Box Animation Studio

Introduce your business and what you do there.

Atticus is a brand design agency that works with a broad range of companies in a lot of sectors, such as private healthcare, construction, social housing, and biotechnology. I’m one of the company’s directors. 

What challenge were you trying to address with Box Animation Studio?

Our most recent project with Box Animation Studio was for a biotech company’s new product. The challenge was to show the product in a very innovative way; we also wanted to do something different for the sector itself. 

What was the scope of their involvement?

We specifically engaged with Box Animation to create a video. They helped us write a script, and they storyboarded the whole narrative. Then, they produced the animation, which went through a few different stages of amendments.

Initially, Box Animation met with us, and we briefed them about the requirements of the campaign. They then fed into the whole process and put together initial ideas around the script, to which we made some changes. After that, we presented the script to the third-party client, and then we made a few minor extra changes. 

The same steps applied to the storyboarding process: Box Animation put together the storyboard, and then we made some changes to it. Afterward, we presented it to the client, who made additional changes, and then our team went into producing the draft. 

What is the team composition?

We worked with four people from Box Animation. Izy (Head of Production) and Irene (Production Assistant) were our project managers, and we also collaborated with Matt (Owner) and Graham (Creative Director). 

How did you come to work with Box Animation Studio?

We worked with Box Animation in the past for a couple of other clients. Prior to that, we were introduced to them by somebody who worked for us; that was how we initially found them. We hired the team because they were very easy to work with, and they seemed to be the right fit for this project. 

What is the status of this engagement?

This project lasted from September–October 2020.

What evidence can you share that demonstrates the impact of the engagement? 

The third-party client was truly happy with the work, and the output was very well-received by the end customers. From our standpoint, the Box Animation team was easy to work with, and we knew we could trust them. Their team came up with actual ideas and didn’t simply put something together, and that was what we were looking for. They went beyond the norms by putting out all the stops to make things happen. 

On top of that, the team worked with us very collaboratively. We had an open relationship; they were honest and looked at what the client was after. If they needed more time, we gave them time to finesse things. However, if we had to expedite tasks faster, they could also turn around things quicker. 

How did Box Animation Studio perform from a project management standpoint?

They were very good in terms of project management. Izy was very much on top of the schedule and activities. We always received a good amount of detailed feedback on the project's status. We knew what the next steps were if we had some foreseeable issues or risks. They also let us know quite early where we need to get feedback for those kinds of things. 

Moreover, they overlapped some of our activities in order to stay within the budget and schedule. We typically communicated with them via emails, phone calls, and video calls.

What did you find most impressive about them?

What distinguished Box Animation from other providers was their collaborative nature. They were able to work by themselves, but they were also happy to be a part of the Atticus team. When we ask them if we could do a certain thing, they’d feed us ideas and walk us through the consequences and considerations we should think about. They also explained things in layman’s terms, so we had an understanding of what was possible and what wasn’t. That aspect of the engagement was absolutely fantastic. 

Are there any areas they could improve?

No, there weren't any. For the budget that we worked with, they produced a great piece of work. 

Do you have any advice for potential customers?

Trust them to come up with the best ideas and give you the best advice, but don’t be afraid to get back to them with your ideas as well. Working with a creative agency like Box Animation can feel a bit intimidating; you might think that your ideas aren’t good enough. However, in reality, they’re very open to listening to you.