We help our clients grow from the inside out.

BS LLC is a branding, strategy, and design firm focused on helping clients look and perform better. With science and art, we create timeless solutions for brands in transition. We help our clients grow from the inside out.

We are a nimble team of research-focused creatives driven to build more effective brands with strategy and intention. We specialize in working with brands experiencing transition or evolution—adept at helping brands rediscover their essence and build corresponding systems to stimulate growth, attract talent, and improve culture. BS LLC possesses the energy, intelligence, and determination to run with our clients towards an unstoppable future. Founded in Cincinnati, OH in 2014 by partners, Ben Greenberg and Sebastien Hue, BS has grown into a full-service agency, with competencies across market research and brand strategy, visual design, communications, and production management.

 
$1,000+
 
$100 - $149 / hr
 
2 - 9
 Founded
2014
Show all +
Cincinnati, OH
headquarters
  • 151 W. 4th St
    Cincinnati, OH 45202
    United States

Portfolio

Key clients: 
100+ Clients, 20+ industries, Including: Kroger, Rhinegeist Brewery, Standard Textile, Empower Manufacturing, Boca Restaurant Group, Chavez Properties, The Seven Hills School, The Loring Group, Jose Salazar Restaurants, Down Decor, ArkMalibu and more.
Precision Manufacturing Image

Precision Manufacturing

Rename and rebrand a 40-year-old precision manufacturing company that leverages the company’s quality reputation but pushes forward the innovative strategies and updated values of new ownership with the goal of attracting the best-skilled tradespeople in the region. Learn More: https://bsllc.biz/case-studies/empower-manufacturing/
ArkMalibu | Strategy, Messaging, Design Image

ArkMalibu | Strategy, Messaging, Design

As ArkMalibu grows from a Cincinnati boutique to a regional presence in M&A consulting with additional staff and leadership, they sought to refresh their primary messaging to better reflect their strategic position in the marketplace, communicate their true value proposition, and underscore their enduring point of difference. Learn More:
Historic West Fourth | Branding & Public Relations Image

Historic West Fourth | Branding & Public Relations

We designed and launched a brand identity for a stretch of historic buildings along West Fourth Street in downtown Cincinnati with the goal of turning what was an egress into a vibrant destination. Learn More: https://bsllc.biz/case-studies/historic-west-fourth/
Ripple Wine Bar | Branding, Web, Design Image

Ripple Wine Bar | Branding, Web, Design

Create a brand identity for a new wine bar in Covington, Kentucky that activates insights into the brand’s name, the owners’ style, and the customer’s need for a beautiful setting in which to experience and learn about wine. Learn More: https://bsllc.biz/case-studies/ripple-wine-bar/
Wodka Bar | Branding, Design, Photography Image

Wodka Bar | Branding, Design, Photography

Create a strategy and visual identity for Wodka Bar, a place built on stories, memories, and love. With the conviviality and vibrancy of zakuska as our guiding light, we sought to create a brand with a taste of the old country. Learn More: https://bsllc.biz/case-studies/wodka-bar/
Rhinegeist | Brand Theory & Brand Book Image

Rhinegeist | Brand Theory & Brand Book

Rhinegeist Brewery opened the doors to its cavernous facility in 2013 and has experienced exponential growth since day one. Their hometown fell in love with Rhinegeist's unmistakable branding, quality craft beer, and dramatic industrial taproom. In 2015 the company was ready to launch its new Cider product in two markets: Boston and New York. We connected with founders Bob Bonder and Bryant Goulding and planned a project to
distill Rhinegeist's culture down to something their sales team could hold in their hands. Learn More: https://bsllc.biz/case-studies/rhinegeist-archive-of-thirst/

Reviews

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Web Dev, Branding & PR for Restaurants

"Their passion and interest in the project most impress our team."

Quality: 
5.0
Schedule: 
5.0
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Nov. 2019 - Ongoing
Project summary: 

BS LLC | Branding, Strategy, & Design created a brand identity to support the opening of a restaurant. As well as a name, they developed brand colors and logos. They built a website and marketing collateral.

The Reviewer
 
11-50 employees
 
Cincinnati, Ohio
Austin Heidt
Wine director & Partner, Dear Restaurant and Butchery
 
Verified
The Review
Feedback summary: 

By securing notable press coverage and delivering a representative name, BS LLC | Branding, Strategy, & Design remains a valuable partner that provides ongoing services. A flexible team, they easily adapt to changes in requirements. Their flexibility and reliability ensure a lasting partnership.  

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m wine director and partner of Dear Restaurant and Butchery.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC | Branding, Strategy, & Design?

We opened a new restaurant, so we had quite a few opportunities.

SOLUTION

What was the scope of their involvement?

BS LLC managed our PR and marketing campaigns. They also designed and printed our physical marketing materials including stickers and stamps. Their team used Adobe InDesign and Acrobat. They also helped us come up with a name. Eventually, their team helped us to develop brand colors and logos. Their team designed our menus too. Additionally, they developed our website with a delivery feature.

What is the team composition?

We've worked with about four team members from BS LLC.

How did you come to work with BS LLC | Branding, Strategy, & Design?

We interviewed high-profile companies in large cities such as New York and Chicago. Eventually, our architecture firm recommended that we contact BS LLC. Their team was small and had experience with restaurants. We liked that they weren’t a large corporation, so we wouldn’t be lost in the woodwork.

How much have you invested with them?

Usually, it’s about $50,000.

What is the status of this engagement?

We started working with them in November 2019 and have them on a retainer. Once the website’s live, they’ll continue to help us with our technical needs.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Ben's (Co-Founder) incredible with rhetorical strategy. He also has connections around town that enabled him to set up opportunities for us including a ribbon-cutting ceremony with the mayor and exclusives in Cincinnati Magazine. They helped us come up with a name that connected with our character; that was amazing.

How did BS LLC | Branding, Strategy, & Design perform from a project management standpoint?

We used to have online meetings about once a week. At this point, we text and talk as needed.

They’re a small but effective team that works hard to meet deadlines. Under these hard times, we have to be acrobatic. Their team’s acrobatic and adapts based on our changeable needs during the pandemic.

What did you find most impressive about them?

Their passion and interest in the project most impress our team. They fell in love with the project and stick with us, which is awesome.

Are there any areas they could improve?

No, they met our expectations.

Do you have any advice for potential customers?

Listen to them and take their advice. They’re creative and present ideas without the intention of always securing your acceptance. Their team’s there to help you think. You can trust them because they’re seriously on your side.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Web Dev & Design for Bedding Manufacturer

"The team is very nimble."

Quality: 
5.0
Schedule: 
4.5
Cost: 
5.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Mar. 2019 - Ongoing
Project summary: 

BS LLC used basic guidelines provided to them to develop a webpage. The team also built a database that enables the constant tracking of different lots of down products.

The Reviewer
 
11-50 Employees
 
Cincinnati, Ohio
Owner, Bedding Manufacturer
 
Verified
The Review
Feedback summary: 

BS LLC delivered a product that was met with a positive response. Overall, they are a quick-thinking partner.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a business that manufactures bedding and pillows.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

We wanted to create a way for consumers to track their lot of down. For example, if someone purchases a down jacket, there’s a QR code on the hangtag that describes the quality of the down, where it came from, and the sustainability.

SOLUTION

What was the scope of their involvement?

We gave them the basic principle of what we were looking for in an Excel spreadsheet, and BS LLC took that and created the webpage. They built the database to track the different lots on the background from scratch, not just the consumer-facing website.

The team is adding functionality that allows us to track all of that information constantly. Each lot has its own permanent website.

What is the team composition?

We have one main point of contact. 

How did you come to work with BS LLC?

We heard about them through word of mouth.

How much have you invested with them?

So far, we’ve spent $100,000, and $65,000 of that was for this particular project.

What is the status of this engagement?

We began working with them March 2019. This particular project is complete, but we have them on retainer to help us with general website updates, design, and other projects on a monthly basis.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our customers are happy with the final product.

How did BS LLC perform from a project management standpoint?

BS LLC communicates with us on a monthly basis based on a monthly report that breaks down what the project was and how much time they put into it. If there’s extra time, the retainer rolls over. 

What did you find most impressive about them?

The team is very nimble.

Are there any areas they could improve?

No, I have no suggestions.

4.5
Overall Score
  • 4.5 Scheduling
    ON TIME / DEADLINES
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Branding Strategy & Web Dev and Design for Flooring Dealer

“They were excellent and exceeded expectations.”

Quality: 
5.0
Schedule: 
4.5
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
$10,000 to $49,999
 
Apr. 2019 – Apr. 2020
Project summary: 

BS LLC did an in-depth brand segmentation analysis of a five-brand flooring company to improve their go-to-market strategy. Then, they built a custom website to establish a corporate identity and web presence.

The Reviewer
 
11-50 Employees
 
Cincinnati, Ohio
President & CEO, Commercial & Retail Flooring Dealer
 
Verified
The Review
Feedback summary: 

The website is already generating new commercial leads that stakeholders feel they wouldn’t have reached previously, and the branding results continue to drive key marketing and positioning decisions. Creativity and strategic thinking were hallmarks of BS LLC’s work. They were timely and responsive.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president and CEO of a commercial and retail flooring dealer. We have 21 locations, 15 of which are retail stores. We have five different retail brands that operate in the same market. Our company sells and installs to end-users. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

BS helped us with brand strategy. Because we have five different brands, our parent company never really had an identity. We wanted to work with BS to create a corporate identity and web presence. This would let people know we’re out there and also lend legitimacy to our company. Large corporate and commercial companies want to see scale and a long history when you’re bidding projects to them.

SOLUTION

What was the scope of their involvement?

They’ve supported two separate projects. For one project, they did a brand segmentation analysis of the five brands under our umbrella. They looked at the different characteristics and customer profiles of each brand to help us improve our marketing and go-to-market strategy.

They conducted thorough interviews with myself and our director of marketing to talk about the company and our history, so that they could get to know our brands and us. They developed a detailed strategy about how they would go about doing a study of the brands, which involved themselves and academics spending time in our stores, talking to our customers, and learning about the process to help develop a framework for the brand profile, type of customer, and type of job. They used all of that data, both qualitative and quantitative, to develop a brand profile, which they presented in a detailed final report.

For the second project, they helped us create a corporate-level brand and website. It was a custom developed website built from the ground up.

What is the team composition?

I know Ben and Sebastien (Co-Founders) personally. Brooke (Director of Client Experience) was our main point of contact, and she was the one who helped coordinate the project. Ben oversaw the actual content delivery, and then both Ben and Sebastian were involved in the presentations of the findings. For the website, I believe they used a web development team from Europe.

How did you come to work with BS LLC?

I have a personal relationship with Ben.

How much have you invested with them?

We spent about $40,000.

What is the status of this engagement?

Our work together began last summer, and it completed in April 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our corporate website, which has only been up for 3–4 months, is already driving leads from more commercial customers that we would not have reached otherwise. We’ve gotten good feedback on the site; everyone loves it.    

We’re working to reposition some of our branding to better differentiate our retail brands, so we refer back to some of the results that they produced, which were more quantitative in terms of customers’ tastes and preferences and the customer profiles. They also mapped our brands against other well-known brands to show us where they might fit strategically. We also refer back to those as we talk through positioning our retail brands from a marketing standpoint. 

How did BS LLC perform from a project management standpoint?

They have always delivered on time and within budget. Communication was excellent; they were very proactive. To communicate, we used email and phone calls.

What did you find most impressive about them?

It was fun to see creativity meet strategic thinking. You don’t always see those two together. Ben and Sebastien were super creative, but they also really thought through our project strategically and got to know us well enough to execute.

Are there any areas they could improve?

Not that I can think of; they were great.

Any advice for potential customers?

Trust their process. It was much more in-depth than we anticipated going into it, and we ended up getting a lot out of that.

5.0
Overall Score We would definitely work with them again if there was another opportunity.
  • 4.5 Scheduling
    ON TIME / DEADLINES
    They were very proactive in scheduling and very good at communicating. I think there were a couple of delays, but they were super minor.
  • 4.5 Cost
    Value / within estimates
    It wasn’t cheap, but it was worth it.
  • 5.0 Quality
    Service & deliverables
    They were excellent and exceeded expectations.
  • 5.0 NPS
    Willing to refer
    I’ve already recommended them.

Neighborhood Branding for Real Estate Company

"BS LLC was in trenches with us for every hard deadline, 2 a.m. phone call, and day-of production request."

Quality: 
5.0
Schedule: 
5.0
Cost: 
4.0
Willing to refer: 
5.0
The Project
 
$50,000 to $199,999
 
Jan. - Oct. 2019
Project summary: 

BS LLC developed an identity and strategy for a neighborhood on behalf of a commercial real estate company. They met with community leaders and stakeholders regularly to create the identity.

The Reviewer
 
11-50 Employees
 
Cincinnati, Ohio
Andrew Naab
Director of Commercial Development, The Loring Group
 
Verified
The Review
Feedback summary: 

The client has achieved a 95% tenancy rate for their 17 properties, and the neighborhood received $17 million in additional investment. BS LLC integrated themselves into the project’s stakes. Their weekly reports and meetings demonstrated their professional management skills.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the director of commercial development at The Loring Group, a real estate company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

We purchased 17 properties in an urban neighborhood in downtown Cincinnati and were looking to create something special in this neighborhood. We didn’t know what that something was, but after conversations with residents, businesses, neighbors, and community leaders, we determined that the neighborhood needed an identity.

SOLUTION

What was the scope of their involvement?

We wanted to create an identity for the neighborhood through a community-driven approach, and we reached out to BS LLC to form the identity and strategy. Over nine months, we met in organized meetings with various residents, business owners, community leaders, and stakeholders in the neighborhood to get valuable input and insight into what they believe what identity was. That way, we were creating an identity for the neighborhood with the neighborhood.

Every 2–3 weeks, we met with different community leaders. Each meeting, we came prepared with unique questions and outcomes with measurable goals associated with each. This let us show and illustrate the creative process behind how we created an identity. We didn’t want to present the finished product to the community without them being involved in the work or understanding the work that went into it.

What is the team composition?

We worked with 10 people, ranging from full-time employees to third-party contractors

How did you come to work with BS LLC?

We considered a number of firms for the project. We became familiar with BS LLC through our community partners and businesses that have worked with Ben (Co-Founder), Sebastian (Co-Founder), and the team on many different projects. 

The fact that they were in the neighborhood and knew community leaders was a big factor. What also helped was that, before we finalized our choice, BS LLC presented research and developments that would help us accomplish our goals. We appreciated that they were hands-on every step of the way. 

After many meetings and conversations – in-person and virtual – to review the portfolio BS LLC put together, we brought BS LLC onto our team on a contractual basis to help us create the strategy.

How much have you invested with them?

We spent about $50,000.

What is the status of this engagement?

The project ran from January to October 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s hard to attribute the success of our neighborhood to one project, but our leasing for our commercial and residential units has surpassed 95%. For our community leaders, we’ve also seen an additional $17 million planned for investment in our neighborhoods since we announced the new identity. While it wasn’t the only factor, I think our project played a factor in the increased rejuvenation of the neighborhood.

How did BS LLC perform from a project management standpoint?

From the beginning, BS LLC provided a set of deliverables, targets, and a schedule and stuck to it. The only reason they didn’t stick to a timeline however was because my company couldn’t make a decision in time. 

They communicated every objective and the reasoning behind it, and they documented each deliverable in our weekly update meetings. These happened every Friday, the day after BS LLC would submit their written report of the week’s accomplishments, the work left to do, and their requests for us as a client. We’d discuss the report, determine the next week’s metrics, and work on what BS LLC needed from us as a company. From start to execution, they were no less than excellent.

What did you find most impressive about them?

BS LLC was in trenches with us for every hard deadline, 2 a.m. phone call, and day-of production request. That applied to every member of the team, including Ben and Sebastian. No one is more or less important. That assured us we were working with the right team. 

What’s more, they saw this project as their own success, which meant a lot to us. They even moved their office to the neighborhood after the project was over.

Are there any areas they could improve?

Nothing comes to mind.

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
  • 4.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding & Strategy for Specialty Manufacturer

"The creativity and flexibility that they brought to the project were impressive."

Quality: 
4.5
Schedule: 
5.0
Cost: 
4.5
Willing to refer: 
5.0
The Project
 
Confidential
 
Aug. 2018 – Aug. 2019
Project summary: 

BS LLC provided branding services to the client, including building a website and determining options for a new name. They also did market research to redefine the company’s mission and goals. 

The Reviewer
 
11-50 Employees
 
Dayton, Ohio
President, Pump & Motor Shaft Manufacturing Company
 
Verified
The Review
Feedback summary: 

BS LLC met expectations and was prompt in their delivery. Their contributions helped the client increase their direct labor team by approximately 50%. Customers can expect a creative and flexible team with good project management skills. 

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a specialty manufacturing company. We manufacture shafts for a variety of markets. They’re typically used in large pumps and electric motors for machines used in processes like water treatment, fire suppression, and mining. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with BS LLC?

I had recently acquired the company. I was the third owner in the company’s 41 years of business. Our name no longer had any relevance since it was made up of the initials of the original owners who hadn’t worked for the company in 20 years. I hired BS LLC to assist with a rebrand, including a name, website, and company mission.

SOLUTION

What was the scope of their involvement?

They interviewed our employees and customers to understand what differentiates us from our competitors. They used that information to determine options for a new name, brand, and theme. Their work helped us understand what messages to highlight to connect with our customers. 

What is the team composition? 

We had two main points of contact. They brought on different specialists throughout the project as needed. This included a photographer and videographer. 

What is the status of this engagement?

We started mid-2018 and finished up at the end of 2019. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They’ve been really helpful. They delivered everything that we expected. Their work helped us change our approach to the local labor market. Our direct labor team has grown 30-50% in the year, in large part due to their contributions. 

How did BS LLC perform from a project management standpoint?

Their project management was good. We had a designated project manager that worked with our in-house team and their team. We used G Suite tools to collaborate with them. 

What did you find most impressive about them?

The creativity and flexibility that they brought to the project were impressive. They brought in tools that we wouldn’t have had access to otherwise. 

Are there any areas they could improve?

No, I think they delivered on what they committed to. 

Do you have any advice for potential customers?

Be thoughtful and have clear expectations from the beginning. As long as they have clear expectations outlined, they will deliver. 

5.0
Overall Score
  • 5.0 Scheduling
    ON TIME / DEADLINES
    They met my expectations, and when we did deviate from the timeline, they were clear and candid with us.
  • 4.5 Cost
    Value / within estimates
  • 4.5 Quality
    Service & deliverables
    The website could’ve been a little cleaner, but the rest of the deliverables were good.
  • 5.0 NPS
    Willing to refer