Supplying Arms for the Digital Revolution

- CemtrexLabs (formerly OAB) is a creative technology lab with teams based in NYC and Pune. 
- CemtrexLabs aims to solve problems by building software (web, mobile, TV, wearable, VR, AR) that work well with ease of use, utilizing cutting edge techniques in design, user experience, and engineering. 

 
$10,000+
 
$50 - $99 / hr
 
50 - 249
 Founded
2009
Show all +
New York, NY
headquarters
  • CemtrexLabs
    33 Irving Place, 3rd Floor, Suite 4046
    New York, NY 10003
    United States
other locations
  • CemtrexLabs
    19 Engineers Lane
    Farmingdale, NY 11735
    United States
  • CemtrexLabs
    Konark Epitome Building, Suite 402
    Viman Nagar, Pune, MH 411014
    India

Focus

Service lines
  • Web Design
  • Mobile App Development
  • Web Development
Client focus
  • Small business (<$10M)
  • Midmarket ($10M - $1B)
  • Enterprise (>$1B)
Industry focus
  • Real estate
  • Other industries
  • Education
Branding focus
Mobile platforms
Mobile focus
Frameworks and CMS
Programming & scripting
Ecommerce systems
Application platform
BI & big data focus
BI & big data solutions

Portfolio

Key clients: 

AARP, WME/IMG, Ironstate, Abu Dhabi Media Group, Fashion Media Group (VMagazine, VMan), Hearst Media (CR Fashion Book), King&Partners, Tris3ct, Nissan, Bose, HTC, M8 Agency, Debt.com, ScreenPush International, Maderas Labs, Interior Define, Nameless.TV, Slingshot VR, PaidEa$y, Sporttu.

AARP

Creating a new experience-driven platform for skill and passion sharing

The AARP team approached us with a challenge – to find digital solutions that attract and further engage 50-59-year-old member clients. CemtrexLabs worked closely with the AARP team to design and leverage a P2P marketplace where member clients are able to monetize their skills by teaching willing and able learners.

The CemtrexLabs team engineered and designed a web conversion funnel that utilized a scriptable PhantomJS WebKit to channel the responses of 1000 + of the targeted demographic for experimentation data. CemtrexLabs tested and demonstrated this data over a 5-month period in order to prepare the AARP team for the second phase of engagement.

Both teams agreed upon touching base each week to discuss weekly interval progress – CemtexLabs also provided Google Analytics analyses and work progress synopsis of the completed work prior to the meeting times. Monthly...

Nameless.tv

Reconstructing the future of entertainment

The reconstruction of the Nameless TV application was a challenge that the CemtrexLabs team was excited to take on. CemtrexLabs improved app architecture, and integrated Google analytics for full administrative control. Lookback.io was leveraged for app testing and feedback. Not only did the CemtrexLabs team ensure mobile responsiveness for the application, they initiated many hours of trouble shooting to guarantee the accomplishment of the Nameless.tv’s app goals.

Finally, the CemtrexLabs team created a landing page for email collection and integrated social media compatibility with deployment of the reconstructed Nameless.tv app.

The Nameless TV application is successful in establishing viewership that equates to the entire U.S. population every month. This includes a total watch time of 10 centuries, 6 million Nameless.tv subscribers and a total video viewing count of 10 billion.

National Dialogue

An augmented reality masterpiece

CemtrxLabs’ goal was to create an AR experience that celebrated collective exhibition art and culture while simultaneously provoked empathy and conversation.

The CemtrexLabs team created an interactive canvas that combined geolocation features of AR technology with fun live messages and social sharing. This enabled users to be able to leave messages all over the exhibit walls while also being able to make text bubbles come alive to reveal curated quotes.

Sportuu

Developing a white-label solution for premium sports content

The Sporttu team approached us with completed wireframes and documentation for RESTful APi’s of their responsive app-in-progress. CemtrexLabs was ready to offer up expertise help to aid the Sporttu team in accomplishing their goals for their already-launched Sporttu (formerly known as Sport195) app. The Sporttu team’s goal was to enhance the connection between sports organizations, fans and athletes through a responsive iOS and Android app called Sports195.

 

CemtrexLabs first conducted a detailed analysis of the already established Sports195 app interface, then focused on improving the information structure. The CemtrexLabs team then applied notification, and article view modules along with the all-important player and team profile modules. Finally, the CemtrexLabs team initiated a 12-week development phase to get the Sporttu mobile application realized with a streamlined user...

A-Listr

Revolutionizing the way companies interact with social media platforms

When George came to us with a new way of engaging companies in social media training, the CemtrexLabs team got to work by using the best experimental approaches for his needs. The CemtrexLabs team initiated engagement by testing the viability of a challenge based social media dashboard platform by understanding the assumed demographic through market research probing. The creation of an A-Listr branded landing page was established shortly after.

CemtrexLabs defined A-Listr’s consumer market, the assumptions about the market and defined the steps to validate the discovered assumptions – these goals were among their top priorities.

The CemtrexLabs team then used a variety of outreach methods to further test the experiential results by reaching out to social media training consultants and consultancies to survey their needs and struggles in relation to social media education...

Bushl

Building and refining the cannabis supply chain through a consolidated app experience

The Bushl team came to us looking to build a web app experience that strengthened and enhanced the way in which the 5 tiers of the cannabis industry interact with one another. CemtrexLabs was tasked with the execution of discovery and preliminary design phases as well as developing a seamless user experience and development strategy. Our architects began to think about how to best structure the Bushl website’s architecture and codebase. CemtrexLabs integrated social media linkage to the website as well as a MailChimp setup. Establishing the marketplace user experience quality along with transactional and purchasing flows was the team’s top priority, seeing that the Bushl website was a hub for a variety of cannabis-based transactions. The Bushl website will be finalized with numerous purchasing flows for the five tiers as well as a unified CMS to facilitate the marketplace to the highest...

Dubaville (Dopamine)

Developing a 3D mobile game based off of one of the world’s most unique cities

CemtrexLabs was tasked with helping the Dopamine team build out camera controls and game systems for the Dubaiville mobile game experience. Dopamine was looking to build a 3D mobile game that enabled players to build their custom-made simulative Dubai. CemtrexLabs worked on the simulation grid system for the buildings, developed the road and game construction systems as well as the mini-games and tutorial breakdowns. CemtrexLabs also leveraged AR implementation into the Dubaiville Unity platform.

Frisky Radio

Optimizing the Frisky Radio Experience

The Frisky Radio team approached us with multiple application concerns regarding codebase crashing, freezing, memory leaks and overall optimization. The CemtrexLabs team discovered that the Frisky app code was error prone and lacked a modular development approach. Autolayout was leveraged to further user interface development while also leveraging Xcode instruments to solve the memory leaks problem. CemtrexLabs’ team of iOS Swift developers worked quickly to fix these problems while simultaneously working to optimize the Frisky application experience.

The Frisky Radio app is now completely optimized, crash-proof and accessible via the Apple App Store. The ability to stream underground hits and queue multiple downloads is at the touch of a button.

Industrie Africa

Spearheading the African continents fashion market through digital means

The Industrie Africa team approached us with a need to become one of the first digitally recognized resources to shape the African continents fashion industry. They needed a clear, intuitive and responsive web application to house an innovative database of designers from all over the continent. The CemtrexLabs team was excited to become a part of this spearheaded vision brought to us by Georgia and Nisha. The development of the web app will enable each designer to have a profile with their own clear and intuitive search functions. Several application program interfaces will be established along with a required 6 pages of website design (requested by the Industrie Africa team) that will include home, search filters, galleries sliders and detail modules. CemtrexLabs is currently in the process of bringing the Industrie Africa’s team’s vision into fruition by leveraging Laravel October...

IMG | Lens

Creating a standout hub for multifaceted creatives

The Endeavour Network team approached us with the simple task of creating a beautiful, clean and responsive website; they delivered us a breakdown of a couple responsive pages via their pre-established layout. We got to work right away – our teams experience with web app development and design aided us in a quick turnover time. The CemtrexLabs team developed a main homepage using propriety CMS with a variance of categories for each respective creative medium. A responsive theme was leveraged along with local, development, and demo server setups. CemtrexLabs focused on a simplistic but eye-catching design in order to draw attention to each artist’s profile. The juxtaposition of simple and sleek design with the placement of said art profiles is what makes the Endeavour Network's Lens website truly standout.

LiveChair

Revolutionizing the barbershop experience

Andrew came to us with a plan to revolutionize the barbershop experience. In order to fulfill his and the LiveChair team’s needs, we had to start from the ground up. CemtrexLabs worked closely with Andrew and his team to understand the goals of their application requirements in greater detail.

The initial step was to upgrade the app MVP’s already established codebase. CemtrexLabs was trusted with the position of CTO and engaging with the LiveChair team on a weekly basis to review codes and app architecture – this was to heighten communication between the two teams and ensure decisive methods were chosen for optimal performance.

Once the LiveChair iOS, Android and web applications were deployed, the CemtrexLabs team worked hand-in-hand with LiveChair to guarantee their satisfaction with the finished product. Because the app idea delved into new innovative territory, CemtrexLabs worked through a number...

MakeShop

Developing a new-age “genius bar” for creative projects and services

Our goal for Core’s Makeshop web application was to improve booking experiences for patrons that were soon to be collaborating with creatives. CemtrexLabs was tasked with developing web application architecture, designing email templates and integrating stripe payment software. As a result of the final web app product, patrons were able to seamlessly book their creative development appointments from their phones and desktops adding ease to the creative booking experience.

ULTRA 85

Ultra85 is an original content virtual reality (VR) gaming experience being developed in-house for Steam VR and Oculus.

Designed and developed as a VR-only experience from the ground up. Ultra85 blends classic arcade mechanics with immersive physics-based sword combat. Inspired by the action flicks and 8-bit games of the 80s - Ultra85 explores the experimental overlap between the traditional comic book format and interactive gameplay. The first chapter of ULTRA85, is slated to release in the early access on Steam and the Oculus Store in June. 

Workbench VR

Shifting the paradigm on how brands manufacture and manage.

 

The CemtrexLabs Workbench VR provides a white-labelable framework for the efficient and effective deployment of Hololens-based AR tools to optimize industrial assembly workflows.

Workbench VR optimizes the assembly process with holographic step-by-step assembly guides, interactive holographic resources, collectivized floor data, smart tool integrations and interlinked staff communications for guiding or troubleshooting. 

CemtrexLabs is currently working with selected partners to optimize workflows for Workbench VR and help find solutions in their respective facilities by the second half of 2018.

Sling Shot VR

VR Solution for Global Business

SlingshotVR is an on-demand VR video distribution platform - CemtrexVR has worked closely with the SlingshotVR team to realize its (development/project/company) goals from areas of concept and deployment to support. When Anthony and Cody from the Slingshot team came to us with needs for an easily white-labellable solution for the content they were creating at Slingshot and through their partners we immediately got to work on isolating the best technical and experimental approaches for their needs.  

Upon completing Discovery, CemtrexVR began to realize our highly defined requirements through Design Development Sprints that engaged the SlingshotVR team on a daily basis and reached a beta release within 12 weeks of development.

Castello Cheese

Shifting the paradigm on how brands teach Supermarkets how to merchandise.

CemtrexLabs was tasked with helping bring together key interactive CGI elements for the Castello Cheese VR Experience. Castello was looking to build an experience that helped retailers understand the best ways to shelf their cheese. CemtrexLabs worked on storyboard design, modeling and development of key VR environment design assets, animations, and transitions. CemtrexLabs also helped integrate key modules and controls such as Login and Registration, Forgot Password, Profile and Analytics modules.

CR Fashion Book

Your source for the latest fashion trends, beauty tips, celebrity news, and more. 

When the CR Fashion bool team came to us they had an existing website they were unhappy with. The website wasn't converting nor tracking user behavior. We worked with CR on key design and development iterations such as inline article slideshows, a robust analytics integration, navigation design, article and homepage spacing/formatting as well as ad banner placement on the homepage and embedding livestream and video capabilities.

We also helped them fic their on-page SEO strategy, website load times and migrated them to a new robust server providing a scalable infrastructure for growth. 

 

Lastly we helped CR integrate DFP to generate revenue from their optimized web experience.

Rating App (Abu Dhabi Media Group)

The core concept of the Rating app platform is that during Ramadan in the Middle East, shopping and watching TV are huge recreational activities during a month in which many people are on vacation from school and work. In order to engage the audiences of the shows collectively during this month, Abu Dhabi Media Group (ADMG aired a new show called Rating, the show's premise would be a live show that interviewed TV stars and allowed viewers to vote live on their favorite shows during this period) culminating with a winner at the end of the month.

 

OAB simultaneously worked on designing and fine-tuning the iOS, Android and television experiences.

 

The app’s needed to be lightweight, yet poppy and punchy in order to fit the overall experience of Ratings. We did so with a few mechanics in particular (1) Limiting votes in order to create a great value perception, remembering that voting on TV was going to be live (2) Making the celebration experience...

Al-Etihad News App

The Apple Watch was planned to launch in the UAE in 4 weeks and Abu Dhabi Media Group's (ADMG) A-Ittihad newspaper, a leading daily Emirati newspaper, needed an app for their campaign to coincide with the launch. Apple Watch apps are powered and controlled by their iPhone counterparts and as Al-Ittihad did not have an iPhone app, Al-Ittihad needed one developed in the same time frame as well. OAB rounded up the members of their SpecialOps team and got ready for some fun.

OAB worked closely with their counterparts at Advance.ae (ADMG's newly formed digital agency). They worked extended hours around the clock to quickly execute their Discovery + Preliminary Design Phase, beginning with rapid use cases and persona creation followed by rapid hi-fidelity wireframe prototype creation.

Through OAB's Discovery + Preliminary Design Phase they were able to uncover an experience that leverages natural and organic multi-touch controls for navigation to the news of interest to...

NYX

Michael and Nico came to OAB with the concept for an Archival Communication Interface. The NYX system would enable their team to rapidly create and manage beautiful responsive web-based image archives for galleries and institutions worldwide through one centralized system and database, with rich meta data and tagging features and advanced on-page SEO structures for optimized crawling, where desired. OAB’s team members had worked with tons of website generators collectively over the years, some ancient and some contemporary and had all taken away positives and negatives from their experiences and were eager to apply them to the concept. OAB wanted to be sure their design was as simple as possible, yet allow the NYX team to create variability and uniqueness to each individual archive - while also keeping responsiveness in mind.

It was extremely important that the pages generated were unique, while clean and focused on the art of the archive. Leveraging SVG assets throughout...

Haiku

As one of our pioneer experiments at Nex.tt, Haiku was a lean and scrappy exercise in rapid application development with high polish and production quality. Building upon an experiment Ajay (our client) had conducted some month earlier - the objective was to build a platform for quick and small celebrations of professional achievements.

OAB arrived at a flow that incorporated minor animation that was fun but also useful in inferring to the user what action to take or where to look and focus. Simultaneously OAB sought to extrapolate what they had learned through the creation process to the display, consumption, and interaction of completed Haikus. 

Continued iterations were made to the product directly through code, without necessarily preparing detailed design documents or any documentation of any kind. These tweaks to the product were made typically during live coding sessions with Ajay and the OAB front-end development team and occasionally the back-end...

The rewards and loyalty platform that combines real-time promotions with exciting gamification technology to engage customers and grow your business.

Metroloft

When Mitch and the Metroloft team wanted to redesign their site, they wanted something that was simple and elegant while at the same time, easy to update and maintain. OAB began to work with the Metroloft team to understand the goals of their redesign requirements in greater detail.

Upon completing our interviews, OAB immediately got to work firstly, by laying out personas and use cases for all of the different kinds of users that would ultimately be served by Metroloft’s site. This is a wide variety of users that include bankers and brokers, to potential residential tenants and employees. OAB laid out a simple and clean responsive experience that focused on large, rich imagery and de-emphasized anything wordy or too text heavy, letting the buildings and properties ultimately speak for themselves. OAB then charged forward on coding and polishing the experience over the course of the next 6 weeks.

From a technical architecture standpoint, the site was built with...

Nex.tt

When Ajay began to develop the concept for the Nex.tt idea accelerator he approached it in a highly iterative manner, just as he would approach any idea in the Nex.tt accelerator. As agency-in-residence for Nex.tt, we immediately began to work with Ajay on the site for Nex.tt that would serve as the primary entry point for applicants to the program.

As we had worked with Ajay in the past and were looking to figure out many parts of the experience out along the way, we opted to work in a rapid application development (RAD) framework as opposed to a more traditional agile framework.

OAB continues to serve as agency-in-residence at Nex.tt and is working on a host of other interesting and exciting experiments with Ajay and Tom.

V Magazine

When the V magazine team came to us they were just ending their relationship with a digital agency whom they had commenced their responsive redesign and redevelopment with. Most of the design had already been established and there was a ‘codebase’ for us to work with - however a major advertising campaign was coinciding with the relaunch - and was just over 8 weeks away. We would need to round off the design , restructure and refactor the usable bits of code and rewrite the rest, not to mention, the enormous library of articles and content would have to be migrated from an archaic proprietary platform into a Wordpress multisite.

Maderas Labs

The objective was to create a tailored POS and CRM solution for a boutique surf resort with extremely limited connectivity in rural Nicaragua. The tricky part was that this would serve as a pilot for a system ultimately to be rolled out to boutique hotels and resorts around the world. OAB worked closely with the team at Maderas to understand the realities of their business and craft an experience that accurately captured and reflected their processes while uninvasively streamlining and optimizing where possible. 

PaidEasy

PaidEasy

The objective was to easily enable small merchants to begin taking mobile payments without any additional hardware. OAB immediately

jumped into a discovery phase that entailed extensive market and technical research, in-depth interviewing of potential merchants, consumers and other individuals already operating in the space. We researched and established relationships with key technology partners and brought the vision from concept to realization.

PaidEasy closed a $1M USD secondary seed round in August 2015 at a $5M valuation. 

BOTY

Bartenders are the unsung heroes of great parties across the world every night. BOTY is a community built upon that very premise, that great bartenders create great nights out.

By creating a platform to empower Bartenders to engage their customers, BOTY creates a whole new dimension to the way people select bars and socialize once there. BOTY includes live games users can play against others at the bar as well location based messaging enabling patrons to jump into a conversation with one another. 

Whirl

Our client wants to disrupt how people park and generally deal with their cars in major US metro areas. The goal was to create a system that enables users to summon a valet attendant anywhere they are to park their car or wait in it. The second part of the system deals with managing the valets from signing up to tracking and communicating with them. OAB begun the process on the ground in NYC with extensive market research and analysis as well as extensive interviewing with parking attendants, garage owners, drivers and members of Whirl team.

Whirl is currently in a private beta in New York with plans for wide release this November. 

Reviews

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iOS and Android App Dev for Barbershop Management Platform

“CemtrexLabs’ greatest strength is passion coupled with technical proficiency.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
4.5
The Project
 
$50,000 to $199,999
 
Aug. - Nov. 2017
Project summary: 

CemtrexLabs provided development resources to build a mobile app for Android and iOS. The product includes components for both consumers and shop owners. It facilitates booking and management processes.

The Reviewer
 
1-10 Employees
 
Washington, D.C.
CEO, Barbershop Management Platform
 
Verified
The Review
Feedback summary: 

CemtrexLabs built a flawless mobile app MVP that currently has 30 active users and 200 downloads. Seamless project management and an organized workflow produced a deliverable that’s received strongly positive feedback to date. The team offered skilled programming and genuine investment.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of my company. We’re creating a mobile app for barbershop management and appointment booking.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CemtrexLabs?

We hired CemtrexLabs for mobile app development to support the creation of our new product.

SOLUTION

What was the scope of their involvement?

CemtrexLabs developed our app for both iOS and Android. They based the designs on wireframes we created in-house as well as the preliminary docs we provided them. The products’ key features allow barbershop clients to book appointments. The other part of our system lets shop owners track and manage general store processes and incoming revenue. Ultimately, our app helps independent small business owners run their own companies. With the support of our digital tool, there’s no need for an in-house team to execute additional marketing efforts. 

What is the team composition? 

I worked with Lucky (President and Co-founder, CemtrexLabs), the owner of the company. CemtrexLabs also assigned us a project manager for day-to-day tasks.

How did you come to work with CemtrexLabs?

I got along really well with Lucky (President and Co-founder, CemtrexLabs). I admired his hustle, and it felt like we had similar DNA. They were the obvious choice when I decided to create my mobile app.

How much have you invested with them?

We’ve spent $100,000 on CemtrexLabs’ services so far. We’re in a maintenance phase right now as our company’s in-house dev team completes the full-scale app for our final launch.

What is the status of this engagement?

We worked with CemtrexLabs from August through November of 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

CemtrexLabs designed a seamless UX for our app that makes it effortless for users to maximize our service.  It’s currently in stealth launch mode. The MVP has presently 200 downloads and 30 active users. All of our customers have given us great feedback so far about the UX. We’re excited about the full launch when we start marketing the app in earnest.

How did CemtrexLabs perform from a project management standpoint?

We used an online project management tool to communicate and organize tasks. In addition, we stayed in touch with frequent phone calls and emails. CemtrexLabs has fantastic project management skills.

What did you find most impressive about them?

CemtrexLabs’ greatest strength is passion coupled with technical proficiency. They have an innate ability to fully engage with a client's nascent idea and bring it to life.

Do you have any advice for potential customers?

Future clients should be aware of potential language barriers. These are to be expected, given the nature of remote work.

5.0
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web MVP Development & Strategy for Cannabis Platform

“They build incredible software and fill every blank. They do so much more than other dev shops.”

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2017 - Ongoing
Project summary: 

CemtrexLabs built a wholesale marketplace for the cannabis industry. They constructed an MVP with tracking features and unique user URLs to attract investors and raise additional capital.

The Reviewer
 
1-10 Employees
 
New York, New York
Josh Bareket
Founder, Bushl
 
Verified
The Review
Feedback summary: 

20 businesses already use the platform and all of them respond positively to the UI/UX and the quality of the code. CemtrexLabs manages their time well and is very responsive. They resolve issues quickly and have a well-structured workflow.

BACKGROUND

Introduce your business and what you do there.

We are an online wholesale marketplace for the cannabis industry. I am the founder and CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CemtrexLabs?

I wanted to build a platform to connect growers and product manufactures to end consumers.

SOLUTION

What was the scope of their involvement?

We had a broad vision for a huge two-tiered marketplace with a marketing engine built on top. With their help, we narrowed it down to a wholesale marketplace that we could pitch to investors. They’ve since completed an MVP that is gaining traction and we’re raising capital to build the consumer-facing side of the platform.

It's a web-based platform with a referral program that allows each business that uses it to have their own unique URL to track who they share the platform with. We can track user activity and have a lot of capabilities already with the MVP.

What is the team composition?

Their president is our main point of contact. He serves on our advisory board and helps us track key performance indicators, test key features, select what we should work on next, and find ways to meet investors and raise money.

How did you come to work with CemtrexLabs?

I was introduced to them through our corporate attorney. We met several times and got good advice from their president. I considered other development shops but liked how no-nonsense they are. They were inexpensive and never tried to up-sell me on other features or services. They had a grounded approach and convinced us to start slow and grow. They were realistic, had a good attitude, and brought a helpful, third-party perspective.

How much have you invested with them?

We’ve spent about $130,000 with them so far.

What is the status of this engagement?

We started working together in September 2017 and launched the MVP in May. We’re currently working together on other features.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We have over 20 businesses that already use the platform and haven’t experienced a single crash. Everyone has positive feedback for the interface, UX, and the quality of the code. I’ve given live demos of it and it always performs flawlessly.

How did CemtrexLabs perform from a project management standpoint?

They manage their time really well. I can track their tasks and their hours down to 15-minute intervals to see what everyone worked on in a given day. Their project manager oversees the team and responds to us within minutes, even in the middle of the night there. We have daily standup calls each morning with the team in India. If there ever an urgent issue, they get on the phone at any hour to resolve it.

What did you find most impressive about them?

They go above and beyond to help us. I’m an early-stage startup and am sharing every role within my company with my co-founder. They outline all our product features and break everything down into very specific details. They do all the UI/UX and save me hours of work each week. I don’t need to write spec sheets or wireframes or do any of the QA, they do all of that. They build incredible software and fill every blank. They do so much more than other dev shops.

Are there any areas they could improve?

Any issues we’ve had with the process stemmed from miscommunication on my side. I can’t fault them for what I did and can’t think of anything negative about their work.

Do you have any advice for potential customers?

Working with them is the best business decision you can make. Familiarize yourself with company workflow as soon as they introduce you to it. They share a lot of information that will save you time if you orient yourself to their platform.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They never miss a deadline.
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web and Mobile Development for Media Streaming Platform

“Once you get used to the working model, they’re very easy to work with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2018 - Ongoing
Project summary: 

CemtrexLabs is developing a multi-faceted project from scratch based on a WordPress website with live-streaming media and HubSpot and Telegram integrations. They’ll soon begin mobile and tablet versions for iOS and Android.

The Reviewer
 
1-10 Employees
 
New York, New York
Bob Walczak
CEO, Crypco
 
Verified
The Review
Feedback summary: 

CemtrexLabs moved quickly to get a stable site up and running. Deploying an agile model, they’re responsive and effectively keep activities on track by centralizing tasks and communication through a customized dashboard. CentrexLabs is quick and cost-effective.

BACKGROUND

Introduce your business and what you do there.

I’m the Founder of Crypco, a live-stream media network and consultancy focused on blockchain and the crypto space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with CemtrexLabs?

We needed to create a media network web property. The project includes not just a website but also live-streaming media—which adds complexity and scale—as well as mobile and tablet versions because we believe our audience will be heavily weighted to the mobile environment. We also have to aggregate subscriber data, which is critical to for market research and data and reports for the consultancy side of the business.

SOLUTION

What was the scope of their involvement?

We’ve started with the website, which is built on WordPress and launched recently. The platform is evolving and we have a roadmap for the next few months as we expand. We’re incorporating live-stream media. We’ll eventually build mobile and tablet versions for both iOS and Android. We plan to have native apps that incorporate CRM, notifications, and data aggregation that match the web-based media property. In the meantime, the website was built to be mobile friendly.

We’re building features that can be leveraged to deliver value back to the business. We’ve integrated HubSpot to aggregate subscriber data as well as custom messaging platforms that are specific to the blockchain community, like Telegram. We’ve included emojis and icons to capture sentiment in real time for the shows we live stream.

What is the team composition?

I work with a designer and a project manager running things out of India.

How did you come to work with CemtrexLabs?

I was referred to them by a friend. I built a relationship with them through other projects I consult on that we worked on together. I’d had good experiences and wanted to use them for my own company.

How much have you invested with them?

We’ve spent about $25,000.

What is the status of this engagement?

We kicked off in May 2018 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

What's been built has been solid and stable. They developed it quickly to get us up and running fast.

How did CentrexLabs perform from a project management standpoint?

They use a customized dashboard to manage the project and centralize things. All communication goes through that dashboard. We have calls with web demos to review things visually in real time and talk through any items. They always send an agenda in advance and follow up with notes on next steps that are logged and tracking within their platform.

They do a really good job of staying on track of things. They build in an agile model so we can easily make changes and adjustments. It’s very easy to work with them even though they’re global in nature with a team out of India. They work and respond rapidly around the clock.

What did you find most impressive about them?

For me, it was speed to engagement as well as their agile working model. They're also very cost effective.

Are there any areas they could improve?

Once you get used to the working model, they’re very easy to work with. With them, everything unfolds in real time versus via a lot of preparation and planning. As a result, my key guidance would be to clarify all the details of the project as much as you possibly can up front to stay within scope. Generally, though, they make sure that it all works out favorably for both sides.

Do you have any advice for potential customers?

Make sure you know what you want in advance of starting the conversation. You don’t need to have a full spec or a waterfall design or anything like that. You need to be able to work in an agile model but, at the same time, make sure you've thought as deeply as you possibly can in preparation. Once the project is underway and sprints begin, changes can cause delays or other issues. That’s with any agile model, not specific to CemtrexLabs. You can’t expect a lot of discovery or planning in advance so you need to have things thought through upfront in order to stick to the scope and stay on schedule.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Development Partnership for Digital Agency

“They’re one of the most professional groups I’ve ever done business with.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2016 - Ongoing
Project summary: 

Cemtrex Labs is the dedicated development team in an ongoing partnership. They’ve worked on over 100 projects, including an ERP system, several WordPress websites, backend systems, and internal websites.

The Reviewer
 
51-200 Employees
 
Pine Brook, New Jersey
Tommaso Ottaiano
CEO, Today's Business
 
Verified
The Review
Feedback summary: 

Cemtrex Labs’ contributions have allowed the client to yield more inclusive and efficient development processes, and also helped save an estimated $250,000 per year. Their level of service, responsiveness, and intelligence are unparalleled.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO for Today’s Business, a full-service digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cemtrex Labs?

They’ve given us the ability to scale our development. We’ve worked on over 100 projects with them, and they’re a very critical part of the business.

SOLUTION

What was the scope of their involvement?

We started working on 5–6 different WordPress websites. They’ve worked on some of our bigger technology partners, backend systems, internal websites, etc.

One of the larger projects was building a custom ERP [enterprise resource planning] platform for our internal use. They customized a QuickBase ERP system for us, which I refer to as an extension repository. It’s a database of information that uses different formulas that function together. It keeps a lot of our data about our clients organized and in one place.

I’m probably one of their bigger clients on an annualization basis. They are my entire website development team, so they handle all of my projects. I co-manage the projects, and we have an entrepreneur mentality. We collaborate with them on different ideas about business all the time.

What is the team composition?

I work with Lucky [Cemtrex Labs] and Ash [Cemtrex Labs] directly, and my team works with their team. There are 3–5 people working on our project at any given time.

How did you come to work with Cemtrex Labs?

A colleague of mine introduced me to Lucky and Ash early on. They were a little further ahead of us in our startup team and developing some big projects. We had the opportunity to grow an unbelievable working relationship.  Their leadership attracted me.

How much have you invested with them?

We spend $60,000–$100,000 per year.

What is the status of this engagement?

We started working with them in November of last year.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’re one of the most professional groups I’ve ever done business with. They make us much more efficient, and probably save me $250,000 per year.

How did Cemtrex Labs perform from a project management standpoint?

They’ve created an extremely accurate process, including project management, billing, and invoicing. Their service and responsiveness are of the highest quality. We use Teamwork for project management and communication, and we also talk on the phone.

What did you find most impressive about them?

Their overall structure, way of functioning, and processes are really good. I learned a lot from them. The integration of their project management and how they work on the project management software are impressive.

Are there any areas they could improve?

No. Everything is great.

Do you have any advice for potential customers?

They’re extremely intelligent, so try to learn as much as possible from them. Trust the process.

5.0
Overall Score I want to continue and am hoping to grow the relationship in the future.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I’ve had nothing but a great experience with them.
  • 5.0 Cost
    Value / within estimates
    Definitely five out of five on value.
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

iOS App Redevelopment for Fitness Enthusiasts

"[T]heir open line of communication is the biggest attribute to who they are."

Quality: 
4.5
Schedule: 
4.5
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Aug. 2016 - Nov. 2017
Project summary: 

Cemtrex Labs performed development and design of a fitness content iOS app, which hosts videos for a monthly subscription service. It contains a number of communication features and smooth screen transitions.

The Reviewer
 
1-10 Employees
 
Miami, Florida
JoLonn Dunbar
Founder, Prime58 Fitness App
 
Verified
The Review
Feedback summary: 

The app was completed on-time and has no problems with its functionality. While it was just recently released, it has upwards of 1,500 downloads from the App store. The team maintains efficient and open lines of communication, and has never missed a deadline.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Prime58 Fitness app. We acquire the fitness content of professional athletes and release training videos on the platform for people to train like their favorite superstar.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cemtrex Labs.

I had a rough app pieced together, and was looking for a developer to really bring it to life and improve the functionality and user experience.

SOLUTION

What was the scope of their involvement?

I brought them the rough version of the app; the function wasn’t as smooth or easy going as I would have liked. It was very rugged and his team vetted the app, and cleaned up everything to create a solid end product. 

The app functions to connect users with their favorite athletes or role models, at a price point of $5 per month. They are able to follow the fitness routine of any athlete on a day to day basis. We’re putting together content that allows users to be able to relate to some of their favorite athletes, and do the same things.

It’s built to hold a large capacity of videos, and transitions easily between wireframes. It has a number of built features in terms of communication, photos, sharing, comments, and that sort of thing. Their team brought all that to light. They also did video integration on the user end and additionally, on the content of the athletes.

What is the team dynamic?

I primarily worked with Lucky [Cemtrex Labs], but also a number of members on his team.

How did you come to work with Cemtrex Labs?

I found out about them through a mutual friend. I had been previously working with another company that I was unhappy with, and she introduced me to Lucky. We hit it off in terms of the vision of the app and what his company would be able to do to bring my dream to reality.

How much have you invested with them?

We have invested approximately $30,000.

What is the status of this engagement?

We started working together in August 2016, and the iOS app launched about a month ago. They haven’t done any work on bringing the app to Android yet, but will be responsible for doing so in the future.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The app is incredibly solid in terms of functionality. The users absolutely love it. I attribute all of that to Lucky and his team – they made it happen. We have upwards of 1,500 downloads and are continuing to push forward and grow.

How did Cemtrex Labs perform from a project management standpoint?

We used video hangouts as our main method of communication, as well as phone calls and email. We also used a tool called Teamwork for project management to keep the timeline and everything in one place. They’ve done a great job of being open and honest about the work they’re doing.

They’re very timely; everything I’ve asked to get done or speak about is returned that day or the next, which I really appreciate. They haven’t missed a single deadline or fallen short of any expectations. He’s really almost exceeded every expectation in terms of the how the app plays out in your hand. I’m super excited about what he’s done with it.

What did you find most impressive about them?

I found their communication most impressive. With our previous company, that was one of the biggest problems with them. Their ability to communicate and actually execute what they say they’re going to do is great. The most helpful thing I’ve experienced with them is being able to talk and feel out the process with Lucky and his whole team. They’re all working hard to get it done, and that line of communication is the biggest attribute to who they are.

Are there any areas they could improve?

It’s hard to find something that I would want them to improve on. They’ve been really good to me, and I don’t know if it’s because I came from a disastrous experience beforehand, but there’s nothing I can be upset about.

Do you have any advice for potential customers?

To take your time, have a couple of conversations with them, and make sure you’re comfortable with the work they’re going to do. Lucky and I spoked for about a month before I let his team work on the app, and they did the first 30–90 days pro bono. He went through and helped me understand the problems going on in the backend, and how he was going to build the app moving forward.

5.0
Overall Score They did an excellent job. The fact they explained what was going on behind the scenes and how they were going to build the app, was the most encouraging aspect to me.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    No one’s perfect, but they were pretty close.
  • 4.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    They were great.
  • 5.0 NPS
    Willing to refer
    I would recommend them without a doubt.

Android App & iOS Updates for Music Streaming Service

"We’re happy with the work they’ve done."

Quality: 
4.5
Schedule: 
4.0
Cost: 
4.5
Willing to refer: 
4.5
The Project
 
$10,000 to $49,999
 
Oct. 2016 - June 2017
Project summary: 

Cemtrex Labs built an Android app based on an existing iOS app design and subsequently re-architected the latter to improve reliability and stability. The updated iOS app is forthcoming in the App Store.

The Reviewer
 
1-10 Employees
 
New York, New York
Robert Rodriguez
Co-founder, Frisky Radio
 
Verified
The Review
Feedback summary: 

The Android app fulfilled a primary client's demands while the iOS upgrades improved stability and garnered positive feedback. Skilled planning aligned scope and deliverables with an economical budget, but the final cost was higher than expected. Their flexibility was appreciated and exceeded expectations.

BACKGROUND

Introduce your business and what you do there.

I’m executive director at Frisky Radio, which is a music streaming service with on-demand and off-line listening. We have radio streams available via web, iOS and Android.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cemtrex Labs?

We needed new talent to develop an Android app based on the existing iOS version. We were not happy with the independent iOS developers we used and subsequently required a new vendor.

SOLUTION

What was the scope of their involvement?

They built the Android app from scratch by following the style guide and functional designs that were in place for the iOS version. We provided digital assets; they connected to our backend APIs.

Android development was the main project, but we have initiated others too. We’re about to launch a new iOS update with added features, which the App Store just approved. The team also redesigned and re-architected the entire iOS structure to improve stability and reliability.

What is the team composition?

I served as their project manager. The team was very small. We had 1 developer that doubled as the architect-engineer and 1 QA tester.

We ended up with 2 developers when the project transitioned to supporting both the iOS and Android versions. One developer’s decision to leave the company represents the only turnover we’ve experienced.

How did you come to work with Cemtrex Labs?

I worked with them on another project (when I worked at another company) involving a personalized sports app for Android and iOS. Since I was familiar with their set-up, I recommended them to Frisky.

How much have you invested with them?

We spent almost $50,000 on the main Android project.

What is the status of this engagement?

Work started October 2016 and is on-going. The Android soft launch occurred in June 2017 and the hard launch followed in July.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I gauge success in business by how clients respond to what we deliver. The Android version was extremely successful because it fulfilled a specific demand for one from our clients. The project cost more than we wanted to spend, but we realize that that investment resulted in a highly functional tool. Feedback did not indicate the app was unstable.

We tested the new iOS version considerably and expect it to perform well. The iOS team did have a slower learning curve than their Android counterparts, but that reflects the large scope of redesigning the former’s backend. We will look to see how many users engage with the iOS version and their satisfaction with the app.

How did Cemtrex Labs perform from a project management standpoint?

We reviewed our financial constraints prior to development. They were flexible in identifying solutions we could afford that aligned with expectations. The iOS upgrades made the project more expensive than we anticipated but they were necessary given the first iteration’s problems.

The flexibility they demonstrated in issue resolutions exceeded expectations. The team had an open-door policy that allowed us to call with requests. They always followed-up with reasonable timeframes for the solutions.

What did you find most impressive about them?

We placed significant demands on the developers and they responded very well. They were flexible in contouring their process to our expectations.

Are there any areas they could improve?

They need to vet resources more, as opposed to assigning personnel to a project. We suggested a new process in which we interview their recommendations for team members. While we approached them on this issue, we don’t anticipate it being a problem. We’re happy with the work they’ve done so far.

Do you have any advice for potential customers?

Overall, be open-minded and flexible. Although they’re headquartered in New York, the development teams are in India. Prepare to adjust schedules to accommodate the time difference. While team members work Eastern Standard Time hours for our convenience, we had to hold calls regularly between 7am and 10am. The overseas resources speak English well, but it may take some time to adapt to different accents.

4.5
Overall Score I’m tough when it comes to perfection.
  • 4.0 Scheduling
    ON TIME / DEADLINES
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 4.5 NPS
    Willing to refer

Web & Mobile Apps for Curating Sports Content

“The app looks fantastic, and Cemtrex Labs has created a smooth-performing experience.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Mar. 2016 - Ongoing
Project summary: 

Collaborating with the in-house dev team, Cemtrex Labs built the frontend for white-labeled Android, iOS, and web apps that all integrate onto a larger content platform. The products are now in the last stages of testing.

The Reviewer
 
11-50 Employees
 
New York Metro Area
CTO, Global Sports Apps
 
Verified
The Review
Feedback summary: 

Cemtrex Labs quickly adapted their workflow to overcome hurdles typical of integrating a new development team and maintained open communication throughout the project. Great personalities and an invested interest in the products’ success resulted in high customer satisfaction.

BACKGROUND

Introduce your business and what you do there.

I’m the CTO for a sports platform that provides customization and personalization around sports news, scores, stats, etc. Our comprehensive platform allows users to follow teams, athletes, clubs, and leagues and get specific content based on what they care about across 300 different sports and about 23,000 leagues.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cemtrex Labs?

We initially needed help to build our mobile presence for iOS and Android through a number of apps. We eventually sought web help, too, so we needed a firm that could build and manage the entire frontend.

SOLUTION

What was the scope of their involvement?

Our company focused on building the backend and APIs, and Cemtrex Labs focused on building the frontend, web experience, and Android and iOS experience. The apps are built in Objective-C for iOS, Java for Android, and Angular for the web. The core components of integration on the backend are Scala, Ruby, a bit of Python, a number of technologies with MySQL, and Elasticsearch.

When a user initially opens the app, they don’t have to login but just select their favorite sports, teams, and athletes. That sends them to a page with all the news and videos that are specifically related to the individual and teams that they’re following. Users immediately start getting content based on what you care about, and they can click into a scores and events section to see when a game starts or ends, who won it, etc. The app pulls everything into one place, and users can even select to be notified when there's interesting news related to their preferences.

What is the team dynamic?

We have a project manager and team leads for Android, iOS, and web. We also have consistent communication with Ash [Cemtrex Labs] and Lucky [Cemtrex Labs]. 

How did you come to work with Cemtrex Labs?

We were referred by a company that had worked with them previously. We talked to a number of developers, and it came down to three. We chose Cemtrex Labs because their team had a good personality and synergy, and we felt they understood how to build what we wanted.

How much have you invested with them?

We’ve spent about $350,000.

What is the status of this engagement?

The partnership started in March of last year, and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

For most of the products, we’re in the last stages of testing and validation. They’re built in a white label fashion, and clients have been highly pleased with them. The demo of the first app has already been downloaded around the world, including places like China and Africa, and it hasn’t even been marketed or promoted.

How did Cemtrex Labs perform from a project management standpoint?

We use JIRA, and Cemtrex Labs uses a tool we’re not familiar with. That took a little getting used to, but it helps them track things on a much more granular basis, which is nice because they can get precise estimates on how long or how much a certain project or feature will be. The team is responsive, and we have daily scrums with the project manager and the lead developers from each team (iOS, Android, and web). After the initial onboarding, they integrated well with our team.

We had some difficulty at the beginning of our partnership in developing an efficient working rhythm, but our teams figured it out within a month or so. They had to learn quite a bit of domain knowledge about sports and the complex relationships between entities, teams, clubs, etc.

What did you find most impressive about them?

Most everything has been good. The communication is great, they’re responsive, and Ash and Lucky are both highly involved and invested in our project. The app looks fantastic, and Cemtrex Labs has created a smooth-performing experience.

Are there any areas they could improve?

Their mobile team is great, however the web team initially lagged behind a bit. That may have been because of the technology we asked them to use. Cemtrex Labs proactively reorganized the web team and they caught up with the mobile team pretty quickly.

Do you have any advice for potential customers?

Documentation is key. Make sure you know what you're building, especially if you’re integrating Cemtrex Labs with your own team.  Have a clear direction and communicate what you want. Be ready to give details because they'll ask for it.

5.0
Overall Score They’re a joy to work with.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They're always available, but timelines were sometimes pushed back.
  • 5.0 Cost
    Value / within estimates
    They're reasonably priced.
  • 5.0 Quality
    Service & deliverables
    No major problems, but there were a few small defects.
  • 5.0 NPS
    Willing to refer
    Their team is great.

Website Development for Entertainment Agency

"Their developers and designers are adept at solving problems while being very timely and meticulous."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
Dec. 2016 - Ongoing
Project summary: 

Cemtrex Labs designed and built a website catered to visual artists, focusing heavily on its UX and overall aesthetic to perfectly highlight multidisciplinary artwork. They also created a custom CMS.

The Reviewer
 
1-10 Employees
 
New York Metro Area
Director, Entertainment Agency
 
Verified
The Review
Feedback summary: 

The site works seamlessly, bringing the company’s vision to life. Great project management and smooth communication marked the relationship, but their ability to bring a project to life while tackling all the aesthetic, strategic, and functional requirements is what’s most impressive about them.

BACKGROUND

Introduce your business and what you do there.

I am the director of LENS, which is a new division under IMG Fashion within the universe of WME IMG, a globally recognized brand and media agency. Essentially, LENS is a division of representation and we represent image makers—photographers, filmmakers, and creative directors. We aim to represent them editorially and commercially like a traditional agency would while plugging them into the world of WME IMG.

SOLUTION

What was the scope of their involvement?

Cemtrex Labs helped me set up a digital presence, building out the website for the division and helping to strategize the UX around our specific needs as a growing business. They designed and built out the site thinking about where we could see ourselves five years later, which is instrumental as a startup. They also created a custom built content management system.

Because our agency is very visually focused, it was important that the images of our artists' work were front and center and that there were elegant designs and functionalities, for instance, animations that would emphasize but not over overpower or diminish the work of the artists. The way the images are displayed was beautifully done and the site operates seamlessly.

Some of our artists are multi-disciplinary, so there were templates built to speak to their unique needs. You can navigate through the entirety of one project that an artist has and get the full effect of it in a way that feels continuous and in line with the rest of their work. The navigation of the imagery within each artist on a project-to-project basis was really powerful and effective for us.

What is the team dynamic?

I worked with Ash [Gobindram, CEO] quite a bit and with Lucky [Gobindram, Co-Founder], and their development team, so I was in constant communication with everyone throughout the process. They would guide the conversation but the development team was incredible with how they worked and what they were able to turn around. It was very impressive.

How did you come to work with Cemtrex Labs?

I think it was an introduction. I had an initial conversation with them and it was very apparent that they were an agency that could straddle both the strategy and aesthetics. They designed and developed in accordance with those two things and with an eye to who our audience was and how they would want to navigate the site and consume the content we were putting out.

What is the status of this engagement?

I had worked with them in mid-2015 at a fashion magazine where they helped develop and refine the publication's website, but we started working with them on this project in December 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It was extremely powerful for us to launch the site because it gave a vision to this endeavor in a whole new way. It's not really quantifiable in metrics, but it's been invaluable.

Just having someone staying on the site and navigating through multiple pages, multiple artists, and multiple images is a powerful metric for us. It has been pretty incredible and it definitely exceeded my expectations.

How did Cemtrex Labs perform from a project management standpoint?

Their project management throughout the entirety of the process was always extremely airtight, which is important when you embark with a partner in this kind of capacity. It's a healthy mix of self-direction and collaboration.

They’re also very fluid with their communication, so I always have a clear idea of what items are being worked on and for how long.

Naturally, issues come up and the project evolves as you address them. They're not only able to help us address those things but they're also very collaborative in their approach so we can come up with different problem-solving strategies. That process adds to the betterment of the project and the website. It goes above and beyond just project management— it's really a partnership in that way.

What did you find most impressive about them?

Their ability to take the seed of an idea or the direction of a project and realize it in a way that checks all the boxes aesthetically, strategically, and functionally is quite powerful. They work they deliver consistently exceeds my expectations, which is pretty exceptional.

Their developers and designers are adept at solving problems while being very timely and meticulous in a way that is rare within the product development ecosystem.

Are there any areas they could improve?

No. I want to work with them more.

5.0
Overall Score I feel like they were very available to me at any time when I had questions or change requests. That service is vital when you're in a high pressure environment.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They delivered the site faster than I needed them to.
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
    The quality exceeded my expectations.
  • 5.0 NPS
    Willing to refer

Development and Strategy for Payments App Startup

"They are excellent in managing expectations and keeping within project deadlines."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Apr. 2014 - Ongoing
Project summary: 

The partnership began with the development of an iOS app for paying one's drink tab and has grown from there.

The Reviewer
 
2-10 Employees
 
New York Metro Area
Gregg Jackowitz
Founder, Paid Easy
 
Verified
The Review
Feedback summary: 

Highlights include the owners' contributions to the design of the project as well as the quality of coding. Cemtrex Labs has increased insight into their billable time as the partnership matured to the client's delight.

BACKGROUND

Introduce your business and what you do there.

I’m the chief executive officer [CEO] and founder of PaidEasy. My company is a mobile payments app. We work with restaurants and bars to facilitate discovery for consumers, allowing them to figure out where they want to go and find discounts at local restaurants and bars. Our direct point-of-sale integration allows the consumer to view, split, tip, and pay their bills without having to wait for a check.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cemtrex Labs?

I was looking for a development shop when working up initial wireframes for PaidEasy. The cost of building in-house when you’re not a technical founder is prohibitive. Cemtrex Labs worked with me in developing the initial minimum viable product [MVP], figuring out our go-to-market strategy and who to target.

SOLUTION

What was the scope of their involvement?

It started as an iOS app and mainly focused around plugging in a lot of different APIs. In the beginning, we were working with point-of-sale companies directly, so it was them working on server integrations and backend API integrations. They then did everything else from design to development of the app. There is not yet an Android app as we are in the process of raising our seed.

How did you come to work with Cemtrex Labs?

When I started working on PaidEasy, I put a post on my Facebook looking to hire a development shop and I interviewed a couple of them. A friend of a friend, who was a sales rep for Cemtrex Labs, reached out and set up a meeting with Lucky Gobindram, who is the president, and Ashwin, the CEO. I discussed my vision and idea. From the get-go, they were not your typical development shop where they were just yes-men and said, “We will build it. Here’s the cost.”

How much have you invested with Cemtrex Labs?

We have invested between $100,000 and $200,000.

What is the status of this engagement?

We’ve been working together since April 2014. They sit on my board.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

I think the value that they added to PaidEasy was not only transactional. Lucky has made introductions, including venture capital firms, to some of our venues that we work with. They add value way beyond the scope of the work that we have done together, which makes sense in terms of a product standpoint as well as for the future vision. Lucky is an extremely smart guy and knows the space that we are in. He definitely knows players in the space and venture capital firms, so it made sense to have them as a part of the company. It was not like “Develop the app and I will give you a board seat arrangement" since I still paid for all of the work. The value that they were able to bring to the table dictated that.

I cannot disclose our consumer usage for the iOS app, but I can tell you that venues love our app. We went from working with 15 venues to now having 500 restaurant partnerships across New York, Miami, and DC.

How did Cemtrex Labs perform from a project management standpoint?

We used Trello for project management. I am the type of person where I like immediate responses. There has never been a time, whether it is two in the morning or three in the afternoon, where I have not been able to speak with someone. They work with a lot of teams offshore, and they also have Lucky and Ash based in New York. They are overly communicative, meaning there is always someone you can speak with.

Expectations were set from the beginning in terms of how long will it take and when we will launch. Obviously, things come up in development when we are working on something that no one has done before, which is a lot of point-of-sale integrations, but they were always managing expectations and kept me up-to-date.

What did you find most impressive about Cemtrex Labs?

They do not operate as a typical development shop. For someone like myself who is not technical, but mainly sales and business oriented, it is a breath of fresh air from a development shop where you can call them, tell them an idea, and they build it. It is helpful for someone who is not technical to hear “that is not possible and this is why”, or “this is possible and this is what it will take”, not in technical terms but in a way that I understand what we are able to do.

Are there any areas Cemtrex Labs could improve?

Towards the end of our project, they were more upfront on how they do things in terms of hours. In the beginning, it was all project-based, but then we switched to an hourly base where you can see a breakdown of how many hours this task took. I wish we did that from the beginning. Not to say it was bad in the beginning, it was extremely helpful for me as I progress with the company knowing that X change will take X amount of hours instead of relating it to a direct cost.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    There has never been a point in time where I have a question or concern that someone was unable to answer. I am not talking about a couple of hours but immediately.
  • 5.0 Cost
    Value / within estimates
    I do not think the project will not be funded anymore because of a design or technical issue.
  • 5.0 Quality
    Service & deliverables
    They are excellent in managing expectations and keeping within project deadlines. Being able to give definitive timelines is important, especially when you are launching a beta and even more so when you have paying customers.
  • 5.0 NPS
    Willing to refer

Custom ECM Tool for Art Archivals

"Everything they’ve done has been aesthetically and functionally awesome."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. 2015 - Ongoing
Project summary: 

The project required helping an art archival service create a PHP-based electronic content management system from scratch.

The Reviewer
 
2-10 Employees
 
New York Metro Area
Co-founder, Archival Management Software
 
Verified
The Review
Feedback summary: 

The client was pleased with Cemtrex Labs' level of communication and accessibility. The non-technical client's vision was fully realized despite an initial planning process that he thinks could have been more thorough.

BACKGROUND

Introduce your business and what you do there.

We provide a Platform as a Service [PaaS] for special collections, universities, and archives that allows them to create a website. The backend stores all the data bibliographically. It’s made with library scientists in mind.

I’m the co-founder of the company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Cemtrex Labs?

This was a partnership with Boo-Hooray, a company that deals with post-WWII archives. There are many special collections that are donated to universities that don’t get much exposure. If you go to the university, you need a reference number to get the book and you have to be very careful with the collections. We wanted to create an online, searchable public-facing archive for all of these materials.

SOLUTION

What was the scope of their involvement?

We had the archival know-how but I needed them to implement the entire project. They used PHP for the backend, but I’m not sure what the front-end is.

How did you come to work with Cemtrex Labs?

I was introduced to them by a mutual friend and had worked with them on previous projects.

How much have you invested with Cemtrex Labs?

The project cost $100,000.

What is the status of this engagement?

We started working with them 4 years ago. The archival project started in January 2015. We continue to work with Cemtrex Labs on other projects.

RESULTS & FEEDBACK

Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?

Everything they’ve done has been aesthetically and functionally awesome.

How did Cemtrex Labs perform from a project management standpoint?

They’re very available and great at communication.

What did you find most impressive about Cemtrex Labs?

They were able to adhere very closely to the original vision of the project despite all the iterations in between. They’ve been great at translating our desires into something tangible.

Are there any areas Cemtrex Labs could improve?

I feel they use too many formalities and acronyms in order to note change orders. Also, when you have a large project, there are going to be things that you don’t anticipate. Maybe it would be wise for them to spend more time on the initial mapping out of the project.

5.0
Overall Score They’ve been really awesome.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    Lucky and Ash have been very easy to contact and have taken the time to talk with us, no matter what it is and have addressed all of our issues.
  • 5.0 Cost
    Value / within estimates
    Their cost to value is dynamite. I don’t think you’ll find anything better.
  • 5.0 Quality
    Service & deliverables
    They have always delivered on time, in accordance with the scope and vision.
  • 5.0 NPS
    Willing to refer
    I have recommended them already.