Brandality

Simon Jersey, a renowned UK fashion company, wanted to redefine its branding and create a new personality to support its aims for global expansion. Brandality helped Simon Jersey appeal to both the business and consumer target audiences by employing lifestyle photography, creating the strapline ‘Functional Fashion’, and designing new branding imagery. The result of Brandality’s work was a strong and well-received rebranding in time for the client’s expansion into Asia.

Brandality rebranded and designed new packaging that resulted in a classy, fresh new image for the Number 1 brand drink cans. The brand identity now communicates to consumers the drink's positive attributes clearly and looks great.

The Fruitery is a delicious new range of pure, fruit-based products from third-generation fruit growers in Kent that offer provenance, authenticity and quality. Our brief was to create a new brand for an exciting range of berry-based products to be sold through major retailers in the UK and across Europe.

Lyons Seafoffs needed a brand that would stand out in the competitive seafood category, engages consumers and attracts buyers from large high street supermarkets.  

We adopted retro styling using lino print illustrations, hand-drawn typography and on-trend colour pallet.

In a category that is otherwise full of dated design, the new Lyons Seafood Co branding is unique and clearly conveys the quality of products.

Gym Republic is a new online gym wear store offering top quality technical gym clothing and accessories. The website is aimed at the high-end market, and serious gym goer and enthusiast.

A brand identity was carefully considered for the new online web store. The branding had to be appealing to both men and women. A design was created which could be implemented across the website, marketing collateral and all branded promotional material.

Plant-based beauty brand Skincare with Compassion is made without the use of toxins, synthetics, artificial fragrances or other skin-damaging ingredients. They approached us as the existing branding and packaging didn’t represent its personality, core values or the passion at its heart. 

The result was a clean and natural design with a captivating identity that flows beautifully across packaging and marketing material.