What was the scope of their involvement?
Coordinating with external web developers, they designed two direct-to-consumer sites on Shopify to host our online store as well as an API to track our inventory. Once we launched the shops, they immediately implemented a content-centric SEO campaign, involving weekly blog posts, retargeting strategies, PPC ads, and long-tail search terms to target niche audiences. Beyond SEO management, they also taught us how to operate our stores’ functions and plug-ins so that we could independently upload our new collections.
What is the team composition?
In the beginning, we primarily worked with their CEO, although he has assigned project managers to us as his staff grew. I still often contact him directly with any concerns.
How did you come to work with ClickGiant?
As I mentioned before, we initially worked with a previous vendor from India. However, we encountered issues due to the language barrier, and our keywords didn’t target the right audiences. As a result, we started sending RFQs to vendors who were out-of-the-box customer builders and interviewed six companies. Eventually, we spoke with ClickGiant’s CEO, and he impressed us with the depth of his SEO knowledge. Out of all the agencies, we liked their approach the best.
How much have you invested with them?
We’ve spent about $13,000 per year for SEO management and blog posts.
What is the status of this engagement?
Their work began in 2014 and is ongoing.