SEO for ECommerce Businesses
Boxwood’s core service is a multifaceted SEO strategy designed to bring in new business to your website. We cover all of your bases – from backlinks, to keyword rich content, to user experience. We start with each new client by assessing where you are, where you want to go, and then formulate a custom SEO plan to get you there.
Fenix Lighting USA, Westward Sales, Guardian Safe and Vault
Fenix Lighting is a leading eCommerce flashlight retailer in the United States. Boxwood Digital Marketing has been able to increase their organic traffic by 32% over the span of one year. We did this through on-page optimizations, new SEO blog content, new strategic landing pages, backlink building, and advising on technical SEO factors. We have had great success in helping them to move into an entirely new tier with their business.
Our first step with Westward Sales was to do extensive research into what products and brands that they carried were in the most demand and which had the most opportunity to grow. From there, we identified both existing pages that needed to be optimized and new pages that needed to be created. After those efforts started to pay off, we also added in more content marketing efforts and link building strategies.
Westward Sales also had a large database of past customers that it was not utilizing to its full potential. We also began sending monthly email campaigns to past customers in order to re-engage them with Westward’s catalog and make them aware of new products.This way we could both find new customers through SEO and make them repeat customers through email marketing.
Westward Sales is still growing quickly, nearly doubling its business every year. By adapting our strategy on an on-going basis, Boxwood has been able to deliver a consistently positive impact to their bottom line.
2020 – 2021 RESULTS
- Increased organic traffic to their website by 122%
- Increased conversion rates by 12%
- Increased email open rates by 7%
RemedyConnect had great existing content on their website that was simply not optimized for search engines. By beginning with optimizing their existing content we were able to almost immediately increase their organic traffic. After that we moved on to creating new content through landing pages and blog content, building their backlink portfolio, and assisting in getting the word out about any new software initiatives that launched.
In addition to search engine optimization, Boxwood has also helped to create paid ads on Google and social media and design email campaigns for RemedyConnect. While SEO has been the focus of the plan, adding these other marketing efforts has helped us to more effectively reach their target audience.
The demand was always there for what RemedyConnect had to offer, but with Boxwood’s help, they have been able to grow by leaps and bounds by getting their services in front of the right people.
2019 – 2021 RESULTS
- Increased organic traffic to their website by over 1,000%; from double digits to hundreds of weekly visits
- Decreased bounce rates by 32%
- Assisted in successful launches of several new products
Sample Supports is a disability services provider located in Longmont, Colorado.
Sample Supports had a minimal online presence with a basic website, small social media following, and ineffective Google ads campaign. They approached Boxwood Digital Marketing with the task to grow their organic traffic every month, grow their social media following, and figure out what wasn’t working with their Google Ads campaign and to fix it.
In order to bring in more organic traffic to their website, we simultaneously started working through their existing web pages and optimizing them for SEO, began a monthly blog, and started creating new SEO landing pages. We also began posting to social media regularly and ran Facebook ads for some of their core services. On top of that, we also re-made their entire Google Ads campaign in order for it to be effective and target only locals.
Sample Supports saw a great 33% increase in overall website traffic in the first 10 months of work with Boxwood. Organic traffic saw an increase of 42%, and the rest of the overall increase was made up of Google ads and social media. Sample Supports also reported that they saw a huge increase in phone calls and attendance to the core services they were looking to increase traffic for.
"They brought us into the 21st century."
Boxwood Digital Marketing created a new WordPress site to capture more online leads. After writing all of the copy and handling the design, they launched the site and now provide digital marketing services.
"They brought us into the 21st century."
May 20, 2020
New customers have come in thanks to Boxwood Digital Marketing's site changes. The team is well organized and communicative.
The client submitted this review online.
Please describe your company and your position there.
I am a manager at a cloud and IT provider.
For what projects/services did your company hire Boxwood Digital Marketing?
We needed a new website so that we could start getting more business from internet leads.
What were your goals for this project?
To get more leads through our website.
How did you select this vendor?
Found them through Google and found out a former colleague had also worked with Danielle.
Describe the project in detail.
We first did a website re-design and moved to Wordpress. They met with us several times to learn about what we wanted on the website but then they did the writing and design. They also made the website for SEO. Then after it launched we started an ongoing SEO, Google ads, social media, and email campaign.
What was the team composition?
I worked directly with Danielle but I know she has other people on her team that help her with specific tasks.
Can you share any outcomes from the project that demonstrate progress or success?
IT is a difficult industry to do digital marketing in but we have gotten a lot of new business from our website. And the website re-do was badly needed, they brought us into the 21st century.
How effective was the workflow between your team and theirs?
What did you find most impressive about this company?
They are very well organized and very communicative.
Are there any areas for improvement?
Can't really think of any, sometimes we had to change things that they wrote for the website but it was easy to ask them to change it.