Bujou Creative

Please describe your company and your position there.

I, Heather Morris am a Calgary based dancer, choreographer, instructor and entrepreneur. I have performed both internationally and with the Royal Winnipeg Ballet but am most proud of my work in Calgary teaching women how to express femininity, exude confidence and enjoy life through improvised dancing. I have been providing specialized instruction on movement improvisation with RhythmFX Entertainment for the last four years in addition to working as a freelance performer and instructor for over fifteen years.

For what projects/services did your company hire Bujou Creative, and what were your goals?

I hired Bujou Creative to create a promotional video that would promote my dance classes, explain my unique style of dance training and highlight my personal brand as an instructor. Essentially, there is no one else who does what I do and I needed help translating it to the general public. Our goal was to both capture the atmosphere of my classes and clarify my approach to dance theory and training in a concise video. Ultimately I will be using this video to promote my classes to potential customers and employers.

How did you select this vendor and what were the deciding factors?

I chose Bujou Creative because of their ability to communicate the feeling of a brand. It is easy to simply show all the components a client asks for, but it is difficult to capture and translate the emotional quality of a brand. I felt as though they truly understood how I want to make people feel and were able to show that through the work.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

The final video is two and half minutes long and includes visuals of my dance class, audio of me explaining my dance theory and the components of my dance classes, and testimonials of my students. The entire video fits a lot of information into a short time frame without feeling cramped. We started with an initial discussion where I was asked to give an overview of what I am looking for including specific shots, video length, price points and goals.

These were then written and formally agreed upon. We had a short call to confirm all the details before Bujou came to a dance class of mine where both the video and audio were shot. A first draft of the video was provided to me within a reasonable time frame and I was asked if I would like any edits or changes. Bujou was able to complete the project within only two drafts and the final video was provided to me through a shared cloud in two formats: mobile and desktop.

Who did you work with and what was the feedback process like?

I worked directly with Maggie Bowles. I found the feedback process easy and simple! Maggie was open-minded to any changes I wanted and made great suggestions to areas I was unsure about.

Can you share any outcomes from the project that demonstrate progress or success?

The video has only just been completed, but I am already reaping its benefits. The response has been fantastic! I am receiving an influx of interest and new dancers/customers are attending my classes. Many have told me they were curious but hesitant to attend until seeing the video.

Describe their project management style, including communication tools and timeliness.

I would describe their project management style as highly communicative. I was always aware of what stage we were at on the project and was provided updates along the way. I never felt unsure or uniformed. They worked around my schedule and were timely in their responses as well as the actual production of the video.

What did you find most impressive or unique about this company?

I was drawn to this company because of their ability to communicate the feeling and overall essence of a brand. I am impressed by their understanding that marketing is not only about beautiful content, but rather creating a universe/an atmosphere for consumers to experience and ultimately be enticed by. They truly capture the feeling and emotion of brands and then use the right kind of content to translate it to audiences.

Are there any areas for improvement or something they could have done differently?

I do not have much to say for areas of improvement. Any issues or concerns I had were met by Bujou Creative, and I am extremely happy with the final result. Our only struggle was with the lighting in the studio where the video was shot which led to some of the footage being unusable but they did a great job at working around the issue and ultimately produced a high-quality video.

Introduce your business and what you do there.

Fruit Freak Seasonings manufactures and sells all-natural fruit toppings for oatmeal, yogurt, and other breakfast foods. I'm the owner and founder, and we launched just under a year ago.

What challenge were you trying to address with Bujou Creative?

The main challenge we have is educating our customers on the various ways that they can use our products. We hired Bujou Creative to create a promotional video that could quickly and effectively communicate that information.

What was the scope of their involvement?

I had a vision for the video but I didn't know how to execute it since I’m not a creative. I gave Bujou Creative a vague idea of what I wanted and they produced the video accordingly. 

I hired the team again when our company was due for launching at Sobeys. We needed retail floor displays for the event and had Bujou Creative design and produce those for us using Adobe Photoshop and Adobe Illustrator.

Recently, we’ve also decided to go into a full rebrand and redesign of all of our product labels. Bujou Creative took the time to look into other brands that were also in the health and wellness space. They research which brands popped out of the shelves and tried to incorporate that into their output. We've completed the designs and are now in the production process. 

Bujou Creative is also concurrently helping with our website SEO to increase our conversions. 13 has started managing and creating content for our social media pages. 

What is the team composition?

I work with Maggie (Head of Creative Services) on the design projects. Russell (Videographer) came in during the video production. 

How did you come to work with Bujou Creative?

They were referred by my girlfriend who knew that Maggie had started this company. I hired them for the video production project and continued working with them thereon. 

How much have you invested with them?

We’ve invested $5,000 CAD (approximately $4,000 USD).

What is the status of this engagement?

We began our ongoing engagement in January 2021.

What evidence can you share that demonstrates the impact of the engagement?

I ran the promotional video for a few Facebook and Instagram ads, and these have played into the increase of our sales. Bujou Creative did an amazing job with the redesign of our labels; it conveys a really strong, cohesive brand. The retail displays have been super effective at increasing our sales in all of our retail locations as well, effectively communicating to customers why they need to buy our product. Along the lines of social media, I’ve gotten a lot of positive feedback about how engaging our content is. 

Bujou Creative really went above and beyond to get things done quickly and effectively. Working with them has been a great experience overall.

How did Bujou Creative perform from a project management standpoint?

Bujou Creative has a good grasp of what I'm asking for. They work quickly to allot time for the revisions that would need to be done. They would present me with different options and make variations of the one that I would choose. The team is really great at taking me, step-by-step, to the final design.

The communication is very clear. We correspond via Instagram, email, text, or call. It varies from time to time depending on what is the most convenient. If I'm driving, I’ll just give them a quick phone call and if I need to review a final design, then we will use email to preserve the high quality of the file. They're very flexible with all forms of communication. 

What did you find most impressive about them?

It's extremely impressive how they were able to create a spot-on execution of my vision on the first try. The final product didn't really need any revision because I was so happy with it. Even though I only gave them a vague idea, since I'm a big-picture thinker, they were still able to create something that I didn’t even know I wanted.

Are there any areas they could improve?

Off the top of my head, I don't think so. The whole experience has been fantastic . 

Do you have any advice for potential customers?

Hire Bujou Creative and create a strong relationship with their team. They'll do great work for you on an ongoing basis. 

Please describe your company and your position there.

We are an event planning company for weddings, birthdays, corporate events.

For what projects/services did your company hire Bujou Creative?

We needed a new website with a nice design and an easy-to-use website for our customers so we hired Bujou Creative.

How did you select this vendor and what were the deciding factors?

We chose Bujou because of the great communication, affordable pricing, and the great ideas they brought to the table.

Describe the project in detail and walk through the stages of the project.

After a few meetings to discuss details on what we want to achieve from this website. We were provided with a rough draft to see the design/color palette. Once we gave our feedback - a website was provided to us. We reviewed and made a few changes and added some pages, changed some pictures and tabs. Once that was done, we had a few other tweaks. All changes were made and we finalized the website.

How many resources from the vendor's team worked with you, and what were their positions?

We worked with one member which was perfect as she was our go-to person for the whole project.

Can you share any outcomes from the project that demonstrate progress or success?

The design turned about exactly how we wanted it to. The website is also very easy to use and user-friendly. We have had a lot of traffic on our new website.

How effective was the workflow between your team and theirs?

Maggie was absolutely amazing to work with. The communication was great, we were updated on all the changes and the project was completed on time as promised.

What did you find most impressive or unique about this company?

Maggie was great throughout the whole process. She listened to every detail and made our vision come to life. We were amazed by the timeline and how fast everything was delivered.

Are there any areas for improvement or something they could have done differently?

Everything was perfect, nothing that we would change.

Please describe your company and your position there.

I own a content/branding/marketing/video creating business. I create various videos/posts of my cars with applicable products.

For what projects/services did your company hire Bujou Creative?

We hired Bujou for two 4k cinematic shoots for my youtube channel. I am using them on going for weekly projects for their film recording and editing of the recordings.

How did you select this vendor and what were the deciding factors?

I selected them based on quality of work, consistency, easily accessible when needed, response time to changes/phone calls, and attention to detail.

Describe the project in detail and walk through the stages of the project.

- Have weekly meetings to discuss the action steps to take for the corresponding 4k video.

- Scheduled a time and date to go out and actually get the shots required

- Discussed the sequence of events for before, during and after the shoot

- Secondary meeting based on how the flow of the video should be and transfer of raw footage

- Executed final product

How many resources from the vendor's team worked with you, and what were their positions?

Worked with both Maggie and Russell to video everything required.

Can you share any outcomes from the project that demonstrate progress or success?

My strategic partnerships really liked the footage that was created. There have been more engagement from the quality of video/pictures and also the reach on instagram has increased by 30%

How effective was the workflow between your team and theirs?

Very effective! Every Monday at 11 am we have a team meeting for the following weeks schedule of content creating. The corresponding days would then be used to execute.

What did you find most impressive or unique about this company?

The number of engagements based on work quality has shown a progressive increase since working with Bujou Creative.

Are there any areas for improvement or something they could have done differently?

Honestly, not at this moment.

Please describe your company and your position there.

I am the social media marketing manager for Automobili Lamborghini U.K. at which I manage our social profiles for Lamborghini in the U.K. This includes working with brands to create the best possible brand representation on social media.

For what projects/services did your company hire Bujou Creative, and what were your goals?

We hired Bujou Creative for a branded promotional video, photography and social campaign strategy for the Aventador S Roadster social media campaign that we will be implementing in late August of 2021

How did you select this vendor and what were the deciding factors?

I selected Bujou Creative because their previous work within the automotive and luxury goods/services experience stuck out to me. What 'sealed the deal' for us was Bujou's extensive network with access to Lamborghini inventory in Canada we were able to work with them to lower our overall cost of the campaign by having them maintain the logistics of the project.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

The current project that we are doing with Bujou first required them to perform qualitative research into the middle age professional demographic that we have been looking to reach through our social media platforms as more of them continue to join Instagram and TikToc. Once we had worked with them to determine the most advantageous course of action for our TikTok and Instagram content that needed to be created Bujou worked with their connections to build us two 4k Promotional videos, eight 4k TikToks/Reels and an abundance of still photography feed posts. Now that they have completed these content deliverables we are working together to A/B test the current strategy we are planning to implement to ensure the most efficient ROI for this campaign, we plan on going live with the Campaign at the end of august.

How many resources from the vendor's team worked with you, and what were their positions?

I worked closely with Russell and Maggie at Bujou. Russell is their lead account manager and handles majority of our correspondence ensuring that all requirements are met. Maggie is the Head of Creative and she has been the one to ensure all of the content produced is keeping up with the changing social media trends and invokes the emotion we are attempting to portray on our social media. While these were the only two that I have been in direct contact with so far I am aware of at least 5 other team members that worked directly on producing this campaign for us

Can you share any measurable outcomes of the project or general feedback about the deliverables?

The photo and video content produced by Bujou was beyond our expectation and the A/B testing we are currently doing is seeing a 15% increase in engagement on Instagram and a 12% increase on tiktok we are expecting to produce a consistent 20% and 15% increase in engagement and click-through-rate respectively with the launch of this campaign.

How effective was the workflow between your team and theirs?

The communication between our team and Bujou was impeccable, being located in the UK we are 7 hours ahead of the Bujou team which we had expected to cause some delays in the communication and subsequently the work flow. This was not the case with Russell and Maggie, we were able to contact them anytime of day and would have a response typically within a few hours.

What did you find most impressive or unique about this company?

Bujou seamlessly works between different time zones and produces content strategies that work in international markets. Truly a 'one stop social media shop'

Are there any areas for improvement or something they could have done differently?

They could open an office in the UK so that we have the ability to work closely on more projects together.