What evidence can you share that demonstrates the impact of the engagement?
I can barely put into words the increase we’ve seen in traffic and leads since they redid the website. We also regularly get calls from people who’ve seen our targeted ads online. Their work has been effective, and the analytics support that sentiment as well.
How did Charleston PR & Design perform from a project management standpoint?
The quality of their work is very high as far as organization and project management. The team is very clear in communicating with us about what they're doing and the changes we should implement. It's a step-by-step process to reach our goals, and they’re great about showing us the steps we need to take. It’s very nice to work with someone like that, to be quite honest with you.
When it comes to technical issues, I deal with Bill, and he’s usually the person that’s doing whatever tasks I have questions about. It’s really helpful being able to reach out directly to the individual, rather than having to go through a third party.
I communicate with their team mostly through phone and email. We prefer email, but that has nothing to do with their responsiveness. They always pick up the phone when I call. They're available whenever I need them.
What did you find most impressive about them?
Their attention to the smaller details and the fact that they tailor their strategy to our specific business are noteworthy. I can't speak to their partnerships with other companies, but I would assume that they probably use tailored strategies for everybody that works with them.
Are there any areas they could improve?
No, I'm very satisfied with everything they've done. I can't think of anything to say that’s negative. When you're in a creative environment, there's going to be differences of opinion, but they’ve always been very attentive to what we want. The team also does a great job of letting us know what they think we need to do. We find a balance, which is beneficial for everybody.
Do you have any advice for potential customers?
Don't overlook them. Give them a shot. They're an excellent business, and they have good people that will go the extra mile. They certainly show us that level of dedication in how they work to accurately represent our company.