Boxwood Digital ECommerce SEO

Fenix Lighting is a leading eCommerce flashlight retailer in the United States. Boxwood Digital Marketing has been able to increase their organic traffic by 32% over the span of one year. We did this through on-page optimizations, new SEO blog content, new strategic landing pages, backlink building, and advising on technical SEO factors. We have had great success in helping them to move into an entirely new tier with their business. 

Our first step with Westward Sales was to do extensive research into what products and brands that they carried were in the most demand and which had the most opportunity to grow. From there, we identified both existing pages that needed to be optimized and new pages that needed to be created. After those efforts started to pay off, we also added in more content marketing efforts and link building strategies.

Westward Sales also had a large database of past customers that it was not utilizing to its full potential. We also began sending monthly email campaigns to past customers in order to re-engage them with Westward’s catalog and make them aware of new products.This way we could both find new customers through SEO and make them repeat customers through email marketing.

Westward Sales is still growing quickly, nearly doubling its business every year. By adapting our strategy on an on-going basis, Boxwood has been able to deliver a consistently positive impact to their bottom line.

2020 – 2021 RESULTS

• Increased organic traffic to their website by 122%
• Increased conversion rates by 12%
• Increased email open rates by 7%

RemedyConnect had great existing content on their website that was simply not optimized for search engines. By beginning with optimizing their existing content we were able to almost immediately increase their organic traffic. After that we moved on to creating new content through landing pages and blog content, building their backlink portfolio, and assisting in getting the word out about any new software initiatives that launched.

In addition to search engine optimization, Boxwood has also helped to create paid ads on Google and social media and design email campaigns for RemedyConnect. While SEO has been the focus of the plan, adding these other marketing efforts has helped us to more effectively reach their target audience.

THE RESULTS

The demand was always there for what RemedyConnect had to offer, but with Boxwood’s help, they have been able to grow by leaps and bounds by getting their services in front of the right people.

2019 – 2021 RESULTS

• Increased organic traffic to their website by over 1,000%; from double digits to hundreds of weekly visits
• Decreased bounce rates by 32%
• Assisted in successful launches of several new products

The Client

Sample Supports is a disability services provider located in Longmont, Colorado.

The Challenge

Sample Supports had a minimal online presence with a basic website, small social media following, and ineffective Google ads campaign. They approached Boxwood Digital Marketing with the task to grow their organic traffic every month, grow their social media following, and figure out what wasn’t working with their Google Ads campaign and to fix it.

The Solution

In order to bring in more organic traffic to their website, we simultaneously started working through their existing web pages and optimizing them for SEO, began a monthly blog, and started creating new SEO landing pages. We also began posting to social media regularly and ran Facebook ads for some of their core services. On top of that, we also re-made their entire Google Ads campaign in order for it to be effective and target only locals.

The Results

Sample Supports saw a great 33% increase in overall website traffic in the first 10 months of work with Boxwood. Organic traffic saw an increase of 42%, and the rest of the overall increase was made up of Google ads and social media. Sample Supports also reported that they saw a huge increase in phone calls and attendance to the core services they were looking to increase traffic for.