Borenstein Group, Inc. is a Washington DC integrated strategic marketing communications agency that specializes in the areas of supply chain, systems integration, information technology, homeland security, defense, intelligence, telecommunications, aerospace, higher learning, non-profits and government.

 Founded: 
1994
 Employees: 
10 - 49
 Avg. hourly rate: 
$150 - $199
Borenstein Group, Inc.
11240 Waples Mill Road Suite 420
Fairfax, VA 22030
United States
703.385.8178
Key clients: 
  • IntelliDyne
  • InQuisient
  • TEACH-NOW
  • Primus Technologies
  • Janus Global Operations
  • Supreme Group 
  • eMentum
  • Aquent Studios
  • Cooper Construction
  • IBM Public Sector

 

Focus

Service lines

Industry focus

Client focus

Reviews of Borenstein Group, Inc.

Rebranding for Government Contracting Agency

 
Branding and corporate identity
 
$50,000 to $199,999
Project summary: 

The client is a large government contracting agency that works on environmental projects. They wanted a new corporate identity and full rebranding. The Borenstein Group was hired to design a new website, logo, name, graphics, marketing materials, and manage publicity for the rebrand. They wrote press releases and marketed the rebrand on social media.

Feedback summary: 

The client is very pleased with the work that the Borenstein Group has done for them and commends them for completing the project on such a tight timeline. They have received very positive reactions to their new website since it was released early April 2016. The Borenstein Group is highly recommended to others.

"The Borenstein Group definitely helped us simplify and clean up our website, which elevated our appearance to a higher level."

Marketing Manager, Government Contracting Agency
 
5,000 - 10,000 employees
 
Washington, DC
Overall rating: 

Average: 4.5 (1 vote)

Quality: 

Average: 4.5 (1 vote)

Schedule: 

Average: 5 (1 vote)

Cost: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

BACKGROUND

Please describe your organization.

My company is a government contractor.

What is your position?

I'm a marketing manager.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Borenstein Group?

My company was going through a rebrand, which included a new name, colors, brand guide, website, everything. We wanted to partner with someone who was familiar with our industry and the rebranding process.

SOLUTION

Please describe the scope of their involvement in detail.

The Borenstein Group handled everything from logo design to website development. They created a new brand guide, banners, graphics, cut sheets, and other marketing materials for us. They also assisted with our press release writing and the rolling out of our brand both in the news and on social media. They did anything and everything you could think of for the rebrand.

How did you come to work with Borenstein Group?

We were looking for providers in the D.C. area that had worked with people in our industry before and had narrowed it down to about five contenders. We then went through an interview process, asked for references, and eventually awarded the Borenstein Group the contract.

Could you provide a sense of the size of this initiative in financial terms?

It falls in the bracket of $50,000 to $200,000.

What is the status of this engagement?

The project kicked off right after the 2015 holidays. It began in early January 2016, and we rolled out the rebrand the first week of April.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

We've had overwhelmingly positive feedback, particularly on the website. The Borenstein Group definitely helped us simplify and clean up our website, which elevated our appearance to a higher level.

How did Borenstein Group perform from a project management standpoint?

They performed very well. We were assigned a project manager, who I spoke with either every day or every other day. We were on a tight schedule, so we were constantly engaged with each other. She managed the writing of the press releases, creation of the graphics, and the website design. She also looped in support staff to answer technical questions on some of our calls, which worked really well.

What distinguishes Borenstein Group from other providers?

I like how engaged they were throughout the whole process. I could tell that they wanted to make us happy, it was a very positive experience with them. Communication was very easy as well, and they helped elevate our brand to the next level.

Is there anything Borenstein Group could have improved or done differently?

Not that I can think of.

RATINGS

OVERALL SCORE: 4.5
– Once again, I don't want to say it was perfect, but it was pretty darn good based on the timeline that we were working with.
QUALITY: 4.5
– I only take some points off because it's hard to know what perfection is. I'm not going to give a perfect score on execution.
COST: 5
– They came in right in line with other providers, and I felt like we were getting a better product.
SCHEDULING: 5
– We were working on an extremely tight deadline to get an entire brand rebranded. There were a few firms that pulled out based on our timeline alone, but we were very happy with the Borenstein Group.
WILLING TO REFER: 5
– Based on their project performance, I would definitely recommend them.

Branding for International Marketing, Communications, and Design Firm

 
Branding and corporate identity
 
$50,000 to $199,999
Project summary: 

The client is an international marketing, communications, and design agency that was trying to increase the federal component of their business. In order to do so, they needed to develop new branding and establish credibility in their field. They were referred to Borenstein Group by another one of their vendors and utilized them for website redesign and branding work.

Feedback summary: 

The client is very satisfied with the work that Borenstein Group has done, and they have won multiple accounts as a result. The client also praises Borenstein Group for their phenomenal project management and extensive knowledge about how technology and government interact. They are highly recommended to others.

"Gal stays highly informed and passes his insight freely and willingly to his customers. It really is a partnership with Borenstein Group."

Vice President, International Marketing, Communications and Design Firm
 
200-500 employees
Overall rating: 

Average: 5 (1 vote)

Quality: 

Average: 5 (1 vote)

Schedule: 

Average: 5 (1 vote)

Cost: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

BACKGROUND

Please describe your organization.

Our organization provides communication, marketing, and design support for our government clients.

What is your position?

I am the vice president of our federal efforts.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Borenstein Group?

My company wanted to put more focus on expanding our government footprint, and we needed to develop a strategy to do so.

SOLUTION

Please describe the scope of their involvement in detail.

The Borenstein Group provided everything from research to website redesign. They polled our current clients to determine how we could expand what we were doing into the government sector. They also helped us with our commercial business as well and helped us design our perception. From there, we took a much closer look at our branding and messaging and determined what we wanted to rework and how.

How did you come to work with Borenstein Group?

I was referred to Borenstein Group by another one of our vendors.

Could you provide a sense of the size of this initiative in financial terms?

The total cost fell between $50,000 and $200,000.

What is the status of this engagement?

The project is completed, but Gal [Borenstein, CEO of Borenstein Group] is my go-to.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

I don't have a specific number, but I can tell you that our branding has been noticed. We have won a lot of business utilizing the account list that Borenstein Group created for us, and the image that they have rebranded for us has opened up doors in the government space. We are now taken more seriously and have demonstrated a level of professionalism that surpasses our competition.

How did Borenstein Group perform from a project management standpoint?

We ended up working with two project managers, a man and a woman, and they were both phenomenal. Borenstein Group has the ability to pick good people, so I'm sure that it would've turned out quite well, no matter who we would've worked with.

What distinguishes Borenstein Group from other providers?

They have extensive knowledge about the government, technology, and understanding the pain points that technology in government causes. Gal stays highly informed and passes his insight freely and willingly to his customers. It really is a partnership with Borenstein Group. There is much more of a conversation and a sharing of insights and knowledge that help the relationship flourish.

Is there anything Borenstein Group could have improved or done differently?

Nothing stands out right now. The good news is that if there were any questions or problems, they're so easy to work with. You just pick up the phone, and whatever the question is, it's resolved.

RATINGS

OVERALL SCORE: 5
Fantastic.
QUALITY: 5
We got really good deliverables.
COST: 5
plus I mean, they're so reasonable.
SCHEDULING: 5
I can't think of any problems that we have.
WILLING TO REFER: 5
I have done so many times.

Branding and Redesign for IT Company

 
Digital strategy
 
$50,000 to $199,999
Project summary: 

The client is InQuisient, a data management platform software tool that was ready for the next stage in their business. The client was looking for an agency that could help them rebrand from the ground up. Borenstein Group was hired and helped the client come up with a new name, logo, look, and feel. They also redesigned the existing website and social media platforms.

Feedback summary: 

The client could not be more satisfied with the work that Borenstein Group has done for them and considers them a part of their marketing team. The redesigned website earned a Davies Award and is seeing an increasing number of visitors each month. Borenstein Group is praised for their project management and extensive industry knowledge and is highly recommended to others.

"I would have absolutely no hesitation in referring the Borenstein Group to anyone."

CEO at InQuisient
 
11-50 employees
 
Washington, DC
Overall rating: 

Average: 5 (1 vote)

Quality: 

Average: 5 (1 vote)

Schedule: 

Average: 5 (1 vote)

Cost: 

Average: 5 (1 vote)

Willing to refer: 

Average: 5 (1 vote)

BACKGROUND

Please describe your organization.

InQuisient is an advanced data management platform software tool that enables organizations to create order from their chaotic mess of data.

What is your position?

I serve as our chief executive officer.

OPPORTUNITY / CHALLENGE

What business challenge were you trying to address with Borenstein Group?

We have been in business for more than 10 years and started initially as Enterprise Elements. We came to a point with both our software and collateral pieces and realized there was an opportunity to rebrand and take the company to the next level.

SOLUTION

Please describe the scope of their involvement in detail.

They provided everything from soup to nuts. We had a few roundtable discussions with them and told them we were looking for a new company name, tagline, colors, look, and feel. We also wanted to give our software a new look and feel as well. They looked at our current designs, got an understanding of our tool and customer pool, and brought back various suggestions. In time, we worked together to fine tune and reach a consensus. Not only did we rebrand the company and the software, but we redesigned our website and social media platforms.

How did you come to work with Borenstein Group?

We were introduced to Borenstein Group through our press folks. As we went through the interviewing process, it was very obvious that Borenstein Group had everything we were looking for all in one.

Could you provide a sense of the size of this initiative in financial terms?

Total cost is $50,000 to $200,000. We will be engaging again to go the next level.

What is the status of this engagement?

We have an ongoing partnership with the Borenstein Group. They serve as a part of our marketing team and will help us to continue to stay ahead of the pack.

RESULTS & FEEDBACK

Could you share any statistics or metrics from this engagement?

The overall reaction to our web design and to our rebranding was beyond positive and brilliant. We were one of the winners of the Davies Award [HIMSS Nicholas E. Davies Award of Excellence], and we are seeing an increase each month in the number of visitors to our site. We are very pleased overall and could not have asked for anything better.

How did Borenstein Group perform from a project management standpoint?

They did an excellent job for us. They prioritized their activities based on what our needs were, and then helped us redefine those needs as we headed towards the launch. They did a fantastic job staying on top of the action items that we needed to complete and met with us on a regular basis to discuss all of the activities. We felt as though it wasn't them and us, but that we were a collective team working together. It was a great process.

What distinguishes Borenstein Group from other providers?

The Borenstein Group comes in and takes ownership of the deliverables not as an outside vendor, but more as an addition to your organization. They have a very unique set up, and I appreciate everything that Gal [Borenstein, CEO of Borenstein Group, Inc.] and his team continue to do. He truly sets the benchmark as a business partner. Beyond the deliverables, he stays very actively engaged and is always way ahead of the curve.

Is there anything Borenstein Group could have improved or done differently?

If we had more people, we could have tackled more projects, but where we were and where they were, we were able to do what we needed to do. We broke it up into various projects, and it was very successful.

RATINGS

OVERALL SCORE: 5
An outstanding Borenstein Group knows how to do it, and they know how to do it right.
QUALITY: 5
They are always on top of it and then some.
COST: 5
Best value for our dollar.
SCHEDULING: 5
Always on top of it.
WILLING TO REFER: 5
I would have absolutely no hesitation in referring the Borenstein Group to any
Scott Dixon Smith