Clavis Social

Please describe your company and your position there.

I am the co-founder of Wonderkind.ca We are an online gifting service that creates gift sets using made in Canada product from female founded businesses from across the country.

For what projects/services did your company hire Clavis Social, and what were your goals?

We hired Clavis to help us develop and lead an ongoing digital marketing campaign for Wonderkind in an effort to build brand awareness and drive sales to our website.

How did you select this vendor and what were the deciding factors?

We accepted three presentations by various agencies. Clavis's presentation stood out as it was personalized to Wondekrind, You could see that they not only listened to what our needs were during our previous interview but the Clavis team researched and interpreted our weaknesses as they saw them..

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Making use of our established social media platforms (FB, IG, LI0) as well as Google Clavis was challenged to raise Wonderkind's online presence. They developed a number of mini holiday campaigns built to drive businesses to our website.

How many resources from the vendor's team worked with you, and what were their positions?

Along with founders Nick and Sonja, we worked with two other Clavis staff members responsible for copywriting and social media posting.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our click rate went up as did the number of likes on our IG and FB channels.

How effective was the workflow between your team and theirs?

We have monthly recap and strategy meetings with our team and set up a Whatsapp group chat for any info that needs to be quickly communicated. between us.

What did you find most impressive or unique about this company?

Clavis really takes our goals for Wonderkind to heart. They have a very gentle way of pushing us out of our comfort zones (Tik toc). They are excellently using their ability to work towards our goals of increased sales and brand awareness.

Are there any areas for improvement or something they could have done differently?

We would like to see Clavis come to us with bolder, out of the box type of campaigns.

Please describe your company and your position there.

I was the digital marketing specialist at this Toronto-based healthcare startup. I coordinated the vetting and interview process on the selection of the agency to work with us.

For what projects/services did your company hire Clavis Social, and what were your goals?

The marketing team is the smallest team in the company, we needed help on all lead generation efforts including sales enablement tools, paid advertising, creating conversion landing pages, setting up webinars and more.

How did you select this vendor and what were the deciding factors?

The understanding of the technology and how to blend it into a marketing strategy is crucial. Clavis Social went above and beyond putting together their campaign brief.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

We first go over the resources we can provide them (assets, colours, etc..), then we discussed the high-level strategy, goals and budget, then the team moved on to adding up the ad accounts and landing page, and then with assets and copywriting. And finally approval stage and then launch the ad campaign series. We meet once a week to go over the stats. Marketing tools used are Linkedin Ads and HubSpot.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with an account manager, 2 paid ads specialists, and 1 designer/copywriter

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The ad campaigns are very successful, they not only helped us maintain a good level of awareness online, more importantly, but the campaign also generated good quality MQL leads for our sales funnel. They did a great job at controlling the cost of not more than $80 cost per lead.

How effective was the workflow between your team and theirs?

We have a channel on the company Slack group where we can get quick feedback and share resources, we meet online every week.

What did you find most impressive or unique about this company?

They are really a group of fun and knowledgeable people to work with! They are very patient in explaining how certain technical things work and always find ways to improve the workflow.

Are there any areas for improvement or something they could have done differently?

I can't think of any!

Please describe your company and your position there.

I'm a brand strategist at a healthcare-focused brand strategy & activation agency. We support a broad array of brand needs: creation, refresh, revitalization, launch, and portfolio optimization.

For what projects/services did your company hire Clavis Social?

We needed to partner with social media experts to create a powerful global social strategy + activation playbook for a client. Our goal was to deliver insights and tools to help them strategically leverage social media in order to support global + regional marketing goals.

How did you select this vendor and what were the deciding factors?

We searched online + sourced our networks to find an agency partner who had created similar assets at this scale (global, multi-billion $ company, healthcare focused). After finding Clavis via an online social media forum, we were able to learn more about their experience/expertise in the space and felt they would be the best partner.

Describe the project in detail and walk through the stages of the project.

After a kickoff meeting, we worked closely together to ensure we took the best approach at marrying our client knowledge with their social media insights + recommendations.

We conducted a good deal of market research to discovery the most impactful way to connect via social with patients and healthcare providers. We also conducted an in-depth review of client-provided resources to determine what they could leverage and what areas they needed to further develop.

This set the stage for our strategy recommendations and fed into our playbook, which took all of those insights and translated them to tactical implementation so the client could empower their teams to create and deploy powerful social marketing plans.

How many resources from the vendor's team worked with you, and what were their positions?

4 individuals.

• Sonja - project manager
• Victoria - market research + competitive analysis + organic social
• Louis - marketing funnel + paid social
• Nick - web / SEO

Can you share any outcomes from the project that demonstrate progress or success?

Since our tools have not yet been implemented and were designed to educate + empower our clients team, we don't have hard metrics to demonstrate success. However, we've received glowing client reviews of the work overall, and continuous recognition for the team's agility to refine the deliverables over the course of the project to ensure an optimal output.

How effective was the workflow between your team and theirs?

Because of the size of these deliverables (final assets were to 70+ page ppts), we created outlines for each and ended up dividing the sections between our teams based on who would be best suited to develop them. This proved to be effective as working style across our teams, and we had weekly calls to troubleshoot issues and keep the project moving forward.

What did you find most impressive or unique about this company?

Their ability to learn a new, complicated space. Marketing in healthcare, especially at the global scale, poses many challenges - including regulatory/governmental considerations, platform restrictions for healthcare companies, regional availability/utility of different channels, reimbursement differences, copy development / appropriate use of claims, and more. They eagerly tried to understand the nuances while leveraging a strong foundation of knowledge throughout the project.

Are there any areas for improvement or something they could have done differently?

Clavis brought in a ton of expertise + insights from independent research, but I think for future projects it would be great to see them further distill this information to make the end product (especially for such big deliverables) more digestible + action-oriented.

Please describe your company and your position there.

I am the Manager of Community Events for Sinai Health Foundation. Sinai Health represents a partnership of excellence: Mount Sinai Hospital, Bridgepoint Active Healthcare, Lunenfeld-Tanenbaum Research Institute and system partner Circle of Care, forming Canada’s leading integrated health system. Together, Bridgepoint Foundation, Arthritis Research Foundation and Sinai Health Foundation raise funds in support of Sinai Health System.

For what projects/services did your company hire Clavis Social?

We contracted Nick from Clavis to provide expertise and support with Sinai Health's first streamathon, Sinai Live. Nick's contract included event and program support with the task of representing Sinai as the production lead for the live stream with our partners and content providers. Nick operated as a natural extension of our team and did a phenomenal job of representing Sinai Health.

What were your goals for this project?

Our goals were to raise funds through a new method of fundraising, increase awareness and increase our donor database

How did you select this vendor?

Nick provided guidance and recommendations on previous projects. Bringing Nick on to this project was a natural fit for the project and our team.

Describe the scope of their work in detail.

- Support the on-going tactical needs of the project - Collaborate with and engage Sinai Health Foundation and its partners and content providers to assist with achieving critical milestones, resource management, timelines and success measures - Play a role in the create of a premium livestreaming and event experience for the Esports/Gaming/Influencer and the donor/participant community - Support the identification, recruitment, cultivation and stewardship of Esports/Gaming/Influencer live streamers, with the braoders "content creator" community as a future key stakeholder - Engage with select external Esports/Gaming, Community/Influencer stakeholders to support them in helping Sinai Health Foundation achieve our project goals

What was the team composition?

Nick worked directly with the Sinai Health Foundation team, our partners and content providers.

Can you share any outcomes from the project that demonstrate progress or success?

We exceeded our fundraising goal in a new to Sinai fundraising platform, gained new donors and significantly increased awareness of Sinai Health.

How effective was the workflow between your team and theirs?

Workflow was seamless; we worked remotely with teams that had (for the most part) not met in person.. We were operating with tight and changing deadlines and Nick was able to pivot and provide valuable insight each time.

What did you find most impressive about this company?

Nick's ability to jump into a project with demanding and short timelines that were changing as the project evolved. His ability to keep the end goal in sight, refocus and energize our teams with his enthusiasm and calm demeanor. Nick was an absolute pleasure to work with and didn't feel like a consultant but someone we had worked with for years.

Are there any areas for improvement?

We were extremely pleased with our relationship and have no recommendation for improvement.

Please describe your company and your position there.

I was the Director of Football for Toronto High Park Football Club. A non-profit sports organization with 5,000 members

For what projects/services did your company hire Clavis Social?

Nick from Clavis was hired as our first social media and marketing manager. His contract included taking the lead on our marketing strategy, including social media, print, and email marketing. Nick was able to work well with an existing team and fit in very well.

What were your goals for this project?

The club wanted to grow on and off the field. This growth included bringing in more revenue but also more members, sponsorship and recognition for our current members.

How did you select this vendor?

We posted our contract online and searched through a variety of Canadian job sites before deciding on using Nick and the Clavis team

Describe the scope of their work in detail.

• Lead all social media marketing and promotional activities
• Develop and maintain the website
• Build and implement email marketing campaigns
• Identify potential areas for revenue growth using digital marketing

What was the team composition?

Nick worked as part of the THPFC management team.

Can you share any outcomes from the project that demonstrate progress or success?

Our social media following doubled during Nick’s contract and our monthly impressions went up by 400%. We were given reports to show the progress of our channels regularly

How effective was the workflow between your team and theirs?

Deadlines were always met and the Clavis team was in regular communication with our team. This included in-office and via email and phone

What did you find most impressive about this company?

Nick and Clavis, was able to help promote our non-profit organization using the latest social media channels and using innovative ideas to get our message out to the widest possible audience.

We were looking for someone with flexibility who could join our existing team and work with many different moving parts, which he excelled at. Personally, Nick is easy to work with, and it felt like he was looking out for the best interests of the organization.

Are there any areas for improvement?

Nick was a pleasure to work with. Ultimately we were happy to have Nick and Clavis working with THPFC.

Please describe your company and your position there.

I'm President of Canadian Premier League, Canada's professional soccer league. We currently operate in 7 cities from coast to coast.

For what projects/services did your company hire Clavis Social?

We were looking for features about fan culture across the country. We needed a fresh perspective as we built out our fan base in each market. The content served multiple purposes as we deployed across both online and within our league-wide app Centre Circle.

What were your goals for this project?

To bring Canadians together for soccer. To educate and inform on the CPL, its teams, and their fans. To give a uniquely Canadian voice within the sports market.

How did you select this vendor?

We searched among the growing voices in Canadian sports content for a unique voice that could be the voice of the fan. Once we found the voice we were seeking we decided to engage for the season.

Describe the scope of their work in detail.

- Regular feature online and in app on Canadian soccer culture, its fans, and the impact of the game - Articles required interviews across Canada - Deadlines and filings according to a content schedule provided - Idea pitches and approvals - Working together with the editorial team

What was the team composition?

Sonja worked directly with our editorial team - like an extension of our existing team.

Can you share any outcomes from the project that demonstrate progress or success?

The response has been very positive. Fans can find friendly articles on our content channels that make them feel connected and valued by their club and the league.

How effective was the workflow between your team and theirs?

Communication was fluid through meetings and correspondence both in person and working remotely. Deadlines were always met or exceeded.

What did you find most impressive about this company?

In Sonja (Writer, Clavis Social) we found a strong and different voice for the CPL. With a strong and positive persona, and combined with unique topic ideas, the content stands out from our regular programming. The subject matter knowledge helped contribute to an authentic and believable perspective that our supporters enjoyed. Finally, we found Sonja to be a joy; very easy to work with!

Are there any areas for improvement?

no suggestions here. Clavis over delivered!