

I’m the VP of marketing at a SaaS provider.

What challenge were you trying to address with Colormatics?

We needed an animated promotional video for our product launch.

What was the scope of their involvement?

We kicked off our engagement with Colormatics through a rigorous storyboarding- and scripting process. After finalizing our script and storyboard using Figma, their team led the animation and video production processes, submitting each deliverable for feedback before applying edits. Once we approved the rough cut, Colormatics produced a 4–5 minute video with the additional clips that we requested.

What is the team composition?

We worked with Rachel (Marketing Coordinator) and Allison (Video Producer).

How did you come to work with Colormatics?

We found Colormatics online while searching for potential providers to engage for this project. We reached out to them, and they promptly responded with the details we needed.

How much have you invested with them?

We spent about $55,000.

What is the status of this engagement?

Our engagement ran from July–September 2021.

What evidence can you share that demonstrates the impact of the engagement?

We launched the video on YouTube as soon as Colormatics completed it. We were happy to receive affirmations from our customers, including those who watched it on Twitter, LinkedIn, and Facebook. Their team produced a highly engaging and creative video — we didn’t hear any negative comments about it, and our partners even thought of using the video for their promotions.

How did Colormatics perform from a project management standpoint?

We mainly communicated via Slack. Colormatics was on top of their project management game. They remained receptive to feedback and accommodating of our queries and modification requests even when they received those after their work hours. Overall, we were pleased to work with a team that was willing to maximize their resources to meet our needs.

What did you find most impressive about them?

We were most impressed with Colormatics’ customer-centric approach. They went the extra mile to facilitate the entire creative process, and they did so without forcing us to comply with their methods.

Are there any areas they could improve?

We would’ve appreciated some additional transitions in the video, but we were also aware that Colormatics was working within a tight deadline.

Do you have any advice for potential customers?

Invest a lot of time in the storyboarding process and make yourself available for their team as well.

Please describe your company and your position there.

I am a Client Strategist at The Woodshop a design and advertising firm in Spokane.

For what projects/services did your company hire Colormatics, and what were your goals?

We hired Colormatics to help us tell a story about one of our clients, Eljay Oil. The final video piece was used on the client's website, on social media, and at tradeshows and conventions. Our goal was to tell the family story and history of the business while also showcasing some of the industries that they work in.

How did you select this vendor and what were the deciding factors?

Neighbors and a fantastic portfolio.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had an intake call and then I worked alongside them to develop a script and storyboard. We filmed in one day at a few locations and in the end, Colormatics delivered a fully produced 3-minute video that achieved exactly what we were looking for! The client was over the moon with the result!

Who did you work with and what was the feedback process like?

We worked with Aaron and the entire process was super easy! We had minimal edits because the finished result was spot on!

Can you share any outcomes from the project that demonstrate progress or success?

Our KPI was awareness of the brand and this video definitely helps tell the story in an easy and digestible way. It was a success, we still use it today three years later and it still is a great representation of the company.

Describe their project management style, including communication tools and timeliness.

We met in person once. Email worked great for organizing the shoot. Edits were minimal. The timelines were met and communication was spot on.

What did you find most impressive or unique about this company?

They have great customer service, flexibility, and the drive to finish quickly without any edits from the client. Aaron heard what we were looking for, provided direction, and delivered a fantastic result.

Are there any areas for improvement or something they could have done differently?

No.

Introduce your business and what you do there.

We’re a B2C company that provides people with a blood pressure tracking system. My position is head of user growth and marketing.

What challenge were you trying to address with Colormatics?

We needed help creating a user testimonial video that will help customers understand the value of our program through real-life stories.

What was the scope of their involvement?

Colormatics took six of our users and created a user testimonial video based on their stories. We had a brainstorming session They filmed, flew over to meet the users, and created a 90-second video for our website, emails, and an app. They’re working on a few more versions currently.

What is the team composition?

We worked with a lead producer and a project manager. We also had some backend editors.

How did you come to work with Colormatics?

We found them on Google. We liked the quality of examples they sent us and their superior pricing. They answered all of our questions, and they were super responsive. It felt like we were in good hands.

How much have you invested with them?

We spent $15,000.

What is the status of this engagement?

We started working together in April 2021, and our work is ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Everyone at our company was amazed at how well the video turned out. They’re super responsive and work very quickly. The quality is amazing, and I would highly recommend working with them on any video production project.

How did Colormatics perform from a project management standpoint?

They’re great. They do everything that they promise. They manage the project perfectly. We communicate via Microsoft Teams, email, and video chat.

What did you find most impressive about them?

The end result was phenomenal, which is what matters the most.

Are there any areas they could improve?

No, I was very happy with the work.

Do you have any advice for potential customers?

Think about where you would want to use the end result. That will help you define the details better.

Introduce your business and what you do there.

Power Marketing is a media placement and performance marketing agency. We facilitate special projects and put together campaigns for live entertainment clients.

What challenge were you trying to address with Colormatics?

Last fall, we put together an integrated campaign to support the reopening of our communities’ major venues, including a large theater and a sports complex. We hired Colormatics to manage all of the production, photography, and social content for that campaign.

What was the scope of their involvement?

Colormatics produced two spot videos that featured multiple buildings and all of the sanitization efforts. We provided an outline of what we wanted to include in the videos, and they came up with the creative concept to achieve those goals visually and musically.

Because we covered so much across different spaces and had to deal with the COVID-19 restrictions, it took us four full days to shoot the videos. They also put together some Boomerangs, Cinematographs, and small videos for our social ads and paid advertising efforts. They took photographs throughout the process that we used for social media content and collateral ads. Since then, we’ve continued to work on some projects here and there.

What is the team composition?

My main points of contact are Chris (CEO & Director) and Aaron (CCO & Producer). I’ve also worked with 3–4 people from their team, but they have a contracted crew to help them with the shooting.

How did you come to work with Colormatics?

Our companies are based in Washington. I had seen their work on socials and knew them through other organizations that had worked with them. We reached out to get a proposal, and we went from there.

What is the status of this engagement?

Our engagement began in September 2020, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement?

The overall product turned out fantastic and made the client very happy. As restrictions start to loosen and venues can open, we’ll be ready to launch the campaign they helped us develop. We’re delighted about how everything turned out.

How did Colormatics perform from a project management standpoint?

We communicate via phone, email, and Zoom meetings. They’re detailed and respectful, which is very important for us. They’re also very efficient, meeting all of the deadlines perfectly.

What did you find most impressive about them?

Chris and Aaron are extremely kind, intelligent, and easy to work with. They make everybody feel comfortable by bringing a great sense of humor and utmost professionalism. Overall, they’re a reliable team with amazing personalities.

Are there any areas they could improve?

No. Everything has flowed smoothly — it’s been a great experience.

Do you have any advice for potential customers?

Communicate your goals clearly and allow them to present their creative ideas.