What evidence can you share that demonstrates the impact of the engagement?
This project allowed us to have full control over our digital infrastructure and platform, where we generate about a third of our company’s revenue. By delivering on time, we were able to take control of the site, integrate new revenue platforms, and generate new revenue.
They provided a lot of guidance on how to things properly so it wouldn’t impact our links and SEO. They helped us every step of the way.
How did CemtrexLabs perform from a project management standpoint?
They were very buttoned-up. They’re an overseas company, but they had local support, so we couldn’t really tell the difference. Occasionally, we had to accommodate their hours, but overall, that helped us work around the clock.
They were on top of everything. Every task was tracked, managed, and checked off once it was completed. All bug fixes were handled rapidly. On the day of the launch, they sent someone to our office to make sure we had a seamless cutover. Overall, it was very efficient. They worked in an agile methodology so they were very flexible to make sure everything was delivered on time.
Our internal product manager worked with them to ensure that they had access to everything they needed. They used a cloud-based communication software, so we informed throughout the project. As a manger, that really helped me.
What did you find most impressive about them?
The key element with them was that they set a budget and a target for the timeline, and they delivered on it. I’ve worked with a lot of other development shops, and they flip dates constantly or don’t deliver on time. Really, they’re not as efficient as these guys. On the other hand, CemtrexLabs kept us on track and made sure we hit our deadlines. They were really professional.
Are there any areas they could improve?
There may have been some communication about our ad tagging structure, but it wasn’t entirely their fault. They worked through it.
Do you have any advice for potential customers?
You need a full-time product manager to manage the relationship and to make sure you’re coordinating internally. You need to be very responsive to them.
The project was completed successfully. CemtrexLabs was very helpful—they provided excellent guidance, worked quickly to address bugs, and managed the project well. Communicating efficiently, they finished the project on time, allowing the magazine to increase its revenue.