Coinband

BACKGROUND

Please describe your company and your position there.

I am a Co-Founder of a gamified metaverse.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coinband?

We were launching an NFT collection as well as a crypto Ecosystem. Coinband assisted us with promotion, audience outreach, and community management.

SOLUTION

How did you select this vendor and what were the deciding factors?

Coinband had a strong portfolio and had been on the market for some time.

Describe the project in detail and walk through the stages of the project.

Coinband accomplished a great deal, from a giveaway campaign to Telegram community management.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with around 4 people, including:

• marketing manager
• project manager
• community manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a significant increase in community following and engagement, as well as an improvement in content quality and very well-executed community management.

How effective was the workflow between your team and theirs?

Everything was completed on time.

What did you find most impressive or unique about this company?

Their communication is quick and efficient. Everything is quickly and easily resolved. There is always room for improvement, but nothing needed to be improved because all services were satisfactory.

Are there any areas for improvement or something they could have done differently?

They provide a wide range of services for any project while maintaining a high level of communication speed.

BACKGROUND

Please describe your company and your position there.

We are a team looking for crypto investors and partners to promote our own cryptocurrency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coinband, and what were your goals?

We needed to launch tools to find partners who accepted payments with our coin and helped increase turnover among users online

SOLUTION

How did you select this vendor and what were the deciding factors?

An acquaintance of mine had previously worked with them and had recommended them

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started by getting to know each other and developing a project roadmap and setting up specific checkpoints that we needed to reach. In the second stage, after building a strategy, the guys set about preparing all the materials and implementing the plan

How many resources from the vendor's team worked with you, and what were their positions?

We had a team of six people working with us

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

In the first 2 months, we accumulated an audience of 10,000 people who were interested in our product. And we also attracted 3 investors for our project

How effective was the workflow between your team and theirs?

The work has been very effective. They have very well-structured internal team processes that help communicate information quickly internally as well as externally

What did you find most impressive or unique about this company?

Clear division of responsibilities and a responsible attitude to deadlines

Are there any areas for improvement or something they could have done differently?

nope

BACKGROUND

Please describe your company and position.

I am the CMO of MadFish.Solutions (Temple Wallet)

Describe what your company does in a single sentence.

We are a blockchain technology company that concentrates on developing open-source projects for the DeFi ecosystem. Some of our products are Temple wallet, QuipuSwap, and Yupana.Finance. We believe that decentralized solutions will change the world. Even the maddest ideas related to the blockchain may be implemented wisely, and they become an essential part of people’s life. We love what we do and will be happy to see new passionate members on our team.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coinband to accomplish?

• Attract a new relevant audience
• Increase brand awareness
• Create interesting and engaging content

SOLUTION

How did you find Coinband?

Online Search

Why did you select Coinband over others?

• Good value for cost
• Responsiveness

How many teammates from Coinband were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Challenge: Boost crypto wallet installs despite Google's ban on crypto ads, which led to frequent account blocks. 
• Solution: Implemented ASO and careful localization for 10 GEOs, optimizing the wallet's description for app store searches in different languages. 
• Result: 8,814 installs in 2 months. 
• Key Steps: Competition analysis: Analyzed competing wallets based on relevant ASO criteria. 
• Semantics and metadata: Created semantic cores and prepared metadata for 10 GEOs. 
• Text copy: Native-speaking writers compiled descriptions in each target language. 
• Screenshot localization: Ensured multilingual app interface in screenshots. 
• Content posting: Published descriptions, metadata, and screenshots in App Store and Google Play. 
• Insights: ASO allows marketers to increase search traffic, stand out from competitors, reduce CPI, and improve the product. 
• Next Step: Conduct a market study to identify promising regions for further expansion based on crypto market size, user trust, awareness, competition, and regulations.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

In just 2 months following the publication of the localized wallet descriptions, were obtained over 8,814 organic downloads. As no large-scale paid ad campaign was running at the same time, we can be certain that the surge in the number of downloads was due to this effective ASO optimization.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

This is the strongest project management I've seen, although I've worked a lot with tier-1 companies. The work is divided into sprints, I was always kept up to date with the current tasks and KPIs, and could see an interactive report at any time. On larger calls, I was very given very deep analytics and solution options, and explained the risks. They always gave me an estimate of the time to respond or solve the problem, and kept me in touch even after working hours

What was your primary form of communication with Coinband?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We've been impressed with the team's responsiveness and expertise.

Are there any areas for improvement or somethingCoinband could have done differently?

No claims yet

BACKGROUND

Please describe your company and position.

I am an Executive of a Financial services company

Describe what your company does in a single sentence.

I've been an investor in the cryptocurrency space for a while and had hoped to launch my own crypto-currency as well as NFTs later on. I am working on the marketing side of this project and was tasked with selecting a company to assist with this task in order to ensure the launch was successful.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coinband to accomplish?

• Attracting token holders
• Increased trading volume
• Community building

SOLUTION

How did you find Coinband?

Online Search

Why did you select Coinband over others?

• High ratings
• Good value for cost

What was the size of Coinband’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We looked for a suitable marketing company for about a month before coming across Coinband. After speaking with some of their previous clients and meeting with the Coinband team, we were convinced they were the ones who could help us achieve our objectives. We increased our social media engagement and created a Discord community. Overall, engagement and community grew about 80% faster than anticipated and even faster than we could have done on our own.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• We received approximately +2000 token holdings
• Increased the number of participants in the community

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We devised a strategy to achieve our objectives after deciding to work with Coinband. They were eager to hear our plans and assisted us in fine-tuning them for maximum efficiency. They were always eager to help with any questions or actions that needed to be taken. We met weekly with our company's marketing team and the Coinband team. I also had daily check-ins with the marketing manager, and I am very pleased with Coinband's response and professionalism.

What was your primary form of communication with Coinband?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Coinband is completely dedicated to our objectives. They felt like an extension of our company, not just a marketing firm we worked with.

Are there any areas for improvement or something Coinband could have done differently?

I'm not sure if I have any criticism for our work; I have a few preferences for which communication tool to use, but they were very good at adapting to our workflow.

BACKGROUND

Please describe your company and your position there.

PUML - the original Move To Earn Project with $PUMLx powering the M2E wellness economy We gamify challenges and reward users for being healthy and active with crypto and Athlete NFTs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coinband?

The marketing goal for Coinband was to create and build a new community in the CIS countries, further attracting new game users in these regions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Coinband made us a cool offer with a detailed strategy and marketing road-map. The solution and budgets they offered were completely satisfactory to us.

Describe the project in detail and walk through the stages of the project.

The project started with the development of a detailed marketing road-map, after which we moved into a weekly sprint format in which the Coinband team reported on past tasks and shared plans for the next week.

How many resources from the vendor's team worked with you, and what were their positions?

We almost always communicated with the project manager, but the team also had a marketer and subject matter experts in each area.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our cooperation, we have managed to get 50k+ new members into the project's community, and around 1500 new active game users.

How effective was the workflow between your team and theirs?

Everything was clear and effective.

What did you find most impressive or unique about this company?

First and foremost is the Web3 marketing approach. Coinband used great tools and strategies to help us achieve our goals. Plus, their work processes are streamlined and efficient.

Are there any areas for improvement or something they could have done differently?

We are completely satisfied with Coinband.

BACKGROUND

Please describe your company and your position there.

PUML - the original Move To Earn Project with $PUMLx powering the M2E wellness economy We gamify challenges and reward users for being healthy and active with crypto and Athlete NFTs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Coinband?

The marketing goal for Coinband was to create and build a new community in the CIS countries, further attracting new game users in these regions.

SOLUTION

How did you select this vendor and what were the deciding factors?

Coinband made us a cool offer with a detailed strategy and marketing road-map. The solution and budgets they offered were completely satisfactory to us.

Describe the project in detail and walk through the stages of the project.

The project started with the development of a detailed marketing road-map, after which we moved into a weekly sprint format in which the Coinband team reported on past tasks and shared plans for the next week.

How many resources from the vendor's team worked with you, and what were their positions?

We almost always communicated with the project manager, but the team also had a marketer and subject matter experts in each area.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of our cooperation, we have managed to get 50k+ new members into the project's community, and around 1500 new active game users.

How effective was the workflow between your team and theirs?

We were completely satisfied with Coinband.

What did you find most impressive or unique about this company?

First and foremost is the Web3 marketing approach. The guys use great tools and strategies to achieve their marketing goals. Their work processes were streamlined and efficient.

Are there any areas for improvement or something they could have done differently?

I think Coinband knows better

BACKGROUND

Please describe your company and position.

I am the Marketing head of a financial services company

Describe what your company does in a single sentence.

We're a collaborative social platform that allows fans and idea makers to send paid requests to creators for exclusive content, advice or expertise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coinband to accomplish?

• Community grows
• Users acquisition
• Buzz around the project

SOLUTION

How did you find Coinband?

Online Search

Why did you select Coinband over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Coinband were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The guys do an excellent job both with the preparatory stage of planning, and flexibly adapt to changing circumstances in the implementation. They fully immerse into every aspect of our work: examining our branding, messaging and positioning; auditing our website and social media channels; managing KOL campaign; creating visual and written content that we are planning on using for our SMM.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We start our journey with deep product analysis, it was help us to find «blind spots» in our strategy and after Coinband team made an updated marketing strategy for us. Execution started with launching KOL campaign that became an extremely good push for our community. After that Coinband team developed the list of activities ( challenges, giveaways, etc ) aiming both to attract new users and activate existing audiences and the implementation process started.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time.

What was your primary form of communication with Coinband?

Virtual Meeting

What did you find most impressive or unique about this company?

Guys shows a deep understanding of the communication strategy world, which is exactly what we need. Their insights into the industry and our target audiences have continued to surprise us.

Are there any areas for improvement or something Coinband could have done differently?

Everything’s great.

BACKGROUND

Please describe your company and position.

I am the Influencer Manager of a financial services company

Describe what your company does in a single sentence.

We present a Crypto exchange that is in the top10 on CMC

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Coinband to accomplish?

• Scaling up in new European countries
• Attract new users
• Increase brand awareness

SOLUTION

How did you find Coinband?

Referral

Why did you select Coinband over others?

• High ratings
• Referred to me

How many teammates from Coinband were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We work in the direction of Influencer marketing. Coinband are real experts in this field with a great base of KOL's and a non-template approach to Influencer marketing campaign.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our key KPI is CPA ($) and number of deposits received from new users.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We communicated daily with Coinband as our project progressed and received regular reports from their team.

What was your primary form of communication with Coinband?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their large database with KOL's and unconventional approach to the advertising campaign

Are there any areas for improvement or something Coinband could have done differently?

–