Brand & Content Agency: We make it meaningful.
We are the bridge between brand and content, when brand and content are intimately connected, your story speaks loud and true.We start with research and create a strategy that distills the 'bones' of your brand. Then we build it beyond the page; bringing ideas to life through copy, design, motion, words, and film.We create brands that people feel connected to; we help brands find their role in society, and together, we make it meaningful.
headquarters
other locations
-
7/359 Queen StBrisbane City 4000Australia
Focus
Recommended Providers
Portfolio
ShopifyPlus, Qudos Bank, Volkswagen Australia, Girl Guides Australia, PlayStation, Maserati, Mirvac LIV, Cancer Council Australia, Toll Group, My Muscle Chef, Stockland, Camp Australia, Port Adelaide FC, CUA, Sydney Swans.
Shopify Retail Campaign 2021
Reimagine Retail campaign
An awareness campaign centred around Australian brands who are changing the landscape of retail — with Shopify.
Shopify had reached an important milestone: supporting 100,000 Australian merchants. But despite being so popular here, the average Aussie wouldn’t know much about Shopify.
Shopify reached new heights in the midst of the pandemic. The commerce software giant had a strong global brand and character but they wanted to assert themselves on Australian shores. But they knew that championing independent, local retailers with a global blanket campaign would miss the point. And it would make even less sense in an Australian context where our merchants are shaped by different forces. Compared to the rest of the world, retail brands here are born into a different lifestyle and aesthetic, geographical challenges and a completely different business landscape. Shopify wanted to celebrate Australian brands that succeeded here and overseas.
Kinela Rebrand
Hit 100 was a company delivering nutritionally-designed meals to people with disabilities, chronic diseases and elderly Australians. But with a long-term vision to be a holistic healthcare company, their name and brand proposition didn’t reflect this at all. After interviews, research and workshops we came up with a new name: Kinela.
With a new name came a brand positioning and identity that matched their ambition and vision for this under-served space. A community-driven approach and dynamic sensibility is underpinned by accessibility principles.
Shef
Homemade dishes delivered.
Shef is a platform that connects hungry people with expats, immigrants, and other passionate cooks who cook healthy, authentic and region-specific meals cooked at home or in industrial kitchens. They needed a simple but vibrant brand to speak to their diverse audience.
Traditionally made, made local.
With two primary audiences, the ‘shefs’ and the patrons, the focus was a brand which could expand on different cultures and cuisines, while creating belonging and trust.
LIV by Mirvac
Launching a brand, product and a new category of housing all in one.
For many Australians, the homeownership dream is more of a mirage. It’s becoming more and more unattainable and unrealistic. But the alternative, the rental market, has always treated people as second-class citizens. In response, Mirvac (a leading Australian property developer) looked to launch Australia’s first large-scale, built-to-rent offering. LIV offered the security of ownership with the flexibility of renting: a third housing option.
Our challenge was to develop and launch a creative strategy and brand expression that conveyed a totally different living experience. It needed to be uplifting but practical, suited to future projects — and able to launch the first property of its kind, LIV Indigo at the same time.
Motherl*ver Campaign
Makin’ mum proud
When it came to this campaign we figured: the more the merrier.
We wanted the photos to strike a balance between optimistic and thoughtful. And we think that objective was thoroughly achieved — thanks to Two Good Co.’s talented go-to photographer, Jessica Lindsay.
If you’re reading this just before Mother’s Day, we strongly suggest buying a pack to give your mum, and another woman, a little bit of l*ve.
Go and make ya mum proud!
Raine & Horne Spring Campaign
Spring 2020 campaign.
With COVID-19 creating uncertainty in a sluggish property market, Raine & Horne approached us to create a spring campaign. Their aim was to encourage homeowners and investors to enquire about a property appraisal with their local Raine & Horne agent, opening up possible leads at a time when people were unsure whether to sell.
Volkswagen Rebrand - Australian Content
The internal launch at Volkswagen’s CX Summit introduced dealership staff to the new brand for the very first time. Motion graphics put the new brand’s vibrancy and focus on people, rather than product, to work.
The strong visuals featured throughout the event marked the start of a new way of thinking about cars and mobility. It demonstrated to the employees, who represent Volkswagen daily and publically, that this was a shift in philosophy and action.
FiComm Rebrand
FiComm thrives at the cross section of finance and communication. Partnering with financial services businesses, they shape people, communities and generations. With a breadth of knowledge, they create impact through branding, marketing, digital outreach, public relations, crisis communications and business consulting. They are the catalyst for business growth, using what they know best, words and numbers.
With their long-term mission to become leaders of the pack, we were tasked with aligning their brand identity and verbal expression to their long-standing values, bright ambition & inspired vision for the future.
The solution was straight forward, we focused on what lay at the heart of communication — words. Our execution lay in pairing a striking tone of voice with typographically-forward visuals, a refreshed tri colour palette, designed play on words & minimal imagery.
Weetbix x Big Bash League
Aussie classic Weet-Bix brand joined forces with another Australian favourite the Big Bash League to create an equally big campaign. We worked with four Australian cricket stars to tell the tale of how they first got into the game.
Whether it was a super coach wanting to bowl out the boys, unwrapping a cricket bat at Christmas or simply helping out their mates; these were moments that sparked a passion for the game and shaped these players’ entire lives.
Nostalgia informed the hand-drawn illustration style, giving these stories an imaginative perspective. And Australia’s favourite breakfast cereal became our favourite new way to add texture. Using bricks of wholegrain dipped in ink, we added a grainy quality to every character. It’s a fine detail that nods to the idea that there’s a little Weet-Bix in all of us.
iugis Brand development
Good for business, good for Earth
iugis exists to provide holistic solutions – solutions which will create a positive impact for the world in which we live.
To coincide with the powerful meaning of leaving a legacy, we utilised the missing ‘i’ from the iugis logo as a core brand element. As iugis’ key focus is to deliver sustainable enterprise solutions, we created three simple shapes to represent these elements; food waste (the sphere), water solutions (the drop) and energy efficiency (the pyramid). Together the dynamic logo and flexible brand is able to communicate with both consumers and enterprise through a bold, educational and aspirational messaging system.
Qudos Bank Rebrand
We’ve worked with Qudos Bank as their lead creative agency for some time, rolling out campaigns and communications. At the same time, we were helping to refine their brand, story and voice; working on the roots of their brand. We knew that they had great pride in their heritage and cared deeply about their customers — who also happen to be their owners. They’re a customer-owned bank and they’ve never forgotten it.
As proof of how much they care, they recently earned Canstar’s Customer-Owned Bank of the Year and MOZO’s Australia’s Best Large Mutual Bank for 2020. They’re awards that they (and we) are very proud of.
Volkswagen rebrand - Australia launch
Localising the new Volkswagen brand
In 2019, Volkswagen started their global rebrand which marked a shift to a more forward-looking, people-focussed, and simpler automotive brand. Their logo moved away from the shiny chrome that echoed the way it would look on a car. Instead their new look is lighter, more dynamic and more suited to digital spaces and photography.
With a new global vision and ambition for the future of mobility, Volkswagen Group Australia embarked on a regional launch for employees with local visual assets.
Inspired by global, made local
Global branding projects often hand over to local agencies to make sure all the nuances and details don’t feel alienating or irrelevant to a local market. We created a suite of new visual assets that carried the new brand with a slightly more Australian touch. That included a potent brand video backed by a manifesto especially for the brand’s internal launch, bringing to life the grittier and more urban images. We used Australian streetscapes, warehouse spaces, car parks and parks, to situate people and cars in settings that were more familiar to a local eye.
Cancer Council Australia: Hope perseveres through generosity
Cancer Council Australia came to us wanting a video for the Daffodil Day 2016 Campaign. The result features a poem we crafted from the perspective of a child, representing the ‘light of hope’ of the people that have been touched by cancer. The TVC, online and radio campaign launched in August 2016.
Toll Logistics: A purpose-driven brand film
It’s easy to forget the importance of your own day-to-day work. So Toll wanted a brand film to remind employees of the purpose at the heart of their business.
With motion graphics, locations across Australia and Asia, sound design, and a comprehensive script, this was not your average company video.
After its first screening, Toll’s CEO got up to address the company and simply said, “…and that is why I took this job.”
Volkswagen CX: An inspiring experience through brand
Volkswagen’s customer experience team isn’t just obsessed with customers, but employees too. After all, the people who are at the forefront are a significant part of the experience of a brand. We’ve worked with the VW CX team over a few projects, including this branding for a blockbuster summit to inspire staff to create delightful experiences for customers.
https://www.chello.com.au/work/volkswagen/
Playstation - That's You!
Sparking a social media competition
The fun of That’s You! comes from playing with the friends unafraid to hurl a savage insult at you. Awesome, right? But it’s a difficult idea to get across in thirty seconds of video.
When PlayStation asked to kickstart a That’s You! social competition through video, we took a less obvious turn. We called up Aunty Donna, who had captured our hearts with their perplexing, brilliant and hilarious videos.
We asked them how they felt about playing the game, screaming at each other – and letting us film it. They said ‘yes’ and the result is a little clip that garnered hundreds of competition results, more than 100K views between two Facebook posts, and piqued the interest of Playstation UK and Europe.
In thirty seconds we delivered something that was true to the nonsensical stylings of Aunty Donna, skewered the interactivity of That’s You! and had a competition built into it. One white couch was harmed in the making of this video.
Camp Australia: Branding for both trust and playfulness
Camp Australia have been taking care of kids in and out of school hours for more than thirty years. They came to us wanting to refresh their brand, without needing a full facelift. They cared most about redesigning their website, since this is where schools, parents and potential carers look for information and assurance about the quality of care and the employment potential.
My Muscle Chef: From food to fuel
My Muscle Chef came to us with a whole lot of customer insights and a product that people loved. While some people might assume that meal prep services are for the lazy or for people who don’t care about food, My Muscle Chef’s research found the very opposite. These were people who were active and tracked what went into their bodies. They were serious about fitness, nutrition and goals.
But their brand was fresh, cheery and broadly about health. It risked looking like the mass of meal delivery services out there, without reflecting the dedication and strong routines of their customers.
We brought their brand back around to its original intention, magnifying it through a verbal and visual identity that played to their strengths.
https://www.chello.com.au/work/my-muscle-chef/
Reviews
the project
Naming Convention Dev for Recruitment Company
"They involve and take us on a journey, so there are no surprises, and everyone feels engaged and excited."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Chief Marketing Officer of an HR Tech business that uses AI/ML to remove bias through volume hiring.
For what projects/services did your company hire Chello?
Our business had a naming convention and brand that was no longer aligned to our horizon product strategy. We needed Chello to rapidly develop a thorough understanding of our business, interrogate our offering and develop a new naming convention, and marketplace brand.
How did you select this vendor?
Through various contacts we sourced a range of partners, and had initial discussions - given Chello's background, industry experience, and culture, they were the perfect fit. We went through a credentials presentation, and chose them.
Describe the scope of their work in detail.
After the initial discovery meeting, we collectively developed brief for the task, while simultaneously arranging deep dive 1:1 meetings for the agency to meet key executives for a well rounded view. A range of workshops were held with cross section of attendees across both businesses, where solid, robust discussion was held to truly uncover the details of our business - this was vital, the approach to truly challenge our offering, and understand how we are different in the market. A strategic brand framework was developed to provide the guiding direction for naming conventions, and upon agreement moved into the next phase.
The naming process included workshops to build strong understanding of focus areas - a presentation session was held where the strategy and creative team walked through the process, explaining the thinking and justification for the concepts, with one naming convention the clear favourite. From there, a similar process was conducted for the brand visual expression, workshops, ideation sessions, presentation of several directions, for final approval. Extensions to product level, and into final brand guidelines.
What was the team composition?
The team at Chello was a triad - account lead, creative lead and strategy lead. Each of the team members took a very commercial lense to the problem, to ensure the outcomes were aligned to our strategy. On the business side, Founder/CEO, CMO, and Head of Brand were key members, plus the Leadership team at key points.
Can you share any outcomes from the project that demonstrate progress or success?
The program is shortly launching, so too early to provide hard metrics. However soft metrics around stakeholder approval should be leading indicators to how we believe it will perform in market. Executive Leadership, Board Directors, Investors, and broader business all provided unanimous positive feedback at all stages - this is a critical metric for our business, as we see this being led from the inside out.
How effective was the workflow between your team and theirs?
Workflow was clear and structure. Project workflow documents produced with weekly check ins. Should any key dates need movement, open discussion about the possible impacts of this were held, and revised dates agreed. The team delivered every stage of the project either on or before agreed deadlines.
What did you find most impressive about this company?
As a collective team from account management, to strategy to creative, the Chello team were exceptional. Every step along the way they have challenged us, they’ve interrogated our business, they’ve gotten to know our leaders, and have genuinely worked out what makes us tick. When I put to our founder/CEO early on that I wanted to invest in Chello and drive our brand in a whole new direction, I’d suggest she had a level of trepidation - and its fair to say, that has completely gone.
She as a founder and CEO is 100% supportive of the work the team have done, in fact she loves it. The team have a way of communicating their process like no other agency. They involve and take us on a journey, so there are no surprises, and everyone feels engaged and excited.
Is there any area for improvement or anything that could have been done differently?
I have no constructive feedback around how the team could have operated differently. In a COVID environment, with stakeholders around the world, the Chello team have done an exceptional job.
the project
Promotional Video for Global Fleet Management Company
"Chello never once gave up, or hesitated. They came with ideas and suggestions constantly."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing manager for the ANZ region of Verizon Connect. We are a global company that provides fleet management solutions to help businesses reduce costs and improve operational efficiencies.
For what projects/services did your company hire Chello?
Our company needed to find new ways to communicate with prospects who avoid sales calls that would catch their attention while also sharing relevant information about what it does. We also lacked current branded video content available to help share more about the company and how we help businesses.
We wanted to work with a local agency to get new videos with a unique and Australian feel that would be engaging and relevant for our local audience and continue to promote our brand.
What were your goals for this project?
We hoped to have relevant branded videos that our sales team could use in place of the outdated content they were previously sharing. We also wanted to use these videos on a larger scale to help promote our offerings and educate prospects about how we can help their business.
How did you select Chello?
Our team searched online for local video agencies that had done work similar to what we were looking for. Once we had a short list of 6 agencies we reached out to them all for a quote.
Chello came back very quickly, offering the most comprehensive option that fit our budget and our idea for what we wanted these videos to become
Describe the video(s) and the process in detail.
After choosing and onboarding Chello as a vendor we sent them content and our brand guidelines to get an understanding of the feel of the video campaigns. We presented Chello with scripts which they gave edits to and touched up to fit the time limits required.
They then worked on storyboards to fit the scripts and presented them to us for review. This was especially useful for the animated video content we were creating. We were also involved in casting and helping provide the right tone for the talent to convey on the day of the shoots.
The creation process was great. We were sent drafts which we were able to easily provide feedback for, and when our international brand team had more edits to provide to what we thought was the final edit, Chello were able to make the changes and work merrily with us despite the scope change.
What was your vendors' project management or feedback process?
We worked primarily with one producer who championed the projects and really revived the work after COVID-19 had forced our original ideas onto the shelf. She was amazing and managing both the agencies and our expectations and worked hard to make sure we got the best possible result.
There was also an animator and a videographer we worked with as filming and production days got closer or if there were specific queries in the feedback.
We had multiple rounds of feedback available for each video and worked with them directly to ensure that the edits and suggestions were understood and actioned.
Can you share any outcomes from the project that demonstrate progress or success?
Our sales team who helped script the video are excited to have a new piece of content to share to prospects they can't reach. Knowing that the video will be far more engaging than any regular email they'd send.
It's given them a renewed passion and focus to engage and follow up prospects to convert more sales.
How effective was the workflow between your team and theirs?
The workflow between our team and Chello's was incredible. We were able to act quickly together to get the content produced after COVID-19 had made it very difficult. There was constant clear communication about what was required, what was to be expected and how the process was going to work.
What did you find most impressive about this company?
Despite COVID-19, plans changing, ideas falling flat, a long turn-around to become a recognised vendor for Verizon Connect, a new team's expectations to meet after the production was complete and so many more issues, hiccups and delays, Chello never once gave up, or hesitated. They came with ideas and suggestions constantly.
They really pushed this project when it seemed stalled on our end and were able to get it going so that we could see exceptional results and have 3 great videos that will be the building blocks for a large part of our marketing activities for the coming years.
Our producer, Ceri, was always quick with a response and was incredibly helpful at guiding us through this process.
Chello's hard work, quality of work, and impeccable attitude are what I found most impressive.
the project
National Marketing Campaign for Real Estate Network
"We were impressed with their property industry knowledge and how quickly they picked up on industry statistics."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the National Marketing Manager of Raine & Horne Group. We have over 300 franchise offices globally and I head up all brand, marketing and advertising strategies for the company.
For what projects/services did your company hire Chello?
We were looking to create and build a national campaign to launch the Spring selling season within the industry. Due to 2020 and COVID bringing such uncertainty to the property market. We approached Chello to assist us in creating an opportunity to build confidence through our brand. Chello worked with us in producing a positive message, call to action and creative that was relevant to all areas of our business.
What were your goals for this project?
Ultimately the Spring campaign was a combination of two main goals; it aims to turn that curiosity and uncertainty into confidence and called upon Australians to turn to Raine & Horne for answers to their questions about the changing property landscape. Whilst showcasing Raine & Horne as the brand of choice when it comes to property, we wanted to generate leads and increase property sales nationally.
The campaign had unique needs, we are a national business. We needed to make sure that the creative was relevant across all areas of our business. From rural, regional to metro. 2020 was a pretty tough year for all Australian's, therefore, we need to have a postive and encouraging look and feel to the campaign.
How did you select Chello?
I research and spoke with three agencies online. The deciding factors were the fact Lindsay, the co-founder was quick to respond, was extremely detailed with what they could do. As well as the fact they have worked with other companies within the property industry. Chello seemed very approachable from the beginning.
Describe the scope of their work in detail.
The overall scope of the campaign was, initial meet and greet with myself and the executives within the company to ensure we were all on the same page. There was then an immersion session which involved more team members from Chello as well as the Raine & Horne head office team.
From there, Chello came to us with three territories for us to pick and work further on. The territories were on point.
Creative was then evolved. Creative, messaging and copy was all included. We pushed out the national campaign through our exclusive social and search digital marketing tool, as well as providing traditional media in the forms of DL's and posters.
As the National Marketing Manager, I was the point of contact for briefing and approvals.
What was the team composition?
Working with Chello we met Lindsay the co-founder, Rosie the account manager, Sophie the design director and a few copywriters. All of the team were extremely professional and exceptional time management.
Can you share any outcomes from the project that demonstrate progress or success?
First launched in mid-October, the campaign achieved exposure to over 2.7 million online profiles across Australia. We tested the campaign with a soft launch in the middle of October, and after just 10 days we generated an average of 2.5 new listing leads for each office, which has the potential to generate a massive financial windfall in the many millions of dollars for our network.
How effective was the workflow between your team and theirs?
Rosie our account manager was our middle wo(man). She was fantastic with communication. We held weekly catch-ups and also ongoing communications across email.
What did you find most impressive about this company?
From briefing and strategy to creative and execution, Chello has continued to demonstrate professionalism, great attention to detail and effective time management, even when the turnaround times were pushed. We were impressed with their property industry knowledge and how quickly they picked up on industry statistics and property 'language'.
Are there any areas for improvement?
We were extremely satisfied with Chello.
the project
Video Production for Food & Health Sustainability Company
"They understand our brand and are very quick to build their knowledge of our products."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We're a global team of people, headquartered in Australia, who care about future generations and what we're doing to the planet. We offer a range of products, from food waste digesters that allow you to dispose of food waste more sustainably; UV-C disinfection solutions to improve the health and safety of workplaces and energy efficiency solutions. I am the Global Head of Marketing.
For what projects/services did your company hire Chello?
In August 2019, we launched our new brand iugis, with Chello. They have created a beautiful platform for our business, which really embodies who we are as an organisation. The developed personality, tone of voice and launched our website. More recently, with the introduction of a new health pillar to our brand, we asked them to create a video to help us launch our new product Surfacide to businesses outside of the health vertical where it has only been sold to date.
What were your goals for this project?
UV-C disinfection is hospital grade and has been used in hospitals for a number of years. With the advent of COVID-19, we saw an opportunity to introduce this product to a number of new markets. We wanted a video to use as part of our lead generation activities, for website and social channels, that quickly demonstrated to the viewer the potential application of Surfacide in their business. The concept that Chello developed is excellent - showcasing a variety of uses and creating a strong bias for action in the comms. The 'theatre' or 'drama' they were able to build has made it compelling viewing. So much so that the manufacturer of the devices in the USA want to use the Chello video as part of their own marketing activities.
How did you select this vendor?
I initially came to work with Chello a 3 years ago on a recommendation from a friend, Stuart O'Brien, who runs Houston Agency. I was very happy with the work that I did with them with Forum group that when it came to rebranding our environmental business to iugis, they were naturally the only people that I turned to.
Describe the video(s) and the process in detail.
We had an initial briefing meeting with the produce and creative director. At that time I outlined what i wanted to achieve. Almost immediately, Tristan the creative director outlined his vision for how this could work. I was impressed. We then set about pulling this together - we provided locations, they created storyboard, shot lists and VO script. My team participated in the shoot and i was at the VO recording to make sure we got the right tone we were looking for. Post was very fast and we began sharing it pretty much in line with our expectations on timing.
What was your vendors' project management or feedback process?
Regular meetings, progress reports. Discussions during filming and then wrap at end of shoot (we shot in 5 locations).
Can you share any outcomes from the project that demonstrate progress or success?
It's early days as we are supply constrained at the moment getting product in from the US due to lack of flights with COVID-19, so our major promotion of this video is yet to commence. We've had some 600 views so far on youtube and a further 500 on other channels but expect that to increase dramatically when promotion starts. The US manufacturer was so impressed with our video that they have asked for a version they can use to promote their product in their home market.
How effective was the workflow between your team and theirs?
Very effective. We are in daily communication - they understand our brand and are very quick to build their knowledge of our products.
What did you find most impressive about this company?
The quality of what they produced for the price. 20 years ago I remember spending $4 million on a series of commercials when I launched the brand 3 in Australia. I have to say, the quality of what they produced, for a fraction of the price, is exceptional. Naturally technology has moved a long way in that time, but the creative development process is still pretty much the same and I was extremely impressed at their approach and what they came up with as always. We are currently in the process of shooting another video for one of our other products.
Are there any areas for improvement?
I'd have to say none that i can think of on this occasion.
the project
Web Development & Rebranding for Consumer Brand
“Their immaculate web designs set the tone for our new brand identity.”
the reviewer
the review
The client submitted this review online.
Introduce your business and what you do there.
I am the CMO of Freedom Foods Group, a global manufacturer and retailer of food and beverage products.
What challenge were you trying to address with Chello?
Our company had recently established an accelerated growth plan, which required a complete overhaul of rebranding and communication strategies. We wanted to initiate the process by building a new website that reflected our image.
What was the scope of their involvement?
Chello was asked to build a corporate website with a sophisticated design that would serve as the new theme of our brand. To make the project a collaborative effort, they held a few meetings to discuss the scope and answer any outstanding questions. Once the timeline was finalized, they moved on to develop a selection of branding initiatives. We decided on the best fit, and they began building the website according to our requirements. They also designed a custom color palette for the site, produced relevant content, and integrated core assets for our internal use.
What is the team composition?
In addition to having access to their development team, we received strategic support from their founders. Their production team was also available throughout the project.
How did you come to work with Chello?
We were referred to Chello by someone within our organization who had worked with them in the past. I’m always eager to work with smaller agile firms, but their positive attitude and strategic mindset solidified my hiring decision.
How much have you invested with them?
Our expenses exceeded $200,000.
What is the status of this engagement?
The project commenced in January 2018 and concluded in November 2018.
What evidence can you share that demonstrates the impact of the engagement?
Their immaculate web designs set the tone for our new brand identity. Since rebranding, we have noticed a significant increase in site traffic and business inquiries. Beyond refreshing our image, Chello helped us establish our company as a leading competitor in the market.
How did Chello perform from a project management standpoint?
We never experienced any workflow issues, because their team worked hard to adhere to the schedule.
What did you find most impressive about them?
While most developers limit their services to items listed in the initial requirements, Chello adjusts their scope along the way to enhance the final product.
Are there any areas they could improve?
We did not encounter any major issues while working with Chello, but we would suggest balancing out their team as they continue to grow their business.
the project
Branding for University Inclusion Centre
"Both their copywriting and their visual design have demonstrated flair and subtlety."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the communications manager for the UTS Centre for Social Justice & Inclusion. The centre is a gateway for partners and communities to engage with the university's resources and expertise to maximise social impact.
For what projects/services did your company hire Chello, and what were your goals?
The centre was an amalgamation of pre-existing units and departments of UTS; we needed a cohesive brand to express our new identity that worked with the UTS master brand and clearly identified us with the university, while capturing our unique footprint and expression our new cohesion.
How did you select this vendor?
Chello came recommended from other areas of the university, and their pitch demonstrated their creativity and understanding of our core issues.
Describe the scope of their work in detail, including any steps and the final deliverables.
They ran a series of explorative workshops to drill down our priorities for messaging and visual branding, and developed two concepts for a new, cohesive brand. After selecting and refining one concept, they applied it to a wide variety of deliverables, producing a comprehensive set of branded assets and a tone of voice guide for the centre. It was a huge shift and step up from where we had been at previously.
How many people from the vendor's team worked with you, and what were their positions?
At the initial project consultation, several members of the Chello team were involved including their Creative Director. Following the initial sessions, I liaised with the Account Manager, who drew in their graphic designer and copywriter for specific elements of the project.
Can you share any outcomes from the project that demonstrate progress or success?
The UTS Centre for Social Justice & Inclusion now has a cohesive brand identity, one that works with the UTS master brand and achieves everything we wanted it to - establishing who we are, our character, and making it easy to apply the brand to various visual and written media.
The brand is flexible enough to work with a wide range of stakeholders and contexts. Since the rebrand, we have seen an increase in coverage of our projects within the university, and several times people have commented on how strong our representation is.
Describe their project management style, including communication tools and timeliness.
Chello have been excellent at keeping track of projects, keeping us on track, and making sure all deliverables are finalised and to a high standard. They've been extremely flexible with deadlines when we've required it, helpful and collegiate to work with at every stage.
What did you find most impressive or unique about this company?
Both their copywriting and their visual design have demonstrated flair and subtlety. The output they produce is just a fantastic standard.
Are there any areas for improvement or something they could have done differently?
No, working with Chello has been great.
the project
Rebranding for Financial Services Company
"A great bunch of people to work with."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Advertising & Communications Manager, Qudos Bank
For what projects/services did your company hire Chello?
Chello is our main day to day creative and design agency.
How did you select this vendor?
Chello took over our account following the acquisition of our previous agency Digilante.
Describe the scope of their work in detail.
Chello (and formerly Digilante) is a longstanding partner who has been key in re-freshing our brand guidelines and direction following an in-depth brand review and customer research. They helped us streamline our brand visuals, tone of voice and personality.
What was the team composition?
Most of the Chello team has touched our brand and contributed in their own ways, from design, copy and strategy recommendations.
Can you share any outcomes from the project that demonstrate progress or success?
We now have a cohesive set of brand guidelines and principles our business can follow. A refined, grown-up brand that still retains a personality.
How effective was the workflow between your team and theirs?
We've had 3 account managers during our partnership with Chello and they have all been incredibly efficient, approachable and easy to work with.
What did you find most impressive about this company?
It's people. Lindsay, Selina, Sophie, Rosie, Becky, Ceri and more recently Natalia and David. A great bunch of people to work with.
Is there any area for improvement or anything that could have been done differently?
It's been a challenging time during COVID, keeping campaigns and design work rolling has been a strength for Chello. The stewardship of our brand strategy has become an area of improvement in recent times.
the project
Branding & Marketing Strategies for Formula 1 Company
"Chello has an amazing team of talented people working with them to help bring their customers visions to life."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the Executive Operations & Event Manager of a global company with a small local footprint that has moved from an importer to a local subsidiary model
For what projects/services did your company hire Chello?
We were looking for help with relaunching our brand locally and more specifically aligning our messaging to the local market and our niche customers. Chello are assisting us with brand and marketing strategy and content production to align with the findings from an in-depth research project they conducted on our behalf.
How did you select this vendor?
We had been in talks with another agency who weren't hitting the mark during the early conversations. Chello were a company I had worked with in my previous role and I asked if they would be interested in presenting their abilities to our MD and Marketing Manager. We haven't looked back since.
Describe the scope of their work in detail.
After beginning with a series of discovery meetings including several rountable sessions with internals, key business partners and customers, Chello were tasked with helping us to create and deliver a brand & marketing strategy to help deliver business and customer growth. This includes TVC, OOH, digital and social.
What was the team composition?
Chello provided an account manager who is able to act as the one point of contact to ensure information is passed seamlessly. We have the Creative Director plus a team of 3 from his team that are working through this. As we progress additional members will be brought in for the specialist factors
Can you share any outcomes from the project that demonstrate progress or success?
Aside from now understanding our customers needs more, we have hit all timelines thus far. We are not at a stage to be able to measure ROI just yet.
How effective was the workflow between your team and theirs?
We put a key contact in place which has created a seamless interaction with the team at Chello. Rather than them receiving emails from our team of 3, it is from 1 and makes it easier to track. Any doc sharing is done through Google docs making it easy for both sides to update and track.
What did you find most impressive about this company?
Chello has an amazing team of talented people working with them to help bring their customers visions to life. They are open to all feedback and constantly bring options to the table for consideration. They get excited about the brands they work with which shows through in their work.
Is there any area for improvement or anything that could have been done differently?
We are happy with how the project is progressing and wouldn't change a thing.
the project
UI/UX Design for Brokerage Company
"They have blown us away with their communication and professional attitude toward this project!"
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Technical Lead for a Brokerage company based in Australia.
For what projects/services did your company hire Chello?
We'd started conversations with Chello when looking for Agencies to help us with the strategy & design for our new Platform. We wanted to build a Modern but friendly application our customers would want to visit every day.
How did you select this vendor?
We built a list of agencies we found on Google and initiated conversations with them all, it was clear after initial talks that we was best suited to Chello and their team. This choice was influenced by their passion around design and approaching interesting projects as well as their past experience with Web Platforms.
Describe the project in detail and walk through the stages of the project.
Initially after scoping of the project we did workshops involving stakeholders and conducted interviews with members of our company to get a strong understanding of the product and also the key reasons behind building the platform. After the strategy was complete Chello dove into building a prototype for both Mobile & Desktop. Once Approved we began a structured design process working through each part of the platform and having regular review sessions once design components was finished.
How many resources from the vendor's team worked with you, and what were their positions?
Worked directly with the UX/UI Designer and Account Manager at Chello!
Can you share any outcomes from the project that demonstrate progress or success?
We are very happy with the project with Chello and how the platform has turned out. They took the time to understand our product and customers and we couldn't have asked for a better outcome!
How effective was the workflow between your team and theirs?
Drou was great to communicate with, any amendments or requests was quickly followed up. There was a very open dialogue between our teams allowing for no blockers on the project timeline.
What did you find most impressive or unique about this company?
Both their UI/UX Skills, Project management and also ability to understand the needs of a niche customer base in a modern ecosystem. They have blown us away with their communication and professional attitude toward this project!
Are there any areas for improvement or something they could have done differently?
Nothing is coming to mind.
the project
Branding & Logo Design for Entrepreneurial Nonprofit
"They have a very proactive approach."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the President of the Sydney Chapter of Entrepreneurs Organisation, which is a global not for profit that fosters connection and growth between entrepreneurs.
For what projects/services did your company hire Chello?
We engaged Chello to create Sydney-specific assets, specifically branding, logo and a partner video.
What were your goals for this project?
To connect with local prospects, to update our brand styling in order to present the organisation in a more modern & dynamic light, and to produce an animated video to showcase to our members the benefits available to them from our sponsors.
How did you select Chello?
We ran a small tender and Chello's pricing was competitive. We had absolute faith in the quality of their design & creative concepts.
Describe the scope of their work in detail.
The creation of local assets:
Project steps included a briefing, review of the competition, ideation, design & presentation.
Deliverables :
Logo to differentiate the Sydney organisation from the Global entity and a Sydney-specific website design to connect with local prospects and present the organisation in a more modern & dynamic light.
Video:
Project steps included presentation of concept & costs, illustration, animation, voiceover recording & approvals.
Deliverables:
An animated video to showcase our partners to our members : "Friends with benefits". Using Chello's in house illustration & animation team.
What was the team composition?
The team composition was Lindsay Rogers, MD, Sophie T., Design Director and one producer/account manager.
Can you share any outcomes from the project that demonstrate progress or success?
The website design for Sydney was so well received internally that our sister organisations across Australia & New Zealand all requested to use this design. The animation project was aimed to inform our members about our partner organisations and was well received.
How effective was the workflow between your team and theirs?
They have a very proactive approach to project management, reaching out to us for our inputs at each stage to ensure deadlines were met. Very effective.
What did you find most impressive about this company?
Chello consistently surprise and delight with their creativity.
Are there any areas for improvement?
No. They delivered on time and on budget across 2 projects, and managed our feedback efficiently so that there were no delays.
Chello is about to launch their product, and the client is happy with their work so far. The external team had a clear and structured workflow that promoted open discussions about possible impacts to the platform. Moreover, they've had a unique, highly involved way of communicating their process.