BORN

BACKGROUND

Please describe your company and your position there.

I’m the Head of Marketing and Communication in Standard Bank Angola part of the Standard Bank group. We are in more the 20 countries providing financial services. Africa is our home and we drive her growth to be more than a bank.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BORN?

Born is a key partner to support Standard Bank in Angola to materialize our promise “be more than a bank” and working our brank, products, and services to be relevant for local marketing and humanized our brand in order to have an impact in a market.

What were your goals for this project?

• Increase our brand awareness and create connections and sentiment around our brand
• Talk directly with this specific market
• Promote sales and services and sell the benefits to our target market.

SOLUTION

How did you select BORN?

They are in the market while ago and they are very knowledgeable about Angola and the quality of the delivery of the work is much better than the other agencies and consistent. They are very creative and the copyrighting is the best in the market.

Describe the scope of their work in detail.

Our relationship still growing based on the relationship. We are giving more responsibilities to Born, like digital, etc considering the results of the work done. The scope of Born work is to support the bank strategy internally and externally and materialized on marketing and comms campaigns.

What was the team composition?

They have an account director, a manager account, and a big team to work on creative pieces.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have 2 big campaigns that represent the success of this partnership: Sobas campaign Blue heroes campaign Standard Bank song Etc

How effective was the workflow between your team and theirs?

The relationship is very close and we don't have any issue on the workflow

What did you find most impressive about this company?

Their commitment to our brand, dedication, and willingness to learn about our company was impressive. The quality of the delivery.

Are there any areas for improvement?

Considering the actual situation of Angola some of specific work Born need to request the services to Born Portugal and represent that we need to pay or of the country that creates an impact on the timelines of the delivery

BACKGROUND

Please describe your company and your position there.

CEO Candando Experience in emerging markets, Project management in a start-up environment, Partnership management, Communication and business strategy, retail operations

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire BORN?

We hired Born for branding, advertising and activation of our 4 brands.

What were your goals for this project?

Launch 4 new store concepts (food and non.food) in Angola, define their communication strategy and its implementation. All our initiatives in store were also their responsability.

SOLUTION

How did you select this vendor?

Their credentials in retail and their knowledge of the local market

Describe the scope of their work in detail.

branding strategy advertisement activation

What was the team composition?

mix of local talent and support team in Portugal

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

the sucess of our formats in the market

How effective was the workflow between your team and theirs?

top

What did you find most impressive about this company?

their commitment with the project - were really part of the team

Are there any areas for improvement?

trade off time of delivery/ quality of the work