Charmac is a Chicago-based agency that helps brands optimize, manage, and grow their presence on Amazon.
Our team of trusted Amazon experts provides "done-for-you" optimization and account management services allowing you to focus on growing the other parts of your business and leave Amazon to the professionals.
Our menu of Amazon Optimization Services Consist of:
✔️Optimized Copy | Title, bullets, product description and back-end keywords
✔️Product Photography | Shot in a professional studio on a white background
✔️Explainer Images | Additional images assets to tell the story of your product
✔️Explainer Product Videos | Combining existing assets and stock video clips to increase conversions
✔️A+ Product Pages | Compelling, content-rich pages to showcase your product and/or brand
✔️Amazon Stores | A landing page for your brand on Amazon to promote your brand and cross-sell additional products
With Total Account Management We Are Your Outsourced Amazon Department:
✔️Advertising & Promotion | Creating, managing and optimizing ad campaigns that target both keywords and competitor products using Sponsored Products, Sponsored Brands and Sponsored Display ads
✔️Customer Engagement | Request product reviews from customers and answer customer questions
✔️FBA Inventory Forecasting | Monitor inventory levels at FBA and use real-time sales data to forecast and create replenishment shipments
✔️Product and Account Monitoring | Using software to monitor your listings and account 24/7 to watch for changes on your product pages and in Seller Central.
*We also help you understand the channel profitability and performance of Amazon using our BetterSellerData software.
Silver Verified
$1,000+
Undisclosed
10 - 49
Founded 2014
1 Language that we service
English
5 Timezones that we service
CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
GMT
Greenwich Mean Time (GMT)
MST
Mountain Standard Time (MST)
PST
Pacific Standard Time (PST)
Average Review Rating
4.9
Total Reviews
8
Most Common Project Size
$10,000 to $49,000
Average Referral Rating
4.8
/5
Focus
No data have been added yet...
Locations (1)
318 W. Adams, Suite 1600Chicago, IL,
United States60606
Application Management & SupportConversion OptimizationE-Commerce Development
$10,000 to $49,999
Aug. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are experts at Amazon and are committed to protecting and promoting your brand online."
Apr 14, 2023
Vice President, LorAnn Oils, LLC
Paul Bajorek
Consumer Products
51-200 Employees
Online Review
Verified
Charmac updates an Amazon marketplace for a food products company. The team works on the client's ASN to better present product offerings and optimize listings with enhanced content.
Charmac’s efforts enable the client to measure store listing performance. The team is efficient, hardworking, and consistently delivers on time and within budget.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice President of LorAnn Oils, LLC
Describe what your company does in a single sentence.
LorAnn provides flavoring, food colors, vanillas, and specialty ingredients for use in any kitchen.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
Update and optimize our Amazon Marketplace
SOLUTION
How did you find Charmac?
Online Search
Why did you select Charmac over others?
Pricing fit our budget, Great culture fit, Company values aligned
What was the size of Charmac’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We had developed our Amazon Marketplace and ASN's several years ago. We need to update our ASN's to better present our product offering and then optimize our listings with enhanced content.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We could easily measure the Amazon Store listing performance.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Charmac has consistently delivered on time and within budget.
What was your primary form of communication with Charmac?
Virtual Meeting, Email or Messaging App
What did you find most impressive or unique about this company?
They are experts at Amazon and are committed to protecting and promoting your brand online.
Are there any areas for improvement or something Charmac could have done differently?
Amazon E-Commerce for Diet Specific Seasoning Company
E-Commerce Development
$10,000 to $49,999
Oct. 2017 - Ongoing
5.0
Quality
5.0
Schedule
4.0
Cost
5.0
Willing to Refer
5.0
“To have things growing and only have a monthly phone call to deal with everything is great.”
Jun 15, 2020
CEO, Paleo Powder Seasonings
Dustin Gersch
Consumer Products
Austin, Texas
1-10 Employees
Phone Interview
Verified
Charmac manages the Amazon presence of a diet-specific seasonings company. Their work includes analytics, advertising, photos, and descriptions.
Charmac’s work has met expectations. The team is honest and transparent about the process, and their work has led to an increase in sales. Customers can expect a hassle-free experience that saves time and money.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of a diet-specific seasonings company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Charmac?
We wanted to be listed on Amazon in a competitive way so that I wouldn’t have to learn everything.
SOLUTION
What was the scope of their involvement?
They handle everything involving analytics, advertising, photos, and descriptions. We have monthly calls where they handle the fulfillment houses that need to go to the warehouses. All we have to do is make sure we have enough inventory.
What is the team composition?
We work with three people from their team.
How did you come to work with Charmac?
I was referred to them by another client of theirs. I liked their process and transparency. They’re also easy and affordable.
How much have you invested with them?
We’ve spent around $32,000 so far.
What is the status of this engagement?
We started working together in October 2017, and our work is ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
In the grand scheme of things, they’ve been keeping on top of everything. Sales are growing, too. To have things growing and only have a monthly phone call to deal with everything is great.
How did Charmac perform from a project management standpoint?
They’re very good about communication. We use phone and email to keep in touch.
What did you find most impressive about them?
They’re efficient from a business standpoint. They’re also honest and transparent, as a bonus.
Are there any areas they could improve?
No, they’re doing great in my book.
Do you have any advice for potential customers?
My advice is to follow their process and let them lead you through onboarding.
RATINGS
5.0
Quality
5.0
Service & Deliverables
"I had no problems with anything."
Schedule
4.0
On time / deadlines
"They met deadlines well."
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
Amazon E-Commerce for Personal Care Company
Pay Per ClickSearch Engine Optimization
$10,000 to $49,999
June 2019 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
4.5
Willing to Refer
5.0
“They listen to me when I explain what the brand is all about and its history.”
Jun 9, 2020
CEO, Packer's Pine
David Zelken
Consumer Products
United States
1-10 Employees
Phone Interview
Verified
Charmac provides digital brand marketing services for a personal care company. Their work includes managing their Amazon product page, and creating a video to highlight the merchandise.
Charmac’s work has been exceptionally successful and their client’s products are flying out of the Amazon warehouses. Responsive and passionate, Charmac is a vendor that truly learns its customer's brand in order to promote it properly.
A Clutch analyst personally interviewed this
client over the phone. Below is an edited
transcript.
BACKGROUND
Introduce your business and what you do there.
I’m the CEO of a personal care company.
OPPORTUNITY / CHALLENGE
What challenge were you trying to address with Charmac?
We didn’t have much of a presence online. There were other wholesalers selling our products on Amazon, but we felt it poorly represented our brand. We wanted Charmac to come in and fully resuscitate our Amazon presence.
SOLUTION
What was the scope of their involvement?
First, we had a couple of meetings where they walked me through the steps they planned to revive our brand on Amazon. They also created an explainer video for us. Every step of the way, if there was an issue, I could easily talk to the CEO to get anything straightened out.
What is the team composition?
I worked with five people from their team.
How did you come to work with Charmac?
They were located in Chicago, just like us. We started talking and their plan worked for our needs.
How much have you invested with them?
We’ve spent close to $10,000.
What is the status of this engagement?
We started working together in June 2019, and our relationship is still ongoing.
RESULTS & FEEDBACK
What evidence can you share that demonstrates the impact of the engagement?
They’ve certainly exceeded our goals. We launched with a soap product first, and then with shampoo about three months later. We’re actually running out of inventory, which is a good problem to have.
We really didn’t expect things to take off like they did, since marketing strategies usually take a little bit of time to implement. It helped that we had an established customer base and brand awareness.
How did Charmac perform from a project management standpoint?
They’ve been great. We’ve been able to try new things, like the explainer video, and it was amazing.
What did you find most impressive about them?
They listen to me when I explain what the brand is all about and its history. The team understands what we need based on that information and it’s almost like they’re part of our company now. Their passion for their brand really shows.
Are there any areas they could improve?
This might be out of their hands, but sometimes when Amazon sees a red flag, they shoot first and ask questions later. As a result, our seller listing has been removed five times between the two products. Once, it was offline for three weeks and Charmac just wasn’t able to get through to someone in customer service. This is definitely attributed to the COVID-19 pandemic in some ways, and there was nothing we could do. It was the one time I was frustrated, but at the end of the day, it wasn’t their fault.
Do you have any advice for potential customers?
Make sure you sit down with the team in person if you can. Give them your products, and allow them to use them and get familiar with them; they’ll become very knowledgeable about the brand and it’ll help the relationship and the service they provide. At this point, they know almost as much as I know about the brand and can make informed decisions.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Amazon Optimization for Condiment Brand
Business ConsultingDigital StrategyEcommerce MarketingMarketing Strategy
Less than $10,000
Mar. - Apr. 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We were impressed with their ability to differentiate high-value adjustments from minor tweaking."
Apr 26, 2023
Partner, Condiment Brand
Anonymous
Food & Beverages
Philadelphia, Pennsylvania
1-10 Employees
Online Review
Verified
Charmac audited and optimized the Amazon channel of a condiment brand to help them generate a more efficient and profitable e-commerce plan.
Charmac helped the client improve their Amazon listings, reduce sales costs, and boost profitability. The vendor provided simple solutions in a coherent package and guided the client in implementing them. They also impressed the client with their responsiveness and timely virtual meetings.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Partner of a food & beverages company
Describe what your company does in a single sentence.
Produce & sell specialty food products in the condiments and spreads category.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
Understand Amazon sales channel
Improve Amazon listings
Improve Fulfillment by Amazon (FBA) channel profitability
SOLUTION
How did you find Charmac?
Referral
Why did you select Charmac over others?
High ratings
Referred to me
Company values aligned
What was the size of Charmac’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Review and improve the Amazon channel to generate a more efficient and profitable e-commerce plan.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Improve Amazon listings
reduce sales cost
increase profitability
Describe their project management. Did they deliver items on time? How did they respond to your needs?
I provided basic information after the project start via email and they responded to questions via email and set up timely virtual meetings to review results as needed.
What was your primary form of communication with Charmac?
Virtual Meeting
What did you find most impressive or unique about this company?
Easily provided simple solutions into a coherent package and advise us on implementation. Also, we were impressed with their ability to differentiate high-value adjustments from minor tweaking.
Are there any areas for improvement or something Charmac could have done differently?
I think I held up the pace of things, so it is hard to come up with something to change. We will see the results over time, but adjustments make sense.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
"Charmac was knowledgable and focused on where they could make an impact.
Digital Marketing Services for Venture Capital Firm
E-Commerce DevelopmentEcommerce Marketing
$10,000 to $49,999
Nov. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"We are impressed by how their culture aligns with ours."
Apr 24, 2023
President, Brand Arkitekt
Mike Miller
Financial services
Loveland, Ohio
1-10 Employees
Online Review
Verified
Charmac provides digital marketing services to help a venture capital firm scale their Amazon marketplace. Their tasks include marketing strategy development, FBA inventory forecasting, and account monitoring.
Charmac responds to the client's needs within the same business day. They also lead weekly level 10 meetings. Moreover, the client appreciates how the vendor's culture aligned with theirs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the President of Brand Arkitekt
Describe what your company does in a single sentence.
We build brands
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
Scale the Amazon Marketplace
Implement our vision for our brand on Amazon
Report back to use weekly
SOLUTION
How did you find Charmac?
Referral
Why did you select Charmac over others?
Great culture fit
Good value for cost
Company values aligned
What was the size of Charmac’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
Strategy and Execution
Advertising and Marketing
Customer Engagement
Fulfillment by Amazon (FBA) Inventory Forecasting
Account Monitoring
Communication and Strategy Calls
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We hold weekly L10 Meetings and your request is company confidential.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Within the same business day.
What was your primary form of communication with Charmac?
In-Person Meeting
Virtual Meeting
What did you find most impressive or unique about this company?
We are impressed by how their culture aligns with ours.
Are there any areas for improvement or something Charmac could have done differently?
None I can think of as of this writing.
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
5.0
NPS
E-Commerce Site Update for Food Products Company
Application Management & SupportConversion OptimizationE-Commerce Development
$10,000 to $49,999
Aug. 2022 - Ongoing
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
5.0
"They are experts at Amazon and are committed to protecting and promoting your brand online."
Apr 14, 2023
Vice President, LorAnn Oils, LLC
Paul Bajorek
Consumer Products
Lansing, Michigan
51-200 Employees
Online Review
Verified
Charmac updates an Amazon marketplace for a food products company. The team works on the client's ASN to better present product offerings and optimize listings with enhanced content.
Charmac’s efforts enable the client to measure store listing performance. The team is efficient, hardworking, and consistently delivers on time and within budget.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Vice President of LorAnn Oils, LLC
Describe what your company does in a single sentence.
LorAnn provides flavoring, food colors, vanillas, and specialty ingredients for use in any kitchen.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
Update and optimize our Amazon Marketplace
SOLUTION
How did you find Charmac?
Online Search
Why did you select Charmac over others?
Pricing fit our budget, Great culture fit, Company values aligned
What was the size of Charmac’s team?
2-5 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
We had developed our Amazon Marketplace and ASN's several years ago. We need to update our ASN's to better present our product offering and then optimize our listings with enhanced content.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
We could easily measure the Amazon Store listing performance.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Charmac has consistently delivered on time and within budget.
What was your primary form of communication with Charmac?
Virtual Meeting, Email or Messaging App
What did you find most impressive or unique about this company?
They are experts at Amazon and are committed to protecting and promoting your brand online.
Are there any areas for improvement or something Charmac could have done differently?
No- Charmac met and exceeded expectations
RATINGS
5.0
"Charmac = Amazon Partner"
Quality
5.0
Service & Deliverables
"Exceeded expectations"
Schedule
5.0
On time / deadlines
"met all deadlines"
Cost
5.0
Value / within estimates
"stayed on budget"
Willing to Refer
5.0
NPS
"Very likely!
Digital Strategy for Skateboard Storage Manufacturer
AdvertisingConversion OptimizationDigital StrategyPay Per Click
$50,000 to $199,999
Mar. 2023 - Ongoing
4.0
Quality
4.0
Schedule
4.0
Cost
4.0
Willing to Refer
4.0
"They are always positive and reliable."
Apr 13, 2023
Owner, Parking Block LLC
Tark Abed
Design
San Jose, California
1-10 Employees
Online Review
Verified
Charmac provides digital strategies for a skateboard storage manufacturer. They help the client increase their total profit and sales volume and aid in the optimization of the Amazon storefront.
Charmac has effectively run campaigns that optimize the client's sales. They deliver most requests on time and are collaborative via biweekly meetings. Customers can expect a reliable team.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Owner of Parking Block LLC / Mighty Studios
Describe what your company does in a single sentence.
we design, develop, manufacture & sell skateboard storage accessories
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
increase TOTAL profitability
increase annual sales volume
ongoing maintenance
SOLUTION
How did you find Charmac?
Referral, Other
Why did you select Charmac over others?
Great culture fit
Good value for cost
Referred to me
Describe the scope of work in detail. Please include a summary of key deliverables.
increase overall profitability, and increase overall annual sales
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
cleaning up listings
aided in the optimization of the amazon storefront
developed campaigns to optimize sales
Describe their project management. Did they deliver items on time? How did they respond to your needs?
we hold bi-weekly meetings, delivered most requests on time, but they need to become more well versed in the logistics side of things, i.e. AGL, lead times, forecasting, etc.
What was your primary form of communication with Charmac?
Virtual Meeting
What did you find most impressive or unique about this company?
They are always positive and reliable, easy to access senior mgmt when required
Are there any areas for improvement or something Charmac could have done differently?
their reports need to take into consideration total COGS (landed unit cost, misc. shipping costs, storage costs) - otherwise the profitability numbers are skewed/not realistic
RATINGS
4.0
Quality
4.0
Service & Deliverables
Schedule
4.0
On time / deadlines
Cost
4.0
Value / within estimates
Willing to Refer
4.0
NPS
E-Commerce Site Dev for Health & Beauty Products Company
Conversion OptimizationDigital StrategyE-Commerce DevelopmentPay Per Click
$50,000 to $199,999
Jan. 2019 - Ongoing
5.0
Quality
4.5
Schedule
3.5
Cost
4.5
Willing to Refer
5.0
"They stay updated on the latest changes and updates with Amazon."
Apr 13, 2023
Director of Marketing, Health & Beauty Products Company
Anonymous
Beauty & Cosmetics
Abilene, Texas
1-10 Employees
Online Review
Verified
Charmac has optimized a health and beauty products company's products and listings. They help the company increase sales and improve their search rankings.
Charmac has completed the tasks on time, resulting in excellent advertising cost of sales and ROAS. They quickly respond and handle arising issues. Further, they collaborate efficiently through virtual meetings and emails. Charmac is a knowledgeable team that takes ownership of the project.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Director of Marketing of (a/an) Beauty & Cosmetics
Describe what your company does in a single sentence.
We are the manufacturer of health and beauty products.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
Optimize and improve current products and listings
improve sales
SOLUTION
How did you find Charmac?
Online Search
Why did you select Charmac over others?
Pricing first our budget
Good value for cost
What was the size of Charmac’s team?
1 Employee
Describe the scope of work in detail. Please include a summary of key deliverables.
When we started with Charmac we were selling minimal units of our product and our listings were subpar. Since hiring Charmac they've increased our sales, helped us improve our search and ranking
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
ACOS
ROAS
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, the Charmac team is always very fast to respond and are wonderful at handling issues that arise. It's nice to have Amazon experts because our team is so small we rely on them to really take ownership of the project.
What was your primary form of communication with Charmac?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
I like how they seem like a smaller team but super knowledgable and they stay updated on the latest changes and updates with Amazon.
Are there any areas for improvement or something Charmac could have done differently?
None.
RATINGS
5.0
Quality
4.5
Service & Deliverables
Schedule
3.5
On time / deadlines
Cost
4.5
Value / within estimates
Willing to Refer
5.0
NPS
Amazon Account Audit for Wine Accessories Developer
Conversion OptimizationDigital StrategyEcommerce MarketingPay Per Click
Confidential
March 2023
5.0
Quality
5.0
Schedule
5.0
Cost
5.0
Willing to Refer
4.5
"The length and details of their recommendations provided a roadmap to future success."
Mar 13, 2023
Executive, Wine Accessories Developer
Anonymous
Consumer Products
Chicago, Illinois
1-10 Employees
Online Review
Verified
Charmac was hired by a wine accessories developer to audit their Amazon listings and PPC campaigns. After reviewing the findings, they provided recommendations for improved profitability and revenue.
Charmac completed the deliverables on time, leaving the client satisfied with the engagement. Virtual meetings and regular communication through email ensured a smooth workflow. The Charmac team exceeded expectations with the quality and details of their outputs.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am an Executive of a wine accessories developer
Describe what your company does in a single sentence.
eCommerce and product development of wine accessories.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Charmac to accomplish?
Review ('audit') Amazon product listings and PPC campaigns
Provide recommendations for improved profitability and revenue
SOLUTION
How did you find Charmac?
Other
Why did you select Charmac over others?
Close to my geographic location
Referred to me
Other
Describe the scope of work in detail. Please include a summary of key deliverables.
Amazon Account Audit - With access to our Seller Central account, the team takes a look at our page content, utilization of Amazon programs, and advertising campaigns. The findings are reviewed on a call with one of their brand managers with clear recommendations on action items we can either do on our own or that they can help us with.
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Coverage of audit
Recommendations
Prioritization list
Describe their project management. Did they deliver items on time? How did they respond to your needs?
Yes, Charmac provided the items promised on time and above expectations.
What was your primary form of communication with Charmac?
Virtual Meeting
Email or Messaging App
What did you find most impressive or unique about this company?
The length and details of their recommendations provided a roadmap to future success, prioritized by level of effort (money or time spent to produce) and likely impact.
Are there any areas for improvement or something Charmac could have done differently?
Not at this time
RATINGS
5.0
Quality
5.0
Service & Deliverables
Schedule
5.0
On time / deadlines
Cost
5.0
Value / within estimates
Willing to Refer
4.5
NPS
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