The PR and Marketing expert for IT companies
Code Red | Zeekhoe Communicatie is a full-service PR and Marketing Agency for the IT-industry. Our work field spans the Netherlands, Belgium and Luxembourg (the Benelux).
We offer knowledge, experience, assistance, support and advise on the composition and execution of your communication plan. In addition to ‘traditional’ public and press relations, our services also include creating web content and blogs, and managing your social media. This ensures that you attract the attention of potential customers and that you tie the bonds with existing clients, wherever our target audience looks for information. Code Red | Zeekhoe Communicatie strengthens your image and name recognition by putting your customers in the center of all communications.
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Interview and video on IT security expert Patrick Grillo, Fortinet
The protection of new "things" in the IT environment needs a new approach, "says Patrick Grillo, senior director of solutions marketing at Fortinet. "IT security now looks more like an arms race."
-Set up interview (article) and video interview with newsplatform Focus on IT at Infosecurity, the largest IT expo in The Netherlands.
One-stop-shop PR for Fortinet in the Benelux
“No business can thrive without partnerships”, says Marc Jepkes, Sales Manager Enterprise & Telco Netherlands at Fortinet. In 2011, Jepkes sought a partner to help to create awareness of Fortinet and its products and services by bringing these to the interest of press and end users in the Benelux. He looked at several PR companies before choosing cyber security specialist Code Red | Zeekhoe Communicatie. “Zeekhoe’s proposal outlined a program for PR activities that they intended to undertake for Fortinet”, says Jepkes. “What attracted us to this proposal was that it is dynamic in nature. All activities are adapted to real-time circumstances. Ongoing evaluation determines whether, and how, the strategy needs to be adjusted.”
Launching a new IT Security vendor requires communication on a regular basis. “Zeekhoe was founded by former IT journalists, with a specialization in IT Security”, says Jepkes. “They have a keen ability to ‘translate’ the technical messaging of IT Security solutions to the business interest of non-technical management. They know how to communicate in an effective, appealing and open manner, resulting in excellent coverage and valuable in-depth interviews. For Fortinet, Code Red | Zeekhoe Communicatie is a respected and trusted partner that combines service and accessibility of a small business with influence, drive and results of a large agency.”