Experiential Marketing & Event Production
As an international boutique agency based in Berlin and NYC, we believe in exclusive event experiences and unique experiential marketing campaigns, tailored to the specific needs of each of our clients.
Since 2009, CLY is combining a passion for premium lifestyle and luxury brands with a professional 360-degree, creative-hub approach to innovative branding and exceptional event productions designed for long-lasting impressions. Our core team of senior-level professionals is driven by a penchant for perfectionism, making sure that even the smallest details contribute to the one-of-a-kind-feel of every production. CLY’s international network of specialists allows us to flexibly cater to our clients' broad range of ambitions and special requirements.
In the last 10 years we got to collaborate with global & regional brands such as OMEGA, Coca-Cola, Samsung, Adobe, and more, connecting them to consumers across generations and demographics.
To celebrate the 50th anniversary of the first Moon Landing and highlight OMEGA’s iconic role in the history of spaceflight, the Swiss luxury watch brand invited customers and celebrities to experience a unique event. The evening presented OMEGA’s limited 50th Anniversary Speedmaster Moonwatch and offered attendees a lunar-themed dinner designed by Michelin-Star chef Tim Raue, accompanied by first-class entertainment. CLY was responsible for the entire design, planning and implementation of the event.
CLY worked with Lufthansa, hosting their annual marketing conference for the Americas in Miami. Set across a historic waterfront location, we brought to life an evening of ambience. The event furthermore highlighted the charity work of the Help Alliance, which forms the central pillar of the Lufthansa Group’s activities in the area of social responsibility. CLY was responsible for the for the selection and conception of the design and implementation throughout the event.
On the occasion of the launch of the new Black Manta watch, Carl F. Bucherer organized an unforgettable event in collaboration with A Blog to Watch and the Manta Trust in Los Angeles for close customers and the press. CLY was responsible for the planning and implementation of the event and supported the guest management.
Together with Coca-Cola we created a concept for a food festival tour where we brought together original and extraordinary gastronomes with the Coca-Cola glass bottle. The guests were treated to various activities over the course of the three-stop tour in Munich, Berlin and Cologne. Among other things, there were workshops with touring-chefs, delicious food, live music and of course, an ice-cold coke.
As creative lead, CLY was responsible for the development of the concept as well as the implementation. We planned and implemented the decoration of the complete tour, but also looked after the restaurateurs throughout the entire process and arranged their travel. The tour took place on three consecutive weekends in August and September. The locations were strategically chosen to reflect the original character of the tour.