Branding + Architecture
Brandon Archibald is a branding, architecture, and interior design agency. We help our clients to develop a brand concept, name, logo, corporate identity, interior, and exterior design. The core thing we specialize in – is combining all the above listed in one integrated brand.
We are encouraged that our clients are from completely different countries, of different races and religions, traditions, customs, and time zones. We are united by a desire to make a worthy project that will inspire, please and bring emotional and financial paybacks to all of us.
Hilton Worldwide, Lukoil, USAID, United Nations, USA Infrastructure Investments, China Construction Bank, ADD Enterprise, Ковальска
Services ➞ Research / Brand Strategy / Brand Story / Brand Identity / Motion Graphics / Interior & Exterior design
Client ➞ In a strict sense, mOre is a hub in Kyiv, Ukraine. It hosts events, workshops, and studios. Generally speaking, mOre is beyond all classic formats. This is the place where great ideas are born, new meanings are formed, modern and timely cultural projects are created.
Challenge ➞ By this synopsis, we were asked to create meaningful branding. Our goal was to start conversations and make people curious about this space.
Concept ➞ To transmit the main idea and purpose of mOre hub, we used the circle icon, because of its deep meanings and philosophy. The circle is one of man’s first symbols. It is inclusive. It invites people to come together and be united. It is accepting and protective. It sparks creativity and enlightens people. That's why, the "O" from mOre is treated graphically to suggest the main theme of any event, thus becoming flexible and vibrant. The branding is left with open-ending to always be relevant to the actual debates, ideas, trends, politics, innovations, etc. It will continuously generate different visuals to replace the O icon, depending on the context. The brand we created is described as constantly evolving.
Awards ➞ Red Dot Award, Art Directors Club of Ukraine Award
Services ➞ Brand Identity / Architecture Planning / Interior & Exterior design / Wayfinding System / Illustrations / Motion Graphics / Packaging / Merch / Invitations
Client ➞ This is an outdoor mural art gallery. It is located in the city of Frisco in Тexas - USA. One of the largest outdoor art museums in the United States, with a specific focus on murals. The client USA Infrastructure Investments is bringing the world’s top muralist into a 1-acre park surrounded by walls of different dimensions for the entire world to visit and enjoy.
Challenge ➞ Our goal was to create the branding part along with the architectural solution. We developed the project by stages. The First Stage was all about developing the branding concept. The Second Stage was creating the park. This stage was made by our in-house team of architects. The Third Stage was the adaptation of branding in the park's environment. After these essential stages were complete it was paramount to finish the whole project with different creative ideas that involved the work of both of our teams: architecture & branding.
Concept ➞ This is a place where art and recreation meet. It’s a mural art gallery inside a park and also, a park inside the gallery. It is not formal like a museum but not too liberating like an open-air concert event. The tone we wanted to give is modern and welcoming. It intrigues viewers and feeds their curiosity and wonder.
Awards ➞ Art Directors Club of Europe (Nomination), Art Directors Club of Ukraine (Silver Award),