We help eCommerce businesses grow.
Our main focus is to help you win more clients by increasing sales and making sure your sales and marketing processes are well optimized. Our consultants use a wide range of process analysis methods to check your CRM system, marketing campaigns and sales team performance. We make sure to choose the methods that match your business capabilities. We not only give you valuable recommendations, but also control the implementation by remote, online consultations.
- SALES: We support the sales operations of your Team, by helping them to organize the sales process and analyse the leads flowing through your sales funnel.
- MARKETING & LEAD GENERATION: We help your marketing department to design a marketing strategy by analysing the current lead generation methods and indicating new sources of leads.
- CUSTOMER SUCCESS: Together we plan how you should work on customer success - we help you draw up customer development processes, we implement client health score monitoring and develop anti-churn strategies.
See our case studies: https://casbeg.com/case-study/
Get more free knowledge from our blog: https://casbeg.com/blog/
Contact us: https://casbeg.com/contact/
Focus
Recommended Providers
Portfolio
Google, Neoteric, DroidsOnRoids, TenderHut, Prowly, Wedding.pl, MobeeDick, BinarApps, Telemedi.co, Fresh Office, Livespace, Miquido, Craftware, Hash FM, Crazy Call, Social Tigers.
Increased lead generation and sales at Lerta
Lerta is an energy-related company founded in 2015, which, thanks to its proprietary IoT technology supports B2B companies, the public sector and energy businesses in the effective management and optimization of renewable energy production and consumption. Lerta is consistently implementing its vision of a Virtual Power Plant, which automatically adjusts energy supply and demand, managing distributed generation sources and energy consumption in buildings, factories and households.
Challenge
At the beginning of its activity, Lerta focused on selling solutions to large energy groups, however, in 2019 it implemented services for SMEs and hired one salesperson for this purpose. However, it was difficult for the company to assess his effectiveness due to the small number of newly acquired leads — the company never had a person responsible for lead generation activities before. The challenge was to provide the salesman with enough quality leads so that he would have something to work on and sales in the company would increase. It was necessary to take the right actions in the area of marketing and sales and to time-coordinate everything.
Solution
Casbeg’s first step in cooperation with Lert was the sales conversation audit. Thanks to the conclusions and recommendations, the current salesman has improved the effectiveness of sales talks. At the same time, we started the implementation of a marketing plan, which included prioritizing actions that bring noticeable results in a short time. To this end, we’ve prepared a landing page dedicated to the selected service — we’ve developed the content and set up Google Analytics.
In order to gain valuable traffic, we’ve launched a two-channel campaign: an interest-targeted Facebook Ads campaign and a Google campaign. We’ve also created remarketing campaigns in both channels to boost conversions. At the same time, we carried out the second stage of recruitment for the company, which allowed us to accurately verify the experience and sales skills of candidates and hire two new sales representatives.
Result
A PLN 1000 monthly budget for each channel allowed to generate over 100 leads in 3 months, and the conversion increased by 350% comparing the results from the moment of LP creation till now. The implementation of the sales conversation audit results translated to an increase in sales. A large number of generated leads, in addition to the cash flow resulting from the signed contracts allowed also for refining the sales process and onboarding new sales representatives. The company has not only gained a better picture of who its current customers are. It also has learned about the effectiveness and costs of acquiring them in two marketing channels.
Borys Tomala, CEOLerta
Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.
Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!
How to find top executives for a growing company? Case study Tender Hut
The TenderHut capital group, employing 270 people, includes 5 subsidiaries: SoftwareHut, Solution4Labs, LegalHut, ProtectHut and ExtraHut. Deloitte Technology Fast 50 Central Europe 2018 ranking placed the company on a high 7th place, meaning it is the fastest-growing Polish company in Central Europe. The company was also included in the prestigious Financial Times 1000 ranking taking the highest (among Polish companies) 23rd place.
Challenge
The TenderHut team is great at hiring new employees. Each of the stages in the recruitment process is well optimized, which is why they didn’t need our help in this regard. Robert Strzelecki, the CEO of the company, approached us however with the need to look for people who are difficult to find as our cooperation progressed. These are people with a specific combination of competences, often with very extensive professional and business experience. There are usually very few such employees on the market or they have great jobs already and don’t think about changing them.
To put it simply: our challenge was to find people for top managerial positions in the company.
Solution
Due to the profile of desired candidates, in this recruitment we focused only on the potential of our social network. The search was based on the contacts of Casbeg consultants from their previous jobs, our friends, business partners and their recommendations, as well as our contacts’ contacts. We have a lot of versatile experience, so it was a very wide group of verified specialists and managers.
Results
Over several months, we have generated 10 applications for TenderHut, which translated into subsequent recruitment interviews. Ultimately, our efforts resulted in 3 out of the 10 presented candidates employed in the daughter companies of TenderHut. All of them got high C-level and managerial positions. One of the candidates joined the team after a whole year from our recommendation, but TenderHut’s management says it was worth the long wait.
The collaboration between TenderHut and Casbeg continues to this day. The company uses our help whenever they need people for high positions.
Robert Strzelecki, CEOTenderHut
Casbeg’s help has proved invaluable in finding candidates who will have sufficient competence to manage strategic areas in our companies. At the same time, they also had to be motivated enough to change their current employment situation. Each of the candidates recommended by Casbeg was heavily considered in the decision-making process and finally, a good share of them has been employed by us and successfully working to this day.
Chief Revenue Officer as Special Task Force Officer. Case study Craftware
Craftware is a technology company with over 250+ employees that helps its clients implement technologies for sales management and customer service. The company is a Salesforce platinum partner.
Challenge
The sales and marketing department was run by a manager who had strong capacities in only one of these fields. Therefore, it was difficult for a person with great marketing experience to enforce changes in the sales department. On the other hand, if the director of these departments was someone with only sales experience, he could easily dominate marketing and focus solely on sales goals. To avoid such a situation, we decided to support Craftware in finding an alternative solution and changing the employment and management structure.
Solution
We proposed several organizational models with their advantages and disadvantages in the context of a growing technology company. After analysis, the company decided to employ a Chief Revenue Officer who controls marketing and sales, which will ultimately also help create a third department: customer service. The key was to find someone with extensive experience in these 3 areas so that instead of favoring any of them, he would mediate between departments and management with the support of functional leaders in each of these areas. Finally, the CRO is to act as an arbitrator, strategist and high-level management leader who supports the leaders of individual areas and reports to the board.
The first step in the recruitment process was support in determining the competences of the candidate and creating and distributing the ads. Due to the fact that there are not so many experienced people on the market with the desired competencies, we decided to also launch our network.
Then, after an initial assessment of all applications, we conducted the first stage of the recruitment interview with selected candidates to verify their competence in relation to Craftware challenges. Each candidate passed through Casbeg verification and returned to the client’s HR department with extensive feedback. The next stages of recruitment were planned then: meeting with HR, the Management Board and the team that the candidate was to manage.
Result
The entire recruitment process lasted 2 months, during which we verified over 20 CVs and conducted 10 interviews with potential candidates.
As a result, the company has hired a person who had extensive experience in the industry in management positions along with highly developed competences in the field of marketing, sales and customer service, as well as foreign languages proficiency and a lot of business contacts.
For this particular recruitment, it was important for someone who has the same or greater experience in sales and business to participate in the interview. A good salesperson is able to convince even the best recruiters and board members, so talking to someone who has extensive experience in sales and management allows you to realistically verify the candidates.
Sylwia Bil, HR ManagerCraftware
Cooperation with Casbeg in this recruitment has allowed us to look from a different perspective on who is really missing in our organization and why employing a CRO may prove effective in our case. The feedback we received after each recruitment interview was very factual and accurate, and finally formed the basis for the employment decision.
What I think ensured the rapid success of this recruitment was the detailed screening, after which I had precise guidelines for who to contact and who is not worth it. I didn’t waste time on any unnecessary lengthy meetings. I think that this is what distinguishes Casbeg — you don’t provide candidates like agencies (at least here it wasn’t the case), but you give very substantive feedback on the sent candidatures.
How to free your Co-founder from selling? Case study BinarApps
BinarApps is a software house from Lodz, which currently employs over 80 people. They specialize in cooperation with startups and companies in the early stages of development, providing them with solutions related to, among others, mobile and web development. They are co-organizers of the “Blockchain Business” events, which take place regularly throughout Poland.
Challenge
BinarApps came to us with the need to organize sales processes in the company. Until now, Maciej Krasowski, BinarApps Co-founder, was a person who served as a salesman, account and project manager side by side with a team of specialists, not to speak of his management duties. Because of that, there wasn’t enough time to deal with strategic direction of the company’s development. Therefore, one of our goals was to expand the sales department.
Solution
At the very beginning, we focused on recruiting a person who would have experience in sales and would be able to easily manage the role of a sales team manager. We helped BinarApps prepare the ideal candidate profile and a commission model that would be used to reward the new employee. Each application received by the company was assessed by us before the first meeting with BinarApps, and then with the selected candidates, we conducted the second stage of the recruitment interview in order to verify sales and management skills.
Results
After 2 months, we managed to hire a person who had sales experience and was also characterized by high business understanding, thanks to previously running his own company. In addition, one of the testers inside the company who wanted to change his professional profile has been included in the sales structures on the pre-sales position with an individual development path created.
Thanks to this solution, Maciej’s responsibilities have been lightened by a number of administrative tasks in the field of sales management and the time saved can be devoted to the strategic development of BinarApps.
Onboarding
Our cooperation continued with post-recruitment support in the onboarding of two new employees. Together we’ve prepared a 2-month onboarding plan with the applicable KPIs included on a timeline.
Increased leads and new sales at Droids On Roids
Droids On Roids is a software house from Wrocław that has specialized in creating mobile and web applications since 2011, mainly on the US and British markets. Over the past 8 years, the company has grown from two co-founders and one employee to almost 60 people and was already included twice in the Deloitte fast 50 report for the quickest growing technology companies in Central Europe.
Challenge
Along with the rapid development of the company, its new sales needs also increased. At the beginning of 2018, Droids On Roids unexpectedly lost several strategically important customers and the sales funnel was empty.
An analysis of salespeople’s activities showed that the department was inefficient, which contributed to the dissolution of this team. It all came down to a situation in which the CEO was the only person responsible for closing sales.
It was difficult to juggle managing such a large organization with the implementation of ambitious financial plans. Additionally, when the CEO handles sales, the opportunity cost of dealing with lower quality leads is very high.
The limited capacity of the CEO and increased costs of employing new specialists meant that despite a great business run, in the first quarter of 2018 the company went in the red.
The founders of Droids On Roids decided to take matters into their own hands — they’ve analyzed thoroughly the situation in which the company found itself and identified the biggest challenges in marketing and sales. To implement some of them, Wojtek and Tomek reached out for Casbeg’s support and we started our cooperation.
Solution
The first step we took together to regain profitability and implement financial plans was to organize marketing and sales analytics. We’ve analyzed the data in CRM, checking each transaction and lead. We were looking for bottlenecks in the sales process and passed our conclusions to the marketing team.
To get to know the customer acquisition channels thoroughly, we decided to integrate CRM with a Google Analytics account. Based on the collected information, we focused most of the marketing budget on the best converting channels, including Google Adwords.
To relieve the the CEO from sales duties and let him work on the company, rather than in it, we’ve supported Droids On Roids in search of a candidate for the sales specialist position.
Result
The openness of the client’s team to substantive discussion and conscientious implementation of jointly developed conclusions meant that the results and their iterating came really soon.
Two months after the start of the inbound campaign, the number of leads increased, but their low quality didn’t translate into sales. Thanks to the previous configuration of analytics, we quickly diagnosed the cause: a large part of the leads came from countries with a low conversion probability.
We changed the direction of the marketing campaign and the higher quality of new sales opportunities meant that in January 2019 it was possible to fill the slots for all teams till the end of the quarter.
The financial result of the first three months of 2019 surpassed management’s estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.
In 6 months, we managed to organize and improve the effectiveness of marketing and sales. Today, closing sales is not only dependent on the CEO -— thanks to the cooperation of Droids On Roids and Casbeg, a dedicated person responsible for closing contracts has joined the team.
With a complete team, precise analytics and a pipeline that meets the needs of a larger company, management can focus on further business development planning.
The increase in revenues and number of transactions in Milano-eQ
Milano-eQ is a B2B online shop whose offer aims at hairdressing and beauty salons. Its range consists of, above all, furniture and appliances necessary in a hairdresser’s or cosmetologist’s job. The offer also includes barber furniture and custom-made furniture.
THE CHALLENGE
The Casbeg team’s challenge at the beginning of cooperation was to increase the shop sales and improve its conversion rate as well as enhance the shop usability – which would translate into greater comfort of use for the user. The sales level was not satisfactory to the shop owners while the limitations associated with a fairly small amount of analytical tools being used and analysed prevented quick identification of the problem.
Analysis
In the initial phase of cooperation, we focused on the analysis of the existing shop sales data.
We started by checking the previously used marketing channels and ways of reaching the customer to determine which of them required more work and which could be eliminated, thus allowing the transfer of their budget to more functional channels.
We decided to thoroughly investigate the market conditions of the shop through studying the competition thanks to which we created the awareness price and product range of the competition.
The traffic structure within the shop was also analysed which allowed us to acquire a better understanding of the user which was potentially interested in purchasing. What is more, we checked the very products in the shop – their description and the entire structure of product cards.
Additionally, we performed a price analysis of the fastest-moving consumer good indexes in comparison with the direct as well as substitute competition to see how the Milano pricing policy positioned the shop among the competition.
IMPLEMENTATION
The priority was to configure Google Analytics – setting goals and filters as well as the correct implementation of the e-commerce report. The data obtained in this manner helped within the next steps in defining the best channels for acquiring traffic and sales in a given time.
We recommended increasing activities in the channels bringing the greatest revenues in the shop so far, so we were able to reduce expenses and improve ROI.
In the meantime, we joined forces to launch campaigns on Google Ads. The first type of campaign which was offered to Milano-eQ was the Merchant Center campaign which allowed displaying products from the shop directly in the Google search engine. Alongside this campaign, another one was launched to promote specific product categories.
After analysing the shop, we came to the conclusion that it was not user-friendly. We decided to check it with user behaviour tracking tools and we collected data from the so-called “heat maps”. Thanks to this, we discovered on what steps the users abandoned the purchase as well as which page elements were its weak points – e.g. the cookies notification displayed incorrectly when viewing the product page.
In addition to the shop traffic, we decided to check the quality of customer service which has a huge impact on customer experience and the assessment of the transaction. We conducted the so-called “mystery shopping” and made a purchase in the shop. Thanks to the trial purchase, we could check not only the efficiency of the sales process but also the quality of customer service as well as the manner and form of packaging and shipping of the product.
In addition, the activities in the field of social media were increased – because this specific channel showed a lot of sales potential. After Casbeg’s recommendation, a shop was opened on Facebook, paid and organic actions were taken to a greater extent – thanks to them, Milano-eQ started receiving more and more requests for products using the Facebook communicator, thereby being able to improve their sales results. Within the cooperation, it was recommended to employ a social media agency which started working with Milano-eQ at the end of 2018.
Price comparison websites were another channel which began to be used and developed within the scope of our cooperation. Due to relatively inexpensive paid activities within this channel and the promotion of products on category pages, Milano-eQ managed to get very good sales results.
An important point of Casbeg’s cooperation with Milano-eQ was also a comprehensive audit of actions taken on Allegro – from product categories, through product photos and descriptions, to the company information.
RESULT
The 10 months of Casbeg’s cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts. The comparison of the revenues which are currently achieved in the shop and those from the middle of last year shows that they have increased by almost 600%.
The increase in generated leads and sales in MTA Digital
MTA Digital is a 30-person performance marketing agency from Poznań. It specialises in paid campaigns on the Google advertising network, Facebook Ads, Web Analytics and SEO support. MTA operates in a business model where the specialists are responsible for both implementing the customers’ campaigns and dealing with leads.
THE CHALLENGE
Due to the lack of a structured sales process, the MTA founders:
• had the impression that leads were lost in the process,
• thought that potential customers were waiting a long time for a quotation,
• felt that they weren’t supporting the specialists in the sales part enough, and best practices weren’t spreading across the organisation as quickly as they should.
Creating and implementing quality standards of the conducted sales depending on the lead’s potential and adjusting the new system to MTA’s business model were the greatest challenges within our cooperation.
SOLUTION
The first step towards completing those challenges was implementing a sales management system. Given the size of MTA’s sales department and the monthly number of RfQs, we suggested a specific tool and developed a unified manner of its use for all employees.
As part of the second step, we conducted a sales proposal audit. We made sure that it covered all data relevant to the customers while being understandable and clear. At the same time, we eliminated the information which was of relatively little significance but considerably prolonged the proposal creation time.
We also conducted mystery shopping which verified the salespeople’s real-life work – only the company’s founders knew about this project. We identified areas to be improved within direct lead management which means the time and manner of response to RfQs as well as the process of business negotiations with a potential customer.
RESULT
Introducing CRM and standardising the sales process made the lead management process properly controllable while all RfQs are responded to and contact is made quickly – which is particularly difficult when leads are managed by specialists who also work on conducting campaigns.
Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention.
Auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.
These factors have directly affected sales metrics:
Reviews
the project
Sales & Marketing Consultation for Software Development Co
"Casbeg was always responsive and delivered things on time."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are 170 a one-stop dev shop working mainly with start-ups based in the US. At Tooploox as a Head of New Business, I'm responsible for building life-lasting relationships and sales.
For what projects/services did your company hire Casbeg?
We needed support with the identification of possible improvements in our sales/marketing-related processes.
How did you select this firm and what were the deciding factors?
I have been following Bartek Majewski for some time and had some training with him in my previous company, which I found valuable. So they were a natural choice for us.
Describe the project in detail and walk through their service package.
In the beginning, Casbeg helped us improve our CRM flow and with some groundwork regarding metrics, numbers, and historical data. In the following steps, we did things like mock calls with our sales team, lead scoring system, and sales forecasting, they also helped us in the sales recruitment processes.
How many resources from the vendor's team worked with you, and what were their positions?
We worked with 3 different people. Each was responsible for a different area of expertise.
Can you share any outcomes from the engagement that demonstrate progress or success?
We improved a lot of small things along the way which was very helpful for all of our teams.
How effective was the workflow between your team and theirs?
We met each month to plan what we wanted to discuss and work on in the following month/s. Casbeg was always responsive and delivered things on time.
What did you find most impressive or unique about this company?
We could bounce any problem off of them, and they always helped us to crack it. But the vast majority of actual work was on our shoulders.
Are there any areas for improvement or something they could have done differently?
At some point, this cooperation started to be an overhead for us. I was expecting more of the actual work to be done on their side. But it happened to be a pure consulting service. In which they shared their thoughts, feedback, and knowledge with us. But it was probably a matter of different expectations on both sides. Also, I'm not sure how they would handle consulting more complex/global problems of a company vs local/internal ones.
the project
Sales Process Consulting for Financial Consulting Company
"I really felt like Casbeg's team cared for our success."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the marketing manager for financial consulting company. We service SMBs and help them manage their finance better.
For what projects/services did your company hire Casbeg?
We hired Casbeg in order to make our sales process more efficient and repeatable. We wanted to create a process that would help our sales team close more deals and also allow us to better onboard new salespeople.
How did you select this firm and what were the deciding factors?
We selected Casbeg based on the knowledge that they shared on their blog. It was filled with value.
Describe the project in detail and walk through their service package.
Casbeg helped us by delivering weekly meetings and walking us through building the sales process step by step. Additionaly, we could contact Casbeg in between our meeting if we needed to solve any minor issue.
How many resources from the vendor's team worked with you, and what were their positions?
Our main point of contact was Jacek, but we also had access to Casbeg's marketing consultants which was of great help.
Can you share any outcomes from the engagement that demonstrate progress or success?
Our sales process is now put in order. We know how to qualify leads, we have a great meeting structure and we know how to create business proposals. Our sales cycle has shortened and we spend less time on processing each lead.
How effective was the workflow between your team and theirs?
I really felt like Casbeg's team cared for our success. Workflow was great and I don't remember having any issues with scheduling. Casbeg's team worked efficiently and it was great :)
What did you find most impressive or unique about this company?
The most impressive thing about Casbeg was having access to their whole team. Need some help with content? They'v got a great expert for that.
Need help with building marketing funnel? Sure!
Customer Success? You guessed it... Casbeg can help :)
Are there any areas for improvement or something they could have done differently?
They asked for feedback few times so I don't think there's anything to add :)
the project
Sales & Marketing Consultation for Software Company
"They are showing impressive partnership and relationship with us."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm co-founder of software company offering mobile & web apps development & IT outsourcing services. We're building software products for startups & enterprises.
For what projects/services did your company hire Casbeg?
We've hired Casbeg to teach us "how to do sales & marketing", avoid mistakes and (try) to do it properly. We needed to do that very dynamically, as we started to grow fast.
What were your goals for this project?
Main goal of the project was to speed-up sales & marketing activities and do that properly. We used to put low priority to those two departments which currently are the most important in company
How did you select Casbeg?
There were no companies in the contest - just one: Casbeg. We are reading, following, listening to them for few years.
Describe the project in detail.
Since we started: we are working on weekly / biweekly KPIs, goals, checks. If something is not clear - we are making adjustments on both sides in order to achieve great results.
- First phase of our cooperation goal was "randez-vous" - meet us and get to know us better
- Second phase was: "Selling ABC - how can we quickly improve your stats and help you earning money"
- Third was: "Marketing improvements & analysis"
- Currently we are working on: "inhouse processes establishment & team scale-up". There is a lot to say in each of phase.
What was the team composition?
Krystian was a leading consultant cooperating with us very closely in business & sales consultancies. Mateusz was the marketing lead. We had huge support from Monika in marketing actions and what is more, there were 2 company owners engaged in cooperation with us: Bartek, Marcin (that's something that we really need - founders support & advisory).
Can you share any outcomes from the project that demonstrate progress or success?
Sure, we've closed most of sales at the end of 2020, implemented CRM, increased sales, change business-model, focused on priorities.
How effective was the workflow between your team and theirs?
I would say very effective. We used Google Suite & Pipedrive CRM and a lot of marketing tools in order to cooperate closely.
What did you find most impressive about this company?
They are showing impressive partnership and relationship with us.
Are there any areas for improvement?
I'm wondering about extending their services to "execution" - that would be something that should interest some target groups in the future.
the project
Sales & Marketing Consulting for Software House
“They’re working with us almost as if they’re part of our own company.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of sales for Neontri. We’re an eight-person-strong software house. We build our own products and also work with clients. I’m responsible for all revenue-generating activities.
What challenge were you trying to address with Casbeg?
We wanted to make sure that the product lines we were trying to establish would be done correctly. We needed a consultant to help us build a value proposition, marketing communication, and so on.
What was the scope of their involvement?
We had several pieces of intellectual property and wanted to determine which of them could be treated as separate products. Then, we’d prioritize testing them on the market. We selected two of them to test on the market. Together with Casbeg, we started to build out the business model and value proposition canvas, covering feature communication and sales pitch for both products. Casbeg also ran a PPC campaign for us.
One of the solutions is a tool that allows e-commerce businesses to create mobile apps based on their existing web services. A tiny shop could build its own app with only €250 (approximately $300 USD) and receive it in 14 days, instead of spending thousands of euros and going through a complicated process.
What is the team composition?
We’ve worked with two of their consultants, one of which is the project and commercial point of contact.
How did you come to work with Casbeg?
They do a lot of marketing so I knew of them just from being in my area of expertise. I knew some of their existing clients and got some recommendations. Casbeg had a very clear and competitive price point and they had the ability to work with us almost as if they were team members.
How much have you invested with them?
We had two fixed-price engagements with them, totaling $15,000. We’re planning another engagement with a budget of $5,000–$10,000.
What is the status of this engagement?
We started our ongoing engagement with Casbeg in mid-August 2020.
What evidence can you share that demonstrates the impact of the engagement?
We decided to deprioritize one of the products but we’ve already achieved a strong sales pipeline for the other one. We’ve signed first customers and we’re onboarding the product next week. Our team is looking forward to scaling it up revenue- and team-wise and maybe even create a spinoff company just for this product. My boss and I were satisfied with the work. We’re planning another engagement with Casbeg, which I think speaks for itself.
How did Casbeg perform from a project management standpoint?
They work with our Slack, and we have weekly team meetings. We onboarded them into our Jira and Trello. The project management and timing are very good overall. They’re working with us almost as if they’re part of our own company.
What did you find most impressive about them?
It’s their ability to come in, contribute, and challenge us with a very short lead-time across the whole of our organization. They didn’t just challenge people in the middle positions but also our board members, founders, and so on.
Are there any areas they could improve?
They could be more flexible in terms of communication channels and style. For example, they don’t use mobile phones, just Slack and email. Sometimes, it’s just easier to pick up the phone and call them. It’s just a minor point though.
Do you have any advice for future clients of theirs?
You need to properly define two crucial elements: the scope of the project and what the particular success and failure criteria are. These are crucial things that you should do on your own before signing the contract with Casbeg. Otherwise, it’ll be impossible to tell whether they succeeded or not. Their job isn’t always metrics-based. It can be quite more complex than that.
the project
Digital Marketing Strategy for Digital Transformation Firm
"They are very good at explaining their strengths to non-marketing savvy people."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of Stepwise. My company is a software house from Warsaw that specializes in digital transformation for mid-size companies in Western Europe. We are experts in cloud solutions, especially in GCP and AWS products.
For what projects/services did your company hire Casbeg?
We are experts in technology. That's for sure. We are also quite good in keeping very good relationship with our Clients. Where we fail or we see the room for improvement is our inbound and outbound sales capabilities.
We have experimented with Marketing for one and a half years and see no measurable results. We decided to ask experts in B2B digital marketing to define the strategy for us, kick it off, and hire the right person internally.
What were your goals for this project?
We asked Casbeg to help us define the right digital marketing strategy for our services. We wanted to understand digital marketing, how to measure the results, set the KPIs, goals we have to set. Also, we wanted to hire internally somebody to help us to execute those tasks. Casbeg is quite famous in Poland when it comes to B2B Marketing consulting. The choice was obvious.
How did you select Casbeg?
We were following Casbeg for some time via social media. Also, we were reading their blog and participating in the training. The choice was very wise and all that we read and saw in person built certain trust in their skills. They are very good at explaining their strengths to non-marketing savvy people.
Describe the scope of their work in detail.
Casbeg had the following goals to hit:
- Understand our business and services
- Help us to define our Unique Value Proposition
- Define our Marketing Strategy
- Define Marketing Roadmap
- Prepare the Execution
- Help us to hire a Marketing Manager for in-house operations
- Define KPIs and KSis
What was the team composition?
We have been offered the best consultant we could imagine. A Marketing guru, Michal. His experience is unique and he has a large experience working with software companies.
He understands business, strategy, and technology. When needed, Casbeg offered special training for our team related to for example Google Analytics, keyword research, etc. Casbeg has a variety of experts on board to satisfy your client.
Can you share any outcomes from the project that demonstrate progress or success?
The work is still in progress. However, we have already reached the following goals:
- Digital Marketing strategy defined
- Marketing specialist hired in-house
- All tools set up and configured
- Marketing is currently our fuel for Sales people
- A certain level of automation has been reached
- Visibility of our website and services has multiplied by 10
How effective was the workflow between your team and theirs?
We find Casbeg as a very easy going team and see them as experts in their area of expertise. They spend a lot of time explaining complicated things to the client without a digital marketing experience.
What did you find most impressive about this company?
Their level of expertise, ability to explain complicated things in simple words, and wide experience in a variety of industries.
Are there any areas for improvement?
Nothing I could think of at this moment.
the project
Sales & Marketing Consulting for Office Cleaning Company
"Tips from Casbeg are practical and implementable, which my team appreciated."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Fresh Office CEO, a company offering office cleaning services in Krakow, Wrocław, Warsaw, Katowice and Rzeszów. We cooperate with such companies as Brainly, Picodi, Lobos, and Uber.
For what projects/services did your company hire Casbeg?
To increase sales effectiveness,structure sales processes,increase average monthly sales of every salesperson.
What were your goals for this project?
Creating ideas for lead generation Creating CRM structure Accurate estimation of marketing costs Measuring effectiveness of client acquisition Exceeding New MRR 15k+ Improving sales skills (mystery client test) Hiring remote salesperson, hiring pre-sales and onboarding them Reaching companies with high probability of large budgets
How did you select Casbeg?
Casbeg has an established brand in the area of marketing and sales consulting.
Describe the project in detail.
Every Tuesday at 11 o’clock we meet with the Customer Success Manager (CSM) from Casbeg. We establish work plans to improve specific areas in the company. Based on the collected information and summaries prepared by CSM, we receive specific recommendations in the area of sales and marketing, on which we are working for the next weeks.
What was the team composition?
The project was conducted by the assigned Customer Success Manager, who was its owner. When it was needed, consultants from Casbeg responsible for specific issues joined the project.
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to the cooperation with Casbeg, we have diagnosed many areas for improvement and introduced the necessary corrections. In the area of marketing, the results include: starting remarketing activities together testing and discussing new lead generation tactics.
Improving the UX of our new website receiving tips on Google Ads campaigns discussing our marketing strategy tailoring our website to the SEO needs development of our content strategy checking the results of all these activities.
In the sales area: mapping the difference between Fresh Office offer and our competition’s offer analysing ways to defend our pricing creating a revised offer with different variants conducting test interviews with our sales representatives by Casbeg analysing the affiliate program model learning how to manage a salesperson who works remotely in a different location conducting recruitment for the pre-sales position - starting from requirements, scope of duties, through ad publication, ending up with pre-sales onboarding We are currently reaching leads with the assumed MRR potential.
How effective was the workflow between your team and theirs?
Our contact is regular - thanks to this we know what we should work on at a given time, we never wait too long for answers from Casbeg.
What did you find most impressive about this company?
Tips from Casbeg are practical and implementable, which my team appreciated.
Are there any areas for improvement?
Maybe, but when it comes to my expectations - nothing more could be done. I am satisfied with the result.
the project
Sales & Marketing for IT Company
"I’m always impressed by their expertise and by how fast they can help."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a 17-year-old company with 80 employees. I currently serve as the sales and marketing director.
What challenge were you trying to address with Casbeg?
We were trying to improve our sales and marketing.
What was the scope of their involvement?
Casbeg first helped us set up our sales processes. We’d never had well-organized processes in our sales department. They set up our CRM and defined the pipelines, stages, and metrics to measure.
Later on, it was a matter of consulting on various marketing and sales topics. I will gather points and ideas where I could use Casbeg’s help, and we’ll have a session every 1–2 weeks, going through these points.
What is the team composition?
I’ve worked with 5–6 people from Casbeg over the course of the relationship. In the beginning, they were specialists focusing on sales and marketing processes, including online marketing and outbound sales. I’m currently in conversation with their CEO and sales consultants.
How did you come to work with Casbeg?
Someone recommended them while we were in a position where sales and marketing could be useful.
How much have you invested with them?
We have invested about €10,000–€20,000 (approximately $–$ USD).
What is the status of this engagement?
Our ongoing engagement with Casbeg began in March 2019.
What evidence can you share that demonstrates the impact of the engagement?
While, I don’t have specific metrics to showcase how they’ve helped us, everything has gone great so far.
How did Casbeg perform from a project management standpoint?
The communication is great! They answer emails within a couple of hours, they always stick to their promises, and they’re always on time. There are some language barriers for some of my colleagues, but I’m satisfied overall.
What did you find most impressive about them?
It’s the fact that Casbeg is able to provide us with those ad hoc consultations. They have great market insights. I’m always impressed by their expertise and by how fast they can help.
Are there any areas they could improve?
I don’t think so. I think we could benefit more from the collaboration, but the limit is on our side, not Casbeg’s. We don’t have as much time to focus on improving things as we’d want to.
Do you have any advice for future clients of theirs?
They should be as transparent as possible and talk to Casbeg about everything that might be relevant, like weak spots. It’s important to be actionable with the recommendations received from Casbeg. This is one area where we could improve.
the project
Sales Consultation for Software House Company
"Their scope of services and the market in which they operate fit our goals well."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am CEO of software house company with 150+ technical staff focusing on custom software development for the enterprises
For what projects/services did your company hire Casbeg?
We had a need to review and improve our sales process and marketing activities to increase the numbers of contracts obtained by sales.
What were your goals for this project?
To increase the volume and quality of leads, to improve the effectiveness of the sales team.
How did you select Casbeg?
We came across Casbeg through their marketing activities. Their scope of services and the market in which they operate fit our goals well.
Describe the project in detail.
Within the project, together we first analyzed the marketing activities and the way we design campaigns. We have reviewed and revised the sales process by redefining each sales stage and collecting performance indicators. In parallel, Casbeg started temporary sales management, providing the necessary mentoring and feedback to each sales member.
What was the team composition?
In the first phase, we worked with the Casbeg team with a marketing consultant, and most of the time with a sales consultant
Can you share any outcomes from the project that demonstrate progress or success?
The project took two quarters and we now have a transparent and controlled sales process. To obtain a real business result, we need to apply the developed practices over a longer period of time.
How effective was the workflow between your team and theirs?
Work was done by phone or remote meetings. it was a sufficient form of work.
What did you find most impressive about this company?
The mentoring activities were most impressive and useful for the team. The team used it a lot.
Are there any areas for improvement?
As part of the interim sales management, we lacked some regularity or persistency in creating new habits in order to achieve sales goals more effectively.
the project
Marketing Strategy for Software House
“We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a full-stack marketing manager for Codelabs. We’re a software house that handles outsourced programming for larger companies. We employ roughly 40 developers.
What challenge were you trying to address with Casbeg?
We needed some help with our marketing strategy.
What was the scope of their involvement?
Casbeg audited our processes by examining our workflows and digital analytics. They then provided guidance and counseling regarding our sales and marketing strategies.
They assessed our current sales process before identifying problems and the tools that we should be using. Their insights included how we should execute our outbound email campaigns. They’ve also given us assistance with SEO, particularly surrounding onsite adjustments and effective copy.
What is the team composition?
We have worked with 4-6 people, including Michal (Customer Success Manager), Monika (Sales & Marketing Advisor), and an SEO specialist.
How did you come to work with Casbeg?
They were recommended by a couple of different sources. We did a lengthy video interview to discuss a potential partnership, followed by our research of their portfolio and speaking to some of their clients. We felt confident they would be a great fit and decided to hire them.
How much have you invested with them?
We’ve spent $8,000.
What is the status of this engagement?
We began working together around April 2020, and it’s an ongoing engagement.
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen an increase in our Google SEO score, with our DA going from 55 to 90+. We are also getting 1–2 quality leads per week now. We’re very satisfied with the results we’re seeing.
How did Casbeg perform from a project management standpoint?
They submit a proposal at the beginning of each month for where they believe the focus needs to be, along with a summary of the previous month’s progress. We do weekly video chats to discuss progress and the upcoming week’s tasks. They provide a brief summary at the end of the meeting. We use Zoom and Google primarily but also email and phone for intermittent meetings.
What did you find most impressive about them?
We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with. They’re knowledgeable, approachable, and specialized. They’re quick to grasp your needs, and they provide appropriate industry solutions that can be immediately implemented.
Are there any areas they could improve?
No, not really. When we were dissatisfied with any of their consultants, they always made things right.
the project
Sales & Marketing for Software Company
"It’s good to have someone, who you can trust and help you when it’s needed."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am a Marketing Manager at Frontkom, an innovative company working with strategy, design, technology, and communication. We are over 70 passionate people from all over Europe, that work seamlessly to find digital solutions and opportunities for your organization.
We create technology and products that focus on creating solutions that are easy to use. Our approach makes sure that we make what you need and what makes a great digital experience for your customers.
For what projects/services did your company hire Casbeg?
We hired Casbeg to support us, mainly in inbound and outbound marketing activities.
What were your goals for this project?
We needed a partner, who can feedback our marketing efforts and help us to get on the right path in terms of our marketing strategy.
How did you select this vendor?
Our CEO worked with people from Casbeg before, so he knew how they operate and what’s their knowledge and experience in terms of marketing in software houses.
Describe the scope of their work in detail.
We have been working together constantly for 2 years. We meet almost every single week on remote consultations via Google Hangout and talk about our marketing. There is one person who is responsible for organizing our cooperation and also people who are consultants in a specific field, e.g. inbound, outbound, sales, or management.
What was the team composition?
As I mentioned before - in total we can count on support from 2 consultants, but in case we need some other help - we can take advantage of the whole Casbeg team if possible.
Can you share any outcomes from the project that demonstrate progress or success?
We learn a lot all the time and we can also verify and check our activities with other experienced marketers. Thanks to that, we minimize mistakes and our efforts are more efficient.
How effective was the workflow between your team and theirs?
We contact via e-mails, videoconferences, and mobile phones and we always get answers or feedback on scheduled time.
What did you find most impressive about this company?
Willingness to help, experience, and communication flow. It’s good to have someone, who you can trust and help you when it’s needed.
Are there any areas for improvement?
Sometimes I would expect a more proactive approach and more thinking outside the box and out of the box. Service quality can also vary between consultants.
Casbeg imparted valuable insights, which were beneficial to the company's sales team and helped improve various processes. The team organized monthly meetings to discuss the scope of work. Above all, they were always available for any concerns.