Codedesign - digital marketing agency

We’re a data-driven digital marketing agency focused on growing sales and businesses online. From custom web development to 360° online marketing, we create digital strategies designed to help brands define and achieve their most valuable business goals.

Our bespoke approach is aimed at finding the best digital solution to fit each of our client’s unique brand identity and online customer journey. We use a combination of the main digital disciplines (Search Engine Optimization, Paid Search Marketing, Display Marketing and Remarking, Organic and Paid Social Media, Content Marketing, and Data Analytics) to build holistic strategies focused on building brand awareness and driving conversions.

In the last years since our company’s conception, we’ve helped create digital success stories for clients all over the world, including the US, UK, Portugal, Switzerland, and Kuwait. About: Codedesign is a team of data-obsessives and creative thinkers. We define ourselves as digital problem solvers. We’re a group of strong individuals, each coming from different academic, professional, and cultural backgrounds.

Every member of the team is a specialist in their own discipline, from Web Development to Performance Marketing. However, Codedesign is more than just the sum of it’s parts. We believe teamwork is the key to our success, both internally and for our clients. We strive to create a collaborative work environment and actively seek opportunities to learn from each other. We recognize that every one of us is able to bring a unique perspective to a challenge, which is why we always take on our client’s projects as a team, not individuals.

 
$5,000+
 
$50 - $99 / hr
 
10 - 49
 Founded
2013
Show all +
Lisbon, Portugal
headquarters
  • AVENIDA INFANTE DOM HENRIQUE, 332 EDIFICIO 2 - 1º DTO
    Lisbon, Lisboa 1800-223
    Portugal

Focus

Service lines
  • Digital Strategy
  • Search Engine Optimization
  • Pay Per Click
Client focus
  • Small business (<$10M)
Industry focus
  • Advertising & marketing
  • Business services
  • Consumer products & services
Mobile platforms
Mobile focus
Frameworks and CMS
Programming & scripting
Ecommerce systems
Application platform

Portfolio

Key clients: 

Nestle, Microsoft, Heritage Hotels, Appboy, Chicco, La Chambre aux Confitures, Perfumes & Companhia, Galp, Bescheutzerbox, Gucciardo Family Law, MoneyPenny, Wordreference, Select Italy, Net Profit Marketing, Chicco, LEV, Hoti Hotels, Melia Hotels, Vitagene

Paid Search Strategy results in 78% increase in conversions Image

Paid Search Strategy results in 78% increase in conversions

Tyrrells is a growing Residential & Commercial Property Inspections company from Sydney, Australia. Operating in such a competitive market, Tyrrells experienced a plateau in their online conversions and digital marketing efforts. The challenge was to build a strategic paid search strategy that was effective at generated leads while combatting the high CPC for keywords in Australia.  

The

Strategy
  • Establish an objective of 10% increase in leads on a month to month basis.
  • Create lead generation landing pages for use in the campaign. A/B test all landing pages with Google Optimize.
  • Create multiple ad formats and copies to test different messaging. Each ad communicated a clear benefit.
  • Each keyword in an ad group coincided with one single landing page. This proved to be a far more effective strategy than implementing dynamic insertion on landing pages because dynamic ads tend to reduce quality score.
  • Implement a variety of keywords, including less direct search terms with lower CPC's in order to maximize the campaign budget.
  • Strategy iterations on a monthly basis. Continually test new keywords, pause underperforming ads, add more ad formats, use display keyword targeting nd display in-market to optimize campaign performance.vvvvvvvvvvvv
Digital Strategy for diet company Image

Digital Strategy for diet company

LEV® is one of the leading diet and weight loss brands in Portugal. With almost 20 years of experience in the health and nutrition industry, it is present in several European countries. LEV® has successfully changed the lives of over 100.000 people across Europe.

Competing with several brands with larger budgets for online and offline marketing (TV, Radio, and Newspapers), LEV® needed to strengthen its online presence

through increasing their organic positioning and drive more organic qualified traffic to the website.

 

Ecommerce and Media Optimization Image

Ecommerce and Media Optimization

An Italian manufacturer of children’s toys and clothing, Chicco has been in business since 1958 and has hundreds of stores in Italy and throughout the world.

Originally Chicco’s e-commerce store was experiencing low revenue results and a cost per conversion above the desired value.

Chicco was also experiencing difficulties in its Organic Results, being outside the first search pages results for several relevant

keywords for its business.

In order to achieve better results in Chicco’s e-commerce store, it was necessary to make sure that potential customers were being exposed to the brand and its products. For that to happen, Chicco needed to be present on the first pages when users searched for Baby and Child-specific products. Alongside the Search Engine Optimization necessary to reach better organic results, a Google Shopping Campaign was created with the intent of increasing Chicco’s online store conversions. The main goals of this campaign were the optimization of some crucial metrics on Chicco’s online store:

  • Increasing the number of Transactions;
  • Increasing the Revenue generated by the online store;
  • Increasing the Return on Advertising Spend;
  • Decreasing the Cost per Conversion.

Reviews

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SEO & Content Writing for Multinational Food Website

"They're very flexible and adaptable to our requests."

Quality: 
4.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. 2018 - Dec. 2019
Project summary: 

Codedesign.org focused on improving the SEO and customer-facing content on a multinational food company's website. They performed an SEO audit of the site and created content.

The Reviewer
 
501-1,000 Employees
 
Lisboa, Portugal
Inês Salgado
eBusiness Manager, Nestlé Portugal
 
Verified
The Review
Feedback summary: 

Codedesign.org created strong content that garnered more site visits. They're flexible and adaptable.

The client submitted this review online.

BACKGROUND

Please describe your company and your position there.

EBusiness Manager of Nestlé Portugal

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Codedesign.org?

Code Design support us to improve the SEO and Content on our consumer facing website Nestlé Saboreia a Vida

What were your goals for this project?

Improve organix visits to the website

SOLUTION

How did you select this vendor?

pitch

Describe the project in detail.

SEO technical analysis of the web + SEO inpage optimization + Content Creation

What was the team composition?

2

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

good content created with many visits

How effective was the workflow between your team and theirs?

ok

What did you find most impressive about this company?

They're very flexible and adaptable to our requests.

Are there any areas for improvement?

Timmings

4.5
Overall Score
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer