Market Like A Boss.
Anyone can create flashy content, but not everyone can provide content that speaks to customers on a near one-on-one basis! At Centipede Digital, we take data analysis seriously. We don’t want to waste our time or your creating content that doesn’t fulfill some objective (drive sales, increase traffic, spread brand awareness, etc.). Our team of data scientists meshes well with our creatives in order to create truly effective and engaging marketing, advertising, and public relations for brands of all shapes and sizes.
At Centipede Digital, we pride ourselves on being transparent in our approach. We want your marketing dollars to work hard for you and that means we apply our analyze, stabilize, and grow methodology to everything that we do to grow your brand. We enjoy what we do and like working with clients that have the passion to grow and stand out from the crowd.
Methodist McKinney Hospital, Methodist Health Systems, Childrens Lighthouse, Total Orthopedics Sports & Spine, McKinney Economic Development Corporation, The Cotton. Mill, The McKinney Chamber of Commerce.
A group of physicians associated decided to form Total Orthopedics Sports and Spine. The group had spent several years under a different brand and was challenged with separating itself from it since it was engrained in the physical locations, along with their customer base. With a brand-new logo, modern website, visually appealing marketing collateral, and strong digital marketing strategy, the group was able to retain their patient base while attracting new ones.
A new indoor trampoline and adventure park came to us to help them design a logo that would capture their brand essence and appeal to both parents and children.
Airhouse Adventure Park features over 7,000 square feet of trampolines, Xtreme Dodgeball, Battle Beam, Log Roll, 45 ft. Bouldering Wall, 60 ft. Racing Zipline, Valo Jump, Basketball, Aero Strike, Wipeout, Ninja Course, Soft Play, and Laser Tag.
Vector Systems, Inc., provides unrivaled process control solutions across the globe. They came to us to produce a brand video that would transcend to print and social advertising. They were wanting to focus on showcasing their expertise in precision USA-made control solutions and skids.
Vector Systems has a large pool of talented hardworking individuals and we spent the day on-site at their McKinney, Texas location to get branded content for their video, along with headshots of their team members.
The McKinney Chamber of Commerce wanted to help local businesses and residents in the McKinney, Texas area during the COVID-19 pandemic. They saw that there wasn’t a centralized resource where individuals, employees, employers, and entrepreneurs could go to get updates on health information, re-opening plans for the area, grant programs, funding options, and more.
The Chamber wanted to develop a website that was dedicated to helping people and businesses get back to “business”. They wanted it to be easy to navigate, update, and to help with future opportunities to grow.
Our team wanted to design a logo that depicted the idea of movement without getting bogged down with too many details. Our team of creatives designed a modern and simple design that carries the colors of the McKinney Chamber of Commerce.
Our team was provided with a brand logo, but it lacked any brand identity, tagline and they didn’t have a solid positioning statement and brand voice. Our team performed market research and a brand audit to uncover what the best brand strategy would be for Methodist McKinney Hospital. We wanted to convey a strong message that spoke volumes about the company’s mission and its strengths. After storyboarding out an entire brand identity we came us with a tagline of:
Best Staff. Best Doctors. Best Care.
Methodist McKinney Hospital, it’s who we are.
The prior website was outdated, non-HIPAA compliant, and was lacking any type of search engine optimization. Our team of experts developed a website that carried out the new brand positioning and brand voice while maintaining compliance and accessibility. The website features:
- Full integrated marketing automation
- Advanced Physicians Directory
- Video content
- Professional photography
- Original blog content
- ADA Compliant
- Artificial Intelligence (AI) Bot Enable to help with booking appointments and direct prospective patients to areas of focus
- Patients Testimonials
- Patient Resources
- Physician Resources
On The Field
Methodist McKinney Hospital came to us and asked that we help them develop a brand that would be a branch off of their current brand that would have a focus on orthopedics and sports medicine. Our team created a logo, brand identity, and campaign to support this new program.
The project included:
- Logo Design
- Campaign Development
- Landing page Development
- Voiceover Artist
- Actors & extras
- Physician Interviews
"I appreciate the personal attention they've given us from day one."
Centipede Digital has supported an economic development organization's rebrand initiative by designing a new website, brand identity, and logo. They're now focusing on marketing services such as SEO and social.
"I appreciate the personal attention they've given us from day one."
Oct 1, 2019
The site and rebrand launched to positive reception, and Centipede Digital is now deploying targeted marketing campaigns. The team boasts a speedy response time, addressing support tickets and keeping attentive to client needs.
The client submitted this review online.
Please describe your company and your position there.
I am the President and CEO of the McKinney Economic Development Corporation. The MEDC serves as the economic development arm of the City of McKinney, TX.
We are responsible for recruitment, retention and expansion of business in and to McKinney. We also serve as the outbound marketing arm for business recruitment and assistance.
For what projects/services did your company hire Centipede Digital?
We hired Centipede Digital for a full website and corporate identity re branding. New Website, new logo, new everything. In addition we engaged them for marketing automation and social media strategy.
What were your goals for this project?
Our goal was to re-brand our organization to a modern image as well as utilize the latest and greatest in marketing automation technology to optimize our efforts in campaigns and in social media strategy.
How did you select this vendor?
We selected Centipede Digital based on their customer recommendations.
Describe the scope of their work in detail.
- Creation of New Website plus web and SEO Optimization
- New Corporate Logo and Business Package
- New Brand Identity Logo
- Marketing Automation Software and Services
- Creative services for marketing collateral
- Social Media Management and Strategy
What was the team composition?
We work with Tom and Kate Morganelli directly with help from their support staff at the agency.
Can you share any outcomes from the project that demonstrate progress or success?
Centipede has finished the creative work for this contract in creating a new website and corporate logo package. The launch of our new website has been a success and the design is well received.
We are now entering the second phase of deployment with targeted campaigns. The success of those is still yet to be measured.
How effective was the workflow between your team and theirs?
Very Successful. Centipede is quick to respond to our inquiries and support tickets that we submit. They are very supportive and give us ample attention. We feel like a family more than a client.
What did you find most impressive about this company?
I appreciate the personal attention they've given us from day one. They are interested in you, not just your corporate needs.
Are there any areas for improvement?
It has not been an issue for us, but I know they would like to hire additional staff. They work very hard and go above and beyond.