What evidence can you share that demonstrates the impact of the engagement?
We had just north of 400,000 views on this video, which was impressive considering the technical nature of the content. They provided a pleasing piece of work that was praised by both engineers and those without a technical background. It certainly satisfied both appetites through animation and video.
How did Coal Films perform from a project management standpoint?
We were on time and on budget. They designated a couple of project masters to the effort, and everyone was able to get updates through Basecamp. There were a few times I thought we might run over on time, but they came through. Everything balanced itself quite nicely, and we were able to provide the engineers with what they needed. The account director and co-founder made a point to be very involved, and it was great to have that level of seniority on the project.
What did you find most impressive about them?
Most service providers leave the office at the end of the workday, even when there’s still work to be done. When we were falling behind, COAL FILM made up for it by working extra hours. When there was work that needed to be done, they took care of it. They made us a priority, impressing engineers on our team with high standards.
Are there any areas they could improve?
I’d love it if they preemptively answered questions that the customer might ask. That way, by the time it gets to me, there are no answers required. That would lead to the perfect scenario.
Do you have any advice for potential customers?
My point of contact was the owner. When you have that level of seniority, it's worth paying a little bit extra to have their involvement.