What evidence can you share that demonstrates the impact of the engagement?
Since we’ve started, our conversion rate has doubled. This is thanks to optimizing both our website design and customer brief – this was led by us but they inputted into the design. They’ve also created an effective and efficient way to create room designs, allowing us to become the number one interior designer in the UK. We can reach clients all over the UK, which we couldn’t do that without the platform.
The platform has worked so well that designers and retailers have approached us about white-labeling the software and selling it as a SaaS.
How did Castle Digital Partners perform from a project management standpoint?
We had a few teething problems in the beginning with continuity, but since we gave them that feedback they’ve been excellent. We communicate every day on Slack and have a great relationship with our project manager, senior developers, and senior account members. They’re exceptionally responsive.
What did you find most impressive about them?
I love how passionate they are about what we’re building. You can get good developers anywhere, but they were excited about and bought into our visions. Despite the time difference in Russia, they were responsive. They’ve become an extension of our team rather than an external partner.
Are there any areas they could improve?
It would be good to have more strategic conversations with senior management, so they help shape our long-term vision more proactively. Eventually, we will bring the tech completely in-house and they will help with this transition.
Do you have any advice for potential customers?
A good brief is essential, make sure you do mockups as well as documents to support your requirements, especially for front end development. Aside from that, Castle occasionally push the requirements and assumes it is more complex that it needs to be. We go through what needs to be done line by line to make sure our goals are aligned and we can get to market quickly.