The Branx

BACKGROUND

Please describe your company and position.

I am the CRO of HRBench

Describe what your company does in a single sentence.

Our cutting-edge technology and data-driven insights empower your organization to make informed decisions, drive meaningful change, and lead the way towards a new era of data-driven HR success.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Brand Creation
• Website Development
• Marketing Materials

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are a software startup in its earliest stages of growth. While working on our B2B application in house, we engaged with the Branx for brand creation (logo, colors, messaging) and a public facing/consumer website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our outcomes were not easily measurable in the truest sense. We were looking for a logo and color palette that differentiated us from our competitors. Additionally, we were looking for a website that summarized our products and services, drew in lead gen, and again differentiated us from competition. We routinely tracked this progress throughout the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was truly collaborative. From initial kickoff to developing a project plan, to then providing proofs of concept, to final work the Branx team consistently delivered. Items were always delivered on time and any delays would normally be on our side. We were fairly vocal with our feedback throughout the project and the Branx team responded each time with options that helped match our vision.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

A number of things come to mind. Collaboration is easily one of the Branx's strongest skills which is essential on a project like this. Additionally the diversity of their expertise is impressive. Across the board from project managers, executive leadership, to the design and website teams they have a well rounded group of experts needed to cover everything we needed. Lastly, they were really great to work with. Always energetic, friendly, and understanding.

Are there any areas for improvement or something The Branx could have done differently?

Not from my perspective.

BACKGROUND

Please describe your company and position.

I am an executive at Zero True

Describe what your company does in a single sentence.

The company is a SaaS startup that enables collaboration and productivity in data science projects.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Logo
• Brand Book
• UI system

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• High ratings
• Great culture fit
• Good value for cost

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo Design 
• Comprehensive Brand Book and Guidelines 
• UI System Design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Branx delivered on every single outcome that was requested and went above and beyond in many regards with the design of the UI system in particular. The Branx was able to adapt to feedback that we had and integrated into our existing tech-stack in a way that made it easier for us to implement their branding into our software.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was very proactive, delivered on time and responded quickly to ad hoc requests to set up calls. Overall it was great working with them.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The brand they delivered was very cohesive and though out and I would say that the quality of the work and flexibility of the team were extremely impressive.

Are there any areas for improvement or something The Branx could have done differently?

Nothing I can think of. It was truly a pleasure working with them.

BACKGROUND

Please describe your company and position.

I am the Marketing Assistant of Enlitia

Describe what your company does in a single sentence.

Enlitia, is an innovative provider of data analytics solutions, empowering the renewable energy industry to thrive in the digital era.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Brand Identity
• Website Development

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• High ratings
• Great culture fit
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Brand Strategy 
• Naming 
• Brand Identity 
• Website Development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

An amazing brand created together and a beautiful and optimised website!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time and they were always very helpful in assisting us with any unforeseen events!

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Very straightforward team with excellent communication skills. They showed very strong technical knowledge. Flexible and comprehensive, providing aid in every step of the journey.

Are there any areas for improvement or something The Branx could have done differently?

I don't see anything they could do better.

BACKGROUND

Please describe your company and position.

I am a department head at Augmenta

Describe what your company does in a single sentence.

We create software for the construction industry that automates the design of buildings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Build a website
• Develop visual brand language

SOLUTION

How did you find The Branx?

• Online Search
• Clutch Site

Why did you select The Branx over others?

• High ratings
• Good value for cost
• Portfolio

How many teammates from The Branx were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The engagement with The Branx was to develop a visual brand language and to design, develop and launch a website with a corresponding CMS system that would enable us to manage key content on the site. 

We kicked off with a rapid branding exercise. The Branx aided in competitive research and then developed and delivered a style guide that would allow us to clearly differentiate from other firms in our space. 

Once we approved the style guide, they designed the pages for both desktop and mobile layouts. Designs were reviewed and detailed were collaborated on in Figma. Once approved, they developed the sites using Webflow, launched the site, and then provided post-site support to make small tweaks as required. 

Overall we were extremely pleased with the service they provided. We were on an extremely tight schedule. Their team was extremely efficient and response, and worked with us in a very collaborative manner.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This was our first website coming out of "stealth" as a software company. Its purposes was to establish ourselves as a player in our space (construction software), to communicate our vision and product to future customers and investors, and to aid in recruitment efforts. Some specific outcomes:

• Led to a large increase in inbound investor requests 
• Is now the primary source of inbound customer requests via our product page. Previously all customer conversations had been outbound.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was extremely responsive and timely. They responded to questions and change requests extremely quickly, often outside of working hours. All planned deliverables were delivered on time.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with their team, it really felt like they were on our team. They were very responsive and clearly bought into making the site and our brand a success. They took our business goals as serious constraints that they designed around. I appreciate that they also gently pushed and challenged us towards developing a bolder brand/style than we would otherwise.

Are there any areas for improvement or something The Branx could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the COO & Co-Founder of Impro.AI

Describe what your company does in a single sentence.

The Impro platform enables your company and your people to achieve accelerated growth through management insights and daily micro-coaching

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire The Branx to accomplish?

• Branding Creation
• Sales Collateral
• UI/UX design

SOLUTION

How did you find The Branx?

Online Search

Why did you select The Branx over others?

• High ratings
• Pricing first our budget
• Good value for cost

What was the size of The Branx’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We have been working with theBranx for several months now. They helped us to create our branding. The process was super structured and professional, which gave us a lot of confidence. The outcome was astonishing and elevated our positioning to a much higher place. Our prospects and customer are always impressed by our branding.

We continuously work with them, supporting our marketing team with every need. Be it a sales presentation, a web page, a blog post image, or a newsletter design, they always brings a creative and professional solution.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Full Branding process
• On going branding deliverables

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The communication with theBranx team is very fluent and easy. They always react fast and on time. As we have worked for several months together, they know our design language well, but if it is a new project, a short meeting with them will define the scope. The results will be accurate and professional.

What was your primary form of communication with The Branx?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The combination of artistic taste with a commercial overview makes their attitude unique and engaging at the same time. In addition, their sense of urgency and quality of service is impressive.

Are there any areas for improvement or something The Branx could have done differently?

None.

BACKGROUND

Please describe your company and your position there.

I am the CEO of an IT consulting company in the B2B sector from Germany. We are specialised in agile software development, DevOps consulting and IT security services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We hired The Branx for rebranding and brand ui elements, including the design and creation of a new corporate logo. Our goals were to develop a new brand identity that is in line with our corporate culture in order to appear appealing to potential employees and customers.

SOLUTION

How did you select this vendor?

We came across The Branx through research on the internet. After comparing different agencies, the team came to the conclusion that The Branx's style best matched our ideas and vision.

Describe the scope of their work in detail, including any steps and the final deliverables.

First, as a team, we had to think about the position of our company. What kind of appearance is important to us and what values do we want to reflect to the outside world. What goals and visions do we have and which colours are a no-go and so on. We worked on this and in the following steps four different brand identities were proposed to us on Figma so that we could decide on a direction.

After we did this, The Branx continued to work together with us on one idea. The logo was adapted according to our ideas and some other tweaks were made until we came to a final result. A social media kit was then designed for this.

How many people from the vendor's team worked with you, and what were their positions?

I worked directly with their project manager and chief creative officer. Brand specialists also supported different stages of the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For results, feel free to check out our website www.swipergy.com and our new social media channels on LinkedIn, Instagram and Twitter. There you will find our new brand identity in action.

Describe their project management style, including communication tools and timeliness.

We used a common calendar planning tool and Google Hangout to hold meetings. The timeline was transparent and adhered to.

What did you find most impressive or unique about this company?

As a team, we were very pleased with the open, friendly manners and prompt responses. For example, when we asked for specific Canva designs to be sent to us.

Are there any areas for improvement or something they could have done differently?

Nothing came to our minds so far.

BACKGROUND

Please describe your company and your position there.

Cofounder - Aviator. We build tools that help improve internal software-engineering workflows at large teams.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We needed help with establishing our brand. Our goals were to have a developer-friendly brand that we could use to tie together multiple products.

SOLUTION

How did you select this vendor?

We interviewed a few different agencies and selected the Branx based on their prior portfolio and overall responsiveness.

Describe the scope of their work in detail, including any steps and the final deliverables.

They had to design a new logo, select new branding colors, select a font, design our homepage and then implement it on Webflow.

How many people from the vendor's team worked with you, and what were their positions?

3 people: Ines, Jesus and Damien. Designers and Project Coordinators (Ines and Jesus are part of the founding team of the Branx too)

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Customers consistently compliment our logo and branding materials, and we've been able to tie multiple projects under the same brand.

Describe their project management style, including communication tools and timeliness.

They were very good at setting expectations. We had stages where we would communicate quite a bit, and stages where they needed time to do heads down design work. At each stage they'd present us with options and we'd choose the option we liked best, to iterate further upon.

What did you find most impressive or unique about this company?

Their ability to extract creative direction even when we didn't quite know how to articulate what we wanted ourselves. At each stage, they were able to grasp our (sometimes vague) descriptions of our likes and dislikes about each option and turn them into actionable feedback to improve each new version.

Are there any areas for improvement or something they could have done differently?

It took us a while to get on a good cadence of feedback + new iterations, since we're on different timezones. There were periods of slow progress due to either side being backed up with work, and we had to make up for it towards the end by meeting more frequently (which ultimately helped a lot in shipping the final project).

BACKGROUND

Please describe your company and your position there.

Instruqt is a hands-on virtual IT labs platform for product-led growth. We help software companies generate demand at scale and drive adoption with hands-on product experience. I'm the Chief Marketing Officer (CMO) at Instruqt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

In the early days of Instruqt, we created a mascot logo that was intended to bring out the fun, engaging aspects of our platform. The designed warrior with a shield represented our gamification approach. As we started to apply our logos in more media and channels, we realized that our old logo was not the easiest to work with. And, we felt like a more modern but still gamefish and fun branding would signal our company’s core values.

SOLUTION

How did you select this vendor?

We made a search online for branding companies that have experience working with tech startups. We found a few and entered into conversation with them. We concluded that The Branx has the expertise and experience that match our needs.

Describe the scope of their work in detail, including any steps and the final deliverables.

We started with a workshop with key members of the team. Thereafter they created three design directions for us to review. We chose one and followed by a few iterations of feedback before we finalized the new logo and brand identity.

How many people from the vendor's team worked with you, and what were their positions?

We worked with our account manager and the chief designer.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We are pleased with the new logo, isotype, and brand identity. We got positive feedback from our customers as well.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings during the project and email updates. We are impressed by the way they managed the project. They are able to deliver quality work within a tight timeline.

What did you find most impressive or unique about this company?

They truly care about our business and our needs. We are impressed by their creative work.

Are there any areas for improvement or something they could have done differently?

No downside! We are happy with The Branx.

BACKGROUND

Please describe your company and your position there.

I am the marketing director for a B2B SaaS company that converts commercial insurance program documents to data-rich dashboards, giving risk executives instant access to the information they need to stay empowered and effective.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

When I started my role at LineSlip, the branding was extremely outdated and amateur. We are disruptors in the InsurTech space, but our brand identity looked like the outdated methods we seek to replace.

We wanted to work with a company that had B2B/SaaS experience and could help us develop a brand identity that reads as professional and polished.

SOLUTION

How did you select this vendor?

My team and I reached out to about a dozen companies and interviewed them. As is common in startups, our CEO had a "get it done yesterday" timeline in mind, so we were in a time crunch. The Branx team was responsive, talented, had experience in the space, and was ready to go when we were.

Describe the scope of their work in detail, including any steps and the final deliverables.

We began with a thorough questionnaire and conversation about what we did or didn't want the brand to look like. We used Figma to collaborate on the brainstorming process, which was fun and—more importantly—worked well for getting input from people in leadership whose time and attention for such projects are often limited.

The first draft of the brand directions that we received were extremely thoughtful and intentional. We felt that they had listened to our needs and preferences, and taken all that into account while also inserting their area knowledge. We requested a few changes to the directions and quickly ended up with a brand identity that everyone on our team is excited about.

How many people from the vendor's team worked with you, and what were their positions?

We worked with three people on their team: Ines (Marketing & Strategy), Jesus (CEO), and Dani (I believe he was the actual designer).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It's hard to concretely quantify rebrand outcomes, but I can tell you that our entire team is more enthusiastic about our brand identity; we are viewed as more professional and established in our industry; our website now looks much more modern and sophisticated; we are proud of the marketing visuals we produce.

The project was a game-changer in terms of our confidence and stepping into a larger role in the industry.

Describe their project management style, including communication tools and timeliness.

The team was always available over email and we had regular remote meetings to go over progress, changes, and give input. As I said, we completed the brainstorming process using Figma which was highly intuitive and perfect for my busy CEO. The entire team was extremely communicative, professional, and kind.

What did you find most impressive or unique about this company?

I really appreciated how patient they were with our somewhat chaotic startup work environment, and how they took our feedback and really synthesized it into a suite of branding that we actually love to use. They were more respectful of our timelines than even we were at some points.

I always felt like they put a lot of care and thought into their work with us, which I really appreciate.

Are there any areas for improvement or something they could have done differently?

There was one issue where we were on a tight deadline and I felt the deliverable wasn't quite to the highest quality standard that we had been accustomed to. However, upon receiving that feedback, the Branx team responded with empathy and understanding, explained that they were focused on the tight turnaround, and they made it right (and better!) immediately.

I share this not to call them out for a mistake being made (because frankly, mistakes will be made and that is completely expected) but more to highlight that they took critical feedback graciously and immediately rectified it, beyond our expectations.

BACKGROUND

Please describe your company and your position there.

I am the CEO and Founder of Moby Analytics, a fintech who provides automated data analytics services for finance professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire The Branx, and what were your goals?

We are a young company 100% self-funded - so our budget was tight. We hire The Branx to shape our brand identity and build us a new landing page. Our goals were to:

1. create a visual identity around our company's values
2. have a landing page that can be used as our visit card.

SOLUTION

How did you select this vendor and what were the deciding factors?

We searched on-line for many different vendors. The Branx really stood out by the quality of their portfolio. Their usual price was above our budget but decided to still contact them. After a short discussion, they came up with a very pragmatic solution to fit our budget without sacrificing the quality on their side.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We first received a form to collect inputs about our company and our likes/dislikes in terms of design. We then had a kick-off meeting to go through this form. Following the meeting, we had a first brand proposal within 1-2 weeks time. After some minor adjustments, we proceeded to the creation of the landing page on Webflow. Same happened:1 week later we received the first proposal. Gave some feedbacks and received an updated version a days later. Overall process took <1 month, which we were very pleased with.

How many people from the vendor's team worked with you, and what were their positions?

Our main point of contact was the Marketing Manager/Project Manager and the CEO of the company. We also had exchanges with their web developper.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our ranking on Google improved significantly without any special SEO work. We also got a significant increase in people following us on Linkedin.

Describe their project management style, including communication tools and timeliness.

We first had touch point with the Marketing / Project Manager who collected our inputs. Then after each phase, we had a call to discuss the deliverables. If we had additional adjustments, we would organise a call within a few minutes. They were extremly responsive.

What did you find most impressive or unique about this company?

Result oriented: They truly take into account your inputs and are able to build a visual identity around it that add elements that we could not have thoughts about. Once the design was finished, everything looked so obvious as if it was always there. Customer oriented: we really appreciate how well organised they were. For each phase we knew what to expect from them and what was expected of us. They have not missed a single deadline.

Are there any areas for improvement or something they could have done differently?

There were some minor display bugs but they were fixed instantly after we shared our feedback to them.