Please describe the scope of their involvement in detail.
The project followed a 12-week sprint format that included two meetings per week to discuss and give feedback. The first seven weeks included strategy, information architecture research, and wireframe development. The last five weeks included design and finalizing changes to the site. While Brave did not implement the changes directly on our site – we have our own development team – they did provide all of the necessary information and details to hand off to our developers.
In terms of strategy, Brave took us through many activities to help us determine our main priorities and the overall branding message we wanted to display throughout our site. They recognized our current business goals and took the time to understand our future goals, confirming that any solution would accommodate future growth.
Information architecture is where Brave really excels. Many companies do not prioritize IA and, instead, primarily focus on design. Brave really shines when it comes to IA. They understand the importance of IA and take the necessary time to map out how the given information should be prioritized and then structured in a way that results in the optimal experience for the user.
We are still working through the design phase of our project. But, so far, Brave has exceeded all of our expectations.
Overall, Brave provided a comprehensive schedule that tackled our main issues through the seven weeks of information architecture and five weeks of design. Additionally, Brave provided coaching and guidance throughout the process, ensuring that our team will be equipped to address UX issues better in the future.
How did you come to work with Brave UX?
We first began working with Brave on a consulting basis, receiving feedback on specific features and user flows on our website. After a few months of intermittent feedback, we decided that to improve the usability of our site, we would need to work on a full UX engagement with Brave.
We previously received invaluable feedback from Brave, so when it came time to improve the overall user experience of our site, Brave was the absolute best choice. Brave understands our business model very well and, in addition to UX feedback, they were also willing to provide coaching and guidance to our team throughout the process.
Could you provide a sense of the size of this initiative in financial terms?
It was $50,000 to $100,000 to date, including consulting hours before the major UX redesign.
What is the status of this engagement?
The full redesign project began April 2016 and will wrap up around July 2016. We will definitely continue our relationship with Brave beyond the extent of this project.