An Award Winning Digital Agency

BubbleUp is a full service digital agency offering digital leadership and strategy, SEO, SEM, social media marketing, e-commerce, web design and development, custom web development and more. BubbleUp was founded by innovators in marketing, entertainment and SaaS technologies, and our cutting edge solutions fuel the digital media platforms of several companies, artists and entertainers, and non-profits. BubbleUp is based in The Woodlands, TX with offices in Nashville, TN and Hartford, CT.

BubbleUp is well known for award-winning web design, clever technology, best practice online marketing and incredible customer service. BubbleUp has won several Web Marketing Awards, a Webby, an MTV O Award, and been named one of Inc. 5000 America's Fastest Growing Companies (2012-2016).

 
Undisclosed
 
$100 - $149 / hr
 
10 - 49
 Founded
2004
Show all +
The Woodlands, TX
headquarters
  • 9391 Grogan's Mills Rd, Suite A4
    The Woodlands, TX 77380
    United States
other locations
  • 1212 16th Avenue St.
    Nashville, TN 37212
    United States
  • United States

Portfolio

Key clients: 

Entertainment: Luke Bryan, Jimmy Buffett, Brad Paisley, Aerosmith, Def Leppard, Zac Brown Band, Dierks Bentley, Alan Jackson | Hospitality: Margaritaville, Marlin Hospitality, Howard Hospitality Group, Wyndham | Spirits: LandShark Lager, Margaritaville Spirits | Consumer Products: Fidgetland, Ringers Gloves, | Sports: SBMSA, Sugar Land Skeeters | Non-Profit: Singing for Change, Academy of Country Music, Charley Foundation | Funeral/Cemetery: SCI, NorthStar Memorial Group, FED.

Margaritaville

BubbleUp has been working with Margaritaville since 2005 to provide web design and development, custom web application development, online strategy, reservation lead generation, group sales lead generation, reporting and analytics, SEO, SEM and email marketing. 

The Avett Brothers

The Avett Brothers tapped BubbleUp to design and develop an online fan experience that includes a website and fan club. TheAvettBrothers.com is powered by BubbleUp's CONNECT platform, which makes it easy for companies and artists to manage content without the help of technical personnel. BubbleUp also provides ongoing fan club management, VIP and pre sale ticketing, email marketing and more. 

Zac Brown Band

BubbleUp provides multiplatinum, GRAMMY Award-winning artists Zac Brown Band with web design and development, e-commerce, e-commerce optimization, online lead gen, email marketing and more. Since 2009, BubbleUp and Zac's amazing team at Southern Ground have delivered an online experience for fans that is worthy of Zac and his music and as importantly, drives online revenue.

Takamine

Internationally renowned guitar acoustic guitar makers, Takamine has partnered with BubbleUp to develop an online experience that is worthy of the Takamine brand. BubbleUp designed and developed Takamine.com and provides ongoing website management, email marketing and digital leadership. 

Academy of Country Music

The Academy of Country Music (ACM) was founded in 1964 with a vision to promote country music and improve lives by connecting fans, artists and the industry. BubbleUp has partered with ACM to provide web design and development, digital leadership, e-commerce, email marketing and more. 

Fidgetland (as seen on Shark Tank)

Fidgetland is dedciated to helping people with autism, ADD, ADHD and other attention disorders. The idea was born from Fidgetland's founder, Jason Burn's, mission to find a better way to deal with his attention disorder. Fidgetland was featured on Shark Tank in 2017. BubbleUp provides e-commerce, web design and development and online marketing services for Fidgetland.

Luke Bryan

Luke Bryan, one of country music's most successful artists, partners with BubbleUp for all things digital. We have worked with Luke since his debut album in 2007 providing digital leadership, web design and development, online community management, e-commerce and fulfillment, social media marketing, e-commerce optimization, ticketing and more. 

Sugar Land Skeeters

Providing digital leadership and strategy, website design and development, lead generation, email marketing, reporting and analytics and social media marketing. 

Reviews

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E-Commerce Web Development for Artist Management Company

“We don’t have that personal touch from other partners.”

Quality: 
5.0
Schedule: 
4.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
Confidential
 
June 2014 - Ongoing
Project summary: 

BubbleUp developed and maintain an e-commerce store and website for an artist management firm. They also manage the firm’s customer service for inquiries regarding shows, merchandise, and the fan club.

The Reviewer
 
11-50 Employees
 
Nashville, Tennessee
Dustin Eichten
VP, KP Entertainment
 
Verified
The Review
Feedback summary: 

BubbleUp’s work can be attributed to enormous growth in the store as well as consistent growth of the fan club. This long-term partner has shown willingness to grow over the years and extends their knowledge to benefit the partnership. Their constant availability shows the team’s dedication.

BACKGROUND

Introduce your business and what you do there.

KP Entertainment is an artist management company. I oversee all the marketing for our clients and assist with their dealings with partners such as the record labels, publishing companies, and booking agencies. I also help maintain our digital strategies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BubbleUp?

E-commerce continues to change. We wanted to provide a good experience to our customers through our website and be competitive in the marketplace. We also needed help with SEO and getting everyone up to speed with privacy policies. We needed to be flexible with what’s happening in the marketplace.

SOLUTION

What was the scope of their involvement?

They developed the front- and backend of our website. They oversee our stores for our artists and our fan club. They field everything from a customer service level. They provide site management and address the designs, needs, updates, and changes. They also provide customer service for questions regarding a show, merchandise, or the fan club.

What is the team composition?

We work with their CMO, VP of marketing, and director of account services.

How did you come to work with BubbleUp?

It was a decision that was made prior to my employment here. The owner of KP Entertainment has a relationship with them. They offer a service that wasn’t being provided to artists at the time, so it presented an opportunity.

What is the status of this engagement?

We started working together in June 2014 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

In the last year, the store has grown by over 75%. The fan club has maintained its numbers and continues to grow on an average of 15%–20% in the last four years.

How did BubbleUp perform from a project management standpoint?

They’re amazing. Our product manager is there for us 24/7. We don’t have that personal touch from other partners.

What did you find most impressive about them?

Their team is very much an extension of what we do with Luke Bryan. The way we do business means a lot. We’re constantly impressed that, no matter the time of day, they’re available and handle the customer support with a personal touch. Our fans are being extremely well served.

BubbleUp has grown with us. They guide us on what’s happening in the marketplace.They bring shared learnings to our partnership.

5.0
Overall Score They’re a long-term partner.
  • 4.0 Scheduling
    ON TIME / DEADLINES
    Sometimes they’re limited by how quickly we’re able to get the information and put that back in the marketplace.
  • 5.0 Cost
    Value / within estimates
    It’s been very fair. Their costs have been in line with their excellent service.
  • 5.0 Quality
    Service & deliverables
    They’re there for us and always timely. When we’re announcing tours and presales, they’re always there.
  • 5.0 NPS
    Willing to refer
    They’re a great partner.

Web Dev & Digital Marketing for Minor League Baseball Team

“They do a great job for us, and the passion they show for our product is unrivaled.”

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Sept. 2016 - Ongoing
Project summary: 

BubbleUp developed a new website and manages the digital marketing for a baseball team. They produce and generate leads using click-through rates on Facebook and Google. The relationship is ongoing.

The Reviewer
 
11-50 Employees
 
Houston, Texas
Kevin Z.
VP of Development, Sugar Land Skeeters
 
Verified
The Review
Feedback summary: 

The website produced by BubbleUp is engaging and enjoyed by fans. And, they generate great attention as well as significant revenue through their digital advertising. It’s easy to see why this dynamic team has many clients to balance with their success. They’re effective and easy to work with.

BACKGROUND

Introduce your business and what you do there.

Our company owns a minor league baseball team, and I help oversee the finances and operations of the team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BubbleUp?

We needed help with marketing issues that we were having. We are in a competitive market for entertainment. We don’t have the highest budget for marketing, and we felt that we needed to move into a more digital direction.

SOLUTION

What was the scope of their involvement?

We turned over all of our digital marketing as well as our new website to them.

What is the team composition?

I mainly work with the chief marketing officer. I was also in contact with the director of digital marketing services as well as the website developer.

How did you come to work with BubbleUp?

We have a special events division and BubbleUp was recommended to the head of special events. He had some success with them, and we decided to try them out for baseball. We tried them out for a portion of last year and have gone full-time with them for this season.

How much have you invested in them?

We have spent between $100,000–$250,000.

What is the status of this engagement?

We began working with them in September 2016 and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The new website is great. I see all of their creative ads on Facebook and Google, and they are delivering revenue through the ads they produce, which have been successful so far. They provide click-through rates, and revenue is generated through their leads.

All the feedback we’ve received has been extremely positive. Fans really enjoy our new website. Positive comments have been left on our digital ads on Facebook.

How did BubbleUp perform from a project management standpoint?

They perform more than adequately. They are very easy to work with. They have a lot of clients, but they are generally prompt with meetings and calls. They delivered the website within the deadline.

What did you find most impressive about them?

The people set them apart. The passion they show for our project sets them apart from others.

Are there any areas they could improve?

It would be great if we were their only client, but that is not a realistic situation. If we wanted to bring a team of digital marketing people in-house, it would cost a lot more.

5.0
Overall Score They are making a measurable difference to our top and bottom line. They are cost-effective and also generate revenue.
  • 5.0 Scheduling
    ON TIME / DEADLINES
    I don’t think we had the most difficult timeline to hit, but they completed the work on time.
  • 5.0 Cost
    Value / within estimates
    They’ve been willing give us a few hours if needed. They treat us as a long-term relationship, and they aren’t going to argue over a few extra hours.
  • 5.0 Quality
    Service & deliverables
    They promised us a product that would deliver revenue, and they have done that.
  • 5.0 NPS
    Willing to refer
    They do a great job for us, and the passion they show for our product is unrivaled.

Web Application Dev for Death Services Company

"They have an unstructured and flexible approach that can adapt to changing needs."

Quality: 
4.5
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Oct. 2014 - Ongoing
Project summary: 

BubbleUp built a web application to automate manual processes and make them scalable. The did full-stack development and hosted the app on Amazon Web Services. The team updates on an ongoing basis.

The Reviewer
 
5,001-10,000 Employees
 
Houston, Texas
Mark M.
Pricing Strategy Manager, SCI
 
Verified
The Review
Feedback summary: 

Within one year, the app paid for itself with the time it saved. Its performance also exceeded comparable in-house tools. BubbleUp has maintained a flexible approach to development and collaboration. They’re always straightforward and open to new ideas that enhance customized solutions.

BACKGROUND

Introduce your business and what you do there.

I'm a pricing strategy manager at a death services company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BubbleUp?

We used manual price lists at 450 of our locations and the process wasn’t scalable. We needed an outside vendor automate the price lists because our internal systems didn’t have the capacity to execute the project.

SOLUTION

What was the scope of their involvement?

They did full-stack development for a price list web application that’s hosted on Amazon Web Services (AWS). We started working together in late 2014 and had a lot of back and forth in an intermittent process during the following year. We then did another application project with them between 2016–2017. Currently, BubbleUp does minor updates on an ongoing basis.

What is the team composition?

We’ve worked directly with two people including the CMO.

How did you come to work with BubbleUp?

They already a good reputation in-house as an easy firm to work with; we also liked their iterative approach. We had worked with other vendors that were more structured than BubbleUp, but they didn’t fit our needs because the end-result was still an open-ended question. After we met BubbleUp and received quotes from the team, they became our preferred vendor, even over our internal IT team.

How much have you invested with them?

We’ve spent between $80,000–$100,000.

What is the status of this engagement?

We started working with them in October 2014 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The original price list application paid for itself in less than a year with the time it saved. That app also works better than some of our internal corporate applications.

How did BubbleUp perform from a project management standpoint?

Given the narrow scope, we keep interactions local and tactical. Neither side wants an overcomplicated engagement and BubbleUp doesn’t use a project management office. Instead, they have an unstructured and flexible approach that can adapt to changing needs. The team is also consistently available for quick fixes.

What did you find most impressive about them?

BubbleUp isn’t arrogant. The team listens to our ideas and is willing to incorporate them. For example, they were very appreciative when one of our internal IT resources generated some ideas for different ways to approach the project. Most of all, they don’t try to fit us in a box or provide a template solution. The team is always straightforward and to the point.

Are there any areas they could improve?

I can’t think of anything because they met all our expectations. At first, their backend software prevented them from completing a few tasks, but they eventually delivered after a series of upgrades. The team found great workarounds for issues when we pushed them to find a solution.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Design and Development for Hospital System

"BubbleUp understands the importance of the projects prior to actually executing them."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. - July 2011
Project summary: 

BubbleUp redesigned a hospital's website with the goal of making it more user friendly and flexible. Their tasks included design work, development, and testing.

The Reviewer
 
10,000+ Employees
 
Houston, Texas
Chris Toomes
Director of Professional Services, Memorial Hermann Health System
 
Verified
The Review
Feedback summary: 

The site BubbleUp designed has streamlined the hospital's business processes and received great feedback from its users. The agency impressed with their flexible scheduling, highly collaborative approach, and exemplary staff dedication.

BACKGROUND

Could you give a brief description of your company?

I work for Memorial Hermann Health System. We are the ninth largest hospital system in the country, IDN [integrated delivery network] in the country. We serve the southeast area of Texas. We have nine hospitals, two heart hospitals, a cancer hospital, and other facilities. 

What is your role and your responsibilities in the company?

I’m the director of professional services, which includes contracting, vendor management, and physician management.   

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address when you went to BubbleUp?

We wanted to redesign the site and make it more user friendly and flexible.  

SOLUTION

In terms of scope of the project, did they include design, development, training, support?

They went through all of it: The design work, the development, and testing. They actually helped us evaluate and work on the hardware piece because there’s a kiosk component to this as well. It was a very smooth process.

What was your process for selecting BubbleUp to work with this?

We were looking for somebody that had a solid background in the industry as well as somebody who could be nimble enough and quick enough to make sure that they get things done in a timely manner.

Can you give a sense of the size of the project in dollar terms?

It’s probably in the neighborhood of $350,000 to $400,000. 

When was the project started and when was it completed?

It started in 2011, and we finished it six months after the beginning of the project. So, it was completed July 1, 2011. 

RESULTS & FEEDBACK

In terms of the results from the project completion, can you give specific improvements that happened on your website, such as how it’s better overall because of the project?

Internally, it’s much cleaner and easier for our employees to do their jobs, and so they’re much more efficient.

For our customers, every time a vendor comes in, they have to interact with our software. I’ve had multiple people, multiple vendors of ours come up and tell me that ours is by far the easiest to use. It’s gotten a lot of very good reviews.

How well do you think BubbleUp performed?

I think they did great. They did everything we asked them to do. They were very flexible. I think that was one of the keys. We absolutely continue to use them this day. In fact, they’re doing a fourth project for us now.

Can you note something unique about them in comparison to other companies?

I think the key with them is the people they have. They understand things from a business perspective and take the time to understand everything. BubbleUp understands the importance of the projects prior to actually executing them.  

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer
    In fact, I have already recommended them to several colleagues in the Houston area.

Online App Development for Family Services Firm

"They [BubbleUp] did the work in a shorter timeframe than the other agencies could. "

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$200,000 to $999,999
 
Jan. - May 2014
Project summary: 

BubbleUp provided a variety of online presence services for a funeral business. Their tasks included research, design, development, usability, internal and external communication, and marketing.

The Reviewer
 
10,000+ Employees
 
Houston, Texas
Digital Manager, Funeral Services Organization
 
Verified
The Review
Feedback summary: 

All work was delivered in a timely manner and within the budget. BubbleUp earned recognition for their responsive communication, punctual deliveries, and extensive technical knowledge. Their positive reputation and history of high-quality work were reflective of their project performance. 

BACKGROUND

Could you give a brief description of your company?

We are a company that owns funeral homes and cemeteries across North America. We’re the industry leader in that space. 

What’s your role and your responsibilities in your company?

I’m a digital manager.

OPPORTUNITY / CHALLENGE

What was the business challenge that you were trying to address before you found BubbleUp?

The business challenge that we were addressing is how to get people to pre-plan their funerals online through an application that we wanted to build. As the industry leader, we wanted to own that specific space in the market.

What were your business goals?

The business goal was to own the so-called pre-planning space online, and to use it as a mechanism for dropping self leads because when somebody makes a plan, then they have the option of sharing it with people at other locations, at which point it becomes a lead that’s followed up on. 

SOLUTION

Can you talk more about the scope of the project and what it included, such as design, development, training, and support?

The elements of the project included research, design, development, usability, internal communications, external communication, marketing, traffic, project management, and the content. So, anything you could imagine with a large scale of Web presence, it was a part of this project.

What was the process you took for selecting BubbleUp with which to work?

We had been working with BubbleUp in the past and decided to increase their role because of their reliability, so they went from being advisors to actually designing and developing the project. 

Can you give us a little size of the initiative in dollar terms?

Between $500,000 and $1 million.

What was the date that the project started and was when it completed?

The project was started in January of 2014 and was completed in May of 2014.

RESULTS & FEEDBACK

In terms of the results from the project completion, can you give us specific improvements that happened on your website, such as how it’s better overall because of the project?

It’s been positive. If you compare them to the larger digital agencies that put in their bid, BubbleUp came in substantially more competitive. They did the work in a shorter timeframe than the other agencies could. Everybody from our company has been very positive about their technical skills, customer service skills, turnaround time, flexibility, and knowledge. Overall, it’s been a very favorable experience.

Is there anything unique about what BubbleUp that differentiates them from other companies?

Even though they’re small, they’re very established. They have a lot of big projects that they have in the books. They weren’t a high risk for us in that regard. They have done a lot of deep developmental work. Additionally, unlike big agencies, they didn’t just make us give them a set of requirements. They allowed us to be flexible and bob and weave a little bit on the requirements. They were really good about adjusting on the fly. We also had direct access to the CEO and the other managers, so the communication was excellent.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer