We help eCommerce businesses grow.
Our main focus is to help you win more clients by increasing sales and making sure your sales and marketing processes are well optimized. Our consultants use a wide range of process analysis methods to check your CRM system, marketing campaigns and sales team performance. We make sure to choose the methods that match your business capabilities. We not only give you valuable recommendations, but also control the implementation by remote, online consultations.
- SALES: We support the sales operations of your Team, by helping them to organize the sales process and analyse the leads flowing through your sales funnel.
- MARKETING & LEAD GENERATION: We help your marketing department to design a marketing strategy by analysing the current lead generation methods and indicating new sources of leads.
- CUSTOMER SUCCESS: Together we plan how you should work on customer success - we help you draw up customer development processes, we implement client health score monitoring and develop anti-churn strategies.
See our case studies: https://casbeg.com/case-study/
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Focus
Recommended Providers
Portfolio
Google, Neoteric, DroidsOnRoids, TenderHut, Prowly, Wedding.pl, MobeeDick, BinarApps, Telemedi.co, Fresh Office, Livespace, Miquido, Craftware, Hash FM, Crazy Call, Social Tigers.
Increased lead generation and sales at Lerta
Lerta is an energy-related company founded in 2015, which, thanks to its proprietary IoT technology supports B2B companies, the public sector and energy businesses in the effective management and optimization of renewable energy production and consumption. Lerta is consistently implementing its vision of a Virtual Power Plant, which automatically adjusts energy supply and demand, managing distributed generation sources and energy consumption in buildings, factories and households.
Challenge
At the beginning of its activity, Lerta focused on selling solutions to large energy groups, however, in 2019 it implemented services for SMEs and hired one salesperson for this purpose. However, it was difficult for the company to assess his effectiveness due to the small number of newly acquired leads — the company never had a person responsible for lead generation activities before. The challenge was to provide the salesman with enough quality leads so that he would have something to work on and sales in the company would increase. It was necessary to take the right actions in the area of marketing and sales and to time-coordinate everything.
Solution
Casbeg’s first step in cooperation with Lert was the sales conversation audit. Thanks to the conclusions and recommendations, the current salesman has improved the effectiveness of sales talks. At the same time, we started the implementation of a marketing plan, which included prioritizing actions that bring noticeable results in a short time. To this end, we’ve prepared a landing page dedicated to the selected service — we’ve developed the content and set up Google Analytics.
In order to gain valuable traffic, we’ve launched a two-channel campaign: an interest-targeted Facebook Ads campaign and a Google campaign. We’ve also created remarketing campaigns in both channels to boost conversions. At the same time, we carried out the second stage of recruitment for the company, which allowed us to accurately verify the experience and sales skills of candidates and hire two new sales representatives.
Result
A PLN 1000 monthly budget for each channel allowed to generate over 100 leads in 3 months, and the conversion increased by 350% comparing the results from the moment of LP creation till now. The implementation of the sales conversation audit results translated to an increase in sales. A large number of generated leads, in addition to the cash flow resulting from the signed contracts allowed also for refining the sales process and onboarding new sales representatives. The company has not only gained a better picture of who its current customers are. It also has learned about the effectiveness and costs of acquiring them in two marketing channels.
Borys Tomala, CEOLerta
Entering the broad B2B market, we were overwhelmed by the number of challenges — recruiting salespeople, designing cooperation rules and ensuring the right number of leads. At the time of cooperation with Casbeg, we had no marketing, which forced the salesman to look for leads on his own. It was also difficult to determine the status of sales opportunities by a chaotically managed CRM.
Casbeg experts have helped us design the process of obtaining leads from inbound and improve outbound activities. In addition, we migrated sales management to a new CRM, and Casbeg helped us increase our sales team and implement their operating and reporting rules. I can safely say that without Casbeg’s help we wouldn’t have implemented such an efficient process that generates an incomparably larger number of leads and sales. I strongly recommend working with this team!
How to find top executives for a growing company? Case study Tender Hut
The TenderHut capital group, employing 270 people, includes 5 subsidiaries: SoftwareHut, Solution4Labs, LegalHut, ProtectHut and ExtraHut. Deloitte Technology Fast 50 Central Europe 2018 ranking placed the company on a high 7th place, meaning it is the fastest-growing Polish company in Central Europe. The company was also included in the prestigious Financial Times 1000 ranking taking the highest (among Polish companies) 23rd place.
Challenge
The TenderHut team is great at hiring new employees. Each of the stages in the recruitment process is well optimized, which is why they didn’t need our help in this regard. Robert Strzelecki, the CEO of the company, approached us however with the need to look for people who are difficult to find as our cooperation progressed. These are people with a specific combination of competences, often with very extensive professional and business experience. There are usually very few such employees on the market or they have great jobs already and don’t think about changing them.
To put it simply: our challenge was to find people for top managerial positions in the company.
Solution
Due to the profile of desired candidates, in this recruitment we focused only on the potential of our social network. The search was based on the contacts of Casbeg consultants from their previous jobs, our friends, business partners and their recommendations, as well as our contacts’ contacts. We have a lot of versatile experience, so it was a very wide group of verified specialists and managers.
Results
Over several months, we have generated 10 applications for TenderHut, which translated into subsequent recruitment interviews. Ultimately, our efforts resulted in 3 out of the 10 presented candidates employed in the daughter companies of TenderHut. All of them got high C-level and managerial positions. One of the candidates joined the team after a whole year from our recommendation, but TenderHut’s management says it was worth the long wait.
The collaboration between TenderHut and Casbeg continues to this day. The company uses our help whenever they need people for high positions.
Robert Strzelecki, CEOTenderHut
Casbeg’s help has proved invaluable in finding candidates who will have sufficient competence to manage strategic areas in our companies. At the same time, they also had to be motivated enough to change their current employment situation. Each of the candidates recommended by Casbeg was heavily considered in the decision-making process and finally, a good share of them has been employed by us and successfully working to this day.
Chief Revenue Officer as Special Task Force Officer. Case study Craftware
Craftware is a technology company with over 250+ employees that helps its clients implement technologies for sales management and customer service. The company is a Salesforce platinum partner.
Challenge
The sales and marketing department was run by a manager who had strong capacities in only one of these fields. Therefore, it was difficult for a person with great marketing experience to enforce changes in the sales department. On the other hand, if the director of these departments was someone with only sales experience, he could easily dominate marketing and focus solely on sales goals. To avoid such a situation, we decided to support Craftware in finding an alternative solution and changing the employment and management structure.
Solution
We proposed several organizational models with their advantages and disadvantages in the context of a growing technology company. After analysis, the company decided to employ a Chief Revenue Officer who controls marketing and sales, which will ultimately also help create a third department: customer service. The key was to find someone with extensive experience in these 3 areas so that instead of favoring any of them, he would mediate between departments and management with the support of functional leaders in each of these areas. Finally, the CRO is to act as an arbitrator, strategist and high-level management leader who supports the leaders of individual areas and reports to the board.
The first step in the recruitment process was support in determining the competences of the candidate and creating and distributing the ads. Due to the fact that there are not so many experienced people on the market with the desired competencies, we decided to also launch our network.
Then, after an initial assessment of all applications, we conducted the first stage of the recruitment interview with selected candidates to verify their competence in relation to Craftware challenges. Each candidate passed through Casbeg verification and returned to the client’s HR department with extensive feedback. The next stages of recruitment were planned then: meeting with HR, the Management Board and the team that the candidate was to manage.
Result
The entire recruitment process lasted 2 months, during which we verified over 20 CVs and conducted 10 interviews with potential candidates.
As a result, the company has hired a person who had extensive experience in the industry in management positions along with highly developed competences in the field of marketing, sales and customer service, as well as foreign languages proficiency and a lot of business contacts.
For this particular recruitment, it was important for someone who has the same or greater experience in sales and business to participate in the interview. A good salesperson is able to convince even the best recruiters and board members, so talking to someone who has extensive experience in sales and management allows you to realistically verify the candidates.
Sylwia Bil, HR ManagerCraftware
Cooperation with Casbeg in this recruitment has allowed us to look from a different perspective on who is really missing in our organization and why employing a CRO may prove effective in our case. The feedback we received after each recruitment interview was very factual and accurate, and finally formed the basis for the employment decision.
What I think ensured the rapid success of this recruitment was the detailed screening, after which I had precise guidelines for who to contact and who is not worth it. I didn’t waste time on any unnecessary lengthy meetings. I think that this is what distinguishes Casbeg — you don’t provide candidates like agencies (at least here it wasn’t the case), but you give very substantive feedback on the sent candidatures.
How to free your Co-founder from selling? Case study BinarApps
BinarApps is a software house from Lodz, which currently employs over 80 people. They specialize in cooperation with startups and companies in the early stages of development, providing them with solutions related to, among others, mobile and web development. They are co-organizers of the “Blockchain Business” events, which take place regularly throughout Poland.
Challenge
BinarApps came to us with the need to organize sales processes in the company. Until now, Maciej Krasowski, BinarApps Co-founder, was a person who served as a salesman, account and project manager side by side with a team of specialists, not to speak of his management duties. Because of that, there wasn’t enough time to deal with strategic direction of the company’s development. Therefore, one of our goals was to expand the sales department.
Solution
At the very beginning, we focused on recruiting a person who would have experience in sales and would be able to easily manage the role of a sales team manager. We helped BinarApps prepare the ideal candidate profile and a commission model that would be used to reward the new employee. Each application received by the company was assessed by us before the first meeting with BinarApps, and then with the selected candidates, we conducted the second stage of the recruitment interview in order to verify sales and management skills.
Results
After 2 months, we managed to hire a person who had sales experience and was also characterized by high business understanding, thanks to previously running his own company. In addition, one of the testers inside the company who wanted to change his professional profile has been included in the sales structures on the pre-sales position with an individual development path created.
Thanks to this solution, Maciej’s responsibilities have been lightened by a number of administrative tasks in the field of sales management and the time saved can be devoted to the strategic development of BinarApps.
Onboarding
Our cooperation continued with post-recruitment support in the onboarding of two new employees. Together we’ve prepared a 2-month onboarding plan with the applicable KPIs included on a timeline.
Increased leads and new sales at Droids On Roids
Droids On Roids is a software house from Wrocław that has specialized in creating mobile and web applications since 2011, mainly on the US and British markets. Over the past 8 years, the company has grown from two co-founders and one employee to almost 60 people and was already included twice in the Deloitte fast 50 report for the quickest growing technology companies in Central Europe.
Challenge
Along with the rapid development of the company, its new sales needs also increased. At the beginning of 2018, Droids On Roids unexpectedly lost several strategically important customers and the sales funnel was empty.
An analysis of salespeople’s activities showed that the department was inefficient, which contributed to the dissolution of this team. It all came down to a situation in which the CEO was the only person responsible for closing sales.
It was difficult to juggle managing such a large organization with the implementation of ambitious financial plans. Additionally, when the CEO handles sales, the opportunity cost of dealing with lower quality leads is very high.
The limited capacity of the CEO and increased costs of employing new specialists meant that despite a great business run, in the first quarter of 2018 the company went in the red.
The founders of Droids On Roids decided to take matters into their own hands — they’ve analyzed thoroughly the situation in which the company found itself and identified the biggest challenges in marketing and sales. To implement some of them, Wojtek and Tomek reached out for Casbeg’s support and we started our cooperation.
Solution
The first step we took together to regain profitability and implement financial plans was to organize marketing and sales analytics. We’ve analyzed the data in CRM, checking each transaction and lead. We were looking for bottlenecks in the sales process and passed our conclusions to the marketing team.
To get to know the customer acquisition channels thoroughly, we decided to integrate CRM with a Google Analytics account. Based on the collected information, we focused most of the marketing budget on the best converting channels, including Google Adwords.
To relieve the the CEO from sales duties and let him work on the company, rather than in it, we’ve supported Droids On Roids in search of a candidate for the sales specialist position.
Result
The openness of the client’s team to substantive discussion and conscientious implementation of jointly developed conclusions meant that the results and their iterating came really soon.
Two months after the start of the inbound campaign, the number of leads increased, but their low quality didn’t translate into sales. Thanks to the previous configuration of analytics, we quickly diagnosed the cause: a large part of the leads came from countries with a low conversion probability.
We changed the direction of the marketing campaign and the higher quality of new sales opportunities meant that in January 2019 it was possible to fill the slots for all teams till the end of the quarter.
The financial result of the first three months of 2019 surpassed management’s estimates and the company ended the quarter with a profit balancing the losses that were generated in 2018.
In 6 months, we managed to organize and improve the effectiveness of marketing and sales. Today, closing sales is not only dependent on the CEO -— thanks to the cooperation of Droids On Roids and Casbeg, a dedicated person responsible for closing contracts has joined the team.
With a complete team, precise analytics and a pipeline that meets the needs of a larger company, management can focus on further business development planning.
The increase in revenues and number of transactions in Milano-eQ
Milano-eQ is a B2B online shop whose offer aims at hairdressing and beauty salons. Its range consists of, above all, furniture and appliances necessary in a hairdresser’s or cosmetologist’s job. The offer also includes barber furniture and custom-made furniture.
THE CHALLENGE
The Casbeg team’s challenge at the beginning of cooperation was to increase the shop sales and improve its conversion rate as well as enhance the shop usability – which would translate into greater comfort of use for the user. The sales level was not satisfactory to the shop owners while the limitations associated with a fairly small amount of analytical tools being used and analysed prevented quick identification of the problem.
Analysis
In the initial phase of cooperation, we focused on the analysis of the existing shop sales data.
We started by checking the previously used marketing channels and ways of reaching the customer to determine which of them required more work and which could be eliminated, thus allowing the transfer of their budget to more functional channels.
We decided to thoroughly investigate the market conditions of the shop through studying the competition thanks to which we created the awareness price and product range of the competition.
The traffic structure within the shop was also analysed which allowed us to acquire a better understanding of the user which was potentially interested in purchasing. What is more, we checked the very products in the shop – their description and the entire structure of product cards.
Additionally, we performed a price analysis of the fastest-moving consumer good indexes in comparison with the direct as well as substitute competition to see how the Milano pricing policy positioned the shop among the competition.
IMPLEMENTATION
The priority was to configure Google Analytics – setting goals and filters as well as the correct implementation of the e-commerce report. The data obtained in this manner helped within the next steps in defining the best channels for acquiring traffic and sales in a given time.
We recommended increasing activities in the channels bringing the greatest revenues in the shop so far, so we were able to reduce expenses and improve ROI.
In the meantime, we joined forces to launch campaigns on Google Ads. The first type of campaign which was offered to Milano-eQ was the Merchant Center campaign which allowed displaying products from the shop directly in the Google search engine. Alongside this campaign, another one was launched to promote specific product categories.
After analysing the shop, we came to the conclusion that it was not user-friendly. We decided to check it with user behaviour tracking tools and we collected data from the so-called “heat maps”. Thanks to this, we discovered on what steps the users abandoned the purchase as well as which page elements were its weak points – e.g. the cookies notification displayed incorrectly when viewing the product page.
In addition to the shop traffic, we decided to check the quality of customer service which has a huge impact on customer experience and the assessment of the transaction. We conducted the so-called “mystery shopping” and made a purchase in the shop. Thanks to the trial purchase, we could check not only the efficiency of the sales process but also the quality of customer service as well as the manner and form of packaging and shipping of the product.
In addition, the activities in the field of social media were increased – because this specific channel showed a lot of sales potential. After Casbeg’s recommendation, a shop was opened on Facebook, paid and organic actions were taken to a greater extent – thanks to them, Milano-eQ started receiving more and more requests for products using the Facebook communicator, thereby being able to improve their sales results. Within the cooperation, it was recommended to employ a social media agency which started working with Milano-eQ at the end of 2018.
Price comparison websites were another channel which began to be used and developed within the scope of our cooperation. Due to relatively inexpensive paid activities within this channel and the promotion of products on category pages, Milano-eQ managed to get very good sales results.
An important point of Casbeg’s cooperation with Milano-eQ was also a comprehensive audit of actions taken on Allegro – from product categories, through product photos and descriptions, to the company information.
RESULT
The 10 months of Casbeg’s cooperation with Milano-eQ led to 20-fold increase in the number of transactions in the shop – primarily due to the use of channels such as Google Ads and Ceneo as well as reducing the number of abandoned carts. The comparison of the revenues which are currently achieved in the shop and those from the middle of last year shows that they have increased by almost 600%.
The increase in generated leads and sales in MTA Digital
MTA Digital is a 30-person performance marketing agency from Poznań. It specialises in paid campaigns on the Google advertising network, Facebook Ads, Web Analytics and SEO support. MTA operates in a business model where the specialists are responsible for both implementing the customers’ campaigns and dealing with leads.
THE CHALLENGE
Due to the lack of a structured sales process, the MTA founders:
• had the impression that leads were lost in the process,
• thought that potential customers were waiting a long time for a quotation,
• felt that they weren’t supporting the specialists in the sales part enough, and best practices weren’t spreading across the organisation as quickly as they should.
Creating and implementing quality standards of the conducted sales depending on the lead’s potential and adjusting the new system to MTA’s business model were the greatest challenges within our cooperation.
SOLUTION
The first step towards completing those challenges was implementing a sales management system. Given the size of MTA’s sales department and the monthly number of RfQs, we suggested a specific tool and developed a unified manner of its use for all employees.
As part of the second step, we conducted a sales proposal audit. We made sure that it covered all data relevant to the customers while being understandable and clear. At the same time, we eliminated the information which was of relatively little significance but considerably prolonged the proposal creation time.
We also conducted mystery shopping which verified the salespeople’s real-life work – only the company’s founders knew about this project. We identified areas to be improved within direct lead management which means the time and manner of response to RfQs as well as the process of business negotiations with a potential customer.
RESULT
Introducing CRM and standardising the sales process made the lead management process properly controllable while all RfQs are responded to and contact is made quickly – which is particularly difficult when leads are managed by specialists who also work on conducting campaigns.
Thanks to the mystery shopping audit, we managed to find out who had trouble with the implementation of best practices and support the part of the team which needed extra attention.
Auditing the sales proposal allowed shortening the proposal creation time and making the proposals more visually and substantively attractive.
These factors have directly affected sales metrics:
Reviews
the project
Sales & Marketing Consulting for Software House
“They’re working with us almost as if they’re part of our own company.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the VP of sales for Neontri. We’re an eight-person-strong software house. We build our own products and also work with clients. I’m responsible for all revenue-generating activities.
What challenge were you trying to address with Casbeg?
We wanted to make sure that the product lines we were trying to establish would be done correctly. We needed a consultant to help us build a value proposition, marketing communication, and so on.
What was the scope of their involvement?
We had several pieces of intellectual property and wanted to determine which of them could be treated as separate products. Then, we’d prioritize testing them on the market. We selected two of them to test on the market. Together with Casbeg, we started to build out the business model and value proposition canvas, covering feature communication and sales pitch for both products. Casbeg also ran a PPC campaign for us.
One of the solutions is a tool that allows e-commerce businesses to create mobile apps based on their existing web services. A tiny shop could build its own app with only €250 (approximately $300 USD) and receive it in 14 days, instead of spending thousands of euros and going through a complicated process.
What is the team composition?
We’ve worked with two of their consultants, one of which is the project and commercial point of contact.
How did you come to work with Casbeg?
They do a lot of marketing so I knew of them just from being in my area of expertise. I knew some of their existing clients and got some recommendations. Casbeg had a very clear and competitive price point and they had the ability to work with us almost as if they were team members.
How much have you invested with them?
We had two fixed-price engagements with them, totaling $15,000. We’re planning another engagement with a budget of $5,000–$10,000.
What is the status of this engagement?
We started our ongoing engagement with Casbeg in mid-August 2020.
What evidence can you share that demonstrates the impact of the engagement?
We decided to deprioritize one of the products but we’ve already achieved a strong sales pipeline for the other one. We’ve signed first customers and we’re onboarding the product next week. Our team is looking forward to scaling it up revenue- and team-wise and maybe even create a spinoff company just for this product. My boss and I were satisfied with the work. We’re planning another engagement with Casbeg, which I think speaks for itself.
How did Casbeg perform from a project management standpoint?
They work with our Slack, and we have weekly team meetings. We onboarded them into our Jira and Trello. The project management and timing are very good overall. They’re working with us almost as if they’re part of our own company.
What did you find most impressive about them?
It’s their ability to come in, contribute, and challenge us with a very short lead-time across the whole of our organization. They didn’t just challenge people in the middle positions but also our board members, founders, and so on.
Are there any areas they could improve?
They could be more flexible in terms of communication channels and style. For example, they don’t use mobile phones, just Slack and email. Sometimes, it’s just easier to pick up the phone and call them. It’s just a minor point though.
Do you have any advice for future clients of theirs?
You need to properly define two crucial elements: the scope of the project and what the particular success and failure criteria are. These are crucial things that you should do on your own before signing the contract with Casbeg. Otherwise, it’ll be impossible to tell whether they succeeded or not. Their job isn’t always metrics-based. It can be quite more complex than that.
the project
Digital Marketing Strategy for Digital Transformation Firm
"They are very good at explaining their strengths to non-marketing savvy people."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm the CEO of Stepwise. My company is a software house from Warsaw that specializes in digital transformation for mid-size companies in Western Europe. We are experts in cloud solutions, especially in GCP and AWS products.
For what projects/services did your company hire Casbeg?
We are experts in technology. That's for sure. We are also quite good in keeping very good relationship with our Clients. Where we fail or we see the room for improvement is our inbound and outbound sales capabilities.
We have experimented with Marketing for one and a half years and see no measurable results. We decided to ask experts in B2B digital marketing to define the strategy for us, kick it off, and hire the right person internally.
What were your goals for this project?
We asked Casbeg to help us define the right digital marketing strategy for our services. We wanted to understand digital marketing, how to measure the results, set the KPIs, goals we have to set. Also, we wanted to hire internally somebody to help us to execute those tasks. Casbeg is quite famous in Poland when it comes to B2B Marketing consulting. The choice was obvious.
How did you select Casbeg?
We were following Casbeg for some time via social media. Also, we were reading their blog and participating in the training. The choice was very wise and all that we read and saw in person built certain trust in their skills. They are very good at explaining their strengths to non-marketing savvy people.
Describe the scope of their work in detail.
Casbeg had the following goals to hit:
- Understand our business and services
- Help us to define our Unique Value Proposition
- Define our Marketing Strategy
- Define Marketing Roadmap
- Prepare the Execution
- Help us to hire a Marketing Manager for in-house operations
- Define KPIs and KSis
What was the team composition?
We have been offered the best consultant we could imagine. A Marketing guru, Michal. His experience is unique and he has a large experience working with software companies.
He understands business, strategy, and technology. When needed, Casbeg offered special training for our team related to for example Google Analytics, keyword research, etc. Casbeg has a variety of experts on board to satisfy your client.
Can you share any outcomes from the project that demonstrate progress or success?
The work is still in progress. However, we have already reached the following goals:
- Digital Marketing strategy defined
- Marketing specialist hired in-house
- All tools set up and configured
- Marketing is currently our fuel for Sales people
- A certain level of automation has been reached
- Visibility of our website and services has multiplied by 10
How effective was the workflow between your team and theirs?
We find Casbeg as a very easy going team and see them as experts in their area of expertise. They spend a lot of time explaining complicated things to the client without a digital marketing experience.
What did you find most impressive about this company?
Their level of expertise, ability to explain complicated things in simple words, and wide experience in a variety of industries.
Are there any areas for improvement?
Nothing I could think of at this moment.
the project
Sales & Marketing Consulting for Office Cleaning Company
"Tips from Casbeg are practical and implementable, which my team appreciated."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am Fresh Office CEO, a company offering office cleaning services in Krakow, Wrocław, Warsaw, Katowice and Rzeszów. We cooperate with such companies as Brainly, Picodi, Lobos, and Uber.
For what projects/services did your company hire Casbeg?
To increase sales effectiveness,structure sales processes,increase average monthly sales of every salesperson.
What were your goals for this project?
Creating ideas for lead generation Creating CRM structure Accurate estimation of marketing costs Measuring effectiveness of client acquisition Exceeding New MRR 15k+ Improving sales skills (mystery client test) Hiring remote salesperson, hiring pre-sales and onboarding them Reaching companies with high probability of large budgets
How did you select Casbeg?
Casbeg has an established brand in the area of marketing and sales consulting.
Describe the project in detail.
Every Tuesday at 11 o’clock we meet with the Customer Success Manager (CSM) from Casbeg. We establish work plans to improve specific areas in the company. Based on the collected information and summaries prepared by CSM, we receive specific recommendations in the area of sales and marketing, on which we are working for the next weeks.
What was the team composition?
The project was conducted by the assigned Customer Success Manager, who was its owner. When it was needed, consultants from Casbeg responsible for specific issues joined the project.
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to the cooperation with Casbeg, we have diagnosed many areas for improvement and introduced the necessary corrections. In the area of marketing, the results include: starting remarketing activities together testing and discussing new lead generation tactics.
Improving the UX of our new website receiving tips on Google Ads campaigns discussing our marketing strategy tailoring our website to the SEO needs development of our content strategy checking the results of all these activities.
In the sales area: mapping the difference between Fresh Office offer and our competition’s offer analysing ways to defend our pricing creating a revised offer with different variants conducting test interviews with our sales representatives by Casbeg analysing the affiliate program model learning how to manage a salesperson who works remotely in a different location conducting recruitment for the pre-sales position - starting from requirements, scope of duties, through ad publication, ending up with pre-sales onboarding We are currently reaching leads with the assumed MRR potential.
How effective was the workflow between your team and theirs?
Our contact is regular - thanks to this we know what we should work on at a given time, we never wait too long for answers from Casbeg.
What did you find most impressive about this company?
Tips from Casbeg are practical and implementable, which my team appreciated.
Are there any areas for improvement?
Maybe, but when it comes to my expectations - nothing more could be done. I am satisfied with the result.
the project
Sales & Marketing for IT Company
"I’m always impressed by their expertise and by how fast they can help."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
We’re a 17-year-old company with 80 employees. I currently serve as the sales and marketing director.
What challenge were you trying to address with Casbeg?
We were trying to improve our sales and marketing.
What was the scope of their involvement?
Casbeg first helped us set up our sales processes. We’d never had well-organized processes in our sales department. They set up our CRM and defined the pipelines, stages, and metrics to measure.
Later on, it was a matter of consulting on various marketing and sales topics. I will gather points and ideas where I could use Casbeg’s help, and we’ll have a session every 1–2 weeks, going through these points.
What is the team composition?
I’ve worked with 5–6 people from Casbeg over the course of the relationship. In the beginning, they were specialists focusing on sales and marketing processes, including online marketing and outbound sales. I’m currently in conversation with their CEO and sales consultants.
How did you come to work with Casbeg?
Someone recommended them while we were in a position where sales and marketing could be useful.
How much have you invested with them?
We have invested about €10,000–€20,000 (approximately $–$ USD).
What is the status of this engagement?
Our ongoing engagement with Casbeg began in March 2019.
What evidence can you share that demonstrates the impact of the engagement?
While, I don’t have specific metrics to showcase how they’ve helped us, everything has gone great so far.
How did Casbeg perform from a project management standpoint?
The communication is great! They answer emails within a couple of hours, they always stick to their promises, and they’re always on time. There are some language barriers for some of my colleagues, but I’m satisfied overall.
What did you find most impressive about them?
It’s the fact that Casbeg is able to provide us with those ad hoc consultations. They have great market insights. I’m always impressed by their expertise and by how fast they can help.
Are there any areas they could improve?
I don’t think so. I think we could benefit more from the collaboration, but the limit is on our side, not Casbeg’s. We don’t have as much time to focus on improving things as we’d want to.
Do you have any advice for future clients of theirs?
They should be as transparent as possible and talk to Casbeg about everything that might be relevant, like weak spots. It’s important to be actionable with the recommendations received from Casbeg. This is one area where we could improve.
the project
Marketing Strategy for Software House
“We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a full-stack marketing manager for Codelabs. We’re a software house that handles outsourced programming for larger companies. We employ roughly 40 developers.
What challenge were you trying to address with Casbeg?
We needed some help with our marketing strategy.
What was the scope of their involvement?
Casbeg audited our processes by examining our workflows and digital analytics. They then provided guidance and counseling regarding our sales and marketing strategies.
They assessed our current sales process before identifying problems and the tools that we should be using. Their insights included how we should execute our outbound email campaigns. They’ve also given us assistance with SEO, particularly surrounding onsite adjustments and effective copy.
What is the team composition?
We have worked with 4-6 people, including Michal (Customer Success Manager), Monika (Sales & Marketing Advisor), and an SEO specialist.
How did you come to work with Casbeg?
They were recommended by a couple of different sources. We did a lengthy video interview to discuss a potential partnership, followed by our research of their portfolio and speaking to some of their clients. We felt confident they would be a great fit and decided to hire them.
How much have you invested with them?
We’ve spent $8,000.
What is the status of this engagement?
We began working together around April 2020, and it’s an ongoing engagement.
What evidence can you share that demonstrates the impact of the engagement?
We’ve seen an increase in our Google SEO score, with our DA going from 55 to 90+. We are also getting 1–2 quality leads per week now. We’re very satisfied with the results we’re seeing.
How did Casbeg perform from a project management standpoint?
They submit a proposal at the beginning of each month for where they believe the focus needs to be, along with a summary of the previous month’s progress. We do weekly video chats to discuss progress and the upcoming week’s tasks. They provide a brief summary at the end of the meeting. We use Zoom and Google primarily but also email and phone for intermittent meetings.
What did you find most impressive about them?
We’re able to trust them in a way that we’ve never been able to do with the other companies we’ve worked with. They’re knowledgeable, approachable, and specialized. They’re quick to grasp your needs, and they provide appropriate industry solutions that can be immediately implemented.
Are there any areas they could improve?
No, not really. When we were dissatisfied with any of their consultants, they always made things right.
the project
IT Consulting & Campaign Optimization for WordPress Dev Firm
"Casbeg consultants are high-class specialists in their field."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of FOOZ . Our team consists of Web designers, Full Stack developers, UX & UI and Graphic designers and Project managers with several years specializing in working with WordPress, which began its operations in 2013 as a graphic design studio.
Despite the profile change and further specialization towards web development, Our company places great emphasis on the aesthetic aspect of its work. We creates both simple pages and extensive websites, working mainly as a technology partner for agencies and end customers from Poland and abroad.
For what projects/services did your company hire Casbeg?
I was the only one person in the company responsible for sales. We needed support in 3 main fields: reducing my involvement in sales, acquiring new customers — also on foreign markets increasing the profitability of ongoing projects.
What were your goals for this project?
At the end of the day, the most important was an increase the profitability of ongoing projects and the number of inquiries.
How did you select this vendor?
Casbeg was recommended by a friend who used the services and was very pleased
Describe the project in detail.
We had been worked together since 01.01.2019. We were meeting each other on remote consultations every week after which I got a detailed summary together with next steps. We worked based on monthly plans.
What was the team composition?
There were a few people engaged in our cooperation from Casbeg’s side. I mostly worked with Michał Sola (sales consultant), Maciej Muszyński (marketing consultant), Łukasz Buczkowski (sales consultant).
Can you share any outcomes from the project that demonstrate progress or success?
At the very beginning of cooperation, we’ve developed a work system in a CRM tool for the proper and regular collection of data. Now I know full well what activities bring me more profit and I can easily optimize my sales process. We’ve created a repeatable lead qualification process.
On the next step we've recruited with Casbeg a new employee for sales and customer service department Thanks to hiring a new employee, we relieved the CEO from initiating the first contact with the client, which led to a significant reduction in inquiry response time, as well as from preparation of sales offers, contracts and closing sales
After changes in sales in terms of the processes we focused on the operations of the team it self. At this point, we already had hard data on the effectiveness of the sales process, reflected in the CRM system. We also conducted a mystery customer test, thanks to which we diagnosed errors in sales talks and the customer service process Before we started working together there was no marketing plan in our company.
We got recommendations to implement and configure Google Analytics correctly, developed a persona and a content funnel, optimized Google Ads campaigns and launched remarketing in Google Ads and Facebook Ads. We’ve also launched several cold email campaigns. Before the start of the campaign, Casbeg trained the Fooz team on the proper tools and prepared a send-out plan, taking into account the content of the messages along with the dates of follow-up send-outs.
How effective was the workflow between your team and theirs?
There were no issues while we cooperated. Michał always were on time and I got all the information I needed. When I had any issues or questions I could always ask him and never waited for answers.
What did you find most impressive about this company?
Casbeg consultants are high-class specialists in their field. Thanks to their knowledge all of our problems finds solutions. I did not expect that I could achieve such results, by implementing a few changes.
Are there any areas for improvement?
At the moment, we don't have things to improve. We can recommend Casbeg as a trusted business partner.
the project
Sales & Marketing Consulting for Software Developer
"They're eager to share knowledge, are flexible, and will help you with other things if they can."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I'm a CEO of a small (<20 people) software development agency in Poland. We specialize in building custom software, especially web applications and computational backends. We focus on blockchain and pharma industries.
For what projects/services did your company hire Casbeg?
We were a software house that usually got new clients from referrals. However, as we grow, we wanted to have more control of the process of acquiring new clients, not dependent on anything else than us and some luck:) As software developers we had no idea how marketing and sales work.
What were your goals for this project?
Our main goal was to learn more about marketing, content, inbound/outbound and how to talk to the interested clients. The secondary goal was to build an in-house team responsible for marketing and sales, and set up tools supporting that kind of endeavors.
How did you select this vendor?
Casbeg was recommended by my friend who runs quite a similar software house. He was happy with their services. At the same time, we were talking to a different company that was offering the same services.
Eventually we picked Casbeg because they were located in the same city and because the other company looked too busy to give us enough attention.
Describe the scope of their work in detail.
The workflow was pretty straight-forward. We had one or two one-hour meetings (remote) each week, where we discussed selected topics and current company situation from a sales perspective.
After each meeting we always got a summary with the most important aspects. We also received some additional materials helpful in the areas we wanted to improve. We did also a test conversation with a Casbeg consultant pretending to be a customer.
After that call I received feedback what went good and what needed some improvements. In addition to that, Casbeg experts were involved in the recruitment process and supported us with picking up the right people to the marketing/sales team.
What was the team composition?
The team was composed of 2 people - sales and marketing consultant. Additionally, the test sales call was done with the third person. The sales consultant was the same person who actually sold us the service which helped to start the cooperation without additional effort.
Can you share any outcomes from the project that demonstrate progress or success?
We achieved all the goals. We learned a lot about marketing and sales. We also built a team that is now doing the job. I's still to early to measure the KPIs. We won a new customer at the time of cooperation - Casbeg was supporting the process, so I'm happy with the result:)
How effective was the workflow between your team and theirs?
There was one person from the team who was managing the relation, so it was pretty easy to organize work. If I wanted to change the meeting date or the topic or something like that, it was never a problem.
I was also able to talk to other team members if I wanted to. That kind of workflow was effective because sometimes you need one person responsible for everything but sometimes you want to reduce the chain of communication to make things faster. This way we got the best of the 2 worlds.
What did you find most impressive about this company?
They know a lot about sales and marketing. They're eager to share knowledge, are flexible, and will help you with other things if they can (they can recommend your company to someone else or share your job offer on their LinkedIn etc.).
Are there any areas for improvement?
The agreement negotiations could be more flexible - they're not a big company and they don't have to standardize the agreement - I wasn't requesting anything extraordinary.
In their agreement there's a point saying that it's not possible to pause a cooperation but the first thing they did after we signed the agreement they... paused the cooperation for one month.
The email notification about the overdue invoice is too harsh in my opinion - they refer that they do everything on time which was a bit irritating when confronted to the fact that they paused the cooperation.
They should learn more how to help companies in finding the strong areas, competitive advantages and unique value proposition. We would have been working with them longer if they had known more about that.
the project
Sales & Marketing Consulting for Digital House
"Cooperation with Casbeg gives you a sense of security."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the marketing specialist at HeroDot. We are a Digital House based in Poland, specializing in designing digital products, services, solutions and experiences. Our team consists of developers and designers with several years of experience in the field of creating digital solutions for web and mobile platforms.
For what projects/services did your company hire Casbeg?
We hired Casbeg to improve our sales process. We wanted to verify that we measure sales correctly and whether the way we talk to potential customers is going well.
Ultimately, Casbeg was supposed to help us develop sales - hire and onboard new people. In matters of marketing - we started working with Casbeg during the creation of a new website, so we expected support in this topic, and then a proposal of the best channels to start marketing activities focused on acquiring leads.
What were your goals for this project?
Measuring and improving the effects of sales activities Training and raising the qualifications of our sales specialist Building a new website Creating lead acquisition channels through marketing activities
How did you select this vendor?
Our CEO took part in sales training that was organised by Bartosz Majewski, CEO of Casbeg. It was very insightful and valuable so we decided it would be a good investment to establish a long-term cooperation. We were looking to receive regular expert guidance in sales and marketing that would be tailored to our business needs and capabilities.
Describe the scope of their work in detail.
The cooperation consisted of regular online consultations regarding our sales and marketing activities. The meetings took place on a set date or were arranged on an ongoing basis, depending on current needs and the intensity of cooperation. At the initial stage of cooperation, the meetings focused on researching and diagnosing our needs and problems.
Then an action plan was created (initially monthly, later quarterly) and during the meetings we discussed individual elements of the plan and how to implement them. The meetings took place punctually, they were full of substantive knowledge, and at the end we always received a written summary of the conversation.
What was the team composition?
There were a few people engaged in our cooperation from Casbeg’s side. I worked mainly with Kuba Urban (project owner and marketing consultant) and Krystian Samek (sales consultant).
Can you share any outcomes from the project that demonstrate progress or success?
With the help of Casbeg, we designed and implemented a new HeroDOT website, and then configured analytical tools that in the future will allow us to measure its effectiveness. We discussed the pros and cons of content marketing and prepared a content plan that took into account the types of clients we want to reach, topics of articles together with taking into account SEO guidelines for emerging content, and planned a workflow on content within our organization.
According to the instructions of Casbeg, we have prepared 5 case studies on past cooperation with our clients and in order to promote one of them, we have prepared a campaign on social media. The prepared materials aroused considerable interest in the industry, and as a result we have obtained several valuable inquiries about cooperation.
On a sales side we have improved effectiveness of our sales process and implemented tools to gather the right data about clients. With the help of Casbeg we configured CRM and outbound marketing tools that we use in our lead generation activities. Opening new lead generation channels helped us diversifiy our approach to the market. Thanks to Casbeg’s recommendations, we have improved our offer.
How effective was the workflow between your team and theirs?
Casbeg consultants were always available at scheduled appointments and were well prepared in terms of content. Despite the prepared cooperation plan, they were flexible and always tried to help when a new, unplanned topic appeared.
What did you find most impressive about this company?
Cooperation with Casbeg gives you a sense of security. I knew that even if there are topics in which I lack knowledge or experience, I can ask Casbeg about it, and they always provided the answer - sometimes in the form of a ready solution, sometimes letters for and against a given solution.
Are there any areas for improvement?
Nothing comes to my mind at this moment.
the project
CRM Implementation & Sales Consulting for HR Consultancy
"When I had a question, I always got an answer from someone with deep knowledge in the case, no matter what."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of Great Digital. Our team consists of consultants and project managers with several years of experience in the field of developing strategies, implementing and evaluating projects for HR teams.
We develop analysis and research tailored to clients’ needs, measure their effects and analyse results. We are experts at communication and employer branding.
For what projects/services did your company hire Casbeg?
We needed support in 3 main fields:
- improving our sales process and implementing CRM properly
- increasing the effectiveness of our current lead generation channels
- developing a new way of acquiring corporate clients mainly
What were your goals for this project?
At the end of the day, the most important was an increase in revenue.
How did you select this vendor?
I took part in the event, where Bartosz Majewski, CEO Casbeg, was giving a talk. I was positively surprised by his knowledge of sales & marketing, so I decided to take advantage of his and his team’s experience.
It was a good choice, especially because I didn’t have anybody in the company responsible for those fields, so I got support in both: deciding what is worth doing in terms of marketing and sales and got a feedback wheater it is done properly or not and how to optimise it.
Describe the scope of their work in detail.
We had been worked together for a couple of months. We were meeting each other on remote consultations almost every week after which I got a detailed summary together with next steps. We always talked about things, that lead to goals set up at the beginning. We worked based on quarterly or monthly plans.
What was the team composition?
There were a few people engaged in our cooperation from Casbeg’s side. I worked mainly with Mateusz (project owner and marketing consultant), Krystian (sales consultant) and Łukasz (new business consultant).
Can you share any outcomes from the project that demonstrate progress or success?
Together we implemented CRM system and I learnt how to use it properly. Now I know full well what activities bring me more profit and I can easily optimize my sales process.
We conducted two complex outbound campaigns targetted to profile of my ideal clients. I got recommendations related to marketing analytics and inbound marketing activities and also a lot of tips on how to carry out successful B2B negotiations and use events in finding new clients.
How effective was the workflow between your team and theirs?
There were no issues while we cooperated. Everything went smooth. They always were on time and I got all the information I needed. When I had any issues or questions I could always ask them and never waited for answers too long.
What did you find most impressive about this company?
Their team includes many specialists, where everyone is an expert in a particular field. When I had a question, I always got an answer from someone with deep knowledge in the case, no matter what. I think it is their greatest advantage against the competition.
Are there any areas for improvement?
Casbeg team has discussed our cooperation very thoroughly after it has ended and, they were very interested in my feedback.
I would add only one small improvement - it would be helpful not only to discuss all the quarterly and monthly plans but also get back from time to time to goals we have discussed at the beginning of our cooperation. Just to monitor progress in reaching those goals :)
the project
Sales and Marketing Strategy for Software House
"Any company wanting to do sales properly should consider hiring Casbeg for a year or so."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing specialist for a software house.
What challenge were you trying to address with Casbeg?
Our business was dependent on referrals and lacked order in processing. We brought Casbeg to revamp our sales and performance marketing processes.
What was the scope of their involvement?
Casbeg reordered and set up our sales processes to have us implement best practices. They held our hand throughout the process, giving us market-proven advice based on their experience with other clients. They also consulted us on best practices to build our website and landing pages. Casbeg helped us with revamping our marketing in the last few months of our cooperation as well.
What is the team composition?
We worked with Krystian (Customer Success Manager, Casbeg) and another person. One managed sales while the other handled performance marketing
How did you come to work with Casbeg?
I’m not sure.
How much have you invested with them?
We spent about $10,000.
What is the status of this engagement?
The project ran from February 2018 until December 2019.
What evidence can you share that demonstrates the impact of the engagement?
Casbeg brought order to our sales system. Before, we only had a basic overview of what we should do. Casbeg gave us a single system that works specifically for our needs. We’re already seeing a few leads come in, and we’ve avoided the mistakes that Casbeg’s previous clients made.
How did Casbeg perform from a project management standpoint?
This was one of their strongest skills. Casbeg delivered everything on time and was responsive to any needs we had during the time we worked together. They earned a perfect score in my opinion.
What did you find most impressive about them?
They got our sales processes going in a good direction. Any company wanting to do sales properly should consider hiring Casbeg for a year or so.
Are there any areas they could improve?
I can’t think of anything I’d want them to do differently.
Any advice for potential customers?
Casbeg held our hand from the beginning to the end. Everything was clear from day one. We never had to worry about getting to them or their presence.
The deliverables have met the partner's expectations and had a positive impact on their business. Casbeg holds weekly meetings and utilizes effective project management tools. They're collaborative and challenge all stakeholders in efforts to produce the best results.