How did you select this vendor?
We selected By the Pixel on a referral from a friend who was working on a similar project in the for profit world and who previously ran an interactive agency that I owned. Because of our past experience, both my friend and I understood what to look for from a client perspective when selecting an interactive agency.
Describe the project and the services they provided in detail.
By the Pixel did everything from A-Z. DomesticShelters.org did not exist when we started working with By the Pixel. The website was simply an idea. Today it is 15,000 pages deep. It ranks well on almost every domestic violence keyword. It serves 3.3 million people a year.
It is managed primarily by our layperson staff on a day-to-day basis through a custom content management system. And it includes countless complex integrations, such as one with Amazon Business to operate our automated shelter wish list program and more.
The real question here is "can you name a service that By the Pixel didn't provide?". I can't. By the Pixel has been absolutely instrumental every step of the way in the development of this game-changing online social service.
What was the team composition?
Of note, the project team has been almost unchanged since 2014. That's right, we've worked with the same people across all five years! The odds of that occurring anywhere else are slim. And the benefits of this occurring are enormous.
Both of our organizations save so much time due to the depth of knowledge -- that dates back to the first line of code -- that exists on both sides.
Our point person at By the Pixel has always been one of the three partners; a good 90% of communications have occurred through the point person and assignments are made by the point person deeper into By the Pixel.
It is a true gift to do business this way because it ensures that we are always on the same page and aren't being shuffled between project managers, account managers, creatives, specialists and developers, and don't have to wonder whether the left hand knows what the right hand is doing.