What was the scope of their involvement?
The client wanted a VR experience for a campaign to increase drivers’ awareness of the parameters of where a motorcycle might be. Based on client data, we knew that the most crashes occurred in certain problematic instances like intersections or changing lanes. We went through a process to determine the three most common scenarios and gave it to Chocolate Milk & Donuts. They were tasked with creating an interactive VR experience of driving a car down the road and identifying motorcycles in those scenarios.
Chocolate Milk & Donuts produced a 3D asset with live video. In the transportation space, everything needs to be done exactly right. Aspects like lines on the road will be scrutinized if you try to redraw or rebuild them in an artificial interface like a video game interface. We took the opportunity to take footage of an actual road with lines and signs set up legally and properly, then put a 3D motorcycle into various scenarios. The gaze indicator gives users a vantage point from which to view the motorcycle in each simulated situation.
It was very much a turnkey engagement. Our lead on the project attended meetings to set up the parameters. Afterward, they came back with estimates and proposals for the client to review and decide to move forward on. Our design team helped create the interface, but for the most part, Chocolate Milk & Donuts produced all of the gaming mechanics, 3D assets, and filming.
What is the team composition?
We worked directly with the team lead. We didn’t interface with the coders or developers.
How did you come to work with Chocolate Milk & Donuts?
Chocolate Milk & Donuts pitched us at several points. We saw their presentation on best practices in VR and AR several years before we worked with them. As we considered different options, we bid with multiple organizations. The idea of applying a game interface to live footage was presented to us in a case study years before we accomplished it with Chocolate Milk & Donuts.
How much have you invested with them?
We spent between $10,000–$25,000.
What is the status of this engagement?
We worked together from March–May 2018.