Could you share any statistics or metrics from this engagement?
On February 1, 2015, we actually put the Obria signs up on our clinics outside. By that time, we had created the new website, and we launched the website at the same time. We replaced the old collateral pieces with all the new design. Then we actually did a hard launch in November at our big gala. There were 600 of our donors there, and everyone loved the new design.
The results are that from our initial launch in February to our year-end in 2015, our number of patients served went up 42%. That is huge. Second, we created the national brand. It’s trademarked nationally. Then Dean said to trademark it internationally, and now we’re working with a ministry that is in 18 countries around the world from Colombia, to China, to England. He will be taking the Obria Medical model brand into those countries.
Our goal from November 1, 2015 was to have 200 Obria Medical clinics up and running around the country by 2020. We wouldn’t have dreamed of such an ambitious plan under our old brand.
What distinguishes Breviti from other providers?
None of our success would’ve happened if Dean hadn’t made the whole process so great with the wonderful name he came up with for us and in building something we could trademark and own. If Dean hadn’t walked us through every single step of the rebrand, we never could have gotten to where we are today.
He is a man of integrity. He is a joy to work with. His professionalism is top-notch. His response to us was always immediate, and he was always there if I felt lost. He always was sitting across from my desk saying, “We can do this,” and we did. After going through a process that is very scary, to let go and let someone redefine you, at the end of it he’s become a dear friend. If he sees anything out there just through the media, he immediately contacts me and says, “Great job, Kathleen. This is so exciting.”
Is there anything Breviti could have improved or done differently?
No. I just have to tell you it’s been great. I’m so thankful that we found Dean.