CadenceSEO

Introduce your business and what you do there.

I’m the marketing manager of a greenhouse garden center and landscaping company.

What challenge were you trying to address with CadenceSEO?

We wanted to boost our site’s ranking on Google and needed help with SEO.

What was the scope of their involvement?

CadenceSEO provides SEO services. Specifically, they optimize the backend of our site. Their efforts include conducting keyword research and implementing specific keywords in meta descriptions. The team also ensures that Google has no trouble scanning our site.

Additionally, the CadenceSEO team gives us suggestions for our content in terms of our blog and other site content. They’ve written and published some copy, but they primarily provide SEO consulting services to help us rank better on Google.

What is the team composition?

I work mainly with a project manager, who is also our SEO consultant. There are also several teammates working in the background.

How did you come to work with CadenceSEO?

They actually found our website when they were researching sites that had experienced dramatic decreases in rankings. The team reached out to us, and I thought they were a good fit. 

How much have you invested with them?

We’ve spent around $50,000.

What is the status of this engagement?

The project started in April 2021, and it’s ongoing.

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to CadenceSEO, we’ve seen a dramatic improvement in our rankings on Google. Their work has definitely led to an increase in leads. 

Overall, they’ve exceeded our expectations — I’m 100% satisfied with the team.

How did CadenceSEO perform from a project management standpoint?

They go above and beyond to ensure that they always stick to our deadlines. CadenceSEO also does a great job of shifting things around to keep the project within our budget.

We primarily communicate via email, but we also have Zoom meetings twice a month.

What did you find most impressive about them?

I’ve worked with several vendors, but what makes CadenceSEO stand out is how much they prioritize us. They put a lot of care and attention into tailoring their work specifically for our organization.

Furthermore, the CadenceSEO team makes a point of being on top of the project — they complete tasks in a timely and efficient manner.

Are there any areas they could improve?

Sometimes they come up with too many fantastic content suggestions, and we don’t have the capacity to utilize all of them. However, that’s not really a bad thing. I’ve been highly satisfied with the team overall.

Do you have any advice for potential customers?

Know what you’re capable of and communicate this clearly with the team. This will help CadenceSEO adjust to your budget and time limitations.

Introduce your business and what you do there.

I’m the retail marketing generalist at Kalmbach Feeds, an animal nutrition company based in Ohio. We make feeds for animals of all shapes and sizes but mainly for farm-type animals, such as livestock, horses, and chickens.  

What challenge were you trying to address with Cadence SEO?

We hired CadenceSEO to dive into the world of SEO and help Kalmbach with its organic search rankings.  

What was the scope of their involvement?

CadenceSEO has been helping us move our website higher in search rankings for people searching for animal feeds. Their team has done plenty of legwork for us, and we talk multiple times a week. I specifically have a weekly chat with Kevin (VP of Growth). 

In the beginning, the CadenceSEO team delved into our website to find errors like broken links or pages that no longer existed and needed to be redirected. Since our website was only recently redesigned, it had plenty of issues and wasn’t completely set for SEO. After finding such errors on the website and doing a site audit, the CadenceSEO resources worked to fix them.  

We also designed a plan around how to target keywords, and the plan included creating more content for the website. It previously had minimal content, so search engines had a hard time finding and crawling it. To fix that, we put up a blog page where we could create content that focused on our target keywords. On top of that, CadenceSEO has also helped us create press releases to build backlinks to other credible websites. That way, we improved the amount and quality of the website’s content.

At present, we continue to create content for the website to further optimize it. We will soon be picking up another brand with CadenceSEO — we have multiple brands — and we’ll have more in-depth and strategic collaboration with them for many of our brands. 

What is the team composition?

Our lead project manager is Kevin, and everything has gone through him. We’ve also worked with Destiny (Senior Project Manager), though she’s taken another role within the company. Many other people from their team work in the background, but Kevin has been our main point person. 

How did you come to work with CadenceSEO?

CadenceSEO reached out to us and brought to our attention that our newly redesigned and relaunched website was having major issues from an SEO standpoint. We were no longer ranking in Google, and people wouldn’t find us online in the near future if we continued down that path. That was how we started working with them.

How much have you invested with them?

So far, we’ve invested around $10,000 in their services. 

What is the status of this engagement?

We started working together in June 2021, and the project is ongoing. 

What evidence can you share that demonstrates the impact of the engagement? 

Success metrics are hard to pinpoint down to any certain time because they change weekly. In any case, during the last 60 days, we’re up in 383 rankings across several Google searches that are related to our business. Those terms include words and phrases that we aren’t even targeting. Our ranking continues to go up every week, and that’s been exciting to watch especially as we add more content to the website. That being said, we have to wait for around six months to see more optimal results from Google; we’re about three and a half months into the engagement. 

Meanwhile, CadenceSEO has done an incredible job of improving our website from its sad and poor state to one that ranks in multiple terms. Overall, it has been a neat experience working with them.

How did CadenceSEO perform from a project management standpoint?

Working with CadenceSEO has been extremely beneficial for us. They truly help us manage this side of our marketing efforts, and they come to us every week with new plans and suggestions. Our teams also stick to a good timeline and rhythm in everything we need to do, and they manage everything for us. We mainly communicate over emails and Zoom. They use AgencyAnalytics, where we can access our updated data points every single day — this is our main dashboard. 

What did you find most impressive about them?

The most impressive thing about CadenceSEO is the personalization of their work. They try to maintain a face-to-face interaction with us even though we’re on opposite sides of the country. Everything has been so personal, so it’s been great working with them. 

From a business standpoint, it’s always nice to know that they truly care about us. They want to see us succeed especially in this area of marketing. As a company, we’ve known little about SEO, but CadenceSEO has been helpful in teaching us about its importance all along the way. 

Are there any areas they could improve?

No, there aren’t any. 

Introduce your business and what you do there.

I’m the CEO of BioFunctional Health Solutions. We are a corporate health & wellness provider.

What challenge were you trying to address with CadenceSEO?

We were looking for a partner to help with our digital media marketing. We had essentially no online presence or digital marketing footprint, so we hired CadenceSEO to help us.

What was the scope of their involvement?

CadenceSEO began by giving us an onboarding checklist and asking for information regarding our target audience, keywords, analytics, previous campaigns, business demographics and other specifics.

They’ve done an assessment to see how we might generate organic leads to, and through, our website. The team has indexed our site and enabled Google Analytics to measure the baseline of what the site was generating. They researched for optimal SEO keywords and applied SEO concepts to drive the best quality traffic to the website. They’ve also come up with a social media marketing strategy to increase traffic and clicks through SEO and PPC.

Besides recommending a web developer and designer to help evolve our site, the team is also currently working to create content, like thought leadership articles. We’ve given them admin access to the WordPress website. They’re also currently doing email campaigns.

What is the team composition?

There are at least four people working with us at any given time, with others jumping in on various tasks, such as copywriting. There is a project manager and his assistant, 2–3 copywriters, and someone running the email campaigns.

How did you come to work with CadenceSEO?

CadenceSEO was referred to us by another company. I had interviewed several people in my search for digital marketing assistants, but within five minutes of speaking to them for the first time, they were able to solve a problem regarding our visibility and indexing. We decided to hire them.

How much have you invested with them?

We’ve invested over $50,000.

What is the status of this engagement?

We began working together in October 2020, and the project is ongoing.

What evidence can you share that demonstrates the impact of the engagement?

We have seen 7,000% increase in website traffic. We get 3–5 leads per day now as opposed to having none before. We also have 98 backlinks where we previously had zero. The email campaigns are generating 4–5 meetings per week and the website is lightyears ahead of where we could’ve gotten without them.

How did CadenceSEO perform from a project management standpoint?

They’re excellent. They set a strategy with measurable outcomes and goals, and apply good follow-up and follow-through, as well as keeping us on track, to achieve them. We have weekly meetings with the whole team, exchange emails between meetings, and use Google Docs.

What did you find most impressive about them?

Their expertise and ability to build, execute, and maintain an SEO strategy sets them apart. I’ve worked with several partners in the past for digital marketing, and they were just wrong. This is the first time I’ve felt comfortable that we’re doing a good job.

Are there any areas they could improve?

In hindsight, I might have said I wanted a more formal roadmap for the project. However, we may not have gotten the same results, so I’m not sure that counts.

Do you have any advice for potential customers?

Do it with CadenceSEO. There aren’t any long-term contracts; they work month-to-month. See if it works for you.

Introduce your business and what you do there.

I’m the president of a consumer products company. 

What challenge were you trying to address with CadenceSEO?

They provide SEO services and web consulting.

What was the scope of their involvement?

They’re our SEO team that also handles some consulting work for our website. That includes overall optimization and web-related decision making.  

What is the team composition?

I work with three people, including an account manager, a lead consultant, and a lead coordinator.

How did you come to work with CadenceSEO?

We initially started working together based on a referral from a past partner company. I’d been working with the principals of the company before they formed CadenceSEO. When They started the business, I became a customer of the company.

How much have you invested with them?

We’ve spent about $40,000 on their work so far.  

What is the status of this engagement?

We’ve been working with them since September 2020.

What evidence can you share that demonstrates the impact of the engagement?

Their services are excellent. Organic search volume has significantly increased since we started working with them. The evidence is in the analytics that we’re doing much better. For instance, we’re ranking for target keywords in the top three search results.  

How did CadenceSEO perform from a project management standpoint?

They’re great project managers. We communicate through weekly Zoom calls as well as ad hoc phone calls and text messages. I preferred to keep communication simple. They offered project management tools, but we stuck to Google Docs based on my preference. 

What did you find most impressive about them?

They communicate well, going the extra mile to deliver unique ideas and strategies to us. Instead of sticking to our general requirements, they work to go above and beyond, probably spending more time on it than allocated in the scope. I appreciate them making sure our project goes well. 

Are there any areas they could improve?

SEO is their main strength, but it would be great if they offered more services.  

Do you have any advice for potential customers?

We recommend them. They’re, by far, the best contractor we’ve worked with. There are plenty of companies that promise a lot but don’t deliver. They’re realistic in expectations and truly perform against them. It’s been nice feeling confident about their work and results every step of the way. 

Please describe your company and your position there.

I am the Chief Marketing Officer for a global digital engineering services company.

For what projects/services did your company hire CadenceSEO, and what were your goals?

We engaged CadenceSEO to help us grow our organic web traffic through cultivation of domain authority across a range of strategic content areas.

How did you select this vendor and what were the deciding factors?

I've worked with a lot of SEO service providers over the course of my career. I've never been more impressed by any of them than I am by Christy's insight, strategic thinking and get-it-done mindset. She and her team are head-and-shoulders better than any other SEO strategist I've ever worked with.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We defined strategic content areas that are important to supporting our growth agenda. Christy did keyword analysis, and together we prioritized our content strategy.

After fixing the legacy issues with our digital assets, Christy and team now propose and then create new content to advance our domain authority every month.

How many people from the vendor's team worked with you, and what were their positions?

3-4. Christy is our lead, and there are 2-3 support resources who periodically join meetings or do work for our team.

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our organic traffic is up over 100% YOY. Having been close to the process, I know how it happened... but it never would have happened without CadenceSEO's guidance and executional support.

Describe their project management style, including communication tools and timeliness.

We have a weekly call, and the rest of our collaboration is asynchronous (through emails and GoogleDocs). It works extremely well

What did you find most impressive or unique about this company?

Christy is an SEO genius and she is tons of fun to work with.

Are there any areas for improvement or something they could have done differently?

Honestly, nothing comes to mind.