Cleartail Marketing

BACKGROUND

Please describe your company and position.

I am an executive at Coating Delivery Technology llc

Describe what your company does in a single sentence.

Coating Delivery Technology LLC optimizes industrial spray painting and powder coating applications with patented nitrogen technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cleartail Marketing to accomplish?

• To create a completely new website with multiple pages and videos

SOLUTION

How did you find Cleartail Marketing?

Cleartail sent a video email

Why did you select Cleartail Marketing over others?

• Pricing fits our budget
• Good value for cost
• Company values aligned

How many teammates from Cleartail Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project was to develop a completely new website with product-specific pages.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Cleartail was to provide weekly updates regarding website page development.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cleartail was amazingly responsive to every detail. The website design required information and content from our side for them to continue. In every case the implementation and follow up on the items we provided was quick and accurate. They provided a date when items would be ready for review and they were always on time.

What was your primary form of communication with Cleartail Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The service provided for the price was outstanding. They quickly understood what we wanted and were quick to handle any changes or modifications required by us.

Are there any areas for improvement or something Cleartail Marketing could have done differently?

Based on my experience with Cleartail I experienced no areas that needed changes or improvements.

BACKGROUND

Please describe your company and position.

I am the CFO of Saber Asset Group

Describe what your company does in a single sentence.

Saber Asset Group is a worldwide asset acquisition and disposition company, offering customers end-to-end solutions for buying and selling used heavy equipment, trucks and other assets.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cleartail Marketing to accomplish?

• Re-design website for Saber Asset Group
• Create new brand for Saber Asset Group
• Integrate additional tools and functionality for company website

SOLUTION

How did you find Cleartail Marketing?

• Online Search

Why did you select Cleartail Marketing over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Cleartail Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Custom Logo and Branding Kit 

• Develop a new custom logo for saberassetgroup.com
• Once the logo is completed we will deliver a full branding kit that will provide variations of logos, official brand colors, and fonts as well as icons to be used for any future marketing purposes.
• 1 to 2 weeks to deliver logo and branding kit if approvals are delivered in a timely manner. New Custom WordPress Website Design and Development 
• Develop the website based on the latest WordPress platform with a custom theme design.
• The website will have a home page, 10 inner pages.
• Unlimited revisions at the design stage of the website.
• Will use a responsive HTML concept, and all pages will be accessible from any device (including Android, iPhone, and tablets). We will make sure that the pages are compatible with the latest 2 versions of major web browsers: IE, Firefox, Safari, and Chrome.
• Seamless integration of HTML pages to a content management system (WordPress) that allows the admin to add, edit and delete all page content from one dashboard.

We will implement the following modules:

1. Product module: to showcase the available products on the website. The admin can add/view/modify/delete the products through this module.
2. News module: to manage News postings on the website. 

• Creation and implementation of a contact form that notifies the email of your choosing.
• Website will be optimized for all search engines.
• Lifetime warranty on any bugs.
• Upload and configure the website upon approval to launch.
• 3 to 4 weeks to deliver the final website if approvals are delivered in a timely manner

Steps to completion of Website:

1. 1st Step: We will create 3 initial home page designs for your review prior to moving forward with the secondary page designs. We offer unlimited revisions of the selected design until you are 100% satisfied.
2. 2nd Step: With the approval of the homepage, we will design major sub-pages related to the functionality of your website for your approval.
3. 3rd Step: Once the sub-page designs are approved, we will begin the development of the website on a staging server for your review.
4. 4th Step: Present a fully developed website for your approval to launch the website. Website Hosting • We will host the website to make sure everything is operating correctly to be up and running.

• The website will be secured with an SSL.
• We will also make all technology updates as new WordPress updates occur. Website Maintenance
• Ongoing website development or design requests after the completion of the initial website project. We also have discounted volume-based pricing available; please ask for these rates if you are interested.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Project
• Timeline
• Scope
• Deliverables
• Cost

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project duration, scope, deliverables, and cost SOW agreed on 2/24/23 Project initiation began on or about 2/27/23. In terms of SOW, Saber Asset Group needed website/deliverables completed by 4/21/23. Moreover, this timeline was very tight and compressed to deliver the website/branding before a major tradeshow in Houston, TX. Cleartail Marketing delivered 100% for every deliverable listed in our agreed contract.

From project initiation to completion, Cleartail responded to every need via phone, video conference, text, and email. As a Senior Project Manager for over 20 years in the the fortune 100 space, Cleartail followed best practices in terms of a Agile project framework and their project management was outstanding and I'd recommend them to any of my colleagues or business partners. Magee and Quincy are very professional and gained our trust for augmenting our business.

What was your primary form of communication with Cleartail Marketing?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Communication. Anytime we had question regarding the project or needed to discuss adjustments, we felt very comfortable engaging Cleartail and their response time was exceptional. Our project timeline was extremely tight and they delivered!

Are there any areas for improvement or something Cleartail Marketing could have done differently?

Honestly, I cannot think of anything. Great people. Great business!

BACKGROUND

Introduce your business and what you do there.

I’m the VP of operations for an automation integration company. We integrate different solutions for manufacturing companies to streamline their production lines. We create overall solutions, from the beginning of the production process to the product’s packaging.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cleartail Marketing?

Our website wasn’t getting enough web traffic and visibility. We felt our site was outdated and didn’t show our company’s skill set. The site was also difficult to access for users, and we had domain issues since we had worked with different domain companies in the past.

SOLUTION

What was the scope of their involvement?

Cleartail Marketing has updated our company’s website, including design and development. Cleartail Marketing has worked on our existing website; however, they’ve essentially developed it again from scratch. We’ve provided the site’s information through Google Drive, including written content and photos, and Cleartail Marketing has managed the site’s design and development. Cleartail Marketing has also worked on the site’s usability, making it compatible with different devices. 

Moreover, Cleartail Marketing has helped us clear our domain issues since we had worked with different hosting companies and had confusion about which was our hosting provider. Cleartail Marketing has finished the site’s development and is now working on its optimization. Cleartail Marketing will also provide us with web maintenance services. 

What is the team composition?

I work directly with Magee (CEO & Founder) and Quincy (Director of Business Development).

How did you come to work with Cleartail Marketing?

Most of our business has come from word of mouth, and this time, Cleartail Marketing reached out to us and shed light on the fact that our website needed improvement. I’m unsure how Cleartail Marketing originally got my contact information, but Magee reached out and put together a video with different solution proposals. Cleartail Marketing showed they had researched our company and they understood our issues.

How much have you invested with them?

We’ve invested $1,350 on our website’s redevelopment and redesign.

What is the status of this engagement?

We started working with Cleartail Marketing in February 2023. They’ve completed the website and started working on the site’s optimization, which will be an ongoing project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve just launched our new site and don’t have quantitative metrics yet. However, we’ve already received a few leads. The site looks great, and Cleartail Marketing has understood what we wanted and our business goals. We’re very happy with the site Cleartail Marketing has created. 

How did Cleartail Marketing perform from a project management standpoint?

Cleartail Marketing is exceptional regarding project management. Cleartail Marketing has a quick turnaround and delivered our site in 1–2 business days. If we hadn’t given them all the site’s content and information, I believe the process would’ve taken longer. We communicate through email and Google Meet.

What did you find most impressive about them?

I’m most impressed with Cleartail Marketing’s initiative since they reached out to us before we knew what our problem was. Cleartail Marketing has done a great job researching our company and understanding our needs from a business standpoint. 

Additionally, Cleartail Marketing is good at explaining the project’s technical aspects and walks us through the process since our company doesn’t have a development team.

Are there any areas they could improve?

I can’t think of anything for Cleartail Marketing to improve. They’ve been extremely helpful and eager to support us where we needed to. 

Do you have any advice for potential customers?

I recommend opening up the conversation with Cleartail Marketing if you want to improve your company’s marketplace position. Cleartail Marketing is a great partner to work with, they don’t pressure you and come up with the right solutions for your company. Cleartail Marketing is also extremely cost-effective. 

BACKGROUND

Please describe your company and your position there.

I made the decision to build my own coaching and leadership development business and needed help setting up a secure, engaging, and straightforward website.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cleartail Marketing?

With a full-time job, I did not have the time or know-how to build a site independently. Magee and Quincy walked me through their process; it was straightforward and easy to keep track of. I found the team responsive to my feedback and also creative when I didn't quite know which way to go. Quincy also was responsive and helpful from beginning to end (and beyond).

SOLUTION

How did you select this vendor and what were the deciding factors?

I appreciated the fair pricing, customer service orientation, and clear process for completing the work. I also appreciated knowing the milestones and when to pay.

Describe the project in detail and walk through the stages of the project.

We had an initial meeting where we discussed the high-level design and the team came back with 3 options. None of them worked for me, so we had another feedback call where I walked through what I liked and didn't like - and where I'd need a little inspiration from them. They came back with designs that were much closer to what I was envisioning and we chose one.

I then shared copy for each of the pages. In about a week, we had a website - and then it was just finalizing pictures, copy, and connecting the site to my subscriber manager/newsletter, etc. Pretty straightforward and all delays were because of me and my schedule. ;-)

How many resources from the vendor's team worked with you, and what were their positions?

I worked mainly with a project manager, Quincy. And she worked with a team of developers to create the site.

RESULTS & FEEDBACK

How effective was the workflow between your team and theirs?

It was effective for me. I appreciated collaborating in Google Drive and all my questions, no matter how basic, were answered thoughtfully.

What did you find most impressive or unique about this company?

They are just so nice and down to earth. There wasn't pressure or stress at any point in the process.

Are there any areas for improvement or something they could have done differently?

None that I can think of right now.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at a life sciences consulting company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cleartail Marketing, and what were your goals?

We were working on our expanding our business development initiatives by increasing our outreach with the goal of increasing exposure and gaining new clients, so we hired ClearTail to help us with lead generation and email marketing.

SOLUTION

How did you select this vendor and what were the deciding factors?

ClearTail reached out to our Co-founder to see if we would be interested in learning more. We met with their team a few times where they walked us through the solution/platform and were very patient and helpful throughout the process as we made a decision. Ultimately, the value for the cost was the most influential factor.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We started with a kick off call to define the goals of our lead generation LinkedIn campaign, discuss messaging strategy, and the parameters for our target audience. From there, we also received a demo of our new CRM SharpSpring for those team members who would be using it frequently. Our partnership has been ongoing and since the start we have met bi-weekly to cover KPIs of the campaign and discuss any questions or concerns. I addition, they've helped us with re-building our website.

How many resources from the vendor's team worked with you, and what were their positions?

We have worked directly with the Founder and Director of Business Development.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The lead generation and use of CRM has been successful. We've generated over 1,000 qualified leads and have maintained many of them engaged through email campaigns that we are now able to do through our CRM (SharpSpring) ClearTail provided us with. ClearTail has always been available to answer questions and help us with ongoing initiatives, even if unrelated to original project.

How effective was the workflow between your team and theirs?

We' hold meetings every two weeks to touch base. Communication has always been clear and effective.

What did you find most impressive or unique about this company?

They provide marketing expertise and advise in and outside of main lead generation project, are always willing to help with current initiatives and new ideas, and communication and problem-solving is always quick and efficient.

Are there any areas for improvement or something they could have done differently?

Some details in campaign workflow are overlooked, but this is very seldom and usually does not happen.

BACKGROUND

Please describe your company and your position there.

I am the Northeast Sales and Marketing Manager for the Dupill Group. The Dupill Group specializes in engineered valve solutions including valve replacement, rebuild, repair, actuation and services.

Industries Served:

• Nuclear
• DOD/DOE
• Industrial
• Oil and Gas
• Power Generation
• Water and Waste Water

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Cleartail Marketing, and what were your goals?

Our old website was created in 2015 and we needed something completely new and fresh. Our goal was to get it done as quickly as possible and at a fair price.

SOLUTION

How did you select this vendor and what were the deciding factors?

I was lucky that I had met Magee Clegg at my previous company. They were using ClearTail for SEO improvement. I was extremely impressed with their services. I immediately thought of them when the time came for our new website. We received multiple proposals but ClearTail's approach and price was the best.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Since we were starting from scratch with the new website, the first step was finding a "template" that we liked that we could build from. ClearTail sent us several templates based on our previous conversations regarding the look and feel as well as the content for our website. Once they template was chosen, ClearTail provided three options for the Homepage.

We picked one, tweaked it, approved it and then moved on to the sub-pages. The website is built in Word Press. I have access and can update our Blog and make minor changes when necessary or I can have ClearTail make the updates. Their prices are extremely reasonable.

How many people from the vendor's team worked with you, and what were their positions?

I worked with two people from ClearTail, Magee Clegg and Quincy Clegg. They are both knowledgeable and very responsive.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We were able to get the website up and running in two months. The speed was due to two factors. First of all, we chose the template and got all of our content finalized before handing everything over to ClearTail for development. The second factor was all ClearTail. I could not believe how fast they were at building the pages and then making our requested updates. They made sure that we were 100% happy with everything.

Describe their project management style, including communication tools and timeliness.

The project was very well defined from the beginning with exact deliverables and expectations.

What did you find most impressive or unique about this company?

The most impressive thing about this company is their interest and dedication to our success. I was excited about this project and so were they because they care about the final outcome. I felt like I had good friends helping me. After our site was up, they shared information that was extremely helpful to me but they didn't expect anything in return. That is something you don't see everyday.

Are there any areas for improvement or something they could have done differently?

I can't think of anything that they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Owner & Operator of Patterson Contracting Services LLC

Describe what your company does in a single sentence.

Electrical Contractors serving commercial and residential construction projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cleartail Marketing to accomplish?

• Brand Awareness
• Organic SEO
• Lead Generation

SOLUTION

How did you find Cleartail Marketing?

Other

Why did you select Cleartail Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Cleartail Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cleartail Marketing assisted with search engine optimization, website design, and Google Ads.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increase brand awareness which drives lead generation and larger projects. The brand awareness helps us attract and retain new clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Quincy and team are relentless with their attention to detail and personality. They personalize each project to custom your needs based on proving results.

What was your primary form of communication with Cleartail Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I was impressed with their interpersonal skills.

Are there any areas for improvement or something Cleartail Marketing could have done differently?

None.

BACKGROUND

Please describe your company and position.

I am the President of Altran Corporation

Describe what your company does in a single sentence.

Designer and Manufacturer of electrical transformers and inductors

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cleartail Marketing to accomplish?

• Create an up to date website

SOLUTION

How did you find Cleartail Marketing?

Contacted via email by Cleartail Marketing

Why did you select Cleartail Marketing over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Cleartail Marketing were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

Delivered a brand new Wordpress website for Altran

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website was completed and launched to our satisfaction.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cleartail Marketing was very responsive and delivered the project on time.

What was your primary form of communication with Cleartail Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

The ability to easily make changes as needed.

Are there any areas for improvement or something Cleartail Marketing could have done differently?

Provide options for content creation

BACKGROUND

Please describe your company and position.

I am the Executive of TMC Technologies LLC.

Describe what your company does in a single sentence.

manufacture components for our customers' products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cleartail Marketing to accomplish?

• increase exposure via digital footprint
• increase sales via digital activities

SOLUTION

How did you find Cleartail Marketing?

email

Why did you select Cleartail Marketing over others?

• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from Cleartail Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They did: 

• detailed research on key search words to utilize for SEO
• wrote articles and linked them online 
• launched a tracking system to measure keyword effectiveness 
• redesigned website

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

increased across various platform our first page listing in searches.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

excellent project management and all deliverables on time.

What was your primary form of communication with Cleartail Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We're impressed with their communication and professionalism.

Are there any areas for improvement or something Cleartail Marketing could have done differently?

tracking system that could help identify rolling averages and trends over defined periods beyond monthly KPI's