Cab Engine | Digital Customer Experience Studio

BACKGROUND

Please describe your company and position.

I am the Digital Product Owner of a manufacturing company

Describe what your company does in a single sentence.

Showering manufacturer - From creating the first thermostatic mixer to the first dual-outlet electric shower, innovation has been an obsession of ours for 100 years.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cab Engine | Digital Customer Experience Studio to accomplish?

• Transform our website to a benchmark website focusing on uplifting our Showers Brand, enabling service-led ecommerce (awareness to post-purchase support) with superior user experience

SOLUTION

How did you find Cab Engine | Digital Customer Experience Studio?

Referral

Why did you select Cab Engine | Digital Customer Experience Studio over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Company values aligned
• Ongoing Relationship

How many teammates from Cab Engine | Digital Customer Experience Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

A strong focus will be put on creating a design system that adheres to our overarching style and component library while reflecting our unique brand. Communicating the new brand across the whole website experience is crucial. 

We will work collaboratively with the our team and wider vendors to ensure the website performs well from all aspects. We propose working insprints allowing us to produce screen designs in batches. This allows for more regular touchpoints and factors in our rapid prototyping/user testing near the end of each sprint. 

Deliverables Research output from our key customer groups Customer journey maps to ensure optimal journeys for conversion Validated Information architecture map Content maps of all key pages New UI style guide to use going forward on any digital project Full user-tested component library and DSM with annotations for the MVP developer handover UXUI ongoing refinement with developers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• As the project is ongoing all measures are still to be completed but to date it was work completed in two sprint cycles

What was your primary form of communication with Cab Engine | Digital Customer Experience Studio?

Virtual Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very responsive and very adaptable. They will ensure delivery on time or communicate in advance if a deadline is at risk.

What did you find most impressive or unique about this company?

The total team - very knowledgeable, and will go the extra mile on projects. Importantly it's the passion and excitement of all team members, make for a strong working relationship

Are there any areas for improvement or something Cab Engine | Digital Customer Experience Studio could have done differently?

Continue to push and challenge us and think ahead with recommendations on strategy and ways of working.

BACKGROUND

Please describe your company and position.

I am the IT Director of Fitness First

Describe what your company does in a single sentence.

We are the gym that puts members at the heart of everything we do, creating fitness rich experiences

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cab Engine | Digital Customer Experience Studio to accomplish?

• Increase and improve our digital presence and brand awareness
• A forever evolving members area to enable self service

SOLUTION

How did you find Cab Engine | Digital Customer Experience Studio?

Already our partner

Why did you select Cab Engine | Digital Customer Experience Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

What was the size of Cab Engine | Digital Customer Experience Studio’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Complete redesign of our website ensuring extensive research in to the UX of all our competitors to collecting more data to help our members understand their goals

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase member engagment Increase website traffic with a new content stratagy to support SEO

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All milestones were delivered on time which included all the ongoing changes which were identified

What was your primary form of communication with Cab Engine | Digital Customer Experience Studio?

In-Person Meeting

What did you find most impressive or unique about this company?

Cab Engine completely understands our business strategy and even though they are one of our key business partners they completely embrace our vivid vision to be no.1 gym in the London market, so they just become part of our team.

Are there any areas for improvement or something Cab Engine | Digital Customer Experience Studio could have done differently?

No

BACKGROUND

Please describe your company and position.

I'm a manager at Franchise Brands.

Describe what your company does in a single sentence.

We are a franchise network repairing scratches and scuffs on car paintwork.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Cab Engine to accomplish?

• Increase customer leads

SOLUTION

How did you find Cab Engine?

Online Search

Why did you select Cab Engine over others?

• Close to my geographic location
• Great culture fit
• Other

What was the size of Cab Engine’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Cab managed our PPC activity across Google and Bing, generating leads for both customers and franchise recruitment.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Leads

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Cab Engine was great and looked after the accounts really well - we were very happy with everything. The only reason we moved elsewhere was due to rising costs, which we simply couldn't justify unfortunately.

What was your primary form of communication with Cab Engine?

• Virtual Meeting
• Email
• Messaging App

What did you find most impressive or unique about this company?

Both Dawn and Connor were very responsive and communication was very good.

Are there any areas for improvement or something Cab Engine could have done differently?

Just be a little cheaper, but appreciate the times we're in!