Could you share any evidence that would demonstrate the productivity, quality of work, or the impact of the engagement?
Before our B2C business was fully online, we used to have four orders per day. We have gone up to 27 orders per day, which was a huge improvement for us. We deal in high-range tires like Pirelli, Bridgestone and so on.
Our German portal went from two orders per day to 80. This was all because of organic search, and Brainvire’s design for the portal. They have maintained the site, and continue to improve its performance on organic searches. This number is huge for a B2B service. Similarly, for Spain, we are getting 40-50 orders per day. UK is a slower market, and has 10-12 orders per day. In the last three months, there have been more than 18,000 who have searched for tires, and were routed to our portals. We are the number one result in Dubai and Abu Dhabi for “tires Dubai” with our B2C site.
In 2016, the total number of visitors to the site was 6,000. After Brainvire started the work, the number went up to [an annualized rate of] 18,000. Our conversion ratio is about 10%, and we’re happy with that. We have earnings of 50,000 AED per day, or between $15,000 and $20,000, only for the B2C part.
The B2C site works in three simple steps: searching for tires, booking orders and scheduling a delivery. It integrates seamlessly with our SAP, and everything is automated.
How did Brainvire perform from a project management standpoint?
They are fantastic. The reason we chose Brainvire was their precise reporting on timelines and progress. Other Indian vendors will typically make hourly estimates at the beginning, and double that number along the way. We lost money with other companies, but Brainvire has been very precise in estimates, and they didn’t bill us for any additional time spent on the work.
What did you find most impressive about Brainvire?
They deliver what they say, which is what we like about Brainvire. They don’t focus on the sales pitch, and are very business-minded. From the first day, Brainvire told us clearly what was and wasn’t possible, and expressed their thoughts in a straightforward way. Secondly, I appreciate their time management and commitment. Deadlines are important for Brainvire, and, if a task is set for 10 days, it has to be completed within that time. I’ve seen many vendors in UAE who promised to complete projects within one month, only to drag them to six months. This doesn’t make for a good relationship. Brainvire’s team is perfectly managed, and they deliver what they say.
Are there any areas Brainvire could improve?
For any B2C portal, blogs are very important. I’ve told their team that content writing has to improve.
The innovation and accommodation Brainvire deploys for a project is impressive. Their product has significantly improved customer satisfaction and created an industry standard.