Expert storytellers, through immersive technology.

We are a full-service creative agency dedicated to the art of storytelling. We conceive, produce, and deploy virtual reality, augmented reality, and 360˚ video experiences.

From Fortune 500s to non-profits, we take the time to get to know you and your brand, so we can help share your story with the world.

 
$10,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2016
Show all +
Austin, TX
headquarters
  • 701 Brazos Street, #1600
    Austin, TX 78704
    United States

Portfolio

Key clients: 

Qatar Airways, Hasbro, Make-A-Wish Foundation, Texas Department of Transportation, Schlotzsky's Deli, Harbinger Gloves

Look Twice For Motorcycles: Texas DOT

The Texas Department of Transportation and their AOR were looking for a way to teach drivers about the importance of motorcycle awareness on Texas highways. Working the team at Chocolate Milk & Donuts, they created a virtual reality experience that did just that and more! 

The three entities worked together to conceptualize, build and deploy a VR game that not only helped increase driver awareness of motorcycles on Texas roadways, but also generated over $1 million dollars in earned media.  

In addition, the project presented a unique technical challenge. TXDOT mandated that all roadways in the experience be actual Texas highway. This required the blending of 3D models, VR interactivity and 360 video, a technical challenge indeed. 

PenPal Schools VR Field Trip Across America

PenPal Schools connects over a quarter of million students from a 150 countries to learn together through collaborative online projects. Using the latest in 360° video technology, Chocolate Milk & Donuts created a series of ‘VR Field Trips’ designed to help engage students with the platform and share new perspectives from around the world.

VR Field Trip: USA connects students ages 8 through 18 to learn about communities across the United States to learn about daily life, food, history, art, and popular culture through collaborative lessons and original virtual reality experiences.

Augmented Reality Hand Sizer: Harbinger Gloves

As retail sales continue to move online, finding the proper size shoe, pair of pants or in this case, workout glove, can be quite the challenge! Harbinger, an industry leader in weight lifting gloves, was looking for a way to reduce product returns due to fitment issues while also improving their customer's online shopping experience. Using the latest in Augmented Reality technology, Chocolate Milk & Donuts developed a custom web-based mobile experience capable of measuring human hands with nothing more than a push of a button!

National Museum of the Pacific War: 360° Video Experience

The National Museum of the Pacific War recently underwent a two year, multi-million dollar remodel of their outdoor Living History exhibit. In recent years, the curators of the museum had seen an increasing number of visitors with young children. When the exhibit reopened, they knew that had a great opportunity to target this younger audience.

Chocolate Milk & Donuts teamed up with Project C (a creative agency based in Austin, TX) to help the museum create a stunning 360° video experience transporting the audience to the front lines of the show!

Reviews

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AR/VR Development for Educational Technology Company

“They have solid rationale and justification for everything they do, and they created exceptional, high-quality pieces.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Jan. - June 2018
Project summary: 

Chocolate Milk & Donuts produced two 360 VR field trip projects for an educational company. They assisted with ideation before on-location shoots, post-production, and deployment.

The Reviewer
 
1-10 Employees
 
Austin, Texas
Mark Danforth
Co-founder & Chief Learning Officer, PenPal Schools
 
Verified
The Review
Feedback summary: 

Student involvement with the 360 materials is much richer than with 2D or written counterparts. Chocolate Milk & Donuts boosted confidence in the project with their professionalism and expertise, and the likelihood of future collaborations is high.

BACKGROUND

Introduce your business and what you do there.

We are an educational technology company that connects middle and high school aged students from over 150 countries to learn together through collaborative online projects. Students and teachers use our supplemental curricula to support reading, writing, and technology skills, and to help build international competencies in a variety of core subjects. I’m a co-founder and chief learning officer with the company. I work on design and publication of all our materials and work closely with our product development team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chocolate Milk & Donuts?

We received a grant to create an open source educational resource that takes advantage of highspeed internet. We wanted to create a 360 VR video experience that introduced students to different world communities in a nuanced way.

SOLUTION

What was the scope of their involvement?

We worked with them on two 360 VR field trip experiences. They helped with ideation and concept development, and led research on existing VR and 360 applications within the educational space. They then managed the recording, post-production, and deployment of those VR curricular materials.

The first project was a VR field trip series to Pakistan, and the second was a VR field trip across the United States. The first project acted as a pilot program for future projects, and we used a lot of the foundational thinking to speed the ideation process for the second project.

What is the team composition?

We primarily worked with their CEO. He acted as the project manager and oversaw his team of production assistants and developers during each stage.

How did you come to work with Chocolate Milk & Donuts?

We’re also based in Austin, Texas, so we knew about the work they did for other local companies. We chose them based on their track record in content marketing. I knew they were capable of excellent work and felt comfortable hiring a local company that would work within our budget.

How much have you invested with them?

We spent between $10,000–$15,000 per project, so our total spend is between $20,000–$30,000 for both.

What is the status of this engagement?

The first project took place in 2016, and I believe the second project ran from January–June 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re a metrics driven company, so when we designed the first VR field trip project, we set out to track the enrollment and other foundational information. The project outpaced comparable projects, and the 360 VR content was a driving factor. It outperformed 2D counterparts in views per session and student engagement. Students’ written responses were longer and richer in content-specific vocabulary. We’re likely to work with them again on future projects of this nature.

How did Chocolate Milk & Donuts perform from a project management standpoint?

They stayed within our budget and delivered all the assets we wanted within our timeline. I can’t speak highly enough of their ability to execute and meet expectations.

We communicated through Slack and used Trello to manage the project. We also used the Google Drive suite to collaborate on everything from video scripts to shot lists to feedback and edits.

What did you find most impressive about them?

Their professionalism and expertise in the subject matter gave us a lot of confidence. They worked well in our controlled environment in Austin, then they excelled on location. Some of the spaces they worked in had political or religious significance, and they found seamless ways to navigate them all.

Are there any areas they could improve?

We were one of the first companies they worked with in the education space. We learned a lot together during the ideation phase, but it would be great if they added more educational specialists to speed up those initial stages.

Do you have any advice for potential customers?

Trust them. They know a lot about the VR space and its specific rules and cinematographic practices. They made great suggestions for specific shots or framing, so be sure to take advantage of their expertise. They have solid rationale and justification for everything they do, and they created exceptional, high-quality pieces for us.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

AR/VR Development for Marketing Communications Agency

“Chocolate Milk & Donuts is very responsive and solution-oriented.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Mar. - May 2018
Project summary: 

Chocolate Milk & Donuts filmed video footage to develop a virtual reality PSA for motorcycle crash awareness. They designed the video game interface, gaming mechanisms, gaze indicator, and all of the 3D assets.

The Reviewer
 
51-200 Employees
 
Austin, Texas
John Brewster
Digital Strategist, Sherry Matthews Group
 
Verified
The Review
Feedback summary: 

Chocolate Milk & Donuts rapidly finalized a best-in-class deliverable that secured both client satisfaction and an impressive level of user engagement. Rapid and transparent communication made for a smooth, efficient workflow. The team’s preemptive troubleshooting and foresight yielded great results.

BACKGROUND

Introduce your business and what you do there.

I’m the digital strategist at Sherry Matthews Group.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Chocolate Milk & Donuts?

One of our clients needed virtual reality (VR) development, so we hired the team for support.

SOLUTION

What was the scope of their involvement?

The client wanted a VR experience for a campaign to increase drivers’ awareness of the parameters of where a motorcycle might be. Based on client data, we knew that the most crashes occurred in certain problematic instances like intersections or changing lanes. We went through a process to determine the three most common scenarios and gave it to Chocolate Milk & Donuts. They were tasked with creating an interactive VR experience of driving a car down the road and identifying motorcycles in those scenarios.

Chocolate Milk & Donuts produced a 3D asset with live video. In the transportation space, everything needs to be done exactly right. Aspects like lines on the road will be scrutinized if you try to redraw or rebuild them in an artificial interface like a video game interface. We took the opportunity to take footage of an actual road with lines and signs set up legally and properly, then put a 3D motorcycle into various scenarios. The gaze indicator gives users a vantage point from which to view the motorcycle in each simulated situation.

It was very much a turnkey engagement. Our lead on the project attended meetings to set up the parameters. Afterward, they came back with estimates and proposals for the client to review and decide to move forward on.  Our design team helped create the interface, but for the most part, Chocolate Milk & Donuts produced all of the gaming mechanics, 3D assets, and filming.

What is the team composition? 

We worked directly with the team lead. We didn’t interface with the coders or developers.

How did you come to work with Chocolate Milk & Donuts?

Chocolate Milk & Donuts pitched us at several points. We saw their presentation on best practices in VR and AR several years before we worked with them. As we considered different options, we bid with multiple organizations. The idea of applying a game interface to live footage was presented to us in a case study years before we accomplished it with Chocolate Milk & Donuts.

How much have you invested with them?

We spent between $10,000–$25,000.

What is the status of this engagement?

We worked together from March–May 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The client was very happy with how the deliverable turned out and with the level of engagement it generated. We were equally pleased. Chocolate Milk & Donuts completed our project in a timely manner. There were no surprises because we received exactly what we expected. If I were to do this project again, I’d do it the same way with them.

How did Chocolate Milk & Donuts perform from a project management standpoint?

The team is located in the same city where we live, so we held frequent face-to-face meetings. We mostly communicated via email and occasionally had phone calls together that included the client. Project management went very smoothly.

We had a very pleasant experience with Chocolate Milk & Donuts. They anticipated many issues and came up with preemptive solutions before they occurred. It’s nice to have a partner with that ability. 

What did you find most impressive about them?

Chocolate Milk & Donuts is very responsive and solution-oriented. It was really nice to work with them. They sent us responses the same day, or even within a few hours.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

We knew what we were trying to accomplish and had an established scope. Having those steps prepared worked well for us.

4.5
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer