A brand growth and transformation agency
Butchershop® Global is a brand growth and transformation agency born and raised in Silicon Valley with offices in San Francisco, Vienna, and Guadalajara. The company connects consulting, creativity and technology to help brands break into emerging markets or break out to lead them. Butchershop has turned an unwavering emphasis on clarity into the Beat Failure™ methodology, helping companies steer through the challenges of inflection points ᠆ whether they be at a moment of growth, scale, evolution, transformation or launch. Success is measured by the ability to change perception and increase awareness, retention, impressions, conversions, and revenue.
3 Languages
- English
- Spanish
- German
5 Timezones
- GMT
- ECT
- PST
- CST
- EST
headquarters
other locations
Branding, Web Dev & Design for Technology Company
the project
“They’re experts in their craft, and they care about what we’re trying to get done.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing executive, and I’ve been CMO at multiple companies. At the time, I was CMO at Okta, a technology company.
What challenge were you trying to address with Butchershop® Global?
We had created a very important product that solved a very specific problem. Thus, we wanted to create a narrative, story, positioning, and brand that made what we did seem bigger than it initially was and also could capture the depth of what we actually did. Therefore, we hire Butchershop to help us out.
What was the scope of their involvement?
Initially, Butchershop helped us explore our positioning, mission, vision, and promise we make to our customers. Then, they helped us bring that to life through a new logo, look and feel, and set of brand guidelines. Basically, they created a blueprint and a framework to help us build out our brand for years to come.
During this process, Butchershop interviewed a lot of different people, resulting in around 700 pages of interview transcripts. Employees, customers, partners, and investors participated in these in-depth interviews, helping Butchershop understand what was happening.
In addition to our new branding, messaging, and logo, Butchershop has helped us design and develop a new website. We already had a website, but we needed to implement the new look and feel they had created for us, so they decided to build a new one from scratch. They used Drupal to build it.
Since then, Butchershop has become an extended part of our team. We’ve worked with them to refresh our brand and create advertising campaigns. Additionally, they help us with our annual customer conference.
What is the team composition?
We’ve worked with at least 10 people from Butchershop, including Trevor (Global CEO), Katherine (Global COO & Associate Partner), the product manager, the creative directors, and the technology team.
How did you come to work with Butchershop® Global?
We got referred to them. Still, we vetted them and two other companies, and we ended up choosing Butchershop.
How much have you invested with them?
We’ve spent millions of dollars over the years.
What is the status of this engagement?
We started working together in May 2015, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’re considered to be the leader in our category, and our market capitalization was 10 times larger than our closest competitor. We’ve been successful in every metric used in the market, including website traffic, business conversion, brand awareness, and brand engagement, and Butchershop has been a core part of that success.
How did Butchershop® Global perform from a project management standpoint?
Ours has been a complex project, and our schedules have changed a lot. Still, they’re always on budget. As for project management, Butchershop has always felt like a core part of our team — we’re in this together. We used Zoom and a lot of Google tools to collaborate, including Google Docs, Google Sheets, and Google Slides.
What did you find most impressive about them?
Butchershop is a trusted partner. They’re experts in their craft, and they care about what we’re trying to get done, which makes me feel confident about their work. I’ve chosen them over and over again for different projects because I trust them.
Are there any areas they could improve?
It would be awesome if they gave me more of their time! They’re just great.
Do you have any advice for potential customers?
Be open to what they have to say, and don’t constrain them by being strict about what you want. If you let them be part of your team, you’ll get more out of them because they have a lot to offer.
Focus
Portfolio
Okta, Zuora, Instabase, Onetrust, Mountain Hardwear, Nike, Nectar, Dataiku, Zenefits, Good Eggs, Databricks, Brendel and Heitz Cellars, Mynd, TAE Technologies, Oculus, Meta, BFA Indistries, At-Bay, Worlds Greatest Internship (WGI), Uber, Haufe, Daimler Mercedes Benz, Buzzcut, Lightspeed Venture Partners, Paddle, Ava Labs, Munich Re Ventures
2022 Brand Reel
This video is a compliation of our brand identity, motion graphics and system work for some of the most iconic brands breaking in and out of emerging sectors.
Dote transforms into Buzzcut
We transformed Dote brand into Buzzcut which was acquired when the project was complete.
Qrypt - Brand Transformation
Qrypt Brand Transformation Case Study
What goes into building a permanent solution to an ongoing digital security crisis? The world's most respected laboratories, brightest cryptography minds, and a dip into the quantum realm.
Inflection point - And industry in desparate need of real answers.
Modern security is forever playing catch-up, and the looming arrival of quantum computers will guarantee its obsolescence. The security industry faces an inflection point of no return. Qrypt’s permanent solution to an ongoing problem presented an opportunity to emerge as the leader of a new standard in security, and introduce the world to the most advanced quantum-secure encryption service in existence.
Insight and Idea - Your data belongs to you.
We recognized solving the threat of quantum computers isn’t just about protecting data, it’s about preserving one’s right to privacy. At its core is a simple idea that needs no dressing up: your data should belong to you. The digital world wasn’t always a dangerous place. The early internet days used to represent a new frontier in human freedom. We set out to capture the feeling of what the internet was like before data was vulnerable, and took a strong stance against a connected world that had made people complacent with their loss of privacy and sweeping digital insecurity.
At-Bay "Redefine Your Tech Love" Campaign
Brand Campaign Results:
- 10x Page views compared to top performing page
- 8M Digital media impressions
- 50% Over CTR benchmark
How do you go toe-to-toe with the competition in the crowded cyber insurance space? Bring some levity to the conversation and redefine the relationship through a head turning campaign.
Starting from a strong brand platform and digital experience created in partnership with Butchershop, At-Bay was ready to elevate their profile as a leader in the cyber insurance industry. Most importantly, they needed to own the conversation and lead the PR war as the face of the industry. We were tapped to develop a campaign to showcase who they were and what they were accomplishing, in a way that put our ever-evolving relationship to tech front and center.
Businesses rely on technology to thrive in the digital economy. But things like ransomware and data theft have turned their greatest asset into their greatest risk. At-Bay is out to restore trust and save our collective relationship with tech. Through responsible action, smart precautions, and effective partnerships, At-Bay can transform a fractured relationship back into a blossoming love story between businesses and the tech they rely on. “Love your tech” puts At-Bay at the center of helping businesses have a better relationship with their technology. As a campaign, it’s original across our space, relatable in and outside of a security context, and taps into a broader topical conversation about the digital economy.
Reviews
the project
Branding, Web Dev & Design for Technology Company
“They’re experts in their craft, and they care about what we’re trying to get done.”
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m a marketing executive, and I’ve been CMO at multiple companies. At the time, I was CMO at Okta, a technology company.
What challenge were you trying to address with Butchershop® Global?
We had created a very important product that solved a very specific problem. Thus, we wanted to create a narrative, story, positioning, and brand that made what we did seem bigger than it initially was and also could capture the depth of what we actually did. Therefore, we hire Butchershop to help us out.
What was the scope of their involvement?
Initially, Butchershop helped us explore our positioning, mission, vision, and promise we make to our customers. Then, they helped us bring that to life through a new logo, look and feel, and set of brand guidelines. Basically, they created a blueprint and a framework to help us build out our brand for years to come.
During this process, Butchershop interviewed a lot of different people, resulting in around 700 pages of interview transcripts. Employees, customers, partners, and investors participated in these in-depth interviews, helping Butchershop understand what was happening.
In addition to our new branding, messaging, and logo, Butchershop has helped us design and develop a new website. We already had a website, but we needed to implement the new look and feel they had created for us, so they decided to build a new one from scratch. They used Drupal to build it.
Since then, Butchershop has become an extended part of our team. We’ve worked with them to refresh our brand and create advertising campaigns. Additionally, they help us with our annual customer conference.
What is the team composition?
We’ve worked with at least 10 people from Butchershop, including Trevor (Global CEO), Katherine (Global COO & Associate Partner), the product manager, the creative directors, and the technology team.
How did you come to work with Butchershop® Global?
We got referred to them. Still, we vetted them and two other companies, and we ended up choosing Butchershop.
How much have you invested with them?
We’ve spent millions of dollars over the years.
What is the status of this engagement?
We started working together in May 2015, and our engagement is ongoing.
What evidence can you share that demonstrates the impact of the engagement?
We’re considered to be the leader in our category, and our market capitalization was 10 times larger than our closest competitor. We’ve been successful in every metric used in the market, including website traffic, business conversion, brand awareness, and brand engagement, and Butchershop has been a core part of that success.
How did Butchershop® Global perform from a project management standpoint?
Ours has been a complex project, and our schedules have changed a lot. Still, they’re always on budget. As for project management, Butchershop has always felt like a core part of our team — we’re in this together. We used Zoom and a lot of Google tools to collaborate, including Google Docs, Google Sheets, and Google Slides.
What did you find most impressive about them?
Butchershop is a trusted partner. They’re experts in their craft, and they care about what we’re trying to get done, which makes me feel confident about their work. I’ve chosen them over and over again for different projects because I trust them.
Are there any areas they could improve?
It would be awesome if they gave me more of their time! They’re just great.
Do you have any advice for potential customers?
Be open to what they have to say, and don’t constrain them by being strict about what you want. If you let them be part of your team, you’ll get more out of them because they have a lot to offer.
the project
Branding for Energy Solutions Provider
"The entire team has been enthusiastic about of offering and their excitement has been contagious."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the global CMO of TAE Technologies a world leader in the development of Fusion Energy, Power Solutions and Life Sciences for oncology.
For what projects/services did your company hire Butchershop® Global?
We needed to develop a more comprehensive brand that supports the broad mission of the company and conveys the urgency and importance of our mission.
How did you select this vendor?
This vendor was a reffered to us by a prior agency.
Describe the scope of their work in detail.
We worked together to identify our audiences, their understanding and attutuedes regarding our markets and develop a communications and branding platform that can convey our unique offering in a compelling and believable way.
What was the team composition?
We had support from the CEO dwon incuding good access to the head of creative, copy writers, designers, project managers.
Can you share any outcomes from the project that demonstrate progress or success?
We were able to develop a brand identity that appeals to both internal and external stakeholders. It is too early to judge the overall impact of the work but the reception to date has been positive.
How effective was the workflow between your team and theirs?
We had to revisit the work a number of times to satisfy a handfull of stakeholders. Butcher was oatient and supportive duting this process.
What did you find most impressive about this company?
Butcher has a great eye for design and messaging. The entire team has been enthusiastic about of offering and their excitement has been contagious.
Is there any area for improvement or anything that could have been done differently?
Making sure there is a clear understanding on deliverables is always the best way to ensure shared satisfacction.
Butchershop® Global has become a trusted partner and an instrumental part of the client’s team, helping them be the leader of their industry with a market capitalization 10 times larger than their competitors. The team is flexible, communicative, and knowledgeable, and they stay on budget.