Brandlucent

How to define a company like Turbulent?

Their creativity and tech expertise had gained them accolades and record-breaking achievements. Yet, the collective DNA that ran through the company veins was elusive. 

We were up for the challenge!

What we did:
Brand Strategy - Website architecture- Website design - Website content creation - Branded collateral

Brand Strategy - Brand Identity Guidance - Brand-First Website - Employer Branding - Brand Success (Social Media guidance, HR Guidance, Brand Direction)

Awwwards.com

? Site of the day

W3 Awards  

? Gold Award - Corporate Communications for Websites
? Gold Award - Website Redesign
? Gold Award - Best Use of Video and Motion Graphics
? Silver Award - Best Editorial Experience
? Silver Award - Best Use of Animation

RewardOps is an engagement commerce company that is using their trailblazing technology to lead a revolution in engagement, maximizing value for consumers everywhere.

What we did:
Brand Strategy - Brand Identity - Website architecture- Website design - Website content creation - Branded collateral

Invero is a strategic digital innovation company helping forward-thinking businesses transform and build for what’s possible.

What we did:
Brand Strategy - Brand Identity - Brand Naming - Website Architecture - Website Content - Website Art Direction

Yaksa is a team of digital advisors and partners for enterprise growth, working with clients to maximize investment and ensure long term success.⁠⁠
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What we did:⁠⁠
Brand Strategy - Brand Identity - Social media overhaul - Branded collateral⁠⁠

Fabrik8 is a co-working complex offering next-generation workspaces to help businesses of all sizes fulfill their vision.⁠⁠
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What we did:⁠⁠
Brand Strategy - Brand Identity - Tagline Creation - Brand Signage 

Technicost is a Fintech company focused on augmenting human decisions through technology to improve the lending experience with efficiency, precision, and confidence.

What we did:
Brand Strategy - Brand Identity - Brand iconography - Branded collateral

RewardOps is an engagement commerce company that is using their trailblazing technology to lead a revolution in engagement, maximizing value for consumers everywhere.

What we did:
Brand Strategy - Brand Identity - Website architecture- Website design - Website content creation - Branded collateral

Branding Teaser for Fabrik8 coworking space in Mile-Ex Montreal.

Atek is a team of innovators working to improve public health through technology. Working closely with Quebec-based research institutes and laboratories, they create smart solutions to monitor, trace, and protect the integrity of samples.

Atek’s services began to gain notoriety, and they saw a growth in reputation and client base. Having developed a unique expertise in their field, they quickly realized that their positioning was no longer fully reflecting the reality of their offering or the depth of their experience and knowledge. Atek came to

Brandlucent to strategically focus their brand efforts towards life science. We worked with them to clearly define this positioning and build a trusting

connection with their clients.

Global advertising tech company, Ayuda, was looking to clarify and refine their brand to keep up with their expanding business. They turned to Brandlucent to create cohesive brand messaging and establish a more future-focused identity. What we did:

Brand Strategy,Brand Identity,Tagline Creation,Product Alignment. https://brandlucent.ca/work/ayuda/

Yaksa - Rebranding project. New Logo

Yaksa rebranding project.

Business card design for Fabrik8 coworking space rebranding project. Mile-Ex Montreal.

Groupe Conseil Levee, an established presence in the financial securities industry, had outgrown its original brand identity. The company now stood for more than just reliable advice. With expanded goals, capabilities and client portfolios, Levee turned to Brandlucent for a revamped brand strategy. Together, we uncovered Levee’s updated brand elements—client confidence, adaptability and forward planning—and carved out their new brand identity. To create a full brand experience for Levee’s clients, we refined their service lines and focused their messaging. A name change (Levee Future Planning) and new tagline (“Your confidence, secured.”) embodied their vision, key strengths and differentiators. Featuring greens, golds and bold geometry, a refreshed logo expressed agility and forward movement as well as trust, strength and depth of experience. With an authentic, unified brand identity, they have set aim to capture new markets and opportunities.

A trusted name in financial securities, Levee had evolved over the years with expanded goals, capabilities and client portfolios. Brandlucent revamped their brand strategy for a more authentic brand experience. 

What we did:

Brand Strategy,

Brand Naming,

Tagline Creation,

Brand Identity.

https://brandlucent.ca/work/levee-future-planning/

Groupe Conseil Levee, an established presence in the financial securities industry, had outgrown its original brand identity. The company now stood for more than just reliable advice. With expanded goals, capabilities and client portfolios, Levee turned to Brandlucent for a revamped brand strategy. Together, we uncovered Levee’s updated brand elements—client confidence, adaptability and forward planning—and carved out their new brand identity. To create a full brand experience for Levee’s clients, we refined their service lines and focused their messaging. A name change (Levee Future Planning) and new tagline (“Your confidence, secured.”) embodied their vision, key strengths and differentiators. Featuring greens, golds and bold geometry, a refreshed logo expressed agility and forward movement as well as trust, strength and depth of experience. With an authentic, unified brand identity, they have set aim to capture new markets and opportunities.

https://brandlucent.ca/work/levee-future-planning/

Consulting, video production company selection, scripting

Filming / Editing by Cat Around Films. https://cataroundfilms.com/

A trusted name in financial securities, Levee had evolved over the years with expanded goals, capabilities and client portfolios. Brandlucent revamped their brand strategy for a more authentic brand experience. 

For this piece, we designed and programmed a custom website for Levee Future Planning in house featuring the latest web technology

https://www.levee.ca

StigmaZero is an online professional training academy with a pursuit to help employers eliminate stigma in the workplace. We worked with them to define their brand and create a visual identity that reflected the essence of their core mission.

https://brandlucent.ca/work/stigmazero/

Through our in-depth Brand Strategy Program, we worked on promoting the nature of StigmaZero’s brand, elevating the client experience by bringing clarity and approachability to their message. We designed a brand identity to reinforce StigmaZero’s values, purpose, and mission, using warm welcoming colors to convey a sense of approachability and authenticity. Since the launch of their brand, StigmaZero has quickly taken off, inspiring a wide range of clients and audiences to make a difference.

StigmaZero is an online professional training academy with a pursuit to help employers eliminate stigma in the workplace.

What we did:

Brand Strategy

Brand Identity

Brand Naming

Tagline Creation

Branded collateral

https://brandlucent.ca/work/stigmazero/

StigmaZero is an online professional training academy with a pursuit to help employers eliminate stigma in the workplace. What we did:Brand Strategy, Brand Identity, Brand Naming, Tagline Creation, Branded collateral. https://brandlucent.ca/work/stigmazero/

A mouth-watering fixture in Montreal’s Little Italy, Chez Tousignant delivers chef-driven fast food with classic Québécois flare. Their suppliers, CWB Beverages, were helping them launch a line of artisan sodas that reflected the heritage styling of the Chez Tousignant brand. Partnering with a talented illustrator, Brandlucent developed a visual brand strategy influenced by pattern, hand-drawn design, art nouveau, clean typography and Wes Anderson colour palettes. The label design, a mix of rustic and refined, vintage and modern, expressed a sense of surprise, joy and anticipation. The centrepiece featured tantalising pencil sketches of each primary ingredient. With a unified visual strategy for their new product line, Chez Tousignant is able to provide an immersive brand experience for patrons.

With over 127 employees across three different countries, Ayuda needed to update their brand to keep up with their expanding business. 

https://brandlucent.ca/work/ayuda/

Looking to refresh their strategy and identity, Ayuda turned to Brandlucent. Our thorough Brand Strategy Program helped them develop clear and coherent brand messaging, and assured that the company maintained a unified vision of their brand both internally and externally. We refined Ayuda’s identity to better reflect the maturity of their company, focusing on a sharper, more future-focused logo to match the companies evolving success. Combining the strengths of their expertise and offerings, Ayuda has recently been acquired by Montreal-based international Out-of-Home solutions provider, Broadsign.

Global advertising tech company, Ayuda, was looking to clarify and refine their brand to keep up with their expanding business. They turned to Brandlucent to create cohesive brand messaging and establish a more future-focused identity.

What we did:

Brand Strategy,

Brand Identity,

Tagline Creation,

Product Alignment.

https://brandlucent.ca/work/ayuda/

In the complex, fast-paced world of retail data integration, how do you make your brand personal and accessible? RIBA turned to Brandlucent to make their brand align with their vision. 

What we did: Brand Strategy,

Brand Identity,

Brand-first Website Design,

Ongoing Brand Consulting.

Operating on the cutting-edge of data integration, RIBA attracted major retail clients such as New Balance, Roots and DKNY. However, they also faced a branding challenge: In such a complex, fast-paced industry, how do you make your brand personal and accessible? RIBA turned to Brandlucent. Our Brand Strategy Program brought clarity, focus and simplicity to their brand messaging. We helped RIBA identify their main brand differentiator and better position their unique method of data integration. Our service refinement fully captured the scale and depth of their offerings. An updated logo featured clean, modern lines and colours to reflect their pioneering role in the technology sector. A name refresh and sleek new website later, RIBA is now thriving on all fronts, their brand finally aligning with their vision.